Atlantic Business Magazine

What Atlantic Business Magazine does

Atlantic Business Magazine is a privately held regional business magazine publisher headquartered in St. John's, Newfoundland and Labrador. Founded in 1989 and co-owned by Dawn Chafe (Executive Editor) and Tonia Hutton (Business Development Manager), it is described as the longest publishing and most award-winning regional business magazine in Atlantic Canada, producing six bimonthly issues per year covering New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island, with retail distribution extending into Ontario. The core product is the print and digital Atlantic Business Magazine, distributed through major retail chains (Shoppers Drug Mart, Walmart, Chapters/Indigo, Superstore, Lawtons Drugs) as well as direct annual subscriptions at C$39.95 (digital), C$49.95 (print), or C$69.95 (combined) per year, with single issues sold at C$11.95.

The business operates multiple revenue streams including print and digital display advertising (reaching 250,000+ readers per issue), event sponsorships, and transaction fees from five award programs: Top 50 CEO Awards (est. 1999, with Hall of Fame and Legacy Project), 25 Most Powerful Women in Business (est. 2021), Best Places to Work (C$350 nomination fee), ECOlogical Awards (inaugural 2026, C$250 nomination fee), and Best of Atlantic Canada Readers' Choice (24 B2B categories). The publication also runs the 'For The Record' vodcast/podcast, web-exclusive digital content, and the ABMInsider email newsletter.

The underlying technology stack is a WordPress-based publishing platform with an interactive digital flipbook viewer for online magazine reading. Distribution is hybrid across retail, direct subscription (auto-renewing annually), and e-commerce single-issue sales. Go-to-market combines sales-led advertising/sponsorship sales, event-driven demand generation through award galas, and a self-serve subscription model. The company operates with 11-50 employees and has no disclosed institutional investors, parent company, funding rounds, or revenue figures.

Name

Atlantic Business Magazine

Legal name

Atlantic Business Magazine

Website

https://atlanticbusinessmagazine.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantic Business Magazine is a privately held regional business magazine publisher founded in 1989 in St. John's, Newfoundland, producing six bimonthly print and digital issues annually for Atlantic Canadian executives, advertisers, and subscribers, complemented by five annual award programs and a vodcast/podcast.

Ownership category

akta.pro rank

Product category

Regional Business Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Business magazine publishing
• Regional journalism
• Magazine subscriptions
• Corporate advertising
• Business award programs

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Annual subscriptions providing 6 issues per year delivered in digital, print, or combined format with auto-renewal
2. Single Issue Sales: Individual magazine issue sales at $11.95 per copy through e-commerce platform
3. Print Advertising: Display advertising in print magazine reaching 250,000+ readers per issue
4. Digital Advertising: Website advertising options including display ads and digital content marketing opportunities
5. Event Sponsorships: Sponsorship opportunities for award events including Top 50 CEO Awards and 25 Most Powerful Women
6. Award Nomination Fees: Nomination processing fees for award programs: Best Places to Work ($350 + HST) and ECOlogical Awards ($250 + HST)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Atlantic Business Magazine publishes a regional business magazine covering Atlantic Canadian business news, releasing six print issues per year featuring themed deep-dive journalism. The offering is complemented by web-exclusive digital articles, a digital flipbook edition of the print magazine, subscription packages (print, digital, and print-plus-digital), gift subscriptions, and single-issue purchases, alongside the "For The Record" vodcast/podcast and award programs such as Top 50 CEO, 25 Most Powerful Women, Best Places to Work, ECOlogical Awards, and Best of Atlantic Canada Readers' Choice.

