Yodel
Yodel is a UK parcel delivery company operating 45 depots and thousands of Yodel Stores plus InPost Lockers, serving online retailers, marketplaces (eBay, Vinted), and individual senders with door-to-door, Click & Collect, and returns services across every UK postcode.
- Company typePrivate
- Founded2008
- HeadquartersSpeke, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Yodel does
Yodel is a UK parcel delivery and logistics company that delivers approximately 190 million packages annually across every UK postcode through a network of 45 local depots and thousands of Yodel Stores (newsagents, convenience stores, supermarkets, petrol stations, shopping centres), supplemented by automated InPost parcel lockers. The company serves three core customer segments: enterprise online retailers using Yodel for Click & Collect, returns, and last-mile delivery (100+ retailer partnerships including Zara, New Look, Smyths Toys, The North Face, and marketplace integrations with eBay and Vinted); small businesses and individual senders booking ad-hoc shipments via Yodel Direct from £2.25 per parcel; and end consumers who collect or return parcels through the OOH network. Yodel operates a transaction-fee revenue model with per-parcel pricing, real-time tracking, two-hour delivery windows, what3words location precision, and photo proof of delivery. Following near-bankruptcy in early 2024 and an £85 million rescue funding round in August 2024, Yodel was acquired by Polish parcel locker operator InPost S.A. for £106 million in April 2025, becoming the third-largest UK delivery firm. The combined entity delivers 300+ million parcels annually, and the Yodel brand is being retired in favor of InPost, with full transition to the InPost app from 17 July 2025/2026. Mike Hancox serves as CEO of the standalone Yodel Delivery Network Limited entity.
Yodel firmographics
Firmographics- Name
- Yodel
- Legal name
- Yodel Delivery Network Limited
- Website
- https://yodel.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Yodel is a UK parcel delivery company operating 45 depots and thousands of Yodel Stores plus InPost Lockers, serving online retailers, marketplaces (eBay, Vinted), and individual senders with door-to-door, Click & Collect, and returns services across every UK postcode.
- Ownership category
- akta.pro rank
Yodel industry classification
Industry- Product category
- Parcel Delivery Services
- NAICS
- Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (49221)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Carrier-Managed E-commerce Parcel Delivery (Outsourced Last-Mile) (TLAAAFAB)
- akta.pro secondary industries
- Express PUDO / Parcel Lockers & Out-of-Home Time-Definite Pickup (TLAAABAL), Carrier-Owned Parcel Locker Networks (TLAAAMAA), Bulky & Oversized E-commerce Fulfillment (Large Parcel/Two-Person Delivery Prep) (TLAIADAJ)
Keywords
Where Yodel is headquartered
LocationHeadquarters
- HQ city
- Speke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices43 records
Markets served
Yodel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Parcel Delivery Services: Core revenue from delivering parcels for consumers and businesses across the UK. Services include Store to Door, Store to Store, Door to Door delivery. Revenue generated per parcel based on weight, distance, and service level.
- Click & Collect / Deliver to Yodel Store: Revenue from partnering with online retailers to offer Deliver to Yodel Store services. Retailers integrate Yodel's store network into their checkout, and Yodel handles last-mile delivery to physical store locations for customer collection.
- Returns Services: Revenue from handling parcel returns for partnered retailers. Customers drop off returns at Yodel Stores, and Yodel returns parcels to retailers. Some retailers charge customers for returns (e.g., £2.95 for New Look and Zara returns).
- Yodel Direct Ad-hoc Sending: Individual and small business senders book parcel deliveries online through Yodel Direct, paying per shipment. Covers every UK postcode with options for Store to Door or Store to Store delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Store to Door - Drop off at store, delivered to recipient's address |
| Unit Pricing | Pay-as-you-go | InPost Locker delivery |
| Unit Pricing | Pay-as-you-go | New Look returns via Yodel |
| Unit Pricing | Pay-as-you-go | Zara returns via Yodel |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Yodel product offering
Product offeringCore offering
Yodel operates one of the UK's largest parcel delivery networks, providing door-to-door courier services, in-flight delivery management, and an out-of-home (OOH) delivery network comprising Yodel Stores and InPost Lockers. The company offers flexible delivery options including home delivery, Click & Collect, parcel returns, and two-hour delivery windows for both business retailers and individual consumers via its Yodel Direct platform.
Product overview
Yodel by InPost operates as a comprehensive UK parcel delivery platform offering multiple delivery modes including door-to-door, Deliver to Yodel Store (Click & Collect), Return to Yodel Store, and InPost Locker delivery options. The core Yodel by InPost service provides nationwide coverage through a network of 45 local depots and thousands of Yodel Stores, with real-time tracking and two-hour delivery windows. Yodel Direct serves as the ad-hoc sending platform for individuals and businesses. The InPost App functions as the unified platform for managing all deliveries with features including parcel diversion, delivery preferences, and push notifications. Following InPost's £106 million acquisition in April 2025, Yodel is being rebranded under the InPost brand with transition completing from 17th July 2025. The company partners with hundreds of retailers (including Zara, New Look, Smyths Toys, The North Face) for returns and delivery services, and integrates with what3words for precise location pinpointing and major platforms for social login.
Differentiator
Problem solved
Functional benefit
Brands
- Yodel Direct: Yodel by InPost's ad-hoc parcel delivery service allowing customers to send parcels through the network via online booking through yodeldirect.co.uk
Products and services
- Yodel by InPost (Core Delivery Service)
Quantifiable outcome
- Deliver over 190 million packages annually in the UK
- +3 more outcomes
Companies that use Yodel
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Yodel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Yodel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 100+ Online Retailers (Click & Collect)corePartnership with over 100 online retailers enabling Deliver to Yodel Store at checkout. Customers choose their preferred Yodel Store location and receive notifications when parcels arrive for collection.
- Hundreds of Retailers (Returns)coreReturns partnerships with hundreds of retailers allowing customers to return online purchases at Yodel Stores. Print-in-store option available for those without printers.
- eBaycoreeBay integrated InPost lockers and Yodel stores into its Simple Delivery service for UK private sellers. From January 2026, buyers can receive deliveries at over 8,000 InPost lockers and Yodel stores.
- VintedcoreVinted marketplace integration for parcel deliveries through Yodel network. Delivery to store or door with 3-5 day delivery timeframe for marketplace orders.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Yodel competitors and assessment
Company assessmentDirect peers
- Evri: Evri (formerly Hermes UK) is Yodel's closest direct competitor in the UK parcel delivery market for e-commerce, marketplace shippers and consumer returns, with overlapping door-to-door and out-of-home services and comparable Ofcom satisfaction levels (31%).
- Royal Mail Group (International Distributions Services): Royal Mail is the UK's largest parcel and letter carrier and Yodel's primary domestic competitor, offering door-to-door delivery, tracked services and an extensive post office-based collection network that overlaps with Yodel's Yodel Store model.
- DPD UK: DPD UK is a major domestic and international parcel carrier competing with Yodel in e-commerce fulfillment, B2B shipping and consumer parcel tracking, with a comparable depot-based network and focus on time-slot delivery.
- DHL Parcel UK: DHL Parcel UK competes with Yodel in domestic B2B and B2C e-commerce parcel delivery, leveraging a global DHL network for cross-border and operating depots across the UK similar to Yodel's 45-depot footprint.
- FedEx UK: FedEx UK competes with Yodel for express parcel and time-definite e-commerce shipping, offering international reach alongside UK domestic services for retailers and marketplace sellers.
- UPS UK: UPS UK competes with Yodel in UK domestic and cross-border parcel delivery, primarily serving enterprise shippers and e-commerce retailers that need international reach.
Broad incumbents
- InPost S.A. InPost is the Polish parcel locker leader and now Yodel's parent company following the £106M acquisition; it provides the locker infrastructure and European footprint that Yodel's UK network now plugs into.
- Amazon Logistics (UK): Amazon Logistics operates its own UK last-mile delivery network, increasingly handling Amazon orders in-house. As a major parcel-volume generator, Amazon is both a competitor to Yodel for third-party shippers and a structural threat to addressable volume.
Regional players
- DX (DX Delivery): DX Delivery provides parcel and freight services in the UK and Ireland with a smaller, more specialist network; it competes with Yodel primarily in B2B and irregular-route parcel segments rather than mass-market e-commerce.
Emerging players
- Parcel2Go: Parcel2Go is a UK parcel delivery aggregator that resells capacity from Yodel, Evri, DPD, DHL and others to SMB senders. It is a partial competitor to Yodel Direct on the ad-hoc consumer/SMB sending side and an indirect distribution channel for Yodel's services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Yodel social profiles
Digital presenceYodel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yodel leadership team
Management profileNumber of profiles
Profiles1 record
Yodel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yodel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yodel
What does Yodel do?
Yodel operates one of the UK's largest parcel delivery networks, providing door-to-door courier services, in-flight delivery management, and an out-of-home (OOH) delivery network comprising Yodel Stores and InPost Lockers. The company offers flexible delivery options including home delivery, Click & Collect, parcel returns, and two-hour delivery windows for both business retailers and individual consumers via its Yodel Direct platform.
Is Yodel a public or private company?
Yodel is a private company. It is classified as corporate owned and is currently acquired.
When was Yodel founded?
Yodel was founded in 2008. It employs 1,001 to 5,000 people.
Where is Yodel based?
Yodel is headquartered in Speke, United Kingdom, in the Europe region.
How does Yodel make money?
Four revenue lines are on record. Parcel Delivery Services are the primary driver. The others are click & Collect / Deliver to Yodel Store, returns Services and yodel Direct Ad-hoc Sending.
Who are Yodel's main competitors?
Direct peers on record are Evri, Royal Mail Group (International Distributions Services), DPD UK, DHL Parcel UK, FedEx UK and UPS UK. Broad incumbents are InPost S.A. and Amazon Logistics (UK). DX (DX Delivery) is listed as a regional player. Parcel2Go is listed as an emerging player.
Does Yodel have an API?
No public API is recorded for Yodel.
What industry is Yodel in?
Yodel's product category is Parcel Delivery Services. Its primary akta.pro industry code is TLAAAFAB, Carrier-Managed E-commerce Parcel Delivery (Outsourced Last-Mile), with a secondary code of TLAAABAL, Express PUDO / Parcel Lockers & Out-of-Home Time-Definite Pickup. Its NAICS code is 492110 and its SIC code is 4210.