HILLERT NEXT

What HILLERT NEXT does

HILLERT NEXT is a Munich-based privately held firm founded in 1999 that operates as a hybrid between a creative agency, a management consultancy, and a technology company, with a stated focus on producing marketing ideas. The company employs between 11 and 50 people and is led by Christian Ehl as managing director. Its documented commercial activity centers on digital customer experience solutions for premium automotive brands, with a named case study involving virtual customer experiences ("Virtuelle Kundenerlebnisse") delivered for BMW & MINI at automotive events including the IAA (Internationale Automobil-Ausstellung). The primary customer segment is automotive manufacturers, and the firm's value proposition is positioned around virtual customer engagement, digital brand experiences at events and showrooms, and product visualization.

The underlying technology stack is not publicly disclosed in detail, but the customer experience work for automotive OEMs implies competence in interactive digital content, 3D/visualization, and event-based digital experiences. The company does not publish product or service lineups with named sub-products, and no proprietary platform, framework, or methodology is documented in the source set. HILLERT NEXT is distinguishable from a pure creative agency by its consultancy and technology positioning, though the source material does not detail how these three legs are integrated operationally or what share of revenue each contributes.

The business model is enterprise project-based services work, consistent with the agency/consultancy framing. Pricing is not publicly disclosed. Revenue model, contract structures, and go-to-market details are not stated in the source material. The only documented customer is BMW & MINI, a single enterprise account in the automotive vertical, which is a material concentration consideration. No funding history, investments, M&A, partnerships, or leadership changes are recorded in the available data.

Name

HILLERT NEXT

Legal name

iteratec GmbH

Website

https://hillertnext.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

HILLERT NEXT is a Munich-based hybrid creative agency, management consultancy, and technology company founded in 1999 that produces marketing ideas, with a primary focus on virtual customer experiences for premium automotive manufacturers such as BMW & MINI.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

HILLERT NEXT is a combination of creative agency, management consultancy, and technology company that produces marketing ideas. The firm delivers brand and digital customer experiences for enterprise clients, with evidenced work including virtual customer experiences ("Virtuelle Kundenerlebnisse") built for BMW & MINI around IAA automotive events.

Product overview

Iteratec GmbH is an innovative software development company offering a comprehensive portfolio of AI-powered digital solutions. The offering follows a services-based model organized into five core service pillars: (1) AI & Data Analytics covering AI agents, Generative AI, Industrial AI, data engineering, and analytics; (2) Individual Software & Systems including cloud transformation, mobile/web applications, DevOps, and IoT; (3) Digital Transformation featuring the proprietary hyperSPRINT methodology, innovation development, UX, and agile organization services; (4) Industrial AI with Process AI and Product AI sub-services; (5) IT Modernization and IT Security including penetration testing and NIS2 compliance. The company serves industries including Automotive, Banking, Energy, Transport & Logistics, and Aerospace & Defence.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtuelle Kundenerlebnisse (Virtual Customer Experiences) Virtual customer experiences designed and delivered for automotive brand clients, including BMW & MINI presences for IAA automotive events. The offering combines creative concept, consulting, and technology to produce immersive digital customer experiences.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• AKQA: Global digital experience and design agency with automotive clients. Competes for the digital/virtual customer experience portion of HILLERT NEXT's portfolio with deeper production capabilities.
• Dentsu Creative: Global creative network from Dentsu with automotive OEM accounts. Pursues integrated brand experience mandates that overlap with HILLERT NEXT's automotive creative scope.
• Publicis Sapient: Global digital business transformation arm of Publicis, serving automotive OEMs on customer experience and digital platform programs. Competes for the technology-led brand experience portion of HILLERT NEXT's offering.
• Accenture Song: Global digital experience and marketing transformation arm of Accenture. Targets the same automotive OEM CX/transformation mandates but with vastly greater scale and integrated consulting capability.
• Deloitte Digital: Global digital consultancy within Deloitte, pursuing automotive CX transformation and customer journey programs. Overlaps with HILLERT NEXT's consultancy/tech hybrid positioning at enterprise scale.

Direct peers

• Antoni: Berlin/Hamburg-based creative agency with automotive clients including Mercedes-Benz. Competes for premium brand experience and campaign work with a similar boutique-to-mid-sized scale.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich with deep automotive OEM client relationships (BMW, Mercedes, Audi). Directly competes for premium automotive brand experience and creative mandates in the same geography and customer set.
• Jung von Matt: Hamburg-based creative agency with a strong automotive portfolio including Mercedes-Benz, Volkswagen and Porsche. Comparable in offering premium creative and brand experience work for German automotive OEMs.
• Scholz & Friends: German creative agency group with significant automotive sector experience (BMW, Daimler). Operates a similar hybrid creative-and-strategy model for premium automotive brand-building engagements.

Regional players

• Pilot Studio: German creative agency focused on technology and automotive clients. Comparable boutique-scale competitor pursuing similar premium OEM brand and digital experience work in the DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hillertnext
• LinkedInlinkedin.com/company/hillertnext

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HILLERT NEXT