Forty5
Forty5 is a privately held Indianapolis live entertainment company that owns and operates five music venues and outdoor concert series, selling tickets, private event rentals, and corporate sponsorships, and powering operations through its proprietary Opendate platform.
- Company typePrivate
- Founded-
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Forty5 does
Forty5 is a privately held live entertainment company headquartered in Indianapolis, Indiana, that owns and operates a portfolio of five music venues and concert experiences: The Vogue (950-capacity indoor GA in Broad Ripple), Rock the Ruins at Holliday Park (2,500-capacity outdoor GA), Turntable (400-capacity indoor speakeasy in Broad Ripple), The Tobias Theater at Newfields (530-capacity indoor seated), and a concert series at Broad Ripple Park launched in partnership with Indy Parks. The company books and promotes live music across genres including rock, hip-hop, electronic, country, Latin, and pop, and operates a proprietary technology platform called Opendate that handles talent buying, event production, ticketing, box office management, and promotion across the venue network.
Revenue is generated through three primary streams: (1) ticket sales across the owned and partnered venues on a per-transaction basis, with both general admission and VIP tiers; (2) private venue rentals for corporate events, weddings, and receptions, with optional add-on services including A/V, bar, staffing, catering, talent booking, and furniture; and (3) corporate sponsorships such as the Citizens Energy Group presenting deal for the 2025 outdoor concert series. The customer base is primarily Indianapolis-area music fans (B2C), supplemented by enterprise clients for private events and sponsorships (JW Marriott, 500 Festival, OneAmerica Financial, GANGGANG). Distribution is direct-to-consumer via venue-specific websites, on-site box office, and earned media; marketing runs through social channels (@forty5presents), email newsletters, and regional press coverage.
The company is led by CEO Jenny Boyts, Partner Eric Tobias, and VP of Partnerships Ashley Miser. No venture capital or private equity backing is disclosed. Forty5 is building a concentrated Indianapolis live-entertainment platform, with 2024-2025 activity signaling a shift from purely venue-based ticketing toward broader event production, hospitality partnerships, and park-based programming.
Forty5 firmographics
Firmographics- Name
- Forty5
- Legal name
- Forty5
- Website
- https://forty5.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forty5 is a privately held Indianapolis live entertainment company that owns and operates five music venues and outdoor concert series, selling tickets, private event rentals, and corporate sponsorships, and powering operations through its proprietary Opendate platform.
- Ownership category
- akta.pro rank
Forty5 industry classification
Industry- Product category
- Live Music Entertainment and Concert Venue Operations
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industry
- Tour & Artist Management Services (HSACAHAN)
Keywords
Where Forty5 is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Forty5 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue from ticket sales for concerts and events at owned venues including The Vogue, Turntable, Rock the Ruins, and The Tobias Theater. Revenue is transaction-based with per-ticket fees.
- Private Event Rentals: Revenue from renting venue spaces for private events with optional add-ons including audio/visual packages, bar services, event staffing, catering, talent booking, and furniture rentals.
- Sponsorship: Revenue from corporate sponsorships such as Citizens Energy Group as presenting sponsor of outdoor concert series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Event tickets with general admission and VIP options |
| Other | Multi-year contract | Private venue rentals with optional add-ons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Forty5 product offering
Product offeringCore offering
Forty5 is a live entertainment company that owns and operates a portfolio of five iconic music venues across Indianapolis (The Vogue, Rock the Ruins at Holliday Park, Turntable, The Tobias Theater at Newfields, and Broad Ripple Park), producing and promoting concerts and live events end-to-end. The company also offers private event hosting at these venues with add-on hospitality services, and runs corporate sponsorship programs. Operations are powered by its proprietary Opendate technology platform for talent buying, ticketing, box office management, and promotion.
