Thermas dos Laranjais

What Thermas dos Laranjais does

Thermas dos Laranjais is a Brazilian water park and leisure complex located in Olímpia, São Paulo, founded in 1983 by Benito Benatti and operated as a member-owned private club (Clube Dr. Antonio Augusto Reis Neves). The park occupies 300,000 square meters and offers 60+ attractions, most of which are supplied with naturally heated water from the Guarani Aquifer at temperatures of 26–38°C, supported by an ozone-based water treatment system. Core attractions include the Lendário complex (28m capsule slides reaching 70 km/h), a surf pool, hydrotherapy spa, family pools, kids areas, and a mini-zoo with 260+ animals. The park operates 365 days per year with a daily capacity of 20,000 visitors and serves approximately 2 million visitors annually, generating R$240 million in revenue as reported in 2025.

The business operates a diversified revenue model combining one-time entry ticket sales (full price R$140–R$199, half-price R$70–R$99.50, special children's R$30, with 5% Pix discount online), transaction-fee income from 30+ third-party F&B concessions and souvenir/retail outlets, smart locker rentals, prepaid Thermas Card consumption, and a recurring associate/membership program with patrimonial titles. Go-to-market is direct-to-consumer via proprietary e-commerce (loja.termas.com.br), physical box office, WhatsApp group bookings for 15+ visitors, a network of 35 partner tourism agencies, and a structured digital influencer program, supplemented by a dedicated PR agency. The park is pursuing expansion through the Complexo Nações development with WhiteWater West (one of the world's largest water slide complexes at 33m height), has implemented SAP for management modernization, runs Infraspeak-based maintenance across 1,600+ assets, and maintains ESG credentials including ISO 14001 and UN Global Compact signatory status.

Name

Thermas dos Laranjais

Legal name

Clube Dr. Antonio Augusto Reis Neves - Termas dos Laranjais

Website

https://termas.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Thermas dos Laranjais is a Brazilian water park in Olímpia, São Paulo, operating 365 days a year on 300,000 sqm with 60+ attractions fed by Guarani Aquifer thermal waters, serving ~2 million visitors annually via direct e-commerce, box office, and tourism agency channels.

Ownership category

akta.pro rank

Product category

Water Park / Amusement Park

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Water park
• Thermal baths
• Amusement park
• Family entertainment
• Leisure tourism

Headquarters

HQ city

Olímpia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Entry ticket sales: Single-day entry tickets sold at varying price points for full price, half-price (students, seniors, disabled persons, teachers, low-income youth), and special children's pricing. Tickets sold online (e-commerce) and at the box office.
2. Food and beverage concessions: Over 30 third-party operated food and beverage establishments inside the park including bars, cafeterias, creperies, snack bars, pastry shops, pizzerias, restaurants, and ice cream shops. Revenue generated through concession arrangements with third-party operators.
3. Retail and souvenir sales: Souvenir shops and convenience stores operating inside the park selling beachwear, souvenirs, photography services, and personal hygiene products.
4. Locker and locker box rental: Smart locker rental at R$30.00 per use (no deposit), with small lockers at R$20.00+R$10.00 deposit and medium lockers at R$25.00+R$10.00 deposit. Thermas Card (consumption card) loads ranging from R$5.00 to R$200.00 in cash.
5. Club membership / associados: Associate/membership program (Sócios) offering title holders (títulos patrimoniais), family and individual members, Remidos and Beneméritos status. Members receive priority access and special benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Thermas dos Laranjais operates a 300,000-square-meter water park and leisure complex in Olímpia, São Paulo, Brazil, offering 60+ water-based attractions (water slides, wave pool, surf pool, hot springs, family pools, kids' area) primarily heated by natural hot springs from the Guarani Aquifer (26°C to 38°C). The park operates 365 days per year with daily capacity for 20,000 visitors and supplements its core offering with a mini-zoo and farm, spa, fitness center, locker rentals, 30+ food and beverage outlets, a membership program, and a prepaid Thermas consumption card.

Product overview

Thermas dos Laranjais is a water park and leisure complex located in Olímpia, São Paulo, Brazil. The park operates year-round (365 days) as a unified attraction featuring over 60 water-based rides and attractions, primarily heated by natural hot springs from the Guarani Aquifer. The core product is the Parque Aquático, supplemented by a Zoo and Farm area, Fitness Center (Academia), and Spa facilities. Additional services include ticket sales (both online and at-box-office), a prepaid consumption card (Thermas Card), smart locker rentals, over 30 food and beverage establishments, a membership/associate program, digital influencer partnerships, and corporate social responsibility initiatives through Thermas Social and ESG programs. The park has recently announced a major expansion called Complexo Nações in partnership with WhiteWater West.

Differentiator

Problem solved

Functional benefit

Brands

• Thermas Social: Social responsibility program that promotes charitable actions and fundraising for local social entities in Olímpia region.
• Nações Complex

Products and services

• Parque Aquático (Water Park) Main water park attraction with over 60 rides and attractions, mostly featuring naturally heated water from the Guarani Aquifer (26°C to 38°C). Operates 365 days per year with capacity for 20,000 visitors daily and serves approximately 2 million visitors annually.
• Asa Delta (Half Pipe) Half Pipe water ride 18 meters high where riders descend in a double tube and fall into a hot water pool. Speed of 60 km/h, minimum height 1.20 m. Aimed at thrill-seeking visitors in the Radical category.
• Hidro Spa 1,000-square-meter spa complex inspired by ancient Greek baths, featuring water jets, hydromassage benches with 28 sprinklers, relaxing waterfalls, shoulder/neck/spine massage showers, hydrotherapy pool, rapids river with rolled pebbles for foot massage, and 6 stainless-steel hydromassage reclining chairs.
• Baldão Giant shower attraction that dumps over 1,000 liters of water every 3 minutes. Age limit from 3 years; family-oriented attraction.
• Zoológico e Fazendinha (Mini Zoo and Farm) Mini zoo and farm area featuring over 260 animals including alpacas, macaws, toucans, monkeys, and other species, with specialized veterinary care. Expanding to accommodate more animal species.
• Expansão Play Kids New attraction for children in miniature format providing adrenaline and fun, with water at 25°C to 30°C. Designed for children; children up to 6 years require float or life jacket.
• Lendário (Boitatá) Largest complex of radical water slides in Brazil with 5 tracks: two buoy tracks (base at 26 m height) and three capsule tracks where riders lose the floor at 28 m reaching over 70 km/h. 120-meter extension. Patented exclusive design.
• Ingressos (Park Entry Tickets) Entry tickets to the water park sold at the box office and online store. Full price ranges R$140-R$199, half-price R$70-R$99.50, and special children's tickets (ages 1-6) at R$30, depending on season and channel.
• Thermas Card (Cartão Consumo) Prepaid consumption card usable across multiple visit days for purchases at bars, restaurants, and other establishments within the park. Cash loads from R$5 to R$200; card returnable by 16:45.
• Armários Inteligentes (Smart Lockers) Keyless smart lockers for rent at R$30 per use with no deposit required. Located behind the Wave Pool near the Drowsiness Pool. Dimensions: Height 30 cm, Width 45 cm, Depth 55 cm.
• Academia (Fitness Center) Exclusive fitness facility within the park for physical activity practice. Operating hours Monday-Friday 09:00-12:00 and 14:10-19:20; Saturday/Sunday/Holidays 09:00-12:00 and 14:00-17:00.
• Alimentação (Food & Beverage) Over 30 third-party-operated food and beverage establishments inside the park including bars, cafeterias, creperies, snack bars, pastry shops, pizzerias, restaurants, and ice cream shops. Park earns revenue through concession arrangements with the operators.
• Programa de Associados (Club Membership Program) Member club program offering patrimonial titles (family and individual), Remidos and Beneméritos status, priority access, member-exclusive benefits, online portal at socios.termas.com.br, and member events.

Quantifiable outcome

• Receives approximately 2 million visitors per year and is regularly at full 20,000-person daily capacity during peak seasons and national holidays.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Secretaria Municipal de Educação de OlímpiacoreStrategic or Co-development Partner · 1 January 2026Partnership with Olímpia's Municipal Education Department for the 'Educação no Parque' (Education in the Park) program. In 2026, the program involved 13 municipal schools and 721 students, with activities developed jointly by Thermas Social and the Education Secretariat.
• Comunic Comunicação EstratégicaminorGTM or Marketing Partner · 1 January 2026PR and strategic communications agency handling press relations for the park. Contact: (17) 99745-2797 / ther [email protected].
• WhiteWater WestcoreStrategic or Co-development Partner · 1 January 2025WhiteWater West is the global water attraction manufacturer working with Thermas dos Laranjais on the design and construction of the Nations complex — one of the world's largest water slide complexes at 33 meters height. A WhiteWater team visited the park in 2025 to monitor construction progress. The Nations complex was also featured at IAAPA Expo 2025 where both organizations presented together.
• Ernst & Young (EY)minorOthers · 1 January 2025Independent financial audit conducted by Ernst & Young for fiscal year 2025.
• SAPcoreTechnology or Integration · 1 January 2025SAP technology implementation to modernize management operations, support park expansion, and adapt to fiscal changes. Part of a broader digital transformation initiative.
• Essere GroupminorStrategic or Co-development Partner · 1 January 2025Presented at the 3rd Corporate Sustainability Encounter on the topic 'Sustainability in Agribusiness Companies', as part of the Thermas Social environmental week.
• Supra GroupminorStrategic or Co-development Partner · 1 January 2025Presented at the 3rd Corporate Sustainability Encounter on 'Growing with Purpose: ESG Initiatives from Supra', highlighting ESG-aligned practices.
• Etec Olímpia (Escola Técnica Estadual José Carlos Seno Júnior)minorStrategic or Co-development Partner · 1 January 2025Students from Etec Olímpia participated in the 3rd Corporate Sustainability Encounter, attending lectures and learning about practical sustainability initiatives developed by regional companies.
• IAAPA (International Association of Amusement Parks and Attractions)minorOthers · 1 January 2025Global trade association for amusement parks. Thermas dos Laranjais featured at IAAPA Expo 2025 in Orlando alongside WhiteWater West, presenting the Nations complex. The park's logo appears alongside IAAPA branding on the website.
• AECOMminorOthers · 1 January 2025Global infrastructure consulting firm. AECOM logo appears alongside IAAPA on the park's website, suggesting a professional services or consulting relationship for park development.
• Ernst & Young (EY)minorOthers · 1 January 2024Independent financial audit conducted by Ernst & Young for fiscal year 2024.
• Ernst & Young (EY)minorOthers · 1 January 2023Independent financial audit conducted by Ernst & Young for fiscal years 2023, 2024, and 2025, with audit reports available for download on the company's integrity page.
• InfraspeakcoreTechnology or Integration · 1 January 2023Digital maintenance management software implemented approximately 3 years before 2026 (around 2023). Transformed maintenance from manual/paper-based operations to fully digital with preventive maintenance plans, real-time team monitoring, complete asset records, and detailed intervention history. Managing over 1,600 assets across the park.
• PricewaterhouseCoopers (PwC)minorOthers · 1 January 2022Financial audit services provided for fiscal year 2022 under the PricewaterhouseCoopers brand.
• PricewaterhouseCoopers (PwC)minorOthers · 1 January 2018Independent financial audit conducted by PwC for fiscal years 2018 and 2019, with audit reports available for download on the company's integrity page.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/thermasoficial
• Facebookfacebook.com/thermasdoslaranjaisoficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermas dos Laranjais