Thompson Durkee Insurance Agency

What Thompson Durkee Insurance Agency does

Thompson Durkee Insurance Agency is an independent insurance agency founded in 2001 and headquartered at 1013 N 3rd Ave, Wausau, Wisconsin, operating under owner Chad Thompson. The agency distributes insurance products on behalf of more than 35 A+ rated carriers, including Progressive, Acuity, Auto Owners, Badger Mutual, Secura, and Wisconsin Mutual, enabling cross-carrier comparison rather than captive single-carrier representation. Its product portfolio covers 18 lines organized into vehicles (auto, motorcycle, ATV, RV, classic car, boat), property (home, renters, landlord), business (commercial, BOP, workers compensation, farm), personal financial (life, annuities, long-term care), and liability (umbrella, event) coverage. Revenue is generated through carrier commissions on policies sold and renewed, with all pricing handled via customized quotes rather than standardized tiers.

The agency employs 5 staff with a combined 117 years of industry experience and serves consumers, families, and small-to-large businesses across Central Wisconsin. Go-to-market is sales-led and relationship-driven, executed through phone, in-person office consultations, free quotes, a website-based online service center, and a third-party instant quote portal (consumerratequotes.com), supplemented by a 'Refer a Friend' program. Technology is standard for the sector — static website quote forms and carrier-provided back-office tools — with no proprietary systems, APIs, or AI/ML capabilities disclosed. The business model is commission-based, geographically bounded to Wisconsin, and dependent on carrier relationships and long-term client retention rather than product differentiation or scale advantages.

Name

Thompson Durkee Insurance Agency

Legal name

Thompson Durkee Insurance Agency

Website

https://tdinsagency.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Thompson Durkee Insurance Agency is an independent insurance agency in Wausau, Wisconsin, distributing 18 personal, commercial, and life insurance lines through 35+ A+ rated carriers to consumers and businesses across Central Wisconsin.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standalone Umbrella Liability (FSAJANAE)

Keywords

• Independent insurance agency
• Auto insurance
• Home insurance
• Commercial insurance
• Life insurance

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The agency generates revenue through commissions paid by insurance carriers for policies sold and renewed. As an independent agency representing multiple A+ rated insurance companies, they earn commissions on the various insurance products they sell including auto, home, life, business, farm, and other coverage types.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Thompson Durkee Insurance Agency is an independent insurance agency in Wausau, Wisconsin that sells and services a portfolio of 18 insurance products spanning personal lines (auto, home, life, annuities, long-term care, renters, umbrella), recreational vehicles (ATV, boat, classic car, motorcycle, RV), and commercial lines (business, BOP, workers compensation, farm, landlord, event). The agency represents over 35 A+ rated insurance carriers and earns commissions by comparing coverage options and pricing across carriers to tailor policies to individual customer needs.

Product overview

Thompson Durkee Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products and financial services across Wisconsin. The agency provides 18 core insurance products spanning vehicle coverage (Auto, Motorcycle, Classic Car, ATV, RV, Boat), property protection (Home, Renters, Landlord's), business coverage (Business Insurance, BOP, Workers Compensation, Farm), personal financial products (Life Insurance, Annuities, Long Term Care), and liability protection (Umbrella, Event). As an independent agency with access to over 35 A+ rated insurance carriers, they compare coverage options and pricing across multiple providers to tailor policies to individual customer needs. The product portfolio operates as a coordinated suite of standalone offerings rather than a unified platform, with each product available independently and managed through online service tools for quotes, policy updates, claims filing, and document access.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for vehicles including liability, collision, comprehensive, and uninsured/underinsured motorist protection to help pay for injuries, property damage, and vehicle repairs after accidents. Targeted at drivers and vehicle owners.
• Home Insurance Protection for homes covering structure, personal belongings, liability, and additional living expenses if the home becomes uninhabitable due to covered losses like fire, theft, wind, and certain water damage. Targeted at homeowners.
• Life Insurance Term and permanent life insurance providing tax-free lump sum payments to beneficiaries to cover expenses, mortgages, debts, and maintain family stability. Targeted at individuals and families.
• Business Insurance Commercial coverage including commercial property, general liability, professional liability, and business interruption insurance to protect businesses from financial losses due to accidents, property damage, and lawsuits. Targeted at small to large business owners.
• Annuities Contractual investment products providing guaranteed income streams, including immediate and deferred options for retirement planning and tax-advantaged accumulation. Targeted at individuals planning for retirement.
• ATV Insurance Financial protection against physical damage and bodily injury resulting from collisions involving all-terrain vehicles, including snowmobiles, golf carts, and certain motorcycles. Targeted at ATV and recreational vehicle owners.
• Boat Insurance Coverage for boats and watercraft including liability, collision, comprehensive, uninsured boater, medical payments, on-water towing, fishing equipment, and personal effects protection. Targeted at boat and watercraft owners.
• Business Owners Package (BOP) Insurance Bundled business insurance combining property, business interruption, and liability coverage at a discounted rate for small to medium businesses. Targeted at SMB owners seeking combined commercial coverage.
• Classic Car Insurance Specialized coverage for antique, collector, and modified vehicles that are not used for daily driving, often at lower rates than standard auto insurance. Targeted at antique and collector car owners.
• Event Insurance Coverage for liability arising from accidents during events, protecting hosts against facility damage, bodily injury to guests, and alcohol-related incidents. Targeted at event hosts and organizers.
• Landlord's Insurance Property owner coverage for rental properties including building protection, optional landlord contents, and standard peril coverage for fire, theft, and malicious damage. Targeted at residential rental property owners.
• Long Term Care Insurance Coverage for long-term care expenses not covered by health insurance, Medicare, or Medicaid, including home care, assisted living, adult daycare, and nursing home facilities. Targeted at individuals and families planning for elder care needs.
• Motorcycle Insurance Protection for motorcycles covering accessory damage, collision, bodily injury, property damage, medical payments, personal injury protection, and roadside assistance. Targeted at motorcycle owners.
• Renters Insurance Coverage for tenants protecting personal property against named perils like fire, theft, and vandalism, plus liability insurance for the tenant. Targeted at tenants renting apartments, homes, or condos.
• RV Insurance Coverage for recreational vehicles including motor homes, fifth wheel trailers, and travel trailers with specialized features like contents coverage for personal belongings. Targeted at RV owners.
• Umbrella Insurance Liability coverage in excess of primary policies providing additional protection for motor vehicle accidents, slip-and-fall incidents, boating accidents, and lawsuits exceeding auto or home policy limits. Targeted at individuals and businesses seeking excess liability.
• Workers Compensation Insurance Wage replacement and medical benefits for employees injured in the course of employment, providing weekly payments, medical expense coverage, and benefits for dependents of workers killed on the job. Targeted at employers in Wisconsin.
• Farm Insurance Commercial coverage for farms and agricultural operations, typically including property, liability, and specialized protections for farm equipment and operations. Targeted at farm owners in Wisconsin.

Quantifiable outcome

• Customers report saving over $1500/year on home and auto compared to previous providers like American Family
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AcuitycoreChannel Partner/ Reseller/ DistributorA+ rated insurance carrier represented by Thompson Durkee Agency. Provides property and casualty insurance products. Listed as a carrier logo on the agency website.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier represented by the agency. Known for auto and home insurance products. Logo displayed on agency website.
• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier represented by Thompson Durkee Agency. Provides auto, home, and business insurance. Logo displayed on agency website.
• Badger MutualcoreChannel Partner/ Reseller/ DistributorWisconsin-based mutual insurance company represented by the agency. Multiple customer testimonials cite being satisfied customers of Badger Mutual through Thompson Durkee.
• SecuracoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Thompson Durkee Agency. Part of the network of 35+ carriers the agency works with to provide coverage options.
• Wisconsin MutualcoreChannel Partner/ Reseller/ DistributorWisconsin-based insurance carrier. Logo displayed on agency website as a represented carrier.
• Additional 30+ CarriersminorChannel Partner/ Reseller/ DistributorThe agency works with over 35 A+ rated insurance carriers in total, though only a few are specifically named or featured on their website. These additional carriers provide specialized coverage options and competitive pricing alternatives.

Scale indicators4 records

Recent moves5 records

Others

• Acuity Insurance: Wisconsin-based P&C carrier that Thompson Durkee represents as one of its core channel partners — comparable Wisconsin regional insurance brand and partner on the same platform.

Regional players

• American Family Insurance: Wisconsin-headquartered insurer distributing through captive and direct channels, often cited by Thompson Durkee customers as the price-comparison baseline — a direct Wisconsin competitor for the same personal-lines customers.
• Erie Insurance Group: Regional P&C carrier sold exclusively through independent agents across personal and commercial lines — comparable intermediated distribution model and Midwestern footprint, though operating as a carrier rather than pure agency.

Direct peers

• Hub International: One of the largest independent insurance brokerages in North America, representing multiple carriers and serving personal and commercial clients through a distributed agency model — directly comparable business model to Thompson Durkee, just at vastly greater scale.
• Goosehead Insurance: Publicly-traded independent insurance agency that matches customers with multiple carrier options across home, auto, and life lines using a relationship-based agency model — a like-for-like business model to Thompson Durkee.
• Hilb Group: Mid-market independent insurance agency platform built largely through roll-up acquisitions of regional agencies — a structural peer showing the exit pathway available to small multi-line independents like Thompson Durkee.
• BRP Group / Foundation Risk Partners: PE-backed insurance agency roll-up acquiring regional independents across personal and commercial lines — the most likely acquirer profile for Thompson Durkee and a model demonstrating small-agency consolidation economics.
• M3 Insurance: Wisconsin-headquartered independent insurance agency offering employer benefits, commercial P&C, and personal lines through a multi-carrier advisory model — closest geographic and structural analog to Thompson Durkee.

Broad incumbents

• Arthur J. Gallagher & Co. Large publicly-traded global insurance brokerage and risk management firm with a multi-carrier, multi-line distribution platform — comparable in product breadth and intermediated model, though operating at enterprise scale.
• Brown & Brown, Inc. Major diversified insurance brokerage delivering personal, commercial, and specialty coverage through carrier relationships and producer networks — analogous distribution model to Thompson Durkee with deeper geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thompson-durkee-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thompson Durkee Insurance Agency