Thruxton Circuit

What Thruxton Circuit does

Thruxton Circuit is a UK motorsport venue and driving experience operator headquartered in Andover, Hampshire, and operates an FIA- and Motorsport UK-licensed 2.4-mile race circuit that is officially the fastest in the UK. The company offers a multi-tier portfolio of driving experiences spanning supercar drives (Ferrari, McLaren, Lamborghini, Aston Martin, Porsche, Audi, BMW, Lotus, Jaguar, Alpine, Mustang), racing car experiences, skid pan training, 4x4 off-road driving, junior programs, and karting; spectator events including BTCC, BSB, British Truck Racing, and club-level racing; plus corporate events and hospitality. Revenue is generated through direct-to-consumer bookings via its own e-commerce platform (shop.thruxtonracing.co.uk), telephone reservations, Tesco Clubcard voucher redemption, on-the-gate race ticket sales, and dedicated corporate sales, with pricing spanning £119 entry-level experiences to £1,500 for the Ultimate Supercar package. The customer base is diversified across individuals, families, corporate clients, and motorsport spectators, including flagship partnership promotions with former F1 driver Tiff Needell and Historic Promotions for the Thruxton Historic event. The venue has roughly 35+ years of motorsport heritage under the Thruxton Experiences Limited and Thruxton Motorsport Limited entities, was previously owned by the British Automobile Racing Club (BARC), and is in the midst of a 2026 ownership transition under a sale agreement.

Name

Thruxton Circuit

Legal name

Thruxton Experiences Limited

Website

https://thruxtonracing.co.uk

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Thruxton Circuit operates the UK's fastest FIA-licensed 2.4-mile race circuit in Hampshire, offering driving experiences, race meetings, karting, corporate events, and gift vouchers to individual consumers, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Motorsport Venue and Driving Experiences

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport venue operations
• Driving experience services
• Supercar track experiences
• Race meeting hosting
• Corporate hospitality events

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Driving Experiences: The company sells various driving experiences including supercar drives (Ferrari, Lamborghini, McLaren, Aston Martin), racing car experiences, skid pan, 4x4 off-road, and junior driving experiences. Revenue is generated through one-time experience fees ranging from £119 to £1,500 depending on the package complexity.
2. Race Meeting Tickets: Spectator admission tickets to major racing events including BTCC, BSB, British Truck Racing Championship, and club-level racing. Ticket prices range from £20-£249 for adult tickets, with VIP packages available.
3. Corporate Events & Hospitality: Bespoke corporate events, team-building days, client entertainment, and hospitality packages combining driving activities with conference facilities and catering services.
4. Gift Vouchers: Monetary gift vouchers for driving experiences and race meeting tickets, sold as presents and valid for 12 months from purchase.
5. Professional Photography & Video: In-car 360-degree video and professional photography add-ons available for purchase during driving experiences, providing premium mementos.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Thruxton Circuit operates the UK's fastest FIA-licensed 2.4-mile race circuit in Hampshire, England, selling driving experiences (supercar, racing car, skid pan, 4x4 off-road, junior), hosting spectator race meetings (BTCC, BSB, British Truck Racing), operating the Thruxton Kart Centre, and providing corporate hospitality and team-building packages. Revenue is driven primarily by one-time experience fees ranging from £119 to £1,500, race meeting ticket sales, gift vouchers, and bespoke corporate events.

Product overview

Thruxton Circuit is a motorsport venue and driving experience provider offering a portfolio of experiential products centered on the UK's fastest race circuit. The core offering consists of driving experiences (supercar, racing car, muscle car, and specialty experiences), motorsport events (BTCC, BSB, truck racing, and club events), karting, and corporate hospitality. Driving experiences include multi-tier packages from entry-level thrill experiences (6 laps, £119-135) to the premium Ultimate Supercar experience (£1500, 30 laps, featuring 7 vehicles including Tiff Needell passenger ride). Specialty experiences cover skid pan training, 4x4 off-roading, and junior driving programs. The venue operates an FIA-licensed 2.4-mile circuit with ARDS-qualified instructors and partners with Tesco Clubcard for voucher redemption. Events include race meetings (BTCC, BSB, trucks), Thruxton Retro (historic), and Full Send (car culture). Additional revenue streams include corporate events, gift vouchers, VIP packages, and add-on services like 360-degree video recording.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Supercar Driving Experience
• Supercar Driving Experiences
• Racing Car Driving Experiences
• Skid Pan Experiences
• 4x4 Off-Road Centre
• Junior Driving Experiences
• Passenger Experiences
• Thruxton Kart Centre
• BTCC Race Meeting Tickets (Kwik Fit British Touring Car Championship)
• ZYN British Superbike Championship (BSB) Race Tickets
• British Truck Racing Championship Tickets
• NG Road Racing Club (NGRRC) Race Tickets
• 750 Motor Club Race Tickets
• Thruxton Retro Event
• Full Send Event
• Hampshire Air Festival
• Corporate Events and Hospitality
• Gift Vouchers
• Tesco Clubcard Driving Experiences
• Camping at Thruxton
• In-Car 360-Degree Video Recording
• Professional Photography Service

Quantifiable outcome

• BTCC cars reach top speeds of approximately 145mph at circuits including Thruxton
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Gulf Race FuelsminorStrategic or Co-development Partner · 26 April 2024Gulf Race Fuels partnership announced in April 2024 to elevate competitor experience at Thruxton Circuit.
• Tesco ClubcardcoreChannel Partner/ Reseller/ DistributorThruxton Circuit partnered with Tesco Clubcard allowing Clubcard holders to redeem their vouchers for driving experiences. Customers convert Clubcard vouchers through a reward partner code system and complete a booking form to receive personalized e-vouchers. Available experiences range from £99 to £325.
• PirellicoreStrategic or Co-development PartnerLongstanding partnership where Pirelli provides tyres for all cars used on Thruxton experience days. Pirelli also hosts trade launches at the circuit, including the P Zero E launch. Tyres are specifically selected to ensure customers get the best performance from the vehicles.
• Tiff NeedellflagshipStrategic or Co-development PartnerFormer F1 driver and Top Gear presenter Tiff Needell partners with Thruxton for exclusive experiences. Part of the Ultimate Supercar package includes high-speed passenger rides with Tiff demonstrating legendary car control, including sideways driving techniques around Thruxton.
• Historic PromotionscoreStrategic or Co-development PartnerPartnership with Historic Promotions to organize the Thruxton Historic event, bringing historic and classic motorsport to the circuit. Event showcases legendary racing cars including Jaguar C-types, D-types, Aston Martins, and historic touring cars across multiple racing classes.

Scale indicators5 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Silverstone Circuit: Silverstone is the UK's most famous motorsport circuit and largest venue, hosting Formula 1 British Grand Prix, MotoGP, and British GT. It is a direct comparable as a major UK racing circuit offering driving experiences, corporate events, and spectator racing on a much larger scale.
• Bedford Autodrome: Bedford Autodrome is a UK motorsport venue offering driving experiences on multiple circuit configurations plus corporate events. It competes with Thruxton for driving experience customers within reasonable travel distance of London and the South East.
• Snetterton Circuit: Snetterton is a Norfolk motorsport circuit offering driving experiences, race meetings including BTCC, and corporate events. Operated by MSV alongside Brands Hatch, it competes with Thruxton for championship hosting and consumer driving experience spend.
• Castle Combe Circuit: Castle Combe is a Wiltshire-based motorsport circuit offering driving experiences, race meetings, karting, and corporate hospitality. It competes head-to-head with Thruxton for West Country driving experience customers and corporate event budgets.
• Oulton Park Circuit: Oulton Park is a Cheshire-based motorsport circuit offering driving experiences and BTCC race hosting. Operated by MSV, it competes with Thruxton for championship contracts and driving experience bookings in the North/Midlands market.
• Brands Hatch Circuit: Brands Hatch is a major UK motorsport circuit in Kent hosting BTCC, British Superbikes, and offering driving experiences with supercar fleets. It directly competes with Thruxton for championship hosting contracts, spectator attendance, and driving experience customers in the south of England.
• Goodwood Motor Circuit: Goodwood operates the historic Goodwood Motor Circuit alongside the Festival of Speed and Revival events. It is comparable as a premium UK venue combining motorsport events, member-exclusive driving experiences, and corporate hospitality with a heritage-led brand position.
• Donington Park Circuit: Donington Park is a major UK racing circuit hosting BTCC, British Superbikes, and World Superbike rounds. It directly competes with Thruxton for championship calendars and driving experience bookings, and offers similar corporate hospitality and track day products.

Regional players

• Knockhill Racing Circuit: Knockhill is Scotland's only FIA-licensed motorsport circuit, offering driving experiences, race meetings, and corporate events. It is comparable as a smaller regional UK circuit targeting enthusiast customers but operates in a separate geography from Thruxton's southern England base.

Emerging players

• Prodrive (Driving Experience Operator): Prodrive is a motorsport engineering and event company that runs Aston Martin racing and offers related driving experiences. It is comparable as a UK motorsport operator that overlaps with Thruxton's supercar experience offering through partnership-style event products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thruxtonracing
• LinkedInlinkedin.com/company/thruxton-circuit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thruxton Circuit