TryBooking
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
TryBooking firmographics
Firmographics- Name
- TryBooking
- Legal name
- TryBooking Pty Ltd
- Website
- https://trybooking.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TryBooking industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Onsite Check-in, Badging & Access Control Solutions (THAHAFAD), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)
Keywords
Where TryBooking is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
TryBooking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction fees on paid events (TryBooking payment gateway): TryBooking processes payments directly. Fees are 2.5% per transaction plus a per-ticket fee ($0.15 for tickets $5.00 or less, $0.50 for tickets over $5.00). Event organisers can choose to absorb fees or pass them to ticket purchasers.
- Reduced transaction fees via Stripe Connect: Event organisers who connect their own Stripe account pay TryBooking a 1% processing fee plus Stripe's fees (1.7% + $0.30 per standard card as of April 2023). TryBooking does not charge per-ticket fees in this model. Stripe fees cannot be passed on to customers.
- Free events: Free events are completely free for event organisers. No fees are charged by TryBooking for free events or registrations, supporting the community-focused mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free events — no cost to event organiser |
| Transaction based/ take rate | Pay-as-you-go | Paid events — TryBooking payment gateway (Australia & NZ) |
| Transaction based/ take rate | Pay-as-you-go | Paid events — Stripe Connect (Australia & NZ) |
| Transaction based/ take rate | Pay-as-you-go | Paid tickets — UK pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
TryBooking product offering
Product offeringCore offering
TryBooking is a cloud-based event ticketing and registration platform that enables community organisations, charities, schools, theatres, and sporting clubs to create events, sell tickets online, manage allocated seating and general admission, process in-person sales via a Box Office app, scan tickets with a mobile app, accept donations, and integrate with Stripe and Xero. The platform is offered free for free events and charges transaction-based fees on paid events across Australia, New Zealand, and the UK.
Product overview
TryBooking is an event ticketing and booking platform providing a unified system for managing events of all sizes. The core offering is the Sell Tickets Online platform, which is complemented by Box Office for in-person sales, the Scanning App for day-of event check-ins, and Online Giving for charitable donations. The platform supports multiple event types including allocated seating, general admission, and tabled events. Additional features include Gift Certificates, Merchandise Sales, Custom Forms for data collection, Promotions & Discounts, and comprehensive Reporting & Analytics. A Developer API enables external integrations. Privacy compliance tools include Data Deletion and Data Export features for GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Sell Tickets Online Core cloud-based event ticketing platform enabling event organisers to create and sell tickets online for events of any size. Supports both free and paid events with configurable ticket types, session times, allocated seating, general admission, tabled events, custom forms, promotions, gift certificates, merchandise sales, and 30+ real-time reports. Used by community organisations, charities, schools, theatres, sporting clubs, and festivals across Australia, New Zealand, and the UK.
- Box Office Mobile App Free mobile application that allows event organisers to sell tickets and accept payments in person at events. Includes Tap to Pay functionality enabling card payments without additional hardware. Available on iOS and Android for AU, NZ, and UK markets.
- Scanning App Mobile ticket scanning application that allows event organisers to scan QR code tickets and manage guest entry on the day of the event. Free to use with a TryBooking account, available on iOS App Store and Google Play.
- Online Giving Donation and fundraising functionality for charities and not-for-profit organisations to accept charitable contributions and online donations via TryBooking. Integrated with the broader ticketing platform so charities can collect donations alongside event ticket sales.
- Donation Pages Dedicated standalone pages for collecting charitable donations, designed specifically for charitable organisations and community fundraising initiatives that may not be running a ticketed event but need an online donation collection mechanism.
- Developer API Public API enabling external developers to build integrations and automate workflows with the TryBooking platform. Supports event creation, ticket management, and reporting features, with separate documentation for Australia, New Zealand, and UK regions.
Quantifiable outcome
- $300,000,000+ total amount raised for communities via TryBooking
- +4 more outcomes
Companies that use TryBooking
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles4 records
TryBooking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
TryBooking partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XerocoreOfficial integration with Xero, Australia's leading online accounting software. Automatically syncs ticket sales, refunds, gift certificate transactions, promo/discount codes, and processing fees directly into Xero, eliminating manual reconciliation for event organisers.
- StripecoreOfficial Verified Stripe Partner for event ticketing. TryBooking integrates with Stripe Connect, allowing event organisers to link their own Stripe account for direct payouts. Supports Apple Pay, Google Pay, Visa Checkout, and Masterpass. Provides fraud protection and real-time payment tracking.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
TryBooking competitors and assessment
Company assessmentDirect peers
- Tito: Simple, developer-friendly ticketing platform popular with indie and community events. Comparable self-serve, low-fee model targeting similar SMB organizer segments.
- Ticket Tailor: Self-serve ticketing platform popular with community organizers, charities, and small events in the UK and globally. Direct peer with comparable fee-based model and DIY event creation flow.
- Humanitix: Australian-founded ticketing platform whose profits are directed to charity; focused on schools, nonprofits, and community events. Direct head-to-head competitor in TryBooking's core AU/NZ NFP vertical with a similar social-impact positioning.
- Eventbrite: Global self-serve event ticketing platform serving SMBs, communities, and large organizers across multiple geographies. Most direct competitor in the online ticketing space; overlaps with TryBooking on free and paid event creation, scanning, and reporting.
Broad incumbents
- Ticketek: Australia's largest ticketing incumbent for major sports, concerts, and large-scale events. Competes with TryBooking on the higher end of the Australian event market and on theatre/sporting club ticketing.
- Moshtix: Australian ticketing provider focused on live music, festivals, and entertainment venues. Overlaps with TryBooking in Australian music and festival segments.
Emerging players
- TryBooking competitor - ClassBento (experience/gift): Australian marketplace for workshops and experiences. Adjacent to TryBooking's ticketing capability in the wellness, classes, and experience vertical.
Others
- Stripe: Payment infrastructure partner and strategic ecosystem participant. While not a direct competitor, Stripe's event/payments ambitions and TryBooking's Verified Stripe Partner status make it a closely watched adjacent platform with potential partnership or competitive dynamics.
Regional players
- Ticketebo: Australian online ticketing platform focused on community, arts, and small-to-mid events. Direct competitor in Australia on theatre, community, and NFP ticketing.
- Eventbrite Local UK - Skiddle: UK-focused ticketing platform for live music, club nights, and community events. Direct competitor in TryBooking's UK geography, particularly in music and festivals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TryBooking social profiles
Digital presenceTryBooking compliance and trust
Trust signalCompliance2 records
TryBooking financial estimates
Financial estimateRevenue estimate
Valuation estimate
TryBooking leadership team
Management profileNumber of profiles
Profiles12 records
TryBooking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TryBooking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TryBooking
What does TryBooking do?
TryBooking is a cloud-based event ticketing and registration platform that enables community organisations, charities, schools, theatres, and sporting clubs to create events, sell tickets online, manage allocated seating and general admission, process in-person sales via a Box Office app, scan tickets with a mobile app, accept donations, and integrate with Stripe and Xero. The platform is offered free for free events and charges transaction-based fees on paid events across Australia, New Zealand, and the UK.
Is TryBooking a public or private company?
TryBooking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TryBooking founded?
TryBooking was founded in 2014. It employs 11 to 50 people.
Where is TryBooking based?
TryBooking is headquartered in Melbourne, Australia, in the Oceania region.
How does TryBooking make money?
Three revenue lines are on record. Transaction fees on paid events (TryBooking payment gateway) is the primary driver. The others are reduced transaction fees via Stripe Connect and free events.
Who are TryBooking's main competitors?
Direct peers on record are Tito, Ticket Tailor, Humanitix and Eventbrite. Broad incumbents are Ticketek and Moshtix. TryBooking competitor - ClassBento (experience/gift) is listed as an emerging player. Stripe is listed as an others. Regional players are Ticketebo and Eventbrite Local UK - Skiddle.
Does TryBooking have an API?
Yes. TryBooking offers a Developer API that enables external developers to build integrations and automate workflows. The API is documented at developer.trybooking.com with separate documentation for Australia, New Zealand, and UK regions. The API allows access to event creation, ticket management, and reporting features. Developer documentation is at developer.trybooking.com.
What industry is TryBooking in?
TryBooking's product category is Event Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAD, Onsite Check-in, Badging & Access Control Solutions. Its NAICS code is 561920 and its SIC code is 7900.