Strat-O-Matic Media

What Strat-O-Matic Media does

Strat-O-Matic Media, LLC is a privately held sports simulation game publisher founded in 1961 by Hal Richman and headquartered in Glen Head, New York. The company designs, publishes, and sells dice-and-card sports simulation games for baseball, football, hockey, and basketball, using a proprietary mechanics system in which each player is represented on a uniquely crafted card with Basic, Advanced, and Super-Advanced rating columns built from real-world performance data. Digital (Windows) versions replicate the same card-driven logic with computer-animated play, Netplay multiplayer, and detailed statistical reporting.

The product portfolio spans physical card sets at $58-$68, downloadable Windows seasons at $32, downloadable rating guide spreadsheets at $16-$17, two web-based subscription platforms (Strat-O-Matic 365 and Baseball Max / MAX), and on-demand apparel through a Printify-powered merch shop. Distribution is direct-to-consumer via strat-o-matic.com (WooCommerce) with PayPal and Amazon Payments integrations; physical events such as the WSBG-co-presented World Series of Strat in Las Vegas serve as flagship community, marketing, and direct-sales touchpoints.

The company primarily serves a long-standing community of sports hobbyists, league organizers, and tabletop simulation enthusiasts, with secondary exposure to general sports fans and casual players via simplified products (e.g., 3-Minute Baseball). With over 60 continuous years of operating history and a catalog spanning seasons from the 1940s through 2025, Strat-O-Matic monetizes primarily through one-time physical and digital unit sales, complemented by annual subscription revenue from 365 and MAX, and relies on community-led engagement rather than traditional paid marketing.

Name

Strat-O-Matic Media

Legal name

Strat-O-Matic Media, LLC

Website

https://strat-o-matic.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Strat-O-Matic Media, LLC is a private publisher founded in 1961 that designs and sells dice-and-card sports simulation board games and digital games for baseball, football, hockey, and basketball, serving a multi-generational community of sports hobbyists primarily via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Sports simulation games

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports/Racing Game Studios (MPAFAAAJ)

akta.pro secondary industries

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Wargames & Historical Board Games Retail (CRALALAD)

Keywords

• Sports simulation games
• Board games
• Fantasy sports
• Digital sports games
• Player rating systems

Headquarters

HQ city

Glen Head

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Board Game Physical Products: Sale of physical board game products including baseball card sets ($58-$68 per set), football/hockey/basketball card sets, and Rating Guide books ($16-$17). Physical cards are shipped to customers. Products include current season editions plus historical season re-releases (e.g., 1920, 1941, 1952, 1985).
2. Digital Downloads (Windows Seasons and Rating Guides): Downloadable computer game seasons and rating guide spreadsheets delivered via account page. Football/Baseball/Hockey Windows seasons priced at $32 per season; Rating Guide spreadsheets priced at $16-$17 per season. E-Delivery provides instant access to license keys and registration codes. Entire historical catalog available for digital download, including seasons from the 1950s through 2025.
3. Strat-O-Matic 365 Subscription: Annual subscription service providing web-based access to play Strat-O-Matic Baseball and Football games online. Subscribers access the platform at 365.strat-o-matic.com with continuous access to current and historical seasons.
4. Merchandise and Apparel: Sale of Strat-O-Matic branded merchandise including apparel (t-shirts, etc.) through the Pop-Up Merch Shop (powered by Printify) and physical merchandise offerings. Gift cards also available.
5. Baseball Max (Strat-O-Matic MAX): Strat-O-Matic MAX is a web-based game platform offering play on any platform at any time. Previously marketed as 'Baseball Max' and 'MAX'. Digital-only subscription or access model for the latest Strat-O-Matic Baseball simulation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Strat-O-Matic develops and publishes sports simulation games across baseball, football, hockey, and basketball in both physical board game format (using dice and proprietary player cards) and digital format (Windows computer games, web-based platforms 365 and MAX). Its core intellectual property is a proprietary player rating system built on real-world professional sports statistics, encoded onto uniquely crafted player cards with three levels of play complexity (Basic, Advanced, Super-Advanced) and an extensive historical catalog spanning seasons from the 1940s through 2025.

