What Erickson's Flooring & Supply does

Erickson's Flooring & Supply Co. is a wholesale flooring distributor founded in 1943 by Art Erickson in Detroit, Michigan, now headquartered in Ferndale, MI. The company sells exclusively to businesses in the floor covering trade, primarily flooring retailers/dealers and professional flooring contractors. Its product portfolio centers on unfinished and prefinished hardwood flooring, with extensions into non-wood categories (multi-layered vinyl with rigid core construction), specialty flooring (medallions, borders, herringbone patterns), and complementary consumables and equipment (finishes, sealers, stains, sanding/finishing equipment, installation supplies). It distributes products from multiple manufacturer brands including Somerset, Sheoga, Smith Flooring, Indiana Hardwood Spec, and others for flooring, plus Bona, DuraSeal, Glitsa, Loba, LenMar, and Rubio Monocoat for finishes.

The business model is B2B wholesale distribution with a regional field sales force and five physical locations: Ferndale (HQ/showroom), Kentwood/Grand Rapids, Addison/Chicago, Indianapolis, and a central warehouse/distribution facility in Kalamazoo that delivers across Illinois, Indiana, Michigan, Ohio, and Wisconsin. Beyond product sales, the company offers bundled services: job-site delivery, manufacturer-certified machine repair, NWFA-certified contractor training seminars, in-house and field technical support, financing and equipment leasing, and a consumer-to-contractor referral service. Pricing is not publicly disclosed; transactions are quote-based through in-house and outside sales representatives.

Since 2022, Erickson's has been 100% employee-owned via the Erickson's Employee Stock Ownership Plan, transitioning from family ownership (Walters family, who acquired the company in 1983). The company reports 50+ employees, holds no patents, trademarks, or disclosed technology platforms, and operates with no proprietary software, mobile app, or API. Its distribution is strictly regional, and its go-to-market relies on direct sales relationships, industry association memberships (NWFA, NAFCD, WFCA, INSTALL), and customer referrals rather than digital channels.

Name

Erickson's Flooring & Supply

Legal name

Erickson's Flooring & Supply Co.

Website

https://ericksonsfloors.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Flooring Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Hardwood Lumber Distribution & Trading (IMAMAIAB), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Wholesale flooring distribution
• Hardwood flooring supply
• Flooring equipment wholesale
• Contractor flooring supplies
• Vinyl flooring distribution

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Flooring Products: Sale of unfinished and prefinished hardwood flooring along with non-wood flooring like multi-layered vinyl with rigid core construction. Specialty flooring including medallions, borders, and herringbone patterned floors. Also offers finishes, sealers, stains, and everything needed to sand, finish, or install hardwood flooring.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Erickson's Flooring & Supply is a wholesale distributor of hardwood and non-wood flooring products, finishes, sealers, stains, sanding/finishing equipment, and installation supplies serving flooring retailers and flooring contractors in the Great Lakes Region. The company sells unfinished and prefinished hardwood flooring, multi-layered vinyl with rigid core construction, specialty flooring (medallions, borders, herringbone), and complementary products, and supports these sales with services such as manufacturer-certified machine repair, NWFA-certified contractor training seminars, job-site delivery from a central warehouse, financing/leasing, and consumer-to-contractor referral services.

Product overview

Erickson's Flooring & Supply is a wholesale flooring distributor offering a unified product portfolio centered on hardwood flooring products. The core offerings include unfinished and prefinished hardwood flooring, non-wood alternatives like multi-layered vinyl with rigid core construction, and specialty flooring such as medallions, borders, and herringbone patterned floors. The company complements its product sales with related services including finish/sealer/stain products, sanding and finishing equipment, installation supplies, machine repair services, contractor training seminars, job-site delivery, financing options, and a referral service connecting consumers with flooring contractors. They distribute products from multiple manufacturer brands including Somerset, Sheoga, Smith Flooring, Fusion, Indiana Hardwood Spec, Northwood, Oshkosh Designs, and Viking Hardwood, as well as finish and installation brands like Bona, DuraSeal, Glitsa, Loba, LenMar, Titebond, and Stauf.

Differentiator

Problem solved

Functional benefit

Products and services

• Unfinished Hardwood Flooring

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Wood Flooring Association (NWFA)coreStrategic or Co-development PartnerIndustry association providing contractor school training and certification. Erickson's staff graduate from NWFA contractor school and company hosts seminars taught by certified NWFA instructors.
• North American Association of Floor Covering Distributors (NAFCD)coreStrategic or Co-development PartnerIndustry association for floor covering distributors. Erickson's is a member providing access to industry best practices.
• World Floor Covering Association (WFCA)minorStrategic or Co-development PartnerIndustry association providing resources and best practices for floor covering professionals
• INSTALL InternationalcoreStrategic or Co-development PartnerStandards and training alliance for flooring installation. Erickson's staff trained through this program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Herregan Distributors: Regional wholesale flooring distributor serving the Midwest/U.S. with multiple locations, comparable multi-state B2B distribution model focused on hardwood, resilient, and commercial flooring products.
• Allwood Flooring Supply: Regional hardwood flooring distributor with comparable product mix (unfinished/prefinished hardwood, finishes, equipment) and pro-shop/wholesale customer base serving contractors and retailers.
• Mid-Continent Wholesale: Wholesale flooring distributor in the U.S. Midwest offering hardwood, LVT, and installation supplies to flooring retailers and contractors — directly overlapping with Erickson's product and customer profile.
• A to Z Wholesale Flooring Supply: Wholesale flooring distributor selling hardwood, laminate, vinyl, and supplies to flooring dealers and contractors — comparable channel and customer segmentation to Erickson's.

Broad incumbents

• ProSource Wholesale (Build with Ferguson): National trade-only wholesale flooring and building products program serving contractors, builders, and remodelers; competes with Erickson's for the same trade customer base at greater scale.
• Mohawk Industries: Largest U.S. flooring manufacturer with extensive hardwood, LVT, and laminate lines; both a potential supplier partner and competitive threat to regional distributors like Erickson's.
• Shaw Industries: Major U.S. flooring manufacturer and distributor with broad hardwood and resilient product portfolios serving retailers and contractors across all U.S. regions.
• Mannington Mills: U.S. flooring manufacturer with significant hardwood, vinyl, and laminate offerings plus commercial distribution reach — overlapping significantly with Erickson's hardwood and rigid-core categories.
• Floor & Decor Holdings: Large specialty retailer of hard surface flooring serving both pros and consumers with broad SKU depth — competes with Erickson's trade customers for pro-account share.
• LL Flooring (formerly Lumber Liquidators): National hardwood-focused flooring retailer selling direct to pros and consumers; overlaps with Erickson's hardwood category positioning and pro-customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/efsfloors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erickson's Flooring & Supply