What Allround Automations does

Allround Automations is a privately held Netherlands-based software vendor, founded in 1989 and headquartered in Enschede, that has built a specialized product line for Oracle database and PL/SQL development. The company sells four core products: PL/SQL Developer (a Windows IDE for PL/SQL coding, debugging, and code beautification); Plyxon (a cross-platform, multi-threaded Oracle PL/SQL IDE for Windows, macOS, and Linux, launched in 2024 with an embedded AI Assistant); Direct Oracle Access (a component set for Embarcadero Delphi and C++Builder that provides direct Oracle Interface access, bypassing BDE/ODBC middleware); and Query Reporter (a freeware tool for producing HTML, XML, CSV, and TSV reports from Oracle SQL queries). Collectively these tools serve professional Oracle database developers, Delphi/C++Builder developers building Oracle-backed applications, and enterprise teams requiring code standardization and multi-user license deployment.

Underlying technology emphasizes direct Oracle integration rather than middleware abstraction. PL/SQL Developer offers an integrated debugger that can debug any program unit (including triggers and object types) without source modification, alongside a user-configurable PL/SQL Beautifier that enforces team-wide code style at compile/save/open time. Direct Oracle Access performs Array Fetching, Array DML, local statement caching, and direct path loading through Oracle's own interface, reportedly delivering 15x faster import-job performance and roughly 70% time savings (40 hours) versus BDE-based workflows. Plyxon is a native Oracle Client tool requiring no third-party software, with multi-threaded execution that keeps the IDE responsive during long-running queries, debug sessions, and compile errors.

The business model is primarily one-time perpetual named-user licensing (PL/SQL Developer from $243 single-user to $8,100 unlimited; Plyxon from $90 to $12,000 unlimited; Direct Oracle Access from $129 per license), supplemented by an optional recurring annual support contract that provides email technical support and free upgrades. Go-to-market combines product-led growth (free trials plus the Query Reporter freeware funnel) with a global reseller channel spanning 50+ countries. End customers include a visibly broad mix of large enterprises, SMBs, and individual developers, and the company has no disclosed external funding, M&A activity, or parent organization.

Name

Allround Automations

Legal name

Allround Automations

Website

https://allroundautomations.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Allround Automations is a Netherlands-based private software vendor, founded in 1989, that develops Oracle PL/SQL development tools — PL/SQL Developer, Plyxon, Direct Oracle Access, and Query Reporter — serving Oracle database developers and Delphi/C++Builder teams worldwide through perpetual licenses and a 50+ country reseller network.

Ownership category

akta.pro rank

Product category

Oracle Database Development Tools

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)

Keywords

• Oracle development tools
• PL/SQL IDE
• Database debugging software
• Oracle code beautifier
• Delphi Oracle components

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses: One-time perpetual license fees for PL/SQL Developer, Plyxon, and Direct Oracle Access products. Named user licensing model with volume discounts for multiple users.
2. Support Contracts: Annual or multi-year support contracts providing technical support by email and free product upgrades. Available for all products as optional add-on.
3. Additional Options: Optional add-ons including Oracle Monitor Pro (for Direct Oracle Access), Object Edition upgrades, and source code options available for additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Allround Automations develops and sells Oracle database development tools, including the PL/SQL Developer IDE, the cross-platform Plyxon IDE with AI Assistant, the Direct Oracle Access component set for Embarcadero Delphi and C++Builder, and the Query Reporter freeware tool. The products provide code editing, debugging, code formatting, and high-performance Oracle database access for Oracle developers and enterprise development teams.

Product overview

Allround Automations provides a suite of Oracle database development tools consisting of four core products: PL/SQL Developer (Windows-based IDE for PL/SQL development), Plyxon (cross-platform PL/SQL tool for Windows, macOS, and Linux with AI capabilities), Direct Oracle Access (Delphi/C++Builder component set for high-performance Oracle connectivity), and Query Reporter (freeware for generating HTML reports from Oracle SQL queries). Together these tools address the full spectrum of Oracle developer needs from IDE-based coding and debugging to database reporting and application integration.

Differentiator

Problem solved

Functional benefit

Brands

• Plyxon: A brand new, lightweight, easy-to-use, multi-threaded, high-performance Oracle PL/SQL Development tool for Windows, macOS and Linux.
• PL/SQL Developer
• Direct Oracle Access
• Query Reporter

Products and services

• PL/SQL Developer Windows-based IDE for Oracle PL/SQL development offering a Unicode-compliant PL/SQL editor with syntax highlighting, integrated debugger, code assistant, PL/SQL beautifier, refactoring, code folding, and macro library features for Oracle developers.
• Plyxon Cross-platform, multi-threaded, high-performance Oracle PL/SQL development tool for Windows, macOS, and Linux. Native Oracle Client tool requiring no additional third-party software, featuring an AI Assistant for code creation, modification, and analysis.
• Direct Oracle Access Component set for Embarcadero Delphi and C++Builder that directly accesses the Oracle Interface for optimal performance. Supports Array Fetching, Array DML, PL/SQL Blocks, PL/SQL Tables, Local Statement Caching, and Direct Path Load Engine.
• Query Reporter Freeware tool for creating and running HTML reports from SQL queries against Oracle databases, featuring a graphical query builder, substitution variables, and export to HTML, XML, CSV, TSV, or Excel formats.

Quantifiable outcome

• 15x faster import-job performance compared to BDE
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Cleverbridge AGminorOthersCleverbridge AG processes online payments for Allround Automations. The payment platform handles credit card and PayPal transactions for software purchases on the website.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Redgate Software: Redgate is an established database tooling vendor for SQL Server and adjacent ecosystems with comparable IDE, source-control, and comparison tooling, illustrating how a niche DB tooling company can scale into a broader portfolio.
• Oracle SQL Developer (Oracle Corporation): Oracle's own free SQL Developer is the incumbent reference tool for Oracle development and the most disruptive competitive force, since Oracle controls the underlying platform roadmap and offers the tool at zero cost.

Emerging players

• DBeaver: DBeaver is a popular open-source multi-database client that supports Oracle and competes for general Oracle SQL work, particularly with developers who prefer free or low-cost tooling over paid specialist IDEs.

Others

• Embarcadero Technologies: Embarcadero is the vendor of Delphi and C++Builder, the development platforms that Direct Oracle Access integrates with, making them a tightly coupled ecosystem partner (and potentially an indirect channel risk).

Direct peers

• JetBrains DataGrip: DataGrip is a multi-database IDE that supports Oracle alongside other engines and competes for the same Oracle developer workflow, particularly with developers already in the JetBrains ecosystem.
• PremiumSoft (Navicat for Oracle): Navicat for Oracle is a cross-platform Oracle database development and admin tool, directly comparable to Plyxon's multi-platform positioning with a similar pricing band.
• Devart (dbForge Studio for Oracle): Devart's dbForge Studio for Oracle is a directly comparable Oracle IDE with PL/SQL editing, debugging, and refactoring features, competing head-to-head with PL/SQL Developer on functionality and pricing.
• Quest Software (Toad for Oracle): Quest's Toad is the most established direct competitor to PL/SQL Developer for Oracle database development, debugging, and administration, targeting the same PL/SQL developer persona with similar IDE-style tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allround Automations