ACPA

What ACPA does

ACPA (Australian Company of Performing Arts) is a private performing arts education provider headquartered in Thebarton, South Australia, with a second studio in Henley Beach. The company delivers dance, vocal, and drama instruction across pre-school, junior, senior, and adult cohorts, alongside competition troupes, holiday workshops, full-scale theatrical productions (including Disney's Beauty and the Beast Jr), and the ACPA Academy accredited secondary and tertiary pathway (including Certificate III in Assistant Dance Teaching).

The core offering spans ballet, jazz, tap, hip hop, contemporary, lyrical, acro, musical theatre, vocal, and acting, delivered through purpose-built facilities operating six days per week across four annual terms. Curriculum breadth is supplemented by specialist programs such as Dance Star (franchised pre-school program), Dance Star Bro's, and Break Lab (a hip hop and street dance program led by specialist choreographer Davide 'BBOY PERNA' Perna). Technology use is limited to standard website infrastructure, TryBooking for ticketing and event registration, and social media platforms for community engagement - no proprietary platforms or AI/ML capabilities are disclosed.

Revenue mechanics combine term-based recurring class fees across subscription enrollment for recreational and competition troupe participation, transaction-based tickets for showcases and holiday workshops (sold via TryBooking), uniform/merchandise sales, and one-time performance production ticketing. Distribution is direct-to-consumer through two Adelaide studio locations and a community-led go-to-market model driven by word-of-mouth referrals, social media presence (Facebook, Instagram, TikTok), free trial classes, and seasonal enrollment campaigns. Named leadership comprises Pep Rigano as General Manager; teaching staff are roster-named (e.g., Miss Abby, Miss Kim).

Name

ACPA

Legal name

Australian Company of Performing Arts

Website

https://acpa.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ACPA is a private Adelaide-based performing arts school operating two studios (Thebarton and Henley Beach) that delivers dance, vocal, and drama classes - plus accredited ACPA Academy courses, competition troupes, and seasonal workshops - to children, teens, and adults in South Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Thebarton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Term-Based Class Enrollment: Recurring term-based fees for dance, vocal, and drama classes across multiple skill levels and styles. Enrollment runs through 4 terms per year with structured pathways from pre-school through adult classes.
2. School Holiday Workshops: Specialized workshop programs during school holidays including themed events (Pink Party, Winter Wonderland, K-Pop Experience, Unicorn Party, Musical Theatre Camp). Revenue generated through ticket sales via TryBooking.
3. Performance and Competition Teams: Competition troupe fees for jazz, hip hop, lyrical, and tap troupes that compete at state competitions including Get the Beat, SASDS, and Evolution Dance Competition.
4. Uniform Sales: Sale of official ACPA uniform items including t-shirts and leotards for enrolled students.
5. Showcase and Concert Tickets: Ticket sales for mid-year and end-of-year showcase performances including the annual production and Disney's Beauty and the Beast Jr.
6. ACPA Academy Programs: Accredited secondary and tertiary courses including Certificate III in Assistant Dance Teaching for SA artists transitioning into the professional industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ACPA is an Adelaide-based performing arts school that delivers in-person dance, vocal, and drama classes for students from pre-school through adults across two purpose-built studio locations in Thebarton and Henley Beach. Its core offering is term-based class enrollment supplemented by school holiday workshops, competition troupes, uniform sales, showcase/concert ticket sales, and accredited secondary/tertiary courses through ACPA Academy.

Product overview

ACPA (Australian Company of Performing Arts) is a performing arts education provider offering a comprehensive pathway for dance, vocal, and drama training. The organization operates a multi-tiered product portfolio centered around dance classes (including ballet, jazz, tap, hip hop, contemporary, lyrical, acro, and musical theatre) supplemented by dedicated programs such as Dance Star for pre-schoolers, Dance Star Bro's for boys, Break Lab for breakdancing, Vocal and Acting classes, and Musical Theatre. The company also provides ACPA Academy for accredited industry training, Competition Teams/Troupes for advanced performers, Adult Dance Classes (Dance Fit, Heels, Industry), Holiday Workshops for seasonal programs, and showcases including Disney productions. Classes run 6 days per week across two studio locations (Thebarton and Henley) with programs designed for all ages from 2 years through adults, ranging from recreational to pre-professional training pathways.

Differentiator

Problem solved

Functional benefit

Brands

• Dance Star: Pre-school dance program for ages 2-6 introducing movement, music, and foundational dance skills
• Dance Star Bro's
• Break Lab
• ACPA Academy
• Break Lab

Products and services

• Dance Classes Comprehensive dance instruction across ballet, jazz, tap, hip hop, contemporary, lyrical, and acro for children, teens, and adults from beginner to advanced levels. Run 6 days a week across Thebarton and Henley Beach studios on a term-based schedule.
• Dance Star

Quantifiable outcome

• 4.7-star rating on Google based on 44 reviews demonstrating high customer satisfaction
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Dance Star AustraliacoreChannel Partner/ Reseller/ DistributorDance Star is a franchise program integrated into ACPA's offerings, providing structured pre-school dance curriculum for ages 2-6. The program offers Level 1 and Level 2 classes plus Dance Star Bro's for boys, with dedicated timetables at both Thebarton and Henley studios.
• TryBookingsupportingTechnology or IntegrationTryBooking is used as the ticketing and event registration platform for school holiday workshops, concert tickets, and showcase performances. Provides secure online payment processing for workshop tickets including Pink Party, Winter Wonderland, K-Pop Experience, and other events.
• Get the BeatsupportingOthersState dance competition where ACPA Tap Troupes compete alongside other competitions including SASDS and Evolution Dance Competition. Part of the competitive pathway for troupe members.
• SASDS (South Australian Society of Dance)supportingOthersState dance competition organization. ACPA competition teams participate in SASDS events as part of their competitive dance pathway.
• Evolution Dance CompetitionsupportingOthersState dance competition where ACPA troupes perform and compete. ACPA competition teams participate in this competition as part of their competitive dance pathway.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Institute of Dramatic Art (NIDA): Australia's premier tertiary drama school covering acting and musical theatre; broader incumbent relevant to ACPA's drama/vocal/acting pathway and competition to its Academy graduates aiming for industry entry.
• Sydney Dance Company: Major Australian dance institution operating professional company and pre-professional year programs at scale; broader incumbent with overlapping audience of advanced performing arts students but different delivery model.
• Victorian College of the Arts (University of Melbourne): Australia's leading tertiary performing arts institution; broader incumbent covering the same end of the pathway (pre-professional dance/vocal/acting) that ACPA Academy targets, but at university degree level.

Direct peers

• Brent Street Studios: Sydney-based performing arts school offering dance, singing, and acting classes with competition pathways - the largest direct competitor in the Australian multi-style, multi-age private studio segment.
• Ministry of Dance: Melbourne-based dance studio offering a broad range of styles for children and adults with competition teams and full-time training programs, comparable in scale and multi-style offering to ACPA.
• Tanya Pearson Classical Coaching Academy: Sydney-based classical ballet and performing arts school offering structured progression from recreational through to pre-professional levels, comparable to ACPA's pathway approach though more classically focused.
• Brisbane Academy of Performing Arts (BAPA): Performing arts school in Brisbane offering dance, drama, and vocal classes across age groups with competition teams and pre-professional training - directly comparable multi-disciplinary model to ACPA in a different Australian metro.

Regional players

• Queensland Academy of the Arts: Queensland-based performing arts school offering dance, drama, and singing classes with similar multi-style, multi-age structure to ACPA but serving a different Australian state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100056649441005
• Instagraminstagram.com/a.c.p.a
• LinkedInlinkedin.com/company/australian-company-of-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACPA