What Establishment does

Establishment is a single-location cocktail lounge and craft eatery operating at 1197 Peachtree Street NE (Suite 517) within Colony Square in Midtown Atlanta. Founded in 2014 by restaurateur Brandon Lewis, the concept relocated from its original Buckhead site to the current Midtown location in November 2016, tripling its footprint. The venue offers a unified hospitality experience combining chef-driven American cuisine, a craft cocktail program, 20+ local Georgia beers on tap, private event hosting, and music-driven entertainment with DJs and live performances. Customers primarily consist of Midtown Atlanta diners and visitors seeking special-occasion venues, nightlife, and corporate entertaining options.

The business operates on a direct-to-consumer, single-venue restaurant model with no proprietary technology stack. Core operations rely on third-party platforms: SpotHopper powers the website, marketing, catering inquiries, and job listings; OpenTable handles table reservations; and Google Maps provides directions. There is no mobile app, no API, and no proprietary software or data systems. The menu is unit-priced (appetizers $9-$18, entrees $16-$36, desserts $12), supplemented by per-head catering pricing ($12-$18/person), Happy Hour (Mon-Fri 3-7PM), Martini Mondays, gift cards, and private party bookings for groups of 8+. The company holds no disclosed patents, trademarks, or institutional investment, and no funding rounds have been raised.

Revenue is generated exclusively from on-premises food and beverage sales, catering, private events, and gift cards at the single Midtown location. The go-to-market motion is purely local and physically driven — foot traffic, OpenTable reservations, walk-ins, party inquiry forms, social media (Facebook, Instagram), email newsletter, and earned media in Atlanta publications (Eater, Thrillist, AJC, Zagat). The customer base spans three personas: special-occasion diners (birthdays, rehearsal dinners, corporate events, watch parties), nightlife and social-scene adults seeking craft cocktails and entertainment, and Midtown business professionals. With 11-50 employees and a single venue, the business operates as an independent, owner-operated hospitality establishment with no parent company, subsidiaries, or franchise structure.

Name

Establishment

Legal name

Establishment

Website

https://establishmentatlanta.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Establishment is a single-location cocktail lounge and craft eatery in Midtown Atlanta's Colony Square, offering chef-driven American cuisine, craft cocktails, 20+ Georgia beers on tap, private events, and catering to local diners, nightlife patrons, and corporate clients.

Ownership category

akta.pro rank

Product category

Restaurant & Bar

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Craft cocktail bar
• American cuisine restaurant
• Private event venue
• Craft beer selection
• Restaurant catering services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food and Beverage Sales: Core revenue from dine-in restaurant service featuring chef-driven American cuisine and craft cocktails. Menu items range from appetizers ($9-$18) to entrees ($16-$36). Bar operates with extended hours on weekends.
2. Private Events and Catering: Revenue from hosting private parties, corporate events, birthday celebrations, and rehearsal dinners. Catering pre-order required for parties of 15 or more. Catering menu offered at $12-$18 per person price points.
3. Gift Cards: Digital gift cards available for purchase for midtown Atlanta dining at Establishment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Establishment is a single-location, full-service cocktail lounge and craft eatery at Colony Square in Midtown Atlanta serving chef-driven American cuisine, handcrafted cocktails, and 20+ Georgia craft beers on tap. The venue supplements core dine-in service with private party hosting, off-site catering, gift card sales, daily happy hour specials, and music-driven live entertainment featuring DJs.

Product overview

Establishment is a single-location Midtown Atlanta restaurant and cocktail bar offering a unified hospitality experience. The core products include chef-driven American dining and craft cocktails/bar service, supplemented by private dining and events capabilities, live entertainment with DJs, daily happy hour specials (Martini Mondays and Happiest of Hour), catering services for groups, and gift cards. All offerings are operated through the SpotHopper platform, with OpenTable handling reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Chef-driven American cuisine featuring artisan flatbreads, burgers, steaks, tacos, salads, and desserts served in a high-energy Midtown Atlanta setting. Menu items range from appetizers ($9-$18) to entrees ($16-$36).
• Craft Cocktails & Bar Handcrafted signature cocktails (e.g., Est Old Fashioned, Napoleon House, Ghost in The Shell, Espress Yoself), an extensive bourbon and spirits selection, 20+ local Georgia beers on tap featuring a 100% Georgia Beer menu, wines, and zero-ABV beverages served at the bar.
• Private Dining & Events Private party hosting for gatherings of 8 or more guests, including birthday celebrations, rehearsal dinners, corporate events, and watch parties, with catering pre-orders required for parties of 15 or more guests.
• Live Events & Entertainment Music-driven entertainment program featuring DJs, live performances, and special themed event nights including celebrations of National French Fry Day, National Scotch Day, National IPA Day, National Rum Day, National Red Wine Day, National Cheeseburger Day, and National Drink Beer Day.
• Catering Services Off-site and event catering with pre-order menu options for parties of 15 or larger, featuring tiered per-person pricing at $12, $14, and $18 per head for appetizer, entree, and premium entree options.
• Gift Cards Digital gift cards available for purchase for Midtown Atlanta dining experiences at Establishment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• SpotHopperminorOthersWebsite platform provider offering website design, social media marketing, and email marketing services for the restaurant.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Lawrence: Atlanta cocktail lounge and restaurant in Midtown with a craft cocktail program and chef-driven menu — directly comparable concept, geography, and customer base to Establishment.
• 5Church Atlanta: Upscale Midtown Atlanta restaurant and bar pairing craft cocktails with American cuisine — comparable price point, ambience, and special-occasion positioning.
• South City Kitchen: Midtown Atlanta full-service restaurant serving chef-driven Southern cuisine with a strong cocktail and bourbon program — overlapping customer base and event-hosting model.
• Barcelona Wine Bar: Wine-forward gastropub chain with craft cocktails and tapas-style menu targeting upscale social occasions — comparable beverage-program-led differentiation and price points.
• Eclipse di Luna: Atlanta tapas and cocktail restaurant with live music and DJ-driven nightlife programming — directly comparable entertainment-driven lounge positioning.
• Pour Taproom: Midtown Atlanta self-pour taproom emphasizing 20+ local craft beers — directly comparable 100% Georgia/local beer focus and Midtown customer base.
• Iberian Pig: Decatur-based gastropub pairing chef-driven Spanish cuisine with craft cocktails — comparable chef-driven menu, cocktail focus, and special-occasion positioning.

Broad incumbents

• Seasons 52: Nationwide upscale-casual chain featuring a rotating seasonal menu and craft cocktail/wine program — broader portfolio but overlapping target customer and price tier.
• Eddie V's Prime Seafood: National upscale steakhouse and seafood chain with a renowned jazz lounge and craft cocktail program — overlapping entertainment-driven premium dining experience.

Regional players

• Cypress Street Pint & Plate: Midtown Atlanta gastropub with craft cocktails, local beer focus, and upscale-casual menu — highly comparable neighborhood-bar-with-real-food concept adjacent to Establishment's customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Establishment1845
• Instagraminstagram.com/establishmentatl
• Xx.com/establishatl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Establishment