Rydell Cars
Rydell Cars, doing business as Rydell Auto Group, is a privately held, family-owned multi-franchise automotive dealership platform headquartered in Grand Forks, North Dakota, operating since 1954 across Chevrolet, GMC, Cadillac, Honda, Nissan, and Toyota franchises plus a used-vehicle outlet, body shop, and EV subsidiary serving consumers in North Dakota, Minnesota, and South Dakota.
- Company typePrivate
- Founded1954
- HeadquartersGrand Forks, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Rydell Cars does
Rydell Cars, doing business as Rydell Auto Group, is a privately held, family-owned automotive dealership platform headquartered in Grand Forks, North Dakota, in operation since 1954. The group operates five OEM franchises (Chevrolet, GMC, Cadillac, Honda, Nissan, Toyota, plus Buick previously) across four physical Grand Forks locations, a standalone pre-owned outlet (Rydell Auto Outlet), a collision center (Rydell Auto Body & Glass), an EV-focused subsidiary (Rydell EV), and a full-service car wash. It sells new and certified pre-owned vehicles through both on-site and digital channels, with the Rydell Delivers program enabling home delivery across North Dakota, Minnesota, and South Dakota.
Core technology is limited to a modern dealer website providing online inventory search, a payment calculator, a Rydell Virtual Wait service scheduling tool, and a digital financing pre-approval workflow, augmented by Google Analytics/AdWords/DoubleClick for remarketing. The business distinguishes itself through non-commissioned sales staff, no-haggle pricing with the best price posted 24/7, a 7-day money-back guarantee, and a 30-day exchange privilege on most pre-owned vehicles.
Revenue is generated across three streams: (1) vehicle sales (new and pre-owned) generating gross margin on inventory turnover, (2) finance and insurance products (extended service contracts, GAP coverage, tire and wheel protection, glass and interior protection) sold at point of sale with financing arranged through partner lenders (GM Financial, Chase, Huntington, NMAC, Honda Financial Services), and (3) recurring service and parts revenue from maintenance, repairs, body work, detailing, and car wash operations. The company serves individual consumers and families primarily, with a secondary commercial segment for fleet and work-truck purchases, and has 251-500 employees.
Rydell Cars firmographics
Firmographics- Name
- Rydell Cars
- Legal name
- Rydell Cars
- Website
- https://rydellcars.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rydell Cars, doing business as Rydell Auto Group, is a privately held, family-owned multi-franchise automotive dealership platform headquartered in Grand Forks, North Dakota, operating since 1954 across Chevrolet, GMC, Cadillac, Honda, Nissan, and Toyota franchises plus a used-vehicle outlet, body shop, and EV subsidiary serving consumers in North Dakota, Minnesota, and South Dakota.
- Ownership category
- akta.pro rank
Rydell Cars industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)
Keywords
Where Rydell Cars is headquartered
LocationHeadquarters
- HQ city
- Grand Forks
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Rydell Cars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: New and pre-owned vehicle sales across Chevrolet, GMC, Honda, Nissan, Toyota, Cadillac, and Buick brands. Revenue from vehicle sales minus cost of goods sold.
- Finance and Insurance Products: Extended service contracts, GAP coverage, tire & wheel protection, glass & interior protection sold at point of sale. Financing arranged through partner lenders (GM Financial, Chase, Huntington, NMAC, Honda Financial Services).
- Service and Parts: Full maintenance and repair services, oil changes, body shop, detail center, car wash, parts sales. Extended service hours including evenings and weekends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 0% APR financing for 60 months on 2026 Silverado 1500 |
| Subscription | Monthly | 0% APR for 60 months on 2026 Equinox and Trax |
| Subscription | Monthly | Lease: $399/month for 36 months on 2026 Nissan Kicks SV |
| Subscription | Monthly | Lease: $399/month for 36 months on 2026 Chevy Trax LT Midnight Edition |
| Subscription | Monthly | Lease: $499/month for 36 months on 2026 GMC Sierra 1500 Elevation Double Cab |
| One time/ perpetual license | Pay-as-you-go | $2,500 Trade Assistance on 2026 Toyota Tacoma |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Rydell Cars product offering
Product offeringCore offering
Rydell Cars is a family-owned multi-franchise auto dealership group based in Grand Forks, North Dakota that sells new and pre-owned vehicles from Chevrolet, GMC, Honda, Nissan, Toyota, Cadillac, and Buick brands across multiple physical dealership locations. The company complements vehicle sales with in-house financing arrangements through partner lenders, F&I products such as extended service contracts and GAP coverage, plus a full-service parts, maintenance, collision repair (Rydell Auto Body & Glass), car wash, and trade-in operation (Rydell Buys). It also operates an online purchase-and-delivery channel called Rydell Delivers that ships vehicles to customers across North Dakota, Minnesota, and South Dakota.
Product overview
Rydell Cars is a multi-franchise auto dealership group operating as a unified car-buying platform with five distinct dealership brands: Rydell Chevrolet GMC, Rydell Honda Nissan, Rydell Toyota, Rydell Cadillac, and Rydell Auto Outlet. The company operates as a platform-plus-services model, combining traditional vehicle sales with digital purchase capabilities (Rydell Delivers), trade-in services (Rydell Buys), and comprehensive after-sales support including an Auto Body & Glass center, Rydell Virtual Wait scheduling, and Rydell Car Wash. The core offering centers on new and certified pre-owned vehicles from Chevrolet, GMC, Honda, Nissan, Toyota, and Cadillac brands, complemented by financing integration with multiple lenders, a 7-day money-back guarantee, and a 30-day exchange privilege for customer confidence. Rydell serves customers across North Dakota, Minnesota, and South Dakota with both online and in-person purchasing options.
Differentiator
Problem solved
Functional benefit
Brands
- Rydell Buys: Vehicle trade-in program where Rydell pays top dollar for trade-ins
- Rydell Delivers
- Rydell Virtual Wait
- Rydell Outlet Center
- Rydell Car Wash
- Rydell Annual Charity Event Car & Bike Show
Products and services
- Rydell Chevrolet GMC Dealership Full-service Chevrolet and GMC dealership selling new and pre-owned cars, trucks, and SUVs with on-site financing, parts, and maintenance services for individual consumers and commercial buyers.
- Rydell Honda Nissan Dealership
Quantifiable outcome
- 7 day money back guarantee on all new and pre-owned vehicles
- +2 more outcomes
Companies that use Rydell Cars
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Rydell Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rydell Cars partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rydell Cars competitors and assessment
Company assessmentDirect peers
- Ed Morse Automotive Group: Family-owned, multi-franchise regional dealer group with strong F&I and service operations across the Midwest. Closest comparable to Rydell in family ownership, multi-brand mix, and regional scale.
- Corwin Automotive Group: Multi-brand regional dealer group in the upper Midwest with overlapping franchise brands (GM, Toyota, Honda, Nissan) and similar family-owned, multi-rooftop model.
- Hiland Toyota: Regional family-owned dealer group in the upper Midwest with comparable no-haggle pricing and community-driven brand positioning.
Broad incumbents
- Lithia Motors: Largest auto retailer in the U.S., operating a broad portfolio of franchises across many states including the Midwest. Comparable in multi-brand, multi-rooftop franchise model and F&I attach economics, though at vastly greater scale.
- AutoNation: Largest U.S. auto dealer by revenue with multi-brand franchise operations and significant F&I and service business. Directly comparable franchise-retail model and customer-experience initiatives.
- Group 1 Automotive: Multi-brand U.S./U.K. dealer group with overlapping franchise brands (Toyota, Honda, GM) and similar revenue mix of new/used vehicle sales, F&I, and service.
- Sonic Automotive: Public multi-brand dealer group with franchise and EchoPark used-car operations. Similar franchise mix (including GM, Honda, Toyota) and parallel push into used vehicles and digital retailing.
- Asbury Automotive Group: Public dealer group with franchised stores, Clicklane digital retail, and a large used-car operation. Highly relevant comparable on digital-buying initiatives and F&I attach.
Emerging players
- CarMax: Largest U.S. used-car retailer with a no-haggle, customer-friendly model that mirrors Rydell's value proposition. Represents the primary used-vehicle competitive pressure on Rydell Auto Outlet.
- Carvana: Online-only used-car retailer with home delivery and 7-day return policy, directly paralleling Rydell Delivers and Rydell's money-back guarantee. Key disruptor peer for digital buying behavior.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rydell Cars social profiles
Digital presenceRydell Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rydell Cars leadership team
Management profileNumber of profiles
Rydell Cars subsidiaries and ownership
Company hierarchySubsidiaries7 records
Rydell Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rydell Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rydell Cars
What does Rydell Cars do?
Rydell Cars is a family-owned multi-franchise auto dealership group based in Grand Forks, North Dakota that sells new and pre-owned vehicles from Chevrolet, GMC, Honda, Nissan, Toyota, Cadillac, and Buick brands across multiple physical dealership locations. The company complements vehicle sales with in-house financing arrangements through partner lenders, F&I products such as extended service contracts and GAP coverage, plus a full-service parts, maintenance, collision repair (Rydell Auto Body & Glass), car wash, and trade-in operation (Rydell Buys). It also operates an online purchase-and-delivery channel called Rydell Delivers that ships vehicles to customers across North Dakota, Minnesota, and South Dakota.
Is Rydell Cars a public or private company?
Rydell Cars is a private company. It is classified as family owned and is currently operating.
When was Rydell Cars founded?
Rydell Cars was founded in 1954. It employs 251 to 500 people.
Where is Rydell Cars based?
Rydell Cars is headquartered in Grand Forks, United States, in the North America region.
How does Rydell Cars make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are finance and Insurance Products and service and Parts.
Who are Rydell Cars's main competitors?
Direct peers on record are Ed Morse Automotive Group, Corwin Automotive Group and Hiland Toyota. Broad incumbents are Lithia Motors, AutoNation, Group 1 Automotive, Sonic Automotive and Asbury Automotive Group. Emerging players are CarMax and Carvana.
Does Rydell Cars have an API?
No public API is recorded for Rydell Cars.
What industry is Rydell Cars in?
Rydell Cars's product category is Automotive Retail Dealership. Its primary akta.pro industry code is FSAJABAF, Garage Liability & Dealers (Auto Dealers, Repair Shops). Its NAICS code is 44111 and its SIC code is 5500.