EquityMultiple
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
EquityMultiple firmographics
Firmographics- Name
- EquityMultiple
- Legal name
- EquityMultiple, Inc.
- Website
- https://equitymultiple.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EquityMultiple industry classification
Industry- Product category
- Commercial Real Estate Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259), Other Financial Vehicles (525990), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industries
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Real Assets — Real Asset Fund Platforms / Multi-Asset Real Assets (Diversified Real Assets Funds) (FSAHAIAM)
Keywords
Where EquityMultiple is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EquityMultiple business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Common Equity - Annual Monitoring and Reporting Fee: Annual monitoring and reporting fee on invested capital amount, typically between 0.5% and 1.5% of invested capital. Profit participation is taken only after investors receive full return of principal and IRR hurdle is achieved, aligning interests.
- Debt and Preferred Equity - Servicing Fee: Servicing fee typically 1% (may be more or less) for debt and preferred equity investments. The Preferred Return or annual rate displayed on offering materials are always net of the servicing fee.
- Sponsor/Lender Origination Fee: 3% fee on total raise upon successful close of funding, charged to sponsors and lenders. This fee can be included as part of the total uses of funds in the capital stack. No additional asset management fees charged during the life of the deal.
- Fund Investments - Origination Fee: Origination fee typically paid upfront, specified with each fund offering.
- Administrative Expense Fee: Administrative Expense to cover tax document creation, annual filings, and entity formation. Fee is split between all investors, typically ranging from $30-$70 per investor annually.
- Alpine Notes - No Investor Fees: Short-term notes in the Alpine Note Series are fee-free for investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum investment starting at $5,000 |
| Subscription | Annual | Common Equity - Annual Monitoring Fee 0.5%-1.5% |
| Subscription | Monthly | Debt/Preferred Equity - Servicing Fee ~1% |
| Transaction based/ take rate | Multi-year contract | Sponsor/Lender Fee - 3% of Total Raise |
| Subscription | Annual | Administrative Expense - $30-$70 per Investor Annually |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
EquityMultiple product offering
Product offeringCore offering
EquityMultiple operates a direct-to-consumer online investment platform that gives accredited investors streamlined access to vetted commercial real estate deals across the full capital stack—including debt, preferred equity, and common equity—across property types such as multifamily, industrial, mixed-use, hospitality, and niche CRE. Investments are offered through self-directed individual accounts, LLCs, LPs, Trusts, and self-directed IRAs, with a minimum starting at $5,000 and a ~5% acceptance rate among considered deals. The platform is organized into three pillars (Keep, Earn, Grow) and adds a dedicated asset management team that supports investors throughout each investment's lifecycle.
Product overview
EquityMultiple is a commercial real estate investment platform organized around three investment pillars — Keep (capital-preservation notes), Earn (income-generating debt and preferred equity), and Grow (growth-oriented equity) — supplemented by diversified fund products. All offerings are accessible through a single online portal with a ~5% acceptance rate for investments reviewed, minimums starting at $5,000, and full lifecycle asset management from deal sourcing through K-1 delivery.
Differentiator
Problem solved
Functional benefit
Brands
- The Multiple Perspectives Podcast: EquityMultiple's podcast featuring market commentary and insights for investors.
Products and services
- Direct CRE Offerings Individual commercial real estate investment opportunities—including common equity, preferred equity, and debt—across multifamily, industrial, mixed-use, hospitality, and niche CRE asset classes, structured as SPV LLC interests or project payment dependent notes. Available to accredited investors via the online platform with minimums starting at $5,000.
- Alpine Note Series Short-term, fee-free notes that allow EquityMultiple to pre-fund offerings early in the lifecycle, providing certainty of execution to sponsors and reopening allocations to investors as notes mature.
- Investment Funds Diversified, professionally managed real estate funds offering near-term cash flow across core, core-plus, value-add, and opportunistic strategies, often with lower minimums than direct deals.
Quantifiable outcome
- ~$5,000 minimum investment enabling broad access
- +2 more outcomes
Companies that use EquityMultiple
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
EquityMultiple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
EquityMultiple partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Marcus & MillichapminorStrategic partnership announced December 2023 for real estate investment services and deal sourcing capabilities.
- Mission CapitalminorPartnership with Mission Capital for arranging institutional equity and debt for deals, supplementing EquityMultiple's investor network with additional capital sources.
- Blue Ridge Bank, N.A.coreBanking services for the platform provided by Blue Ridge Bank, Member FDIC. Enables secure banking operations for investor transactions.
- Dwolla, Inc.corePayment processing services provided by Dwolla, Inc. Enables ACH transfers and secure payment processing for investor funding.
- BDOcoreAccounting firm partnered with EquityMultiple to facilitate tax preparation process for investors and deliver K-1 tax documents. BDO works with all sponsors and EquityMultiple's internal team.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
EquityMultiple competitors and assessment
Company assessmentDirect peers
- Fundrise: Fundrise is the largest US real estate crowdfunding platform, offering individual investors access to private commercial real estate deals through an online platform. It directly competes with EquityMultiple on accredited investor access to CRE opportunities, with overlapping product structures (debt and equity) and similar low-minimum investment approach.
- CrowdStreet: CrowdStreet operates an online marketplace for commercial real estate investments accessible to accredited investors, offering both individual deals and diversified funds. It competes head-to-head with EquityMultiple on direct CRE offerings, sponsor relationships, and accredited investor acquisition.
- RealtyMogul: RealtyMogul is a CRE investing platform offering accredited investors access to private real estate deals across debt and equity structures. It shares EquityMultiple's focus on the full capital stack and similar minimum investment levels for individual accredited investors.
- Cadre: Cadre is a technology-driven commercial real estate investment platform offering curated individual deals and funds to accredited investors. It competes directly with EquityMultiple on institutional-quality CRE access for high-net-worth individuals and family offices.
- Yieldstreet: Yieldstreet is an alternative investment platform offering individual investors access to private market products including real estate, marine finance, and legal finance. It competes with EquityMultiple on the broader alternative asset access opportunity for accredited investors.
- PeerStreet: PeerStreet provides access to private market real estate debt investments for individual investors, focusing on short-duration mortgage-backed products. It is comparable to EquityMultiple's Earn pillar of debt and preferred equity offerings with similar accredited investor targeting.
Emerging players
- Roofstock: Roofstock operates a marketplace for single-family rental investment properties, enabling individual investors to purchase rental homes. While focused on residential rather than commercial real estate, it overlaps with EquityMultiple's mission of democratizing real estate access for individual investors through technology.
- AcreTrader: AcreTrader is an investment platform offering fractional ownership of farmland, targeting accredited investors seeking alternative real assets. It competes with EquityMultiple in the broader alternative real asset investing space with similar low-minimum digital access model.
- Streitwise: Streitwise is an online private REIT offering individual investors access to commercial real estate debt and equity with low minimums. While structured as a single diversified vehicle rather than multiple discrete deals, it competes for the same accredited investor capital seeking CRE exposure.
- DiversyFund: DiversyFund is a real estate investment platform offering individual investors access to multifamily and other CRE deals through pooled funds. It is comparable to EquityMultiple's diversified fund offerings and similar accredited/non-accredited investor targeting model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EquityMultiple social profiles
Digital presenceEquityMultiple financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquityMultiple leadership team
Management profileNumber of profiles
Profiles5 records
EquityMultiple subsidiaries and ownership
Company hierarchySubsidiaries3 records
EquityMultiple funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquityMultiple M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquityMultiple
What does EquityMultiple do?
EquityMultiple operates a direct-to-consumer online investment platform that gives accredited investors streamlined access to vetted commercial real estate deals across the full capital stack—including debt, preferred equity, and common equity—across property types such as multifamily, industrial, mixed-use, hospitality, and niche CRE. Investments are offered through self-directed individual accounts, LLCs, LPs, Trusts, and self-directed IRAs, with a minimum starting at $5,000 and a ~5% acceptance rate among considered deals. The platform is organized into three pillars (Keep, Earn, Grow) and adds a dedicated asset management team that supports investors throughout each investment's lifecycle.
Is EquityMultiple a public or private company?
EquityMultiple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EquityMultiple founded?
EquityMultiple was founded in 2015. It employs 11 to 50 people.
Where is EquityMultiple based?
EquityMultiple is headquartered in New York, United States, in the North America region.
How does EquityMultiple make money?
Six revenue lines are on record. Common Equity - Annual Monitoring and Reporting Fee is the primary driver. The others are debt and Preferred Equity - Servicing Fee, sponsor/Lender Origination Fee, fund Investments - Origination Fee, administrative Expense Fee and alpine Notes - No Investor Fees.
Who are EquityMultiple's main competitors?
Direct peers on record are Fundrise, CrowdStreet, RealtyMogul, Cadre, Yieldstreet and PeerStreet. Emerging players are Roofstock, AcreTrader, Streitwise and DiversyFund.
Does EquityMultiple have an API?
No public API is recorded for EquityMultiple.
What industry is EquityMultiple in?
EquityMultiple's product category is Commercial Real Estate Investment Platform. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 523940 and its SIC code is 6282.