KEZI 9 NEWS

What KEZI 9 NEWS does

KEZI 9 News is a local broadcast television station headquartered at 2975 Chad Drive in Eugene, Oregon, serving the Eugene-Springfield metropolitan area, Lane County, and surrounding communities in western Oregon (including Corvallis, Cottage Grove, and parts of the Oregon coast). Founded in 1983 and operating under Allen Media Broadcasting (a division of Allen Media, LLC, headquartered in Atlanta, Georgia), the station delivers 24/7 local news, weather forecasting, regional sports coverage (University of Oregon Ducks, Oregon State Beavers, Pac-12, Big Ten), and community programming.

The station's product portfolio spans linear over-the-air broadcast, the kezi.com digital news website (powered by BLOX Content Management System from BLOX Digital), native iOS and Android mobile applications, live streaming, email newsletters, and OTT distribution on Roku, Apple TV, Amazon Fire TV, Android TV, Vizio Smart TV, Samsung Tizen, and Hisense platforms, plus cable/telecom carriage via Comcast Xfinity and Verizon. Domain-specialized features include an interactive weather radar, the WeatherCam9 camera network, a breaking news/weather alert system, and community engagement verticals such as Pet of the Week, Amateur Athlete of the Week, SchoolWatch, and a dedicated Spanish-language news section. The station maintains active social media presence on Facebook, X, Instagram, and YouTube.

KEZI 9 News generates revenue primarily through local television advertising (commercials, sponsored segments, targeted ad placements) and digital advertising (display ads, sponsored content, and a digital marketing services division). Its customer base includes Eugene-Springfield metro households, Spanish-speaking residents, regional sports fans, and a long tail of local SMB advertisers and community organizations. The entity is privately held as a subsidiary of Allen Media, LLC, with no public ticker or standalone financial disclosures.

Name

KEZI 9 NEWS

Legal name

Allen Media, LLC

Website

https://kezi.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

KEZI 9 News is a local broadcast television station serving Eugene, Oregon and surrounding Lane County communities with 24/7 news, weather, sports, and community programming. Owned by Allen Media Broadcasting, the station distributes across broadcast, web, mobile, and OTT platforms.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Local/Regional News Channels (MPABAIAD), Regional/Sub-National Broadcast Networks (MPABAAAM)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Regional sports coverage
• Digital news platform

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Local broadcast television advertising including commercials, sponsored segments, and targeted ad placements during news broadcasts, weather segments, and sports coverage. The station sells advertising to local businesses, healthcare providers, automotive dealers, and community organizations in the Eugene-Springfield metropolitan area.
2. Digital Advertising: Online advertising on kezi.com including display ads, sponsored content, and digital marketing services offered through the station's digital marketing division. The station offers digital marketing services to advertisers seeking to reach the local audience.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

KEZI 9 News is a local broadcast television station and digital news platform serving Western Oregon (Eugene-Springfield metropolitan area, Lane County, Benton County, and Oregon coast regions). It delivers 24/7 nonstop local news, weather forecasting, sports coverage (Oregon Ducks, Oregon State Beavers, Pac-12, Big Ten), and community features through over-the-air television, the kezi.com website, mobile applications, live streaming, and smart TV platforms.

Product overview

KEZI 9 News is a local broadcast television station and digital news platform providing live local news, weather, sports, and video content to Eugene, Oregon and surrounding communities in Lane County. The offering operates as a unified local media operation combining television broadcast with digital platforms. Core products include the KEZI 9 television broadcast, the kezi.com news website, weather forecasting with interactive radar, native mobile apps for iOS and Android, and livestream/on-demand video services. Sports coverage includes Oregon Ducks and Beavers collegiate teams. Community features include Pet of the Week, SchoolWatch, and local features programming. Email newsletters and push notification alerts provide direct reader engagement. The station is powered by BLOX Content Management System and owned by Allen Media Broadcasting, with content distributed across smart TV platforms including Roku, Apple TV, Android TV, Amazon Fire TV, and Vizio.

Differentiator

Problem solved

Functional benefit

Products and services

• KEZI 9 News Television Broadcast Local broadcast television station providing live local news, weather forecasts, sports coverage, and breaking news to viewers in the Eugene, Oregon area and surrounding Lane County, Benton County, and Oregon coast communities.
• KEZI.com Digital News Platform
• Weather Forecasting and Alerts Service Weather forecasting service including interactive radar, weather maps, WeatherCam9 network of real-time visual weather cameras, severe weather alerts, and detailed local forecasts specialized for the Willamette Valley, Umpqua Basin, and Oregon coast.
• KEZI 9 News Mobile App Native mobile application for iOS (App Store ID1186588422) and Android (Google Play com.heartlandtv.kezi) providing local news, weather forecasts, sports coverage, video content, and push notifications for breaking news alerts on smartphones and tablets.
• Live Streaming and Video on Demand Live broadcast streaming service ("Watch Live") and on-demand video content including news segments, weather reports, Pet of the Week features, and The American Athlete profile series accessible through kezi.com, mobile apps, and connected TV platforms.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Linn Benton Food SharecoreStrategic or Co-development PartnerKEZI 9 News supports community food security initiatives by promoting food donation drop box locations established by the City of Corvallis at various facilities. The station covers and promotes the food assistance programs and SNAP benefit disruptions affecting local families, directing viewers to Linn Benton Food Share as the distribution partner for collected food donations.
• Greenhill Humane SocietycoreStrategic or Co-development PartnerWeekly Pet of the Week feature during the 6 p.m. broadcast showcases homeless animals from Greenhill Humane Society, driving awareness and adoptions. The station highlights adoption information including shelter location, hours, phone number, and adoption pricing during these community features. This partnership has been ongoing with regular weekly features.
• City of CorvalliscoreStrategic or Co-development PartnerKEZI 9 News provides coverage of City of Corvallis initiatives including social service funding ($480,000 allocated through United Way), food assistance programs, community surveys, infrastructure projects, and public safety announcements. The station serves as a communication channel for city public information including Corvallis Connect online portal launches and community events.
• United Way of Linn, Benton, and Lincoln CountiesminorStrategic or Co-development PartnerThe City of Corvallis partners with United Way to manage social service funding applications and distribution. KEZI 9 News covers these community funding initiatives as part of its local government and social services reporting.
• Corvallis-Benton County Public LibraryminorStrategic or Co-development PartnerLibrary branches serve as food donation drop box locations during federal SNAP benefit disruptions. KEZI 9 News promotes these community resources to support food-insecure families.
• Allen Media BroadcastingcoreOthersKEZI 9 News is owned and operated by Allen Media Broadcasting, headquartered in Atlanta, Georgia. The parent company provides broadcast infrastructure, digital technology platforms (BLOX CMS), and centralized content management. Parent company privacy policies and terms of service govern the station's digital operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tegna: Major U.S. broadcaster of local Big Four affiliates; comparable on operating model and multi-platform local news distribution (broadcast + digital + apps).
• Nexstar Media Group: Largest U.S. television broadcaster; relevant benchmark for station-level valuations and ad-tech consolidation trends impacting local broadcasters like KEZI.
• Sinclair Broadcast Group: Large national broadcast group whose station KVAL competes with KEZI in-market; relevant as a comparable operating model (network of local affiliates with shared services) and acquirer of similar single-market assets.

Regional players

• KOIN: CBS affiliate in Portland that overlaps with KEZI's broader Oregon audience and competes for state-level political ad dollars and Pac-12/Big Ten rights.
• KATU: ABC affiliate in Portland; competes with KEZI for Oregon regional news audiences and shares weather/natural disaster coverage responsibilities.
• KGW: NBC affiliate in Portland reaching into the Willamette Valley; overlaps with KEZI on Oregon Ducks/Beavers coverage and statewide news.

Direct peers

• KLSR-TV (Fox): Fox affiliate broadcasting in the Eugene market; competes with KEZI on local news and primetime entertainment under similar affiliate economics.
• KOAC-TV (OPB): Oregon Public Broadcasting's flagship station serving the same region; competes for civic-information audience and weather coverage but as a public/nonprofit rather than commercial broadcaster.
• KVAL: CBS affiliate covering Eugene-Springfield; competes with KEZI for news audiences and political advertising in the same Lane County market under Sinclair ownership.
• KMTR: NBC affiliate serving the same Eugene-Springfield DMA, competing head-to-head for local news, weather, and ad budgets. Most directly comparable peer given identical geographic focus and broadcast model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/KEZI9
• YouTubeyoutube.com/c/KEZI9News
• Facebookfacebook.com/kezi9
• Instagraminstagram.com/kezi9news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEZI 9 NEWS