What Furdeco does

Furdeco is a UK-based B2B 2-person white glove home delivery and installation specialist, founded in 2010 and headquartered in Bloxwich, Walsall (West Midlands). The company operates as a trading name of S U Consultancy Limited and delivers large-ticket items — principally furniture, white goods, outdoor living, heating and plumbing, and snooker/billiards equipment — on behalf of enterprise retailers and brands. Its flagship service is end-to-end 2-person home delivery with room-of-choice placement, assembly, and installation (including wet connect and electrical hardwire), supplemented by hallway delivery, next-day delivery, nominated-day, timed-window slots, 1.5-person delivery, UK haulage, drop-ship management, storage, and reverse-flow collection/recycling in partnership with the British Heart Foundation.

The operating model is anchored by a vertically integrated UK footprint: 200,000 sq ft of warehouse and distribution space across Walsall/Bloxwich (HQ), Tipton, and West London, an in-house Driver Training Academy, a multi-region fleet (including Renault Easiloaders), and a digital-first paperless operating model with proprietary route optimization, tracking, and management software. Direct enterprise field sales — supported by dedicated account managers, a Head of Change Management & New Business, a Sales Director, and a Head of Client Care — onboards retailers under multi-year B2B contracts. Client outcomes reported include a 97.2% client retention rate, 98.5% on-time delivery, 99.86% service success, a 0.07% damage rate, and a 4.6/5 Trustpilot rating across 70,000+ reviews.

The GTM motion targets enterprise verticals: furniture retail (DFS, Furniture Village, Harveys, Debenhams), appliance/white goods distribution (Costco, ALDI, The Range, Domestic Appliance Distributors), e-commerce (John Pye Auctions, eBay), and specialist segments (BCE Riley snooker tables, Harbour Lifestyle outdoor furniture, Land of Beds). Revenue is generated via quote-based professional service fees per delivery and installation, billed under multi-year B2B contracts with service tiers calibrated by delivery volume, room-of-choice placement, assembly scope, and add-on storage or returns services.

Name

Furdeco

Legal name

S U Consultancy Limited

Website

https://furdeco.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Furdeco is a UK-based B2B 2-person white glove home delivery specialist founded in 2010, serving enterprise furniture retailers, white goods distributors, and e-commerce brands with end-to-end delivery, room-of-choice placement, installation, storage, and reverse-flow services across 200,000 sq ft of Midlands and London warehouse space.

Ownership category

akta.pro rank

Product category

Home delivery and logistics services

NAICS

General Warehousing and Storage (493110)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

akta.pro secondary industry

Assembly, Installation & In-Home Setup Services (White-Glove Add-On) (TLAAAKAJ)

Keywords

• Two-person home delivery
• White glove delivery
• Large item logistics
• Furniture delivery services
• Appliance distribution logistics

Headquarters

HQ city

Bloxwich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. White Glove Delivery Services: B2B delivery services including 2-person home delivery, room of choice delivery, installation and assembly. Service-based business with professional services component.
2. Installation and Assembly Services: Professional installation and assembly services for furniture, appliances, and white goods. One-time service revenue per delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Furdeco is a UK B2B 2-person white glove home delivery specialist for bulky, large-ticket items such as furniture, white goods, heating and plumbing, outdoor living, and leisure products. Its service suite covers collection, goods receiving, storage, in-home placement (room of choice or hallway), assembly, installation (including wet connect and electrical hookups), recycling and reverse flow, drop-ship management, and high-volume UK haulage.

Product overview

Furdeco operates as a 2-person white glove home delivery service platform offering a comprehensive suite of delivery solutions. The core product is their 2-Person White Glove Home Delivery service, which serves as the foundation for various delivery tier options including Room of Choice Delivery, Hallway Delivery, and standard delivery. Additional services include Installation & Assembly (covering furniture assembly, flat-pack furniture, wet connect, and electrical installations), Storage Services (200,000 sq ft across Midlands and London), Collection and Recycling Services (including reverse flow and British Heart Foundation partnerships), Next Day Delivery, UK Haulage, 1.5-Person Delivery, Drop Ship Management, and Timed Window Delivery options. The company delivers across multiple sectors including furniture, appliances, heating & plumbing, leisure, and outdoor living.

