What Star & Shield Insurance does

Star & Shield Insurance is a private, for-profit insurance carrier headquartered in Tallahassee, Florida. According to the firmographic data, the company was founded in 2011 and currently employs between 101 and 250 people. The company's stated business is personal auto insurance, positioning it as a regional Florida-based carrier serving individual consumers rather than commercial or specialty lines. The firmographic profile is otherwise concise: it operates in a single U.S. state (Florida, indicated by its Tallahassee base), its IPO status is private, and its web presence is anchored at starandshield.com.

The aggregated source material provided for Star & Shield Insurance is unusually thin. The structured product and technology blocks explicitly indicate that no product, API, integration, certification, or product-launch information is available in the underlying source data, and one source block states verbatim that the source pertains to a different entity (AssuredPartners / Gallagher) rather than Star & Shield Insurance. As a result, there is no disclosed evidence regarding Star & Shield's underwriting platform, rating engine, distribution channels, agent or direct-to-consumer mix, claims-handling technology, telematics posture, reinsurance arrangements, investment portfolio, or capital structure. The management team, contact details, M&A activity, funding history, regulatory actions, and leadership changes sections are likewise empty for Star & Shield Insurance.

Consequently, the business model can only be described at the most general level. Star & Shield Insurance is a regional Florida personal-auto carrier of modest scale that earns revenue primarily from auto insurance premiums written on individual consumers, with the implied economics of a sub-scale regional carrier — meaning combined ratios, expense ratios, and capital adequacy would materially determine actual profitability but are not disclosed. Any product breadth beyond personal auto (e.g., home, umbrella, motorcycle, or commercial lines), any ancillary revenue streams (e.g., fee income, broker commissions, or investment income), and any digital capabilities (mobile app, online quoting, telematics) cannot be confirmed from the input data. This thinness of disclosure is itself a material analytical signal: it constrains the ability to triangulate revenue, growth, moat, or AI depth with confidence.

Name

Star & Shield Insurance

Legal name

AssuredPartners

Website

https://starandshield.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Star & Shield Insurance is a private personal auto insurance carrier headquartered in Tallahassee, Florida, serving individual Florida consumers with auto coverage and operating at a regional scale of 101-250 employees.

Ownership category

akta.pro rank

Product category

Personal Auto Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Personal auto insurance
• Auto insurance provider
• Personal lines insurance
• Vehicle insurance coverage
• Auto coverage underwriting

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: AssuredPartners operates as an insurance broker/agency earning commissions from insurance carriers for placing business. They offer products across multiple insurance categories including property, casualty, auto, home, and specialty lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Star & Shield Insurance is a private U.S. insurance company that sells personal auto insurance coverage to individual drivers. The company is headquartered in Tallahassee, Florida, was founded in 2011, and employs 101-250 people, with its digital presence anchored at starandshield.com.

Product overview

No product information available for Star & Shield Insurance in the provided source data. The source data pertains to AssuredPartners (now Gallagher), an insurance broker and employee benefit solutions company, which is a different entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Personal auto insurance coverage offered by Star & Shield Insurance to individual consumer vehicle owners. The product addresses personal vehicle liability and physical damage protection needs for private passenger vehicles, marketed under a direct-to-consumer model via the company website.

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arthur J. Gallagher & Co. (AJG)coreStrategic or Co-development PartnerAssuredPartners has been acquired by and integrated into Arthur J. Gallagher & Co., a major global insurance brokerage and risk management firm. The integration positions the combined entity to serve broader insurance and risk management needs. Customers are directed to AJG.com for comprehensive insights, resources, and support.

Scale indicators1 record

Direct peers

• USAA: Direct-to-consumer personal lines carrier with a major auto book and strong Florida membership. Comparable to Star & Shield on direct personal auto distribution, though anchored to a niche military-affiliated customer base.
• Dairyland Insurance: Specialty auto carrier focused on non-standard and motorcycle coverage, with multi-state Southeast reach. Comparable to Star & Shield as a personal auto specialist targeting similar risk profiles.
• Direct Auto Insurance: Regional/specialty personal auto carrier focused on non-standard and standard drivers, often concentrated in the Southeast U.S. Closely comparable to Star & Shield as a smaller personal auto specialist with regional depth.
• Safeco Insurance: Personal lines carrier with a meaningful auto book distributed through independent agents across the U.S., including Florida. Comparable to Star & Shield as a personal auto-focused carrier of similar mid-tier scale.
• Infinity Insurance: Specialty personal auto carrier with a strong non-standard auto focus and significant Southeast U.S. footprint. Comparable to Star & Shield as a similarly sized regional auto specialist competing for higher-risk drivers.
• National General Insurance: Personal lines insurer with significant non-standard auto exposure and Southeast concentration. Comparable to Star & Shield as a mid-scale auto specialist with similar geographic and product overlap.

Broad incumbents

• Allstate: National personal lines carrier with substantial auto insurance operations in Florida. Comparable to Star & Shield on product line but competes via scale, brand, and multi-line bundling that Star & Shield cannot match.
• GEICO: One of the largest U.S. personal auto insurance carriers with a direct-to-consumer model and significant Florida exposure. Comparable to Star & Shield on product focus (personal auto) but at vastly greater scale and brand reach.
• State Farm: Largest U.S. personal lines insurer with a heavy auto focus and significant Florida market share. Competes with Star & Shield for the same personal auto customer base but distributes primarily through captive agents at national scale.
• Progressive: Major U.S. auto insurer with deep Florida presence and strong direct-channel capabilities. Comparable to Star & Shield as a personal auto competitor, but with national scale, advanced pricing analytics, and broader marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/starandshield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star & Shield Insurance