MicroWay
MicroWay is a privately held Australian Value-Added Reseller distributing 3,000+ enterprise software products across Australia and New Zealand from vendors including Microsoft, Intel, Articulate, Vyond, Flexera, and TechSmith, with offices in Melbourne, Sydney, and Auckland.
- Company typePrivate
- Founded1995
- HeadquartersBraeside, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MicroWay does
MicroWay Pty Ltd is a privately held Australian Value-Added Reseller (VAR) and authorized software distributor serving the Australia and New Zealand (ANZ) market. Founded in 1995 and headquartered in Braeside, Victoria, with satellite offices in Sydney and Auckland, the company distributes more than 3,000 software products from tier-one vendors including Microsoft, Intel, Articulate, Vyond, TechSmith, Flexera, erwin (Quest), Redgate, Altova, Telerik, and Revenera. The portfolio is organized across four horizontal segments: e-learning (Articulate 360, Vyond, Reach 360), software development (Visual Studio 2026, Intel oneAPI, Altova XMLSpy, Telerik DevCraft), system administration (Flexera AdminStudio, Revenera InstallShield), and database/data tools (Microsoft SQL Server 2025, erwin Data Modeler, Gluesync).
The company generates revenue through volume licensing, annual subscriptions, and one-time perpetual license resales, with quote-based enterprise pricing, a published price-match guarantee, and academic/charity discounts. It goes to market primarily via inside sales handling inbound leads through CRM, with sales demonstrations conducted via web meetings; supporting channels include a content-marketing website, blog, webinars, e-books, newsletters, and vendor-certified instructor-led training programs (AdminStudio, InstallShield, Storyline). Customer segments span software developers, L&D/e-learning teams, system administrators, and database professionals across enterprise, government, academic, and nonprofit end-customers.
MicroWay does not develop proprietary software; its differentiation rests on three decades of accumulated ANZ channel relationships, multi-vendor licensing expertise, local physical presence, vendor partner recognition (notably multiple Articulate Partner of the Year and Retention Awards from 2013 to 2024), and the ability to bundle advisory, training, and ongoing technical support around distributed third-party software.
MicroWay firmographics
Firmographics- Name
- MicroWay
- Legal name
- MicroWay Pty Ltd
- Website
- https://microway.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MicroWay is a privately held Australian Value-Added Reseller distributing 3,000+ enterprise software products across Australia and New Zealand from vendors including Microsoft, Intel, Articulate, Vyond, Flexera, and TechSmith, with offices in Melbourne, Sydney, and Auckland.
- Ownership category
- akta.pro rank
Where MicroWay is headquartered
LocationHeadquarters
- HQ city
- Braeside
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
MicroWay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Software Distribution and Resale: MicroWay generates revenue by reselling software products from major vendors including Microsoft, Intel, Articulate, Vyond, and others. Revenue comes from both subscription-based products (annual licenses) and one-time perpetual license sales. The company also offers volume licensing options for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based products (annual billing) |
| One time/ perpetual license | Multi-year contract | One-time perpetual license purchases |
| Subscription | Annual | Volume and site licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MicroWay product offering
Product offeringCore offering
MicroWay is an authorized value-added software reseller and distributor serving Australia and New Zealand, reselling enterprise software from major global vendors including Microsoft, Intel, Articulate, Vyond, TechSmith, Flexera, Quest (erwin), Redgate, and others. The portfolio spans e-learning authoring platforms, developer IDEs and toolkits, database management systems, system administration and application packaging tools, and productivity suites. The company provides volume licensing consultation, pre-sales technical support, vendor-certified training, and post-sales support as part of its distribution offering.
Product overview
MicroWay is an Australian and New Zealand software reseller and distributor specializing in e-learning and developer software. The company offers a diverse portfolio of software products organized across several categories: e-learning tools (including Articulate 360 as the flagship AI-powered course authoring platform and Vyond for AI video creation), software development tools (Visual Studio 2026 IDE, Intel oneAPI toolkits, Altova XMLSpy, Telerik DevCraft), system administration solutions (AdminStudio for application packaging, InstallShield for installers), database tools (Microsoft SQL Server 2025, erwin Data Modeler, Gluesync for data sync), and productivity software (Microsoft 365 with Copilot, TechSmith Camtasia and Snagit). MicroWay serves as a Value Added Reseller (VAR) for major vendors including Microsoft, Intel, Articulate, Vyond, Flexera, and Quest, providing licensing, sales, support, and training services to customers in Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Articulate 360
- Vyond
- Vyond Go
- Visual Studio 2026
- Microsoft SQL Server 2025
- Windows Server 2025
- Flexera AdminStudio
- erwin Data Modeler
- TechSmith Camtasia
- TechSmith Snagit
- Microsoft 365 Copilot
- Intel oneAPI Base Toolkit
- InstallShield
- Gluesync
- Altova XMLSpy
- Telerik DevCraft
- dtSearch
- Reach 360
- Vendor-Certified Training Services
Companies that use MicroWay
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
MicroWay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
MicroWay partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and standard.
