Justly Markets
Justly Markets is a New York-based private equity crowdfunding platform operating via investjustly.com, serving retail investors seeking access to private market offerings. The early-stage firm runs a small team (11-50 employees) with an executive bench led by a CEO and CMO.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Justly Markets does
Justly Markets is a New York-based, privately held for-profit company operating in the equity crowdfunding services category. The firm operates a digital platform at investjustly.com intended to connect investors with private market investment opportunities, serving the role of an intermediary in the retail-accessible private securities market. With a headcount in the 11-50 range, the company is positioned as an early-stage operator; its executive team includes CEO Paul Karlsson Willis and CMO Aruna Inalsingh.
The underlying product surface and platform architecture are not described in the available data: there is no public documentation of offering types supported (Reg CF, Reg A+, Reg D), deal-issuance workflow, investor onboarding flow, secondary market functionality, fee structure, or technology stack. The company has also not been characterized as operating an open API. The sole disclosed content asset is a published 'Guide to Real Estate Investment Trusts,' indicating investor-education content marketing but not a proprietary technology or product feature.
The revenue model is not disclosed. Equity crowdfunding platforms typically monetize via placement fees on closed offerings, carried interest, secondary transaction fees, or subscription/SAAS charges to issuers, but no such mechanics are confirmed for Justly Markets. There is no disclosed revenue, transaction volume, GMV, AUM, funding total, or valuation. As a result, basic operating metrics — issuer count, active investor base, deal flow, and capital raised — are all unknown, representing a substantial diligence gap.
Justly Markets firmographics
Firmographics- Name
- Justly Markets
- Website
- https://investjustly.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Justly Markets is a New York-based private equity crowdfunding platform operating via investjustly.com, serving retail investors seeking access to private market offerings. The early-stage firm runs a small team (11-50 employees) with an executive bench led by a CEO and CMO.
- Ownership category
- akta.pro rank
Justly Markets industry classification
Industry- Product category
- Equity Crowdfunding Platform
- NAICS
- Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Private Equity Fundraising Placement (FSAEALAB)
- akta.pro secondary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Justly Markets is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Justly Markets business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Justly Markets product offering
Product offeringCore offering
Justly Markets operates an equity crowdfunding platform that enables individual investors to access private market investment opportunities. The company facilitates connections between issuers raising capital and investors seeking private/alternative investment exposure through its digital platform hosted at investjustly.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity Crowdfunding Platform
Companies that use Justly Markets
Customer profileIdeal customer profiles2 records
Justly Markets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Justly Markets partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Justly Markets competitors and assessment
Company assessmentDirect peers
- Wefunder: Wefunder is a leading U.S. equity crowdfunding platform operating under Reg CF/A+ that lets retail investors buy stakes in startups. It directly competes with Justly Markets in the same product category, serving similar issuers and retail investors with the same regulatory mechanism.
- OurCrowd: OurCrowd is an online venture investing platform that aggregates investor capital into curated startup deals, primarily under Reg D 506(c). It is a direct competitor to Justly Markets in matching private investors with private-company offerings.
- Republic: Republic is a multi-product private investment platform spanning equity crowdfunding (Reg CF/A+), venture, and crypto offerings. It is one of the largest direct competitors to Justly Markets and shares the same core function of intermediating capital between retail investors and private issuers.
- SeedInvest: SeedInvest is an equity crowdfunding and venture investing platform focused on vetted startup offerings under Reg D and Reg CF. It is a direct peer to Justly Markets in regulatory mechanism, issuer profile, and investor experience.
- StartEngine: StartEngine is a major equity crowdfunding platform that has raised more capital for issuers than any U.S. competitor under Reg CF/A+. It is a direct peer to Justly Markets in product offering, target issuer, and retail investor base.
- MicroVentures: MicroVentures is an equity crowdfunding and private investment platform that enables retail investors to participate in startup and small-company offerings under Reg D and Reg CF. It is a direct functional peer to Justly Markets.
- AngelList (Rolling Funds / Venture): AngelList operates a venture platform that connects startups with angel and institutional investors, including syndicated deals and rolling funds. It overlaps with Justly Markets in the broader private-capital formation and retail-access space, though with a more institutional/venture tilt.
Emerging players
- truCrowd: truCrowd is a smaller U.S. equity crowdfunding portal that connects startups with retail investors under Reg CF. It overlaps directly with Justly Markets in product category and is a comparable early-stage peer in the same niche.
- EquityMultiple: EquityMultiple is an online platform that pools investor capital into real estate debt and equity offerings. It is comparable to Justly Markets as a regulated online capital-raising intermediary but focuses specifically on commercial real estate rather than general startup equity.
Regional players
- Crowdcube: Crowdcube is a UK-headquartered equity crowdfunding platform that lets retail investors back private companies. It is a strong functional peer to Justly Markets but operates primarily in the UK/Europe rather than in the U.S. market where Justly is based.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Justly Markets social profiles
Digital presenceJustly Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Justly Markets leadership team
Management profileNumber of profiles
Profiles2 records
Justly Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Justly Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Justly Markets
What does Justly Markets do?
Justly Markets operates an equity crowdfunding platform that enables individual investors to access private market investment opportunities. The company facilitates connections between issuers raising capital and investors seeking private/alternative investment exposure through its digital platform hosted at investjustly.com.
When was Justly Markets founded?
Justly Markets was founded in -1. It employs 11 to 50 people.
Where is Justly Markets based?
Justly Markets is headquartered in New York, United States, in the North America region.
Who are Justly Markets's main competitors?
Direct peers on record are Wefunder, OurCrowd, Republic, SeedInvest, StartEngine, MicroVentures and AngelList (Rolling Funds / Venture). Emerging players are truCrowd and EquityMultiple. Crowdcube is listed as a regional player.
Does Justly Markets have an API?
No public API is recorded for Justly Markets.
What industry is Justly Markets in?
Justly Markets's product category is Equity Crowdfunding Platform. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement, with a secondary code of FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 523150 and its SIC code is 6211.