Product overview

Strat-O-Matic Media is a sports simulation game company offering tabletop board games and digital computer games across four major sports: Baseball, Football (Pro and College), Hockey, and Basketball. The product portfolio consists of two main formats: traditional board games using dice and player cards with Basic, Advanced, and Super-Advanced play levels; and Windows-based digital games featuring animation, Netplay multiplayer, and detailed statistics. The company also operates subscription-based online platforms including Strat-O-Matic 365 and Baseball Max for web-based play. Supporting products include seasonal card sets, rating guides (downloadable spreadsheets with player statistics), and branded merchandise. The board games are renowned for their statistical accuracy, with each player's unique abilities represented on cards activated by dice rolls.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball Board Games

Quantifiable outcome

• Strat-O-Matic baseball games can be played in under 30 minutes for a full nine innings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WSBGcoreGTM or Marketing Partner · 5 September 2026WSBG and Strat-O-Matic co-present the World Series of Strat tournament in Las Vegas (September 5th-9th annually). WSBG is a media/radio partner that co-brands and co-promotes the flagship annual tournament event.
• National Baseball Hall of FamecoreStrategic or Co-development PartnerStrat-O-Matic is an official partner of the National Baseball Hall of Fame. The Hall of Fame website was a distribution platform for Strat-O-Matic's '3-Minute Baseball' Facebook game alongside the Strat-O-Matic website, iPhone, and iPad. The Hall of Fame partnership provides prestige and authentic baseball heritage connection.
• Negro Leagues MuseumminorStrategic or Co-development PartnerNegro Leagues Museum is listed as an Official Partner of Strat-O-Matic. The partnership connects Strat-O-Matic's historical season products (including Negro League Stars ratings) with the museum's mission.
• Marquee Sports NetworkminorGTM or Marketing PartnerMarquee Sports Network is an Official Partner of Strat-O-Matic, providing a media and marketing relationship with a regional sports network featuring Chicago Cubs and White Sox content.
• Biz Mackey Family Foundation (BMFF)minorStrategic or Co-development PartnerBiz Mackey Family Foundation is an Official Partner of Strat-O-Matic, connecting the company's historical baseball products with the legacy of legendary catcher Biz Mackey.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• EA Sports: EA Sports produces mainstream video game simulations of MLB (in partnership), Madden NFL, and NHL, targeting a much broader mainstream consumer base with console/mobile experiences — adjacent to Strat-O-Matic's niche but with vastly larger scale and budget.
• 2K Sports: 2K Sports publishes NBA 2K and other mainstream sports simulation video games, competing for the same sports gaming consumer wallet share as Strat-O-Matic but with a far broader product portfolio and console/mobile reach.
• Sony San Diego Studio (MLB The Show): MLB The Show is the official MLB-licensed console baseball video game with deep franchise and simulation modes — adjacent to Strat-O-Matic's baseball simulation market but serving mainstream video game consumers rather than hobbyist simulation buyers.

Direct peers

• Sports Interactive (Football Manager): Sports Interactive's Football Manager is the leading football (soccer) management simulation, applying the same statistically-driven simulation philosophy to a different sport, serving comparable hobbyist simulation consumers globally.
• Out of the Park Developments: Out of the Park Baseball is a long-running PC-based baseball management simulation that uses real statistical data to drive game outcomes, serving the same statistically-engaged sports simulation enthusiast audience as Strat-O-Matic's digital products.
• APBA Game Company: APBA produces sports simulation board games and computer games for baseball, football, basketball, and hockey using statistical player ratings and dice/card mechanics — the closest direct analog to Strat-O-Matic's product model and target hobbyist segment.
• Diamond Mind Baseball: Diamond Mind Baseball is a baseball simulation game using real player statistics and season replays, directly competing with Strat-O-Matic Baseball for the historical-simulation, league-management hobbyist market.
• Full Count Baseball: Full Count Baseball produces statistically accurate baseball simulation games and season replay tools, directly competing with Strat-O-Matic in the statistical baseball simulation hobbyist market with similar dice-and-card and digital offerings.

Emerging players

• DraftKings: DraftKings is a major daily fantasy sports platform competing for the same sports engagement dollars as Strat-O-Matic, but with a free-to-play, mobile-first, mass-market model targeting casual rather than hobbyist consumers.
• FanDuel: FanDuel operates a daily fantasy sports and sports betting platform that competes for sports fan engagement and discretionary spend, occupying the casual mainstream segment adjacent to Strat-O-Matic's simulation niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=4CwojfXfDDY
• Facebookfacebook.com/StratOMaticGames
• Xx.com/StratOMatic
• LinkedInlinkedin.com/company/strat-o-matic-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strat-O-Matic Media