- MicrosoftcoreAuthorized reseller and distributor of Microsoft products including Visual Studio, SQL Server, Windows Server, and Office 365/Microsoft 365. Offers volume licensing options and software assurance for enterprise customers.
- IntelcoreAuthorized reseller of Intel oneAPI products including Base Toolkit, HPC Toolkit, Fortran Compiler, and related development tools for high-performance computing.
- ArticulatecoreAuthorized reseller of Articulate 360 AI, Rise 360, Storyline 360, and Reach 360. Multiple awards including Partner of the Year 2019 and 2013, and Retention Awards 2023-2024.
- VyondcoreAuthorized Platinum Partner and Authorized Reseller of Vyond AI video creation platform. Offers Vyond Go and Vyond Enterprise editions.
- TechSmithmajorAuthorized reseller of TechSmith products including Camtasia video editor and Snagit screen capture software.
- FlexeramajorAuthorized reseller of Flexera AdminStudio and related software packaging and application management products.
- AltovamajorAuthorized reseller of Altova products including XMLSpy, MapForce, StyleVision, UModel, and MissionKit.
- AsposemajorAuthorized reseller of Aspose products for .NET, Java, C++, Cloud, Android, SharePoint, Reporting Services, and JasperReports.
- TelerikmajorAuthorized reseller of Progress Telerik DevCraft UI component suite for web, cross-platform, mobile, and desktop development.
- erwin (Quest)majorAuthorized reseller of erwin Data Modeler and related data governance and enterprise architecture products.
- RedgatemajorAuthorized reseller of Redgate database tools and software for SQL Server development and administration.
- ReveneramajorAuthorized reseller of Revenera InstallShield, the industry-standard Windows installer and MSI/MSIX packaging solution.
- SteemastandardAuthorized reseller of Steema TeeChart charting components for .NET, VCL/FMX, ActiveX, and HTML5/JavaScript.
- SenchastandardAuthorized reseller of Sencha web application development frameworks and tools.
- LEADTOOLSstandardAuthorized reseller of LEADTOOLS imaging, document, medical, multimedia, and vector imaging toolkits.
- ActiveXpertsstandardAuthorized reseller of ActiveXperts network monitoring and SMS messaging software products.
- AllRound AutomationsstandardAuthorized reseller of PL/SQL Developer and Direct Oracle Access tools for Oracle database development.
- MadCap SoftwarestandardAuthorized reseller of MadCap documentation and content authoring tools.
- MOLO17 (Gluesync)standardAuthorized reseller of MOLO17 Gluesync real-time hybrid data integration platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
MicroWay competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
MicroWay financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicroWay leadership team
Management profileNumber of profiles
Profiles1 record
MicroWay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicroWay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicroWay
What does MicroWay do?
MicroWay is an authorized value-added software reseller and distributor serving Australia and New Zealand, reselling enterprise software from major global vendors including Microsoft, Intel, Articulate, Vyond, TechSmith, Flexera, Quest (erwin), Redgate, and others. The portfolio spans e-learning authoring platforms, developer IDEs and toolkits, database management systems, system administration and application packaging tools, and productivity suites. The company provides volume licensing consultation, pre-sales technical support, vendor-certified training, and post-sales support as part of its distribution offering.
Is MicroWay a public or private company?
MicroWay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MicroWay founded?
MicroWay was founded in 1995. It employs 11 to 50 people.
Where is MicroWay based?
MicroWay is headquartered in Braeside, Australia, in the Oceania region.
How does MicroWay make money?
One revenue line is on record: software Distribution and Resale.
Does MicroWay have an API?
No public API is recorded for MicroWay.