Differentiator

Problem solved

Functional benefit

Products and services

• 2-Person White Glove Home Delivery Flagship 2-person delivery service providing white-glove home delivery of large-ticket items (furniture, white goods, heating/plumbing, outdoor and leisure products) with room-of-choice placement, plus optional add-ons such as unwrapping, assembly, wet connect and timed-window delivery. Targeted at UK retailers, distributors and e-commerce businesses needing a turnkey bulky-item delivery experience for their end customers.
• Installation and Assembly Services Professional installation and assembly services covering furniture assembly (including flat-pack), wet connect for washing machines, and electrical hardwire installations for cookers, performed at point of delivery for retailer and distributor customers selling white goods and furniture.
• Storage Services 200,000 sq ft of warehousing across Midlands and London locations offering inventory storage, holding of items for reverse flow and recycling, and on-demand storage solutions for retailer and brand clients.
• Collection and Recycling Services Reverse-flow service that collects customers' old furniture and appliances during a new delivery, including disposal and recycling (in partnership with British Heart Foundation for donated goods), supporting retailers' sustainability and customer take-back needs.
• Next Day Delivery Guaranteed 24-hour white-glove delivery service for large-ticket items, formalising the significant share of Furdeco deliveries already completed next day, for retailers and brands wanting expedited bulky-item fulfilment.
• UK Haulage High-volume UK transportation of goods using HGVs and long vehicles, positioned as a natural add-on leveraging existing fleet agility and routing technology for bulk line-haul movements between warehouses and end customers.
• 1.5-Person Delivery Delivery variant using a driver with an assistant for larger and heavier items that don't need a full 2-person crew, enabling faster turnaround and higher delivery volume per drop for retailers moving mid-heavy bulky items.
• Drop Ship Management Management of drop-ship logistics enabling retailers and e-commerce businesses to fulfil customer orders directly from Furdeco's storage and delivery network without holding their own inventory.

Quantifiable outcome

• Damage rates as low as 0.07%
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• British Heart FoundationminorOthersPartnership for collecting and handling donated goods, supporting charitable causes while providing logistics services.
• ClearCycleminorOthersReturns management and circular economy partnership for handling returned goods.
• John Pye AuctionsminorOthersDelivery services partnership for auction items, showcased at Open Day 2023.
• eBayminorOthersE-commerce delivery partnership, mentioned in Open Day 2023 context.
• Kite PackagingminorOthersPackaging supplier partnership for delivery operations, featured at Open Day 2023.
• DG InternationalminorOthersInternational partner participation at Open Day 2023.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Panther Logistics: UK 2-man delivery network for heavy and bulky items serving furniture, fitness and appliance retailers; competes for the same enterprise B2B customers as Furdeco and offers comparable white-glove service levels.
• Arrow XL: UK specialist 2-person home delivery provider for furniture and bulky goods, operating a similar white-glove model with assembly and room-of-choice services to retailers and manufacturers; Furdeco's closest direct competitor in the UK.
• Xpert Logistics: UK 2-person home delivery and warehousing specialist focused on furniture and large-item retail, offering installation, assembly and storage; directly comparable on service mix, customer vertical and operating geography.
• DBC (Diamond Business Chauffeurs): UK-based 2-person delivery and installation operator for large and heavy goods including furniture and bathrooms; overlapping customer segments and operational model with Furdeco in bulky-item last-mile.

Broad incumbents

• Wincanton: One of the largest UK contract logistics and 2-person delivery operators, serving furniture, retail and e-commerce customers at national scale; competes with Furdeco for enterprise contracts but from a much broader portfolio.
• DPD Local UK: UK parcel and large-item delivery arm of DPD Group handling oversized and 2-man deliveries for retail customers; competes with Furdeco on selected bulky SKUs with the backing of a much larger pan-European network.
• XPO Logistics: Global logistics provider with European last-mile and heavy-goods delivery capabilities serving furniture and major retailers; competes with Furdeco at the enterprise level with substantially greater scale and capital.
• DX Group: UK logistics provider with a dedicated 2-person freight delivery service for heavy, awkward and high-value items; overlaps with Furdeco's white-glove offering while operating across parcels, freight and secure logistics.
• Yodel (now Sorted): One of the UK's largest parcel carriers with a significant bulky/large-item service for retail customers; broader and lower-touch than Furdeco but competes for the same end-customer bulky delivery demand.

Emerging players

• Palletways: European palletised freight network that has expanded into 2-person home delivery for bulky items via franchise members in the UK; an adjacent and partially overlapping service targeting similar retailer pain points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/furdecodelivery
• YouTubeyoutube.com/channel/furdeco
• Facebookfacebook.com/furdecodelivery
• LinkedInlinkedin.com/company/furdeco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furdeco