The Rental Girl

Name

The Rental Girl

Legal name

TRG Real Estate Co., Inc.

Website

https://therentalgirl.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Rental Brokerage & Tenant Placement (BPAJAAAF), Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Rental leasing services
• Home sales services
• Tenancy in common
• Property leasing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Leasing Commissions: Revenue from facilitating rental transactions between housing providers and renters. Agents work with exclusive listings and generate income from successful lease signings.
2. Sales Commissions: Revenue from residential home sales and TIC (Tenancy in Common) transactions. Brokerage earns commissions on home purchases and sales.
3. Concierge Service Fees: Premium one-on-one rental search service with flat fee payable only upon successful lease signing. Includes curated listings, showing coordination, application guidance, and professional advocacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Rental Girl (TRG Real Estate) is a full-service boutique real estate brokerage in Los Angeles providing residential leasing, home buying and selling, and Tenancy in Common (TIC) transaction services. The brokerage maintains specialized teams of licensed agents across LA neighborhoods who mediate rental, sales, and TIC transactions between housing providers, renters, buyers, and sellers. Additional offerings include a premium Concierge rental search service and full-service Housing Provider leasing support.

Product overview

TRG Real Estate operates as a full-service boutique brokerage with specialized teams offering leasing (The Rental Girl), residential sales, and Tenancy in Common (TIC) services across Los Angeles. The core product ecosystem includes The Rental Girl platform for renters and landlords, a Sales Team for home transactions, and TIC services for alternative homeownership. Additional modules include Concierge (premium personalized rental support) and Housing Provider Services (comprehensive property management and leasing support for landlords). The company combines hyper-local expertise with a personal, hands-on approach, serving renters, buyers, sellers, and housing providers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Rental Girl Leasing

Quantifiable outcome

• Over 450 homes sold and $425M in sales volume
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Broad incumbents

• Compass: Tech-enabled national residential brokerage with a large Los Angeles agent roster offering sales and leasing services. Overlaps directly with TRG's service lines but operates at vastly greater scale and with proprietary technology and venture-backed marketing budgets.
• Redfin: Tech-enabled national brokerage offering residential sales with in-house agent teams across major metros including LA. Competes with TRG for the same buyer/seller pool but with proprietary technology, salaried agents, and lower commission structure.
• eXp Realty: Cloud-based residential brokerage with rapidly growing LA agent count, offering sales and limited leasing via a virtual model. Comparable full-service brokerage offering but with fundamentally different cost structure and agent economics.
• Sotheby's International Realty ( Affiliates): Luxury-affiliated global brokerage network with strong Los Angeles operations covering sales and leasing of high-end residential properties. Comparable in residential focus but operates under a global luxury brand rather than independent boutique identity.
• Coldwell Banker (NRT/Realogy affiliates): National residential brokerage franchise with extensive LA County presence offering sales, leasing, and relocation services. Comparable full-service offering but at much larger scale and with national brand rather than hyper-local identity.

Direct peers

• Hilton & Hyland: Boutique LA residential brokerage specializing in luxury and unique properties across Beverly Hills, Westside, and greater LA. Comparable boutique positioning and hyper-local LA focus, though tilted more toward luxury sales and less toward leasing and TIC.
• Westside Estate Agency: Independent LA-based luxury residential brokerage serving Beverly Hills, Bel Air, Holmby Hills, and Westside markets. Closely comparable boutique independent brokerage model with similar LA concentration and agent-driven sales approach.
• The Agency: LA-based boutique full-service residential brokerage offering sales, leasing, and luxury representation. Highly comparable to TRG in scale, geography, and service mix, though more weighted toward luxury sales versus TRG's leasing + TIC balance.

Others

• Zillow Group: Real estate portal and marketplace that drives significant lead flow to LA brokerages and where TRG holds a Top 1% Premier Agent ranking. Indirectly competitive as a channel partner and lead source for TRG's leasing and sales operations.

Emerging players

• Apartment List: Online rental marketplace heavily focused on California metros including LA, connecting renters with apartments and providing landlord lead generation. Partial overlap with TRG's leasing business as both serve LA renters and landlords.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheRentalGirl
• Facebookfacebook.com/therentalgirlpasadena

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rental Girl