Product overview
Forty5 is a live entertainment company operating a portfolio of iconic music venues across Indianapolis, including The Vogue (950 indoor GA), Rock the Ruins at Holliday Park (2,500 outdoor GA), Turntable (400 indoor GA speakeasy), The Tobias Theater (530 indoor seated), and Broad Ripple Park concert series. The company provides comprehensive live event production services encompassing talent buying, event production, ticketing, box office management, and promotion. Additionally, Forty5 offers private event services including venue rentals with optional add-ons such as Audio/Visual, Bar Services, Event Staffing, Catering, Talent Booking, and Furniture Rentals. All operations are powered by their proprietary technology platform Opendate.
Differentiator
Problem solved
Functional benefit
Brands
- Opendate: Technology platform powering their event ticketing and box office management
Products and services
- The Vogue An iconic 950-capacity indoor general admission music venue in Broad Ripple, Indianapolis, hosting a diverse range of live performances across genres and serving individual concert-goers.
- Rock the Ruins at Holliday Park A 2,500-capacity outdoor general admission concert venue at Holliday Park that hosts large-scale concerts and live music events for festival-style audiences.
- Turntable A 400-capacity intimate indoor general admission concert venue in Broad Ripple, designed as a modern speakeasy and operated by Forty5 Presents for close-format performances.
- The Tobias Theater at Newfields A 530-capacity indoor seated theater venue located at Newfields, offering intimate seated performance experiences for touring artists and curated programming.
- Broad Ripple Park Concerts Outdoor concert series at Broad Ripple Park run in partnership with Indy Parks, modeled after the Rock the Ruins series to bring large-scale live music to an additional Indianapolis park location.
- Concert and Event Production End-to-end live entertainment services including talent buying, event production, ticketing, box office management, and promotion for events across the Forty5 venue network.
- Private Event Services Private event hosting and management services offering venue rentals across the Forty5 portfolio with optional add-ons including Audio/Visual Package, Bar Services, Event Staffing, Catering Services, Talent Booking, and Furniture Rentals for corporate clients, private parties, wedding receptions, and corporate meetings.
Quantifiable outcome
- Five venues with combined capacity exceeding 4,000 attendees
Companies that use Forty5
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Forty5 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Forty5 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Citizens Energy GroupcoreCitizens Energy Group serves as Presenting Sponsor for the 2025 Rock the Ruins concert series at Holliday Park and the newly launched Broad Ripple Park concert series. This collaboration supports community spaces and live music accessibility in Indianapolis parks.
- Indy ParkscorePartnership with Indy Parks to launch a pilot live music series at Broad Ripple Park in Summer 2025. Modeled after the successful Rock the Ruins series, this partnership aims to bring high-quality live music to additional Indy Parks locations.
- JW Marriott IndianapolisminorPartnership for Taylor Swift concert experiences, hosting pre-show and post-show parties across three nights (November 1-3, 2024) featuring live music, giveaways, and local vendors.
- 500 FestivalcorePartnership for Taylor Swift concert at The Vogue Theatre during the 500 Festival weekend. Also includes collaboration on the AES 500 Festival Parade performances and associated events.
- OneAmerica FinancialcoreSponsor of the OneAmerica Financial Concert Series at the USA Swimming LIVE activation downtown during the 2024 U.S. Olympic Team Trials. Forty5 curated the concert lineup featuring nine free nightly performances.
- GANGGANGflagshipCo-presenting the I Made Rock N Roll advocacy campaign celebrating rock music origins, culminating in the nation's first Black rock music festival in Indianapolis. The partnership includes co-presenting initial shows at The Vogue featuring Victor Wooten, Christone Kingfish Ingram, and Macy Gray.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Forty5 competitors and assessment
Company assessmentBroad incumbents
- AEG Presents: One of the world's largest live entertainment promoters and venue operators (part of AEG). Compares to Forty5 as a promoter/venue operator that books talent and runs owned venues, but at vastly greater scale and geographic reach.
- Live Nation Entertainment: The dominant global live music promoter, venue operator, and ticketing provider. Compares to Forty5 in operating owned/operated venues and promoting live concerts, but with national scale, integrated ticketing, and far deeper artist relationships.