Product overview

Atlantic Business Magazine is a unified publishing platform offering print and digital magazine subscriptions alongside a portfolio of award programs and multimedia content. The core offering is the bimonthly Atlantic Business Magazine available via Digital Only ($39.95/year), Print Only ($49.95/year), or combined Digital + Print ($69.95/year) subscriptions. The publication also operates complementary media properties including the 'For The Record' vodcast/podcast and web-exclusive content. The company's award programs—comprising Top 50 CEO Awards (established 1999), 25 Most Powerful Women Awards, Best Places to Work Awards, ECOlogical Awards, and Best of Atlantic Canada Readers' Choice Awards—serve as revenue-generating initiatives while positioning the publication as Atlantic Canada's business authority. The Hall of Fame Legacy Project extends the Top 50 CEO program into a micro-investment fund for youth-driven initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlantic Business Magazine (print + digital flipbook edition) A regional business magazine published six times per year covering Atlantic Canadian business news, with each issue built around a specific thematic deep-dive. Available in print by subscription and online via a digital flipbook viewer for individual subscribers across Atlantic Canada.
• Digital subscription (website + digital flipbook) Online subscription tier giving individual readers access to web-exclusive articles and the digital flipbook edition of each issue via the company website.
• Print subscription Annual print subscription delivering six physical issues per year direct to the subscriber's address across Atlantic Canada.
• Print + digital subscription Combined subscription tier delivering six print issues per year plus website/digital flipbook access to web-exclusive and digital magazine content.
• Gift subscription (print or digital) One-time gift purchase that delivers either a print or digital subscription term on behalf of the buyer to a recipient of their choice.
• Single issue purchase One-off purchase of a single past or current issue for non-subscribers, fulfilled digitally or in print.
• Top 50 CEO Awards Annual recognition program honouring the top CEOs across Atlantic Canada, supported by nominations, editorial coverage, and event sponsorships.
• 25 Most Powerful Women Awards Annual recognition program celebrating 25 influential business and community women across Atlantic Canada, with nominations and sponsorships.
• Best Places to Work Awards Annual award program recognizing top employers across Atlantic Canada, used by participating employers for talent-brand and culture recognition.
• ECOlogical Business Awards Annual award program recognizing Atlantic Canadian businesses for environmental and sustainability leadership.
• Best of Atlantic Canada Readers' Choice Awards Annual reader-voted award program where Atlantic Canadian readers nominate and select winners across consumer and business categories, with associated sponsor packages.
• For The Record (vodcast / podcast) A vodcast and podcast series featuring interviews with Atlantic Canadian business leaders, distributed as on-demand audio and video content.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Air CanadasupportingGTM or Marketing PartnerAir Canada serves as Supporting Sponsor for Atlantic Business Magazine's Top 50 CEO Awards program, providing airline sponsorship support for the annual awards event.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Financial Post: Financial Post is a national Canadian business and financial news outlet within the Postmedia network. It competes for the same Atlantic Canadian business reader and advertiser dollar from a national scale, functioning as a broad incumbent in business news rather than a focused regional player.
• Canadian Business: Canadian Business is a national Canadian business magazine covering enterprise, entrepreneurship, and leadership. It overlaps with ABM's editorial focus on business journalism but operates at a national scale, serving as the broader incumbent in ABM's category rather than a direct regional competitor.
• BNN Bloomberg: BNN Bloomberg is a Canadian business news television and digital network reaching executives nationally. It competes with ABM for both Atlantic Canadian business audiences and corporate sponsorship dollars, but does so at national scale rather than via a regional print magazine.
• Maclean's: Maclean's is a long-running Canadian current-affairs magazine with a strong business and policy coverage component. It is a broad incumbent in Canadian magazine publishing and shares ABM's heritage magazine format, though it is national rather than regionally focused.
• Report on Business (The Globe and Mail): The Globe and Mail's Report on Business is Canada's flagship national business journalism brand. It is a broad incumbent that overlaps with ABM on executive readership and corporate advertising but operates at national scope with a much larger newsroom.

Direct peers

• Alberta Venture: Alberta Venture is a regional business magazine serving Alberta's business community. It shares ABM's regional-magazine DNA - covering executives, dealmaking, and industry verticals within a single Canadian province - and is a direct comparable in scope, format, and target audience.
• Business in Vancouver: Business in Vancouver is a regional Canadian business publication focused on the BC market. Like ABM, it monetizes through subscriptions, advertising, and events for a defined metropolitan/regional business audience, making it a strong direct peer despite the different geography.
• BC Business: BC Business is a regional Canadian business magazine serving British Columbia. It is one of the closest direct peers: a provincially-scoped business title with print + digital subscriptions, awards programs, events, and an advertiser-supported model that closely mirrors ABM's Atlantic Canadian playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/6ezvWpQBVJg
• Instagraminstagram.com/atlanticbusinessmagazine
• Xx.com/AtlanticBus
• Facebookfacebook.com/atlanticbusinessmagazine
• LinkedInlinkedin.com/company/atlantic-business-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Business Magazine