DevUpLink
DevUpLink is a privately held, Toronto-headquartered technology services firm founded in 2016 that delivers custom software, cloud, AI/ML, mobile, IoT, and business intelligence solutions to enterprise, government, and SMB clients across North America and Sri Lanka.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DevUpLink does
DevUpLink (Pvt) Ltd is a privately held professional services firm founded in 2016, delivering custom software, cloud, AI/ML, mobile, IoT, and business intelligence solutions to enterprise, government, and SMB clients across North America (offices in Toronto and Sheridan, Wyoming) and South Asia (Sri Lanka operations, where the legal entity is incorporated). The company reports 250+ completed projects across 140+ clients and lists marquee engagements with the World Health Organization, UNICEF, the Japan International Cooperation Agency, the Sri Lanka Ministry of Health, and the Commonwealth Centre for Digital Health, alongside commercial customers such as Analogy LLC, SpeakingClub, YouAccel, and Fantasy Sports.
The service portfolio spans six core offerings — software engineering, cloud services (AWS, GCP, Azure), mobile development (native, hybrid, PWA), AI/ML (image/document processing, intelligent chatbots, forecasting, model fine-tuning), business intelligence, and QA/support — plus an IoT and big-data practice that includes custom PCB design, BLE beacon and EEG device integration, and hardware assembly. The company's named product, Self Shield (launched January 2024), is a COVID-19 health-monitoring mobile application co-developed with HISSL and CWCDH that incorporates AI-driven health data analysis and an analytics dashboard for healthcare professionals, built to HIPAA and GDPR standards.
DevUpLink generates revenue through project-based, quote-based consulting engagements and ongoing managed-service/support contracts. Distribution is almost entirely direct, via enterprise field sales, consultative selling, inbound contact forms, and partner referrals — with no third-party resellers or published pricing. Operating geographies span Canada, the United States, and Sri Lanka; the company is led by founder and CEO Dumindu Madushanka and is independently owned, with no disclosed institutional funding or parent entity.
DevUpLink firmographics
Firmographics- Name
- DevUpLink
- Legal name
- DevUpLink (Pvt) Ltd
- Website
- https://devuplink.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DevUpLink is a privately held, Toronto-headquartered technology services firm founded in 2016 that delivers custom software, cloud, AI/ML, mobile, IoT, and business intelligence solutions to enterprise, government, and SMB clients across North America and Sri Lanka.
- Ownership category
- akta.pro rank
DevUpLink industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Scientific Research and Development Services (5417)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industry
- Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)
Keywords
Where DevUpLink is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
DevUpLink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Services: Dedicated software teams design and develop enterprise-grade applications, platforms, and services. Revenue is generated through project-based engagements with government and private sector clients across multiple industries.
- Cloud Services: Cloud adoption, migration, optimization, and deployment services. Revenue derived from consulting and implementation engagements helping clients build and host applications, architect cloud infrastructure, and conduct DevOps.
- Mobile Application Development: Cross-platform, hybrid, native, and Progressive Web App development services generating revenue through custom development projects.
- AI & Machine Learning Solutions: Cutting-edge AI solutions that drive innovation, optimize business operations, and transform data into actionable insights. Revenue from specialized AI development and integration services.
- Business Intelligence Solutions: Expert team delivers top-tier Business Intelligence solutions, turning data into strategic insights. Revenue from analytics and consulting engagements.
- QA & Support Services: Round-the-clock global support and maintenance services to meet SLAs. Revenue from ongoing support contracts and maintenance engagements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
DevUpLink product offering
Product offeringCore offering
DevUpLink is a custom technology solutions firm that designs, develops, and delivers enterprise-grade software applications, cloud infrastructure, mobile apps, AI/ML solutions, business intelligence, IoT integrations, and 24/7 QA and support for government and private sector clients globally. The company also develops proprietary mobile applications such as the Self Shield COVID-19 health monitoring app for the Sri Lankan Health Ministry. Revenue is generated primarily through project-based professional services engagements.
Product overview
DevUpLink is a technology solutions company specializing in custom software and cloud solutions. Their portfolio consists of interconnected services including Software Engineering (enterprise-grade applications across major tech stacks), Cloud Services (migration, deployment, optimization), Mobile Development (cross-platform, native, hybrid, and PWA), AI & Machine Learning (image/document processing, intelligent chatbots, forecasting), Business Intelligence, QA & Support, and IoT & Big Data (hardware integration, PCB design, analytics). The company also developed the Self Shield mobile application — a named COVID-19 health monitoring product incorporating AI health data analysis. Services span web development, mobile apps, cloud infrastructure, AI/ML integration, and IoT solutions, serving healthcare, fintech, retail, education, aviation, banking, and government sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Shield Mobile Application A COVID-19 health monitoring mobile application developed for the Sri Lankan Health Ministry in collaboration with HISSL and CWCDH. The app enables users to assess their health condition, connect with the Ministry's COVID-19 program for medical guidance, and includes AI-powered health data analysis with analytics dashboards for healthcare professionals.
- Software Engineering Services Dedicated software teams designing and developing enterprise-grade applications, platforms, and services across major technology stacks for government and private sector clients.
- Cloud Services Cloud adoption, migration, optimization, and deployment of cloud infrastructure and applications, leveraging extensive cloud expertise across AWS, GCP, and Azure environments.
- Mobile Development Services Cross-platform, hybrid, native, and Progressive Web App development following a mobile-first approach to deliver standout user experiences for enterprise and government clients.
- AI & Machine Learning Services Cutting-edge AI solutions including image/document processing, intelligent chatbots, business forecasting with data analytics, AI model fine-tuning, and knowledge base integration for business optimization.
- Business Intelligence Solutions Expert team delivering top-tier Business Intelligence solutions that transform data into strategic insights to drive informed decision-making and sustainable growth.
- QA & Support Services Skilled QA team ensuring flawless software with round-the-clock global support and maintenance to meet SLAs and maximize customer satisfaction.
- IoT & Big Data Solutions Integration with smart hardware (BLE beacons, EEG devices, smart devices), PCB design and printing, custom enclosure fabrication, device assembly, and data analytics from diverse data sources.
Companies that use DevUpLink
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
DevUpLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
DevUpLink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Health Informatics Society of Sri Lanka (HISSL)coreCollaborated with HISSL and the Health Ministry of Sri Lanka to develop the 'Self Shield' mobile application for COVID-19 response. The partnership leveraged DevUpLink's technical expertise in mobile development and AI to create a health monitoring application that helps citizens assess their health condition and connect with the Ministry's COVID-19 program.
- Commonwealth Centre for Digital Health (CWCDH)corePartnered with CWCDH to develop the Self-Shield mobile application for Sri Lanka's COVID-19 response. DevUpLink developed iOS and Android versions with advanced AI technology, created an analytics dashboard for healthcare professionals, and ensured HIPAA and GDPR compliance. The project was undertaken as a Corporate Social Responsibility initiative.
- WHO (World Health Organization)flagshipLarge-scale organization to which DevUpLink has provided value through software products and services in the healthcare and technology domain.
- Japan International Cooperation AgencyflagshipInternational development organization receiving technology solutions and services from DevUpLink for various projects.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
DevUpLink competitors and assessment
Company assessmentBroad incumbents
- Cognizant: Global IT services incumbent with large healthcare, financial services and digital engineering practices; competes with DevUpLink for the same digital transformation and cloud migration RFPs in healthcare and government.
- Infosys: Global IT services incumbent with extensive application development, cloud and AI practices; competes for the same enterprise and public-sector custom software RFPs DevUpLink targets, but at vastly greater scale and with broader service portfolio.
- Tata Consultancy Services: World's largest offshore IT services firm with deep government, healthcare and BFSI vertical expertise; the benchmark offshore competitor DevUpLink is likely measured against on enterprise and public-sector pricing.
Direct peers
- Exadel: Custom software, cloud, AI and digital transformation services firm with distributed delivery and enterprise clients; directly comparable offering mix and project-based revenue model.
- Globant: Digital transformation and custom software services firm combining AI/cloud engineering with global delivery; competes with DevUpLink for enterprise digital builds across the same verticals (healthcare, finance, education).
- Thoughtworks: Global custom software and digital transformation services firm with comparable consulting-plus-engineering model, multi-vertical enterprise/government client base, and offshore-nearshore delivery centers. Directly comparable in offering, target market and delivery approach.
- Iflexion: Mid-sized custom software development firm offering web, mobile, cloud and AI engineering services; comparable in scale, custom-delivery model, and enterprise/government client focus.
- BairesDev: Staff-augmentation and dedicated-team custom software services firm with North American sales and Latin American delivery; a close analogue to DevUpLink's near/far-shore delivery model for US/Canadian enterprise clients.
Emerging players
- Dimagi: Digital health platform company working with governments, NGOs and international agencies (WHO/UNICEF-adjacent) on frontline health worker apps; comparable to DevUpLink's Self-Shield / digital health for development positioning.
- Andela: Global talent marketplace and dedicated engineering teams provider serving North American enterprises; overlaps with DevUpLink's sales-led, dedicated-team staffing and cloud/AI engineering services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DevUpLink social profiles
Digital presenceDevUpLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
DevUpLink leadership team
Management profileNumber of profiles
Profiles1 record
DevUpLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DevUpLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DevUpLink
What does DevUpLink do?
DevUpLink is a custom technology solutions firm that designs, develops, and delivers enterprise-grade software applications, cloud infrastructure, mobile apps, AI/ML solutions, business intelligence, IoT integrations, and 24/7 QA and support for government and private sector clients globally. The company also develops proprietary mobile applications such as the Self Shield COVID-19 health monitoring app for the Sri Lankan Health Ministry. Revenue is generated primarily through project-based professional services engagements.
Is DevUpLink a public or private company?
DevUpLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DevUpLink founded?
DevUpLink was founded in 2016. It employs 11 to 50 people.
Where is DevUpLink based?
DevUpLink is headquartered in Toronto, Canada, in the North America region.
How does DevUpLink make money?
Six revenue lines are on record. Custom Software Development Services are the primary driver. The others are cloud Services, mobile Application Development, AI & Machine Learning Solutions, business Intelligence Solutions and QA & Support Services.
Who are DevUpLink's main competitors?
Broad incumbents on record are Cognizant, Infosys and Tata Consultancy Services. Direct peers are Exadel, Globant, Thoughtworks, Iflexion and BairesDev. Emerging players are Dimagi and Andela.
Does DevUpLink have an API?
No public API is recorded for DevUpLink.
What industry is DevUpLink in?
DevUpLink's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of BPADAEAL, Digital Development & ICT4D / GovTech Technical Assistance. Its NAICS code is 5417.