The Boathouse

What The Boathouse does

The Boathouse is a privately held, full-service creative advertising agency operating since 2012 under the legal entity BH Media Holdings, LLC. Headquartered at 601 W 26th St in New York, the firm runs additional offices in Los Angeles (production and post-production), Chicago (creative and sales), and South Africa, supporting both North American and African operations. The agency positions itself as a 360° creative partner for enterprise clients it calls "disruptive brands," delivering integrated campaigns across TV, digital, OOH, influencer, and experiential channels and operating in-house production capabilities covering editorial, VFX, sound design, and finishing.

The Boathouse runs a four-step process of Strategy, Ideation, Execution, and Negotiation/Payroll/Residuals that feeds into what the firm describes as an "AI-powered optimization ecosystem" built on proprietary data and intended to unify all creative tactics under one always-learning narrative. The agency has executed marquee campaigns for clients including Apple (FileMaker), Victoria's Secret PINK, Lovesac (25th anniversary featuring Travis Barker, Brandy, Shaun White, and Haley Lu Richardson), Trustpilot, CoinFlip, Ollie, Nations Lending, SingleCare, RxSense, and Varsity Tutors, generating documented outcomes such as 325M+ organic impressions for Apple/FileMaker, 3.1B+ media impressions for Lovesac, and a stated 10x KPI improvement for Ollie.

The firm sells on a project-based, custom-quoted professional services model with multi-year contracts typical of enterprise creative engagements. New business development is centralized through a Head of New Business ([email protected]), targeting enterprise clients whose logos span retail, technology, financial services, healthcare, pet care, and consumer platforms. There is no public disclosure of revenue, headcount trend, ownership, or funding; available source material places headcount in the 11-50 band across four global offices.

Name

The Boathouse

Legal name

BH Media Holdings, LLC

Website

https://theboathouse.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Boathouse is a privately held, New York-headquartered full-service creative advertising agency delivering integrated 360° campaigns across TV, digital, OOH, influencer, and experiential channels for enterprise clients such as Apple/FileMaker, Victoria's Secret PINK, Lovesac, and Trustpilot, with in-house production across four global offices.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative and campaign services including strategy, ideation, production, and execution across TV, digital, OOH, influencer, and experiential marketing. Services are delivered in-house covering production, editorial, VFX, sound design, and finishing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Boathouse is a full-service 360° creative agency that plans and executes integrated advertising campaigns for enterprise brands. It delivers end-to-end work across strategy (KPI targets, competition research, brand affinity index, regression analytics, consumer psychographics), ideation, execution (TV, digital, OOH, influencer, and experiential creative), and in-house production (editorial, VFX, sound design, finishing), including talent acquisition, negotiation, and payroll.

Product overview

The Boathouse is a full-service creative agency offering integrated marketing and advertising services. The agency provides strategic positioning, creative development, and multi-channel campaign execution across TV, digital, out-of-home (OOH), influencer, and experiential marketing. Their service offerings include production (editorial, VFX, sound design, finishing), graphic design, web design, and motion graphics, all delivered through a four-step process: Strategy (KPI targets, competition research, brand affinity index, channel integrations, campaign positioning, regression analytics, consumer psychographics), Ideation, Execution (award-winning creative across all tactics), and Negotiation/Payroll/Residuals handled in-house. The agency specializes in creating brand movements through cohesive narratives and has worked with clients including Apple, Victoria's Secret PINK, Lovesac, Trustpilot, CoinFlip, Nations Lending, SingleCare, and Ollie.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Creative Campaign Services
• In-House Production Studio
• Talent Acquisition, Negotiation, and Payroll Services

Quantifiable outcome

• 10x KPI improvement for client Ollie in one year
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency known for integrated campaigns and proprietary brand strategy work for major consumer brands. Directly comparable to The Boathouse in independent positioning, multi-channel creative delivery, and enterprise client roster.
• 72andSunny: Independent creative agency delivering 360-degree brand campaigns across TV, digital, OOH, and experiential for Fortune-500 clients. Mirrors The Boathouse's 'one cohesive narrative across all tactics' model and enterprise target segment.
• Mother: London-headquartered independent creative agency operating globally with offices across multiple continents. Comparable to The Boathouse in independent ethos, multi-city footprint, and integrated campaign approach for disruptive consumer brands.
• Wieden+Kennedy: Iconic independent creative agency with global offices and a portfolio of A-list enterprise clients. Comparable to The Boathouse in independent ownership, multi-tactic creative delivery, and reputation for breakthrough brand campaigns.
• GUT: Independent creative agency built around integrated brand work for challenger and enterprise clients. Directly comparable in independent positioning, multi-channel capability, and focus on 'big creative moments' similar to The Boathouse's positioning.
• Droga5: Creative agency renowned for award-winning integrated campaigns for Fortune-500 enterprise clients. Comparable to The Boathouse in creative-led multi-channel execution, enterprise client roster, and verticalized in-house production capabilities.
• JOAN Creative: Independent creative agency operating at similar headcount scale with integrated campaign delivery for consumer and tech brands. Comparable to The Boathouse in independent structure, 360-degree creative model, and enterprise targeting.
• R/GA: Creative and technology agency with deep enterprise client roster and integrated campaign-to-product capabilities. Comparable to The Boathouse in multi-channel creative delivery and enterprise brand focus, with additional product/tech depth.

Broad incumbents

• BBDO: Global advertising holding-company network offering creative, media, and data services to enterprise brands at massive scale. Competes with The Boathouse for enterprise creative briefs but bundles media and data services The Boathouse does not offer in-house.
• Leo Burnett: Major holding-company creative network delivering integrated campaigns globally for Fortune-500 advertisers. Competes with The Boathouse for enterprise creative work but operates at significantly larger scale with broader service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boathouseagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boathouse