What Blue Studio Trading does

Blue Studio Trading Limited is a London-based, privately held company founded in 1998 that operates as the exclusive distributor in the United Kingdom and Ireland for Bonaveri, Rootstein, Schläppi, and Ec Studio. The company supplies premium mannequins, bust forms, and visual merchandising displays to fashion retailers, luxury department stores, fashion designers, museums, and exhibitors. Its product portfolio spans the B By Bonaveri (Tribe), Bonaveri Classic, Bonaveri Sartorial, and Schläppi mannequin lines, the historic Rootstein collection (Twiggy, Yasmin), and Ec Studio's modular retail display systems, all of which are designed and manufactured in Italy.

The business operates a project-based, relationship-driven B2B go-to-market model focused on the luxury and premium segment of the fashion industry. Distribution is exclusively direct sales to enterprise buyers across the UK and Ireland, with pricing conducted on a quote-based, project-specific basis. Revenue is generated through hardware sales of mannequins and retail displays, supplemented by professional services for bespoke display solutions (such as the Harrods Menswear Superbrands and Holiday & Occasionwear projects delivered alongside David Collins Studio). Repeat anchor engagements with Harrods, Selfridges, Burberry, Alexander McQueen, Stella McCartney, Erdem, and major cultural institutions (V&A, Barbican, William Morris Gallery, Christie's) demonstrate a client base of more than 36 premium brands and institutions.

The company's competitive position rests on territorial exclusivity for Italian-made luxury mannequins, long-standing brand heritage (Schläppi and Rootstein trace to the 1960s), and execution credentials on high-profile exhibitions and store transformations. Headcount is reported at 1-10 employees, consistent with a specialized niche distributor, and there are no disclosed funding rounds, institutional investors, or M&A activity. Recent strategic emphasis has been on sustainable mannequin solutions (BPlast, MATERIA project) and ongoing portfolio refresh through collections such as Obsession | 8000 and Aloof | 6000.

Name

Blue Studio Trading

Legal name

Blue Studio Trading Limited

Website

https://bluestudiotrading.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Mannequin and Bust Form Sales: Sale of premium mannequins and bust forms from Bonaveri and Rootstein brands to fashion retailers, designers, museums, and exhibitors in the UK and Ireland.
2. Retail Display Product Sales: Sale of Ec Studio visual merchandising and retail display accessories throughout the UK and Ireland.
3. Bespoke Display Solutions: Custom-designed and bespoke display props and solutions for luxury retail environments, including Harrods projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Blue Studio Trading is the exclusive UK and Ireland distributor of premium Italian-made mannequins, bust forms, and visual merchandising displays from brands including Bonaveri, Rootstein, Schläppi, and Ec Studio. The company supplies fashion retailers, designers, museums, and exhibitors, offering both standard product ranges and bespoke display solutions tailored to client requirements.

Product overview

Blue Studio Trading is the exclusive UK and Ireland distributor for Bonaveri and Rootstein mannequins and bust forms, and Ec Studio retail display products—all designed and manufactured in Italy. Their portfolio centers on Bonaveri's core collections including B By Bonaveri (Tribe), Bonaveri Classic (FMC08, FMC4, Urban Man), Bonaveri Sartorial (Atelier, Haute Couture, Sartorial Men/Women), and the historic Schläppi line (2000 through 4000 series, Aloof, Noble, Obsession). Rootstein mannequins (Twiggy, Yasmin) continue the brand's heritage. For retail displays, they distribute Ec Studio's Accessory collection (Backpack, Belt, Eyewear, Handbag, Hat, Shoe, Jewellery, Wallet displays), Totem modular display system, and Unico metal displays. The company serves fashion retailers, designers, museums, and exhibitors with products used in luxury retail environments and high-profile fashion exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonaveri Mannequins and Bust Forms

Quantifiable outcome

• Supplied mannequins for Harrods' 55,000 sq ft Menswear Superbrands floor transformation - described as the biggest transformation of Harrods menswear in 80 years
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Barbican Art GalleryminorStrategic or Co-development Partner · 25 September 2025Supplied close to 100 Bonaveri Tribe mannequins painted in distinctive grey tones for the 'Dirty Looks: Desire and Decay in Fashion' exhibition (September 2025 - January 2026) featuring 120 works by over 60 designers.
• BonavericoreChannel Partner/ Reseller/ DistributorExclusive UK and Ireland distributor for Bonaveri - the world's leading manufacturer of fashion mannequins and bust forms. Bonaveri products are designed and manufactured in Italy, with a 600 square metre showroom in Milan. Blue Studio represents all Bonaveri brands including B By Bonaveri (Tribe), Bonaveri Classic, Bonaveri Sartorial, and Schläppi collections.
• RootsteincoreChannel Partner/ Reseller/ DistributorExclusive UK and Ireland distributor for Rootstein mannequins. Founded by Adel Rootstein, now part of the Bonaveri family. Famous for pioneering mannequins reflective of their era, including the iconic Twiggy collection from the 1960s.
• SchläppicoreChannel Partner/ Reseller/ DistributorExclusive UK and Ireland distribution for Schläppi mannequin collection - first created in the 1960s, characterized by futuristic, artistic shapes. Part of the Bonaveri family of brands represented by Blue Studio Trading.
• Ec StudiocoreChannel Partner/ Reseller/ DistributorExclusive UK and Ireland distributor for Ec Studio retail display products. Visual merchandising and retail display products designed and manufactured in Italy. Collections include Accessory, Totem, and Unico display lines.
• The Fashion PactminorStrategic or Co-development PartnerBonaveri is a member of The Fashion Pact - a global coalition of companies working to stop global warming, restore biodiversity, and protect the oceans. This partnership relates to Bonaveri's sustainable initiatives including BPlast mannequins and eco-friendly packaging.
• Victoria and Albert MuseumminorStrategic or Co-development PartnerSupplied customized mannequins for the 'Alexander McQueen: Savage Beauty' exhibition at the V&A (March - August 2015), which became one of the most successful fashion exhibitions in history with over 70,000 tickets sold in advance.
• Blacks VisualminorStrategic or Co-development PartnerCollaborated with Blacks Visual on sustainable retail concepts using Bonaveri BPlast mannequins combined with eco-resin blocks through the 'MATERIA' project initiative.
• David Collins StudiominorStrategic or Co-development PartnerInterior architecture firm for Harrods projects. Blue Studio Trading works with David Collins Studio to supply mannequins and bespoke display solutions for Harrods' major retail transformations including Menswear Superbrands and Holiday & Occasionwear departments.
• British Fashion CouncilminorGTM or Marketing PartnerBlue Studio Trading supports British Fashion Council events including International Fashion Showcase and London Collections: Men by providing mannequins for emerging designer exhibitions and fashion week presentations.
• British CouncilminorGTM or Marketing PartnerPartner organization for International Fashion Showcase 2015 event organized by British Fashion Council and British Council, supporting young fashion talent from 30 countries.
• Chameleon VisualminorImplementation/ SI/ Consulting PartnerEvent design company that delivered visual installations for Bonaveri Aloof launch events and other exhibitions supported by Blue Studio Trading.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hans Boodt Mannequins: Hans Boodt is a Dutch-based high-end mannequin manufacturer with global distribution that competes directly with Bonaveri/Schläppi for premium fashion retailer and designer accounts — an apples-to-apples competitor to BST's principals.
• Almax Mannequins: Italian mannequin and bust-form producer (and visual-merchandising display maker) targeting the same European luxury fashion and designer clientele; competes head-to-head with Bonaveri, Rootstein, and Schläppi.
• Hindsgaul: Danish premium mannequin manufacturer producing display forms for luxury fashion houses and museums across Europe — directly competing with Blue Studio's principals in the same premium fashion-mannequin category.
• Bernstein Display & Visual Merchandising: UK-based visual merchandising display and shopfitting firm serving fashion retailers and department stores; comparable customer base and product offering for British retailers looking for mannequin and display solutions.

Broad incumbents

• Bonaveri: Italian premium mannequin manufacturer and BST's principal supplier; operates globally from a 600 sqm Milan showroom and directly serves major fashion brands and museums worldwide — overlapping capabilities with BST in the same niche.
• Rootstein: Heritage mannequin brand (Twiggy, Yasmin collections) now part of the Bonaveri family — same niche category served by BST via its UK/Ireland distribution rights, with overlapping clientele and product set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Studio Trading