Sinetica

What Sinetica does

Sinetica is an Italian office furniture manufacturer headquartered in Treviso, Italy (Via E. Reginato, 87), with a regional office in New York (1410 Broadway, Suite 2104) serving North America. The company designs and produces modular office furniture organized into five solution categories: Operative, Smart Working, Executive, Meeting, and Welcome. The product portfolio spans desks (Diamond, Frame, Stay, More, Vogue families, each offered in Operative and Direzionale variants), seating (the Captain family including Captain Play, Captain Line, Captain Lounge, Captain Welcome, plus others), meeting and occasional tables (Diamond Riunione, Frame Riunione, Stay Riunione, Multitask), storage and bookcases (Libro, Use Me), and reception desks (Factory). Core product technology centers on configurable modular systems using wood, melamine, glass, steel, HPL, polyurethane, and leather, with features such as push-pull opening mechanisms on cabinets, ergonomic seating with adjustable tilting and height mechanisms, and thermoplastic shells. The Captain Lounge collection is designed by the named industrial designers Baldanzi and Novelli.

Sinetica operates a direct B2B sales model targeting enterprise buyers, architects, interior designers, and corporate procurement teams. Pricing is quote-based and determined per project, with no retail e-commerce; prospective customers are routed through website information-request forms and a registered-user area for catalog and technical documentation download. The website is available in five languages (Italian, English, French, German, Spanish) and serves as the primary marketing and lead-capture platform, supplemented by email newsletter subscription and a downloadable general catalog. Distribution is direct rather than through retail; the contact form explicitly lists professional roles (Architect, Interior Designer, Reseller, Agent) as buyer personas.

The customer base is enterprise and project-based, with named reference projects including Samsung District, Edizione - Gruppo Benetton, Prysmian Group, Banca Transilvania Private Banking, Tatneft Center, Lima Corporate, DeAgostini, CAME, and Comita Office Building, spanning Technology, Fashion/Retail, Manufacturing, Banking, Oil & Energy, Medical Devices, Media/Publishing, and Real Estate. International execution has been demonstrated in Italy, Romania (Bucarest), and Russia (Ekaterinburg, Tatneft, Zagorsk Pipe Plant). The company is privately held with no disclosed investors, funding rounds, M&A activity, or leadership changes in the source data.

Name

Sinetica

Legal name

Sinetica

Website

https://sinetica.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Sinetica is an Italian office furniture manufacturer headquartered in Treviso, Italy, that designs and produces modular desks, ergonomic seating, meeting tables, storage, and reception furniture for corporate enterprises, architects, and interior designers across Europe and North America.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Wood Office Furniture Manufacturing (337211)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Office furniture
• Ergonomic seating
• Executive desks
• Meeting tables
• Modular workstations

Headquarters

HQ city

Giavera Del Montello

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Office furniture sales: Sinetica generates revenue through the design, manufacture, and sale of office furniture including desks, seating, meeting tables, storage, and reception furniture. Products are sold as configured systems and individual pieces to enterprise buyers, likely through project-based and order-based sales cycles typical of B2B furniture companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sinetica designs and manufactures office furniture for enterprise and corporate customers, including modular desks (executive, operative, and smart working lines), ergonomic seating (lounge chairs, office chairs, armchairs, sofas), meeting tables, storage and bookcase systems, and reception desks. Products combine materials such as wood, melamine, glass, steel, HPL, and polyurethane and are sold as configured project-based systems to businesses through direct B2B sales channels.

Product overview

Sinetica is an Italian office furniture company offering a comprehensive portfolio of ergonomic furniture solutions. The product line includes five main categories: (1) Desks organized into Executive (Diamond Direzionale, Frame Direzionale, Stay Direzionale, More, Vogue), Operative (Diamond Operative, Frame Operative), and Smart Working (Stay Operativo) sub-categories; (2) Containers and Libraries including the modular Libro bookcase system and Use Me office storage collection; (3) Seating featuring the Captain lounge chair family (Captain Play, Captain Line, Captain Line Soft, Captain Lounge, Captain Heaven, Captain Join, Captain Welcome); (4) Meeting and Occasional Tables including Diamond Riunione, Frame Riunione, Stay Riunione, and Multitask; and (5) Reception furniture with the Factory reception desk. Products are designed to work together as modular systems, with furniture organized into five solution areas: Operative (for productive offices), Smart Working (for agile/flexible work), Executive (for managerial spaces), Meeting (for conference areas), and Welcome (for reception areas).

Differentiator

Problem solved

Functional benefit

Brands

• Captain Play: Original and comfortable lounge chair designed for commercial spaces, offices, auditoriums, and professional studios.
• Stay
• Libro
• Frame
• Diamond
• Use Me
• Captain Line
• Multitask
• More
• Captain Welcome
• Captain Lounge
• Diamond Direzionale
• Frame Direzionale
• Stay Direzionale
• Stay Operativo
• Vogue
• Factory

Products and services

• Diamond Operative

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fantoni: Italian office and contract furniture manufacturer with a comparable product portfolio across desks, partitions, storage, and seating for corporate environments. Closest like-for-like Italian peer given overlapping geography, customer base, and direct B2B contract sales model.
• Pedrali: Italian design-led manufacturer of seating and tables for office, contract, and hospitality settings. Comparable as a design-forward mid-sized Italian competitor targeting the same architect and interior-designer channel as Sinetica.
• Las Mobili: Italian office furniture manufacturer specializing in executive and operative desks, partitions, and storage. Directly comparable in product mix, Italian design heritage, and contract sales approach.
• Vitra: Swiss design-led manufacturer of office and contract furniture, working with internationally renowned designers. Comparable in design positioning, premium materials, and B2B contract focus; operates at larger scale than Sinetica.
• Sedus: German office furniture manufacturer with ergonomic seating, desks, and room systems for enterprise and public-sector customers. Directly comparable in product scope (operative + executive + meeting) and direct B2B sales model across European markets.
• Kinnarps: Swedish office furniture group offering desks, seating, storage, and room solutions for corporate and public-sector clients. Comparable in European contract-sales model and modular systems thinking, though operates at significantly larger scale.
• USM: Swiss modular furniture manufacturer best known for the USM Haller system used in offices and reception areas. Comparable in modular, configurable product philosophy and design-led premium positioning.

Broad incumbents

• Steelcase: Global market leader in office furniture with a comprehensive portfolio across seating, desks, and architectural solutions. Comparable product scope and customer base (multinational enterprises) but operates at vastly larger scale with global dealer network.
• Haworth: Global office furniture manufacturer with broad portfolio across seating, desking, architectural interiors, and workspace solutions. Comparable customer overlap (enterprise corporate fit-outs) but at much greater scale and breadth than Sinetica.
• MillerKnoll (Herman Miller, Knoll): Combined entity of Herman Miller and Knoll, two premium design-led office furniture brands with global enterprise reach. Comparable in design-driven premium positioning and architect/designer channel; substantially larger and more diversified than Sinetica.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sinetica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinetica