ProVideo Coalition
ProVideo Coalition is a privately held online media publication serving video production and post-production professionals with news, reviews, podcasts, webinars, and a segmented newsletter. Owned by Moviola/Filmtools Company, it monetizes its audience through advertising, sponsored content, and vendor channels.
- Company typePrivate
- Founded2019
- HeadquartersSan Ramon, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What ProVideo Coalition does
ProVideo Coalition (PVC) is a privately held online media publication serving video production and post-production professionals. Founded in 2008 and headquartered in Burbank, California, PVC operates as part of the Moviola/Filmtools family of companies alongside sister brands Filmtools (equipment retail), PacRad, Tour Supply, Moviola Digital, Moviola.com, and Moviola Education Center. The platform delivers news, reviews, podcasts, tips, tutorials, and webinars covering multi-distribution film, online, mobile, and broadcast production workflows. Its audience comprises independent filmmakers, post-production professionals, broadcasters, educators, students, and corporate video users, with visitor segments ranging from individual freelancers to large studios and online content communities.
The core product is the WordPress-based PVC website, supplemented by the PVC Pipeline segmented newsletter (52,300 circulation as of January 2016), the 'Art of the Frame' and 'CapicúaFM' podcast series, and a free webinar program. The technology stack integrates Google Analytics, Wistia for video hosting, Hotjar for heat-mapping, and One Signal for push notifications. Editorial content is produced by a network of named industry-recognized contributors, and the site distributes across website, email, Facebook, Twitter, Instagram, Pinterest, and TikTok.
PVC operates a sales-led go-to-market monetizing its audience through display advertising (standard IAB units averaging 350,000–850,000 impressions per quarter), pop-up banners (200,000–300,000 impressions per quarter), segmented newsletter advertising, sponsored content placements, Editor's Choice homepage positioning, Vendor Channels (custom branded channels), and sponsored webinars. The platform reports 160,000+ monthly unique visitors and claims an audience in which 76% visit monthly and 67% consider PVC valuable for job-related information. No external funding, M&A activity, leadership changes, or revenue figures are disclosed.
ProVideo Coalition firmographics
Firmographics- Name
- ProVideo Coalition
- Legal name
- ProVideo Coalition
- Website
- https://provideocoalition.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ProVideo Coalition is a privately held online media publication serving video production and post-production professionals with news, reviews, podcasts, webinars, and a segmented newsletter. Owned by Moviola/Filmtools Company, it monetizes its audience through advertising, sponsored content, and vendor channels.
- Ownership category
- akta.pro rank
ProVideo Coalition industry classification
Industry- Product category
- Trade Media / Online Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industries
- Publishing Networks & Multi-Author Publications (MPACAIAG), Content Distribution & Syndication Services (BPAFAIAK), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where ProVideo Coalition is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProVideo Coalition business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Web Banner Advertising: Standard IAB advertising units sold directly to vendors and advertisers. Banner advertisements average 350,000 to 850,000 impressions over a three-month period. Pop-up banners generate 200,000 to 300,000 impressions over three months.
- PVC Pipeline Enewsletter Advertising: Newsletter advertising delivered to specific audience subsets on weekly, bi-monthly, or monthly cadences. Circulation of 52,300 as of January 2016. Categorized into Pre-Production (monthly), Distribution (monthly), Production (bi-monthly), and Post-Production (weekly).
- Sponsored Content and Webinars: Custom sponsored content opportunities, Editor's Choice positioning on homepage, and webinars. Vendor Channels provide custom channels on PVC with access to 160,000+ monthly unique visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Web Banner Advertising (Standard IAB units) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ProVideo Coalition product offering
Product offeringCore offering
ProVideo Coalition publishes an online trade media platform delivering expert-written news, reviews, tutorials, podcasts, and webinars covering video production and post-production for media professionals. The publication monetizes its audience of 160,000+ monthly unique visitors primarily by selling advertising inventory, newsletter sponsorships, sponsored content, and webinars to video technology vendors and brands.
Product overview
ProVideo Coalition is a content publishing platform and online resource for video professionals, offering a unified website that aggregates expert-written news, reviews, tutorials, and podcasts. The core product is the ProVideo Coalition Website itself, supplemented by the PVC Pipeline newsletter, the Art of the Frame and CapicúaFM podcast series, educational webinar content, and a contributor expert network. The platform covers production and post-production topics across multiple distribution channels including multi-platform web, mobile, email newsletters, and podcast audio.
Differentiator
Problem solved
Functional benefit
Brands
- Art of the Frame Podcast: A podcast featuring interviews with professional film and TV editors discussing their craft and workflows.
- PVC Pipeline
Products and services
- ProVideo Coalition Website Core online publication providing up-to-date, expert-written news, reviews, podcasts, tips, tutorials, and webinars on video production and post-production for media professionals including filmmakers, broadcasters, editors, colorists, and motion graphics artists.
- PVC Pipeline Newsletter Weekly e-newsletter delivering the most popular articles, blogs, and reviews to subscribers' inboxes, with category-specific cadences for Pre-Production, Production, Post-Production, and Distribution content.
- Art of the Frame Podcast Podcast series featuring interviews with professional film and TV editors discussing their craft, workflows, and experiences on notable productions.
- CapicúaFM Podcast Podcast series covering topics related to podcasting, including commercial music usage, domain names, and technical aspects of podcast production.
- Webinars Free live and archived educational events featuring product-specific, workflow, and creative information sessions for the media production community, frequently sponsored by video technology vendors.
Companies that use ProVideo Coalition
Customer profileSegments5 records
Ideal customer profiles1 record
ProVideo Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProVideo Coalition partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MoviolacoreParent company ownership. ProVideo Coalition is owned by Moviola, headquartered in the heart of Hollywood and dedicated to the film industry since 1919. PVC operates as part of the Moviola family of companies including Moviola Digital, moviola.com, Moviola Education Center, and filmtools.com.
- FilmtoolscoreSister company. Part of Moviola family. Filmtools is a Filmmakers go-to destination for pre-production, production & post production equipment. PVC is a Filmtools Company as stated in footer.
- Moviola DigitalminorSister company under Moviola. Part of the Moviola family of companies serving the film industry.
- Moviola.comminorSister company under Moviola. Online presence for Moviola's film industry services.
- Moviola Education CenterminorSister company under Moviola. Educational services for the film industry.
- PacRadminorSister company under Moviola. Listed as one of our websites in footer.
- Tour SupplyminorSister company under Moviola. Listed as one of our websites in footer.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ProVideo Coalition competitors and assessment
Company assessmentDirect peers
- No Film School: Online publication and community covering filmmaking, video production, and post-production tools. Overlaps with PVC on production tutorials, gear reviews, and workflows, serving the same independent filmmaker and pro-sumer video audience.
- RedShark News: Online news outlet covering digital filmmaking, cinematography, post-production, and broadcast technology. Closely aligned with PVC in audience (working video pros) and advertiser base (camera and post-tech vendors).
- Mixing Light: Specialist subscription/community platform for color grading and finishing, founded by industry-leading colorists. Comparable as a niche B2B video-post community monetized via paid training and partners — an evolved business-model comparable for PVC.
- VFX Voice: Trade magazine focused on visual effects, animation, and post-production workflows. Directly comparable to PVC on post-production editorial coverage and the same VFX/finishing vendor advertisers.
- CineD: Trade publication focused on cinema cameras, video production, and post-production tools with reviews and tutorials. Directly comparable to PVC's coverage of cameras, editing, and color grading for the working video professional.
- StudioDaily: Long-running trade publication serving video production and post-production professionals with news, reviews, and tutorials. Direct competitor to ProVideo Coalition for the same niche B2B audience and the same advertising budgets from video-tech vendors.
Broad incumbents
- Creative Bloq: Large multi-discipline creative publication (part of Future plc) covering video, design, and creative software. Overlaps with PVC's audience on video production and post but operates at a much larger scale across broader creative verticals.
- Adorama (AdoramaTV / Learning Center): Adorama's educational content channels (AdoramaTV, Learning Center) provide video production tutorials and reviews, attached to a major camera/equipment retailer. Comparable to PVC as a content + commerce hybrid targeting video professionals.
- Vimeo (Vimeo OTT / Vimeo Blog): Vimeo operates a video professional platform with editorial/blog content covering production workflows, in addition to its hosting and SaaS tools. Comparable to PVC's audience of video pros, with broader platform capabilities and significantly larger scale.
- B&H Photo Video (Explora): B&H Photo Video's editorial blog, Explora, publishes production and post-production content alongside its retail business. Comparable as a content-driven channel targeting the same video-professional purchasing audience, with commerce attached.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ProVideo Coalition social profiles
Digital presenceProVideo Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProVideo Coalition leadership team
Management profileNumber of profiles
ProVideo Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProVideo Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProVideo Coalition
What does ProVideo Coalition do?
ProVideo Coalition publishes an online trade media platform delivering expert-written news, reviews, tutorials, podcasts, and webinars covering video production and post-production for media professionals. The publication monetizes its audience of 160,000+ monthly unique visitors primarily by selling advertising inventory, newsletter sponsorships, sponsored content, and webinars to video technology vendors and brands.
Is ProVideo Coalition a public or private company?
ProVideo Coalition is a private company. It is classified as corporate owned and is currently operating.
When was ProVideo Coalition founded?
ProVideo Coalition was founded in 2019. It employs 501 to 1,000 people.
Where is ProVideo Coalition based?
ProVideo Coalition is headquartered in San Ramon, United States, in the North America region.
How does ProVideo Coalition make money?
Three revenue lines are on record. Web Banner Advertising is the primary driver. The others are PVC Pipeline Enewsletter Advertising and sponsored Content and Webinars.
Who are ProVideo Coalition's main competitors?
Direct peers on record are No Film School, RedShark News, Mixing Light, VFX Voice, CineD and StudioDaily. Broad incumbents are Creative Bloq, Adorama (AdoramaTV / Learning Center), Vimeo (Vimeo OTT / Vimeo Blog) and B&H Photo Video (Explora).
Does ProVideo Coalition have an API?
No public API is recorded for ProVideo Coalition.
What industry is ProVideo Coalition in?
ProVideo Coalition's product category is Trade Media / Online Publishing. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 5131 and its SIC code is 2741.