ProGrin Dental

What ProGrin Dental does

ProGrin Dental (legal entity ProGrin Inc., South Carolina) is a multi-location dental group practice founded in 1983 by Dr. Greg Ayers in Greenville, South Carolina. It operates 10 dental offices across the Upstate South Carolina region — Anderson, Augusta Road, Boiling Springs, Greenville, North Greer, Powdersville, Riverside, Simpsonville, Woodruff, and iGrin Pediatric Dentistry of Boiling Springs — employing 101-250 staff including 12+ dentists. The practice delivers the full continuum of dental care: general, cosmetic, restorative, pediatric, preventative, sedation, implant, and TMJ/TMD services, supported by a 12+ dentist clinical team and an affiliated pediatric sub-brand (iGrin).

The technology stack is conventional digital dentistry rather than AI-enabled: digital imaging, CAD/CAM same-day dental crowns (CEREC-type), digital smile design, and online scheduling via third-party platforms. Patient-facing differentiators are experiential — a "Comfort Menu" (blankets, cookies, noise-canceling headphones, essential oils, lavender towels) and an in-office therapy dog (Barley) — rather than technology-led. The practice maintains HIPAA compliance and WCAG 2.1 AA website accessibility.

Commercially, ProGrin operates a primarily fee-for-service model billed per procedure, with in-network status across six major insurers (Ameritas, BlueCross BlueShield, MetLife, Cigna, Delta Dental, United Healthcare) where it handles claims processing directly. The InstaGrin Dental Savings Plan provides a subscription-style alternative for uninsured patients, and CareCredit/iCreditWorks extend third-party financing. Customer base is exclusively individual consumers — families, pediatric patients, cosmetic/restorative cases, insured and self-pay patients — with no enterprise or institutional accounts. The company is privately held, owner-operated under Dr. Ayers's clinical leadership, with no disclosed external funding, institutional investment, or public listing.

Name

ProGrin Dental

Legