Kampania

What Kampania does

Kampania is a Turkish consumer fintech platform that aggregates credit card campaigns, bank card rewards, online payment discounts, and brand promotional offers from across Turkey into a single searchable interface. The platform covers 70+ reward programs and 2,000+ active campaigns across sectors including retail, fuel, food, travel, electronics, and e-commerce, addressing the information fragmentation Turkish consumers face when trying to optimize credit card benefits. Its primary products are a Next.js web platform (getkampania.com) and native iOS and Android mobile applications, complemented by the Cardwise credit card recommendation tool, the Spendwise campaign finder, and the Kampanya Rehberi educational content hub.

The platform is powered by an AI-driven campaign matching engine that personalizes recommendations based on user spending patterns, though technical depth beyond this feature layer is not publicly disclosed. Kampania operates a product-led growth motion, acquiring users through app stores, organic press coverage (Webrazzi, Fintech Time, Anadolu Ajansı, FounderN), and startup ecosystem participation (Lonca Girişimcilik Merkezi backed by Kuveyt Türk, ÜNLÜ & Co Kadın Teknoloji Girişimcileri Akademisi). The service is free for consumers, with revenue derived from B2B financial institution partnerships and affiliate referral fees when users apply for credit cards via linked partner pages. A 1–10 employee team operates from Ümraniye, Istanbul, under the legal entity Kampania İnternet Bilgi Hizmetleri ve Teknolojileri A.Ş., founded in 2024 with co-founder Kübra Nur Güven as the publicly named leader.

Name

Kampania

Legal name

KAMPANIA İNTERNET BİLGİ HİZMETLERİ VE TEKNOLOJİLERİ ANONİM ŞİRKETİ

Website

https://getkampania.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Kampania is a Turkish fintech platform that aggregates 70+ credit card reward programs and 2,000+ active campaigns into an AI-powered web and mobile interface, helping Turkish consumers discover optimal card offers. It monetizes via B2B bank partnerships and affiliate referrals.

Ownership category

akta.pro rank

Product category

Credit Card Campaign Aggregation

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industry

Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)

Keywords

• Credit card campaigns
• Reward program aggregation
• Cashback optimization
• Campaign discovery platform
• Financial comparison platform

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. B2B2C Financial Institution Partnerships: Kampania aggregates credit card campaigns from Turkish banks and financial institutions, displaying their campaigns on the platform. Banks and card issuers benefit from increased card usage and campaign visibility, likely through commercial/partnership arrangements. The platform is free for consumers, with revenue derived from financial institution partners.
2. Affiliate / Referral Revenue: The platform drives users to credit card applications and campaign participation pages, earning referral fees when users apply for cards or transact through partner links. The 'Kredi Kartı' section includes direct application links (e.g., to hesap.com) generating affiliate revenue per approved application.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kampania is a Turkish fintech platform that aggregates credit card campaigns, bank card rewards, online payment discounts, and brand promotional campaigns into a single searchable platform. It consolidates 70+ reward programs and 2,000+ active campaigns from major Turkish banks and uses AI-driven matching to recommend the most advantageous campaigns and credit cards based on users' spending patterns. The platform is delivered via a Next.js web application and native iOS/Android apps, and is free for end consumers.

Product overview

Kampania is a Turkish financial technology platform that aggregates credit card campaigns, bank card rewards, online payment discounts, and seasonal brand promotions into a single searchable platform. The core product is the Kampania Web Platform (getkampania.com), which serves as the primary discovery and comparison interface for over 70 reward programs and 2,000+ active campaigns in Turkey. This is complemented by the Kampania Mobile Application for iOS and Android, enabling on-the-go campaign access. Two notable feature modules are Cardwise — a credit card recommendation engine that suggests the optimal card for a user's spending profile — and the Kampanya Rehberi (Campaign Guide), a content hub with educational articles on credit card strategy and smart shopping.

Differentiator

Problem solved

Functional benefit

Brands

• Cardwise: A credit card recommendation feature that helps users find the most suitable card for their spending habits.
• Spendwise

Products and services

• Kampania Web Platform Web-based platform at getkampania.com that aggregates credit card campaigns, bank card rewards, online payment discounts, and brand promotional campaigns across Turkey. Users can search, compare, and filter offers by category, bank, and brand in real time.
• Kampania Mobile Application Native iOS and Android app that replicates the web platform's campaign discovery and comparison functionality, with QR code-based quick access for scanning and retrieving campaign information on the go.

Quantifiable outcome

• 70+ reward programs and 2,000+ active campaigns aggregated in a single platform
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HesapcoreGTM or Marketing Partner · 13 May 2025Kampania announced a strategic partnership with Hesap (a financial services application/platform) focused on credit cards. The partnership was covered by FounderN (May 13, 2025) and positions both platforms as complementary — Kampania aggregates campaigns while Hesap provides card application and management services, creating a joint go-to-market motion for credit card users in Turkey.
• Lonca Girişimcilik Merkezi (Kuveyt Türk)minorStrategic or Co-development PartnerKampania was selected as one of 11 startups for the 10th term of Lonca Girişimcilik Merkezi (Lonca Entrepreneurship Center), an accelerator program supported by Kuveyt Türk (Kuwait Türk bank). The program provides up to 300,000 TL in grants, mentorship, training, and development opportunities. Selected startups come from 300 applicants. Kampania's inclusion (August 2024) signals credibility and provides access to financial support and mentorship.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hesap: Turkish financial-services platform focused on credit-card comparison and applications. Already a strategic GTM partner of Kampania and the most direct overlap on the application-funnel side, making it simultaneously a partner and the closest competitor in Turkish card discovery.
• Bankalar.com: Turkish bank and credit-card comparison site that aggregates offers from major Turkish issuers. Closely comparable to Kampania on the bank-partner monetisation side, though with less emphasis on AI personalisation and per-campaign reward detail.
• CashKaro: India-based cashback and rewards aggregator with bank-partner and affiliate monetisation. Closely comparable business model to Kampania (free consumer app, B2B2C commissions, affiliate revenue) and useful as a comparable on revenue scaling in an emerging market.
• BankBazaar: India-headquartered financial-product aggregator monetising via bank referrals for cards, loans and other products. Highly comparable on the free-to-consumer, B2B-revenue, marketplace model and on geographic similarity to Turkey as an emerging consumer-credit market.

Broad incumbents

• Cimri: One of Turkey's largest price-comparison and aggregator platforms. Comparable on the aggregator/marketplace model and monetisation via partner referrals, and a likely competitor if it deepens financial-product coverage into credit-card campaigns.
• Akakçe: Long-standing Turkish price-comparison site with broad retail coverage. Comparable marketplace/affiliate monetisation model and a potential adjacent competitor if it extends into financial products and card-linked offers.
• Enuygun: Turkish comparison platform best known for travel and financial products. Comparable as a fintech-adjacent aggregator monetising via bank/issuer referrals, and a potential cross-vertical peer if it deepens credit-card campaign aggregation.
• ShopBack: Leading APAC cashback and rewards platform operating across multiple countries. Comparable on marketplace/affiliate monetisation and consumer value proposition, and an instructive comparable for how aggregator businesses scale and internationalise.

Emerging players

• CardRush: Smaller-scale credit-card rewards/campaign discovery apps in various markets. Comparable niche focus on surfacing card-level campaign benefits to consumers, and a relevant emerging-player benchmark for Kampania's feature set.

Regional players

• Widilo: Europe-focused cashback and rewards platform. Comparable on affiliate-driven monetisation from banks and retailers, and a useful regional benchmark for how a cashback/rewards platform can expand into financial-product campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getkampania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kampania