- House of Blues Entertainment: National chain of live music venues and entertainment properties (now part of Live Nation). Comparable to Forty5 as a portfolio operator of branded live music venues, though at a national chain scale with corporate backing.
- Ryman Hospitality Properties: Hospitality and live entertainment company operating the Ryman Auditorium, Grand Ole Opry, and Ole Red venues. Compares to Forty5 as an owner-operator of multiple iconic live music venues with integrated event programming and hospitality revenue, though at a public-company scale.
Direct peers
- C3 Presents: Independent concert promoter and festival operator (Austin City Limits Music Festival, Lollapalooza). Closely comparable to Forty5 as an independent promoter producing and promoting live music events across owned and partnered venues, though at larger festival scale.
- The Bowery Presents: Independent venue operator and concert promoter running a portfolio of mid-size music venues (e.g., Webster Hall, Music Hall of Williamsburg). Directly comparable to Forty5's model of owning/operating multiple iconic venues and promoting live music in a defined metro market.
- I.M.P. (9:30 Club operator): Washington D.C.–based independent venue operator and promoter (9:30 Club, The Anthem, Lincoln Theatre). Highly comparable to Forty5 as a portfolio operator of iconic, mid-size live music venues in a single metro with integrated promotion and ticketing.
- Jam Productions: Chicago-based independent concert promoter and venue operator. Comparable to Forty5 as a long-standing independent live music promoter producing concerts and operating venues in a single major Midwestern metro.
Regional players
- Live Nation Indianapolis / Old National Centre: Old National Centre (formerly Murat Shrine) is a competing mid-size Indianapolis live music venue now operated under the national Live Nation umbrella. Directly comparable to Forty5's The Vogue and Tobias Theater as a competing Indianapolis indoor concert venue targeting the same audiences and artists.
Emerging players
- Brooklyn Bowl / Bowlive / Independent venue groups: Independent multi-city live music and entertainment venue operator combining concerts, dining, and bowling. Compares to Forty5 as an independent operator of branded live music venues combining ticketed events with hospitality-driven revenue, though with a multi-city footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Forty5 social profiles
Digital presenceForty5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forty5 leadership team
Management profileNumber of profiles
Profiles3 records
Forty5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forty5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forty5
What does Forty5 do?
Forty5 is a live entertainment company that owns and operates a portfolio of five iconic music venues across Indianapolis (The Vogue, Rock the Ruins at Holliday Park, Turntable, The Tobias Theater at Newfields, and Broad Ripple Park), producing and promoting concerts and live events end-to-end. The company also offers private event hosting at these venues with add-on hospitality services, and runs corporate sponsorship programs. Operations are powered by its proprietary Opendate technology platform for talent buying, ticketing, box office management, and promotion.
Is Forty5 a public or private company?
Forty5 is a private company. It is classified as unknown and is currently operating.
When was Forty5 founded?
Forty5 was founded in -1. It employs 11 to 50 people.
Where is Forty5 based?
Forty5 is headquartered in Indianapolis, United States, in the North America region.
How does Forty5 make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are private Event Rentals and sponsorship.
Who are Forty5's main competitors?
Broad incumbents on record are AEG Presents, Live Nation Entertainment, House of Blues Entertainment and Ryman Hospitality Properties. Direct peers are C3 Presents, The Bowery Presents, I.M.P. (9:30 Club operator) and Jam Productions. Live Nation Indianapolis / Old National Centre is listed as a regional player. Brooklyn Bowl / Bowlive / Independent venue groups is listed as an emerging player.
Does Forty5 have an API?
No public API is recorded for Forty5.
What industry is Forty5 in?
Forty5's product category is Live Music Entertainment and Concert Venue Operations. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of HSACAHAN, Tour & Artist Management Services. Its NAICS code is 71131 and its SIC code is 7990.