Rootstein
Rootstein designs and manufactures hand-crafted, realistic artistic mannequins based on iconic fashion models and celebrities, serving premium fashion retailers, department stores, and fashion brands worldwide through a network of 13 country distributors under Bonaveri ownership.
- Company typePrivate
- Founded1956
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Rootstein firmographics
Firmographics- Name
- Rootstein
- Legal name
- Rootstein
- Website
- https://rootstein.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rootstein designs and manufactures hand-crafted, realistic artistic mannequins based on iconic fashion models and celebrities, serving premium fashion retailers, department stores, and fashion brands worldwide through a network of 13 country distributors under Bonaveri ownership.
- Ownership category
- akta.pro rank
Rootstein industry classification
Industry- Product category
- Display Mannequins
- akta.pro primary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where Rootstein is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Rootstein business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Mannequin Sales: Rootstein designs and manufactures artistic mannequins for retail display, selling to fashion retailers, department stores, and fashion brands worldwide. Products include full-body mannequins, bust forms, and specialty display figures.
Go-to-market motion1 record
Distribution channels13 records
Marketing channels5 records
Rootstein product offering
Product offeringCore offering
Rootstein designs and manufactures artistic, realistic mannequins for fashion retail display, modeled on iconic fashion personalities and supermodels. The product portfolio includes full-body mannequins, bust forms, and specialty display figures featuring hand-crafted faces, poses, makeup, and hairstyles. Production takes place through on-site sculpting studios and foundries, with manufacturing now integrated into parent company Bonaveri's Italian facilities.
Product overview
Rootstein is a world leader in the design and manufacture of artistic mannequins. The company creates realistic mannequins based on famous models, actresses, and cultural personalities. The product portfolio includes multiple mannequin collections spanning from the 1960s to present day, with flagship collections like the Twiggy Collection (1967/2020), Yasmin Collection (1990/2024), and Yasmin Lingerie Collection (2024). The core product consists of full-body mannequins and bust forms featuring realistic faces, poses, makeup, and hairstyles modeled after iconic fashion figures. Historical collections include models such as Donyale Luna, Pat Cleveland, Joan Collins, Tina Chow, Dianne Brill, Erin O'Connor, and many others. The company was acquired by Italian mannequin manufacturer Bonaveri in 2019, with production now integrated into Bonaveri's Italian facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Twiggy Collection Rootstein's iconic mannequin collection based on supermodel Twiggy, first created in 1967. The collection features realistic mannequins capturing the 1960s London fashion aesthetic with distinctive poses, makeup, and hairstyles. Designed for fashion retailers and department stores seeking display mannequins that reflect iconic fashion heritage.
- Yasmin Collection Mannequin collection based on supermodel Yasmin Le Bon, originally created in 1990. Features sophisticated poses and grace, updated in 2024 with contemporary styling and multiple face/pose variants. Targeted at fashion retailers seeking elegant, timeless mannequin displays.
- Yasmin Lingerie Collection Specialized mannequin and bust forms designed specifically for lingerie display, including bust forms, full height legs, short legs, and stocking displays. Targeted at lingerie retailers and fashion brands needing specialized undergarment display solutions.
- Donyale Luna Collection Historical mannequin collection based on Donyale Luna, the first black woman to appear on the cover of Vogue magazine. Created in 1967, it was the first known mannequin of a black woman. Part of Rootstein's classic archive for fashion retailers seeking historically significant display figures.
- Pat Cleveland Collection Mannequin collection based on Pat Cleveland, the first African-American model to gain supermodel status. Features dynamic poses capturing her spirited catwalk energy. Part of Rootstein's classic archive for fashion retailers.
- Joan Collins Collection Mannequin collection based on actress Joan Collins, featuring The Body Gossip Collection released at Euroshop in 1979. Part of Rootstein's classic archive for fashion retailers seeking iconic celebrity-inspired displays.
- Aristocrats Collection 1968 collection featuring celebrity British aristocrats including Lady Mary Gaye Curzon, Lady Carolyn Percy, and Lady Jacqueline Rufus Isaacs. Part of Rootstein's classic archive.
Companies that use Rootstein
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Rootstein technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rootstein partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights3 records
Rootstein competitors and assessment
Company assessmentDirect peers
- Fusion Mannequins: US-based global mannequin producer supplying fashion retailers and visual merchandising customers. Directly comparable in serving the same global fashion retail segment.
- Bonaveri: Italian parent company of Rootstein and manufacturer of high-end abstract and artistic mannequins. Directly comparable as a global premium mannequin maker serving the same fashion retail and department store customers.
- Almax: Italian designer and manufacturer of high-end mannequins for fashion and luxury retail. Directly comparable in product offering, geographic footprint (Italy-based), and target customer segments.
- Schläppi: Swiss artistic mannequin brand owned by Bonaveri. Sister brand within the Bonaveri group offering abstract mannequins that complement Rootstein's realistic range; comparable customer base in premium fashion retail.
- Hans Boodt Mannequins: Netherlands-based premium mannequin manufacturer serving global fashion retailers and department stores. Closely comparable in product category, customer base, and premium positioning.
Others
- Morplan: UK supplier of visual merchandising equipment, mannequins, and store-display solutions. Adjacent competitor with overlapping customers in UK fashion retail, though broader in product scope.
Regional players
- Window Mannequins: UK-based mannequin manufacturer focused on window and in-store display figures for fashion retailers. Comparable product category, with primary overlap in the UK and European markets.
- Yoshichu Mannequin Co. Japanese premium mannequin manufacturer and former owner of Rootstein (acquired the company in 1990). Comparable product category with a primarily Japan-focused distribution footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rootstein social profiles
Digital presenceRootstein financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rootstein leadership team
Management profileNumber of profiles
Rootstein funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rootstein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rootstein
What does Rootstein do?
Rootstein designs and manufactures artistic, realistic mannequins for fashion retail display, modeled on iconic fashion personalities and supermodels. The product portfolio includes full-body mannequins, bust forms, and specialty display figures featuring hand-crafted faces, poses, makeup, and hairstyles. Production takes place through on-site sculpting studios and foundries, with manufacturing now integrated into parent company Bonaveri's Italian facilities.
Is Rootstein a public or private company?
Rootstein is a private company. It is classified as corporate owned and is currently operating.
When was Rootstein founded?
Rootstein was founded in 1956. It employs 11 to 50 people.
Where is Rootstein based?
Rootstein is headquartered in New York, United States, in the North America region.
How does Rootstein make money?
One revenue line is on record: mannequin Sales.
Who are Rootstein's main competitors?
Direct peers on record are Fusion Mannequins, Bonaveri, Almax, Schläppi and Hans Boodt Mannequins. Morplan is listed as an others. Regional players are Window Mannequins and Yoshichu Mannequin Co..
Does Rootstein have an API?
No public API is recorded for Rootstein.
What industry is Rootstein in?
Rootstein's product category is Display Mannequins. Its primary akta.pro industry code is CRALAKAB, Miniatures & Figurines (Display/Collectible).