What RedShark News does

RedShark News (legal entity: RedShark Media, UK private limited company, company registration 9578304) is a multiplatform online publication founded in 2012 providing news, reviews, tutorials, and technical analysis for video, film, broadcast, and content creation professionals. Editorial coverage is organized across five categories — Production, Post & VFX, Audio, Technology, and Tutorials — produced by over 50 contributors worldwide alongside full-time developers, editorial, sales, and marketing staff based at a registered office at 37 Warren Street, London. The company serves a global audience of filmmakers, editors, colourists, technicians, producers, and decision makers.

The underlying technology is a standard web content platform (HubSpot-hosted, based on the asset URL structure) with no proprietary technology platform described as core to the business. The publication distributes content via its website, segmented email newsletters to a database of 301,000+ opted-in subscribers, social media, Flipboard, and in-person events (RedShark Connect) hosted in London, New York, Los Angeles, Berlin, Amsterdam, Tokyo, Singapore, and Beijing.

RedShark's business model is B2B/B2C media monetization. Revenue is generated entirely through advertising-adjacent products priced in USD and disclosed publicly: $25 CPM banner advertising with multiple format options, $15 CPM dedicated email e-blasts segmented by geography and job role, $2,500 newsletter sponsorship, $1,500 per 700-word content marketing piece (with copyright transfer to client), RedShark Connect event sponsorships from $5,000 (with a guaranteed minimum of 200 leads per event), and survey/competition services priced from $10 per response. Leadership comprises Co-founder & CEO Matt Gregory, V.P. Sales Steve Stoltz, Editor Andy Stout, Editor at Large and founder David Shapton, Consulting Editor Simon Wyndham, and UI Designer James Walker. Named enterprise customers include NewTek Inc. and Adorama Inc. (designated official retail partner).

Name

RedShark News

Legal name

RedShark Media

Website

https://redsharknews.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

RedShark News is a UK-based multiplatform online publication covering video, film, broadcast, and content creation technology for a global audience of 301,000+ creative professionals, monetizing via banner ads, segmented email marketing, newsletter sponsorships, custom content, and in-person events across eight cities.

Ownership category

akta.pro rank

Product category

Online Trade Media & Digital Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Video technology news
• Filmmaking industry coverage
• Video production tutorials
• Trade publication advertising
• Content marketing media

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising: Banner advertising across the website with CPM-based pricing, featuring various ad formats including Feature Ad, MPU, Half Page, Megabanner, Head Banner, and Footer Banner placements. Segmentation available by geographic region and app users.
2. Email Marketing / Dedicated E-Blast: Dedicated email campaigns to the 301,000+ opted-in subscriber database, priced at $15 CPM with segmentation by geographic region and job role.
3. Newsletter Sponsorship: Newsletter sponsorship at $2,500 per placement, reaching the global database of 301,000+ subscribers.
4. Content Marketing Services: Custom content creation at $1,500 per 700-word piece. RedShark's writers create coordinated content resources published across all RedShark channels. Copyright transferred to client.
5. RedShark Connect Events: In-person events at creative hubs worldwide (London, New York, LA, Berlin, Amsterdam, Tokyo, Singapore, Beijing) featuring hands-on product demonstrations and workflow demonstrations. Rate $5,000 minimum with guaranteed 200+ leads per event.
6. Surveys and Competitions: Bespoke survey and competition services for market research, priced from $10 per response.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RedShark News operates a multiplatform online publication delivering daily news, reviews, and tutorials on video technology — covering cameras, editing and post-production software, live production, streaming, AI tools, storage, and related gear — aimed at video professionals and serious enthusiasts. Beyond editorial content, the company sells advertising and marketing products (banner ads, e-blasts, newsletter sponsorship, content marketing) and runs the RedShark Connect industry events series.

Product overview

RedShark News is a multiplatform online publication (not a software product) covering video technology news and analysis. The company's core offering is editorial content including news articles, reviews, tutorials, and industry coverage across five main categories: Production (digital video, photography, television, and film), Post & VFX (editing, color correction, sound effects), Audio (sound design, mixing, recording), Technology (apps, tools, software, devices), and Tutorials. Additionally, RedShark offers commercial services including advertising solutions (banner ads, e-blasts, newsletter sponsorship), content marketing, surveys/competitions, and RedShark Connect events featuring hands-on product demonstrations at creative hubs worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• RedShark News Website Daily online publication of news, reviews, and tutorials covering video production technology including cameras, editing and post-production software, live production, streaming, AI tools, storage, lighting, and audio — aimed at video professionals and enthusiasts. Free to access via desktop and mobile.
• RedShark Email Newsletter Free opt-in email newsletter delivering curated video technology news, reviews, and tutorials to 301,000+ subscribers worldwide.
• Banner Advertising Display advertising placements across the RedShark News website sold to video technology brands and advertisers seeking reach to the publication's professional audience.
• E-Blast (Sponsored Newsletter Send) Sponsored dedicated email send distributed to RedShark's subscriber list, enabling advertisers to deliver a marketing message directly to opted-in readers.
• Newsletter Sponsorship Sponsored slots within RedShark's regular editorial newsletter, providing advertisers with brand exposure alongside trusted editorial content.
• Content Marketing Paid editorial-style content produced for advertisers, including sponsored articles and custom content integrated with RedShark's editorial voice to reach video professionals.
• RedShark Connect Events In-person industry events series bringing together video technology professionals, vendors, and creators, with sponsorship opportunities for brands targeting the video production market.
• Tutorials Educational how-to tutorials covering video production tools, software workflows, and techniques, aimed at video professionals and enthusiasts seeking to build skills.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Adorama Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2020Adorama is RedShark's official retail partner. The partnership involves joint marketing and co-branding, with Adorama advertising on the RedShark platform and RedShark promoting Adorama as their official retail partner. This is a GTM/marketing partnership focused on reaching creative professionals.
• NewTek Inc.minorGTM or Marketing PartnerNewTek Inc., a broadcast and production technology company, advertises on RedShark and has published sponsored articles. This is a commercial advertising and content marketing relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TV Tech: TV Tech covers broadcast technology, production workflows and display/monitoring for the television industry. It overlaps with RedShark on broadcast and post-production coverage and pursues a similar advertising audience.
• Newsshooter: Newsshooter covers cinema cameras, lighting and audio gear with hands-on reviews for professional shooters — a closely matching audience of working cinematographers, camera operators and producers.
• Broadcast Beat: Broadcast Beat covers broadcast, production and post-production technology with reviews, news and event coverage. It addresses an overlapping video/broadcast professional audience with comparable ad-supported monetization.
• ProVideo Coalition: ProVideo Coalition is an aggregator of professional video production blogs and reviews. It targets the same filmmakers, editors and colorists as RedShark and monetizes via advertising and sponsored content.
• Digital Cinema Report: Digital Cinema Report focuses on digital cinema acquisition, post and distribution technologies. It serves the same professional cinema/video community and competes for vendor ad spend.
• No Film School: No Film School is a web-first publication serving filmmakers and video creators with tutorials, news and gear reviews. It overlaps with RedShark on production, post and audio coverage and runs an advertising-led revenue model.
• Studio Daily: Studio Daily covers production, post-production and content creation for professional media makers. It targets a comparable audience and competes for the same B2B video technology advertisers.
• CineD: CineD is a long-running online trade publication covering cinema cameras, lenses and production technology for film and video professionals — directly overlapping RedShark's editorial categories and advertiser base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redsharknews
• Facebookfacebook.com/redsharknews
• LinkedInlinkedin.com/company/redshark-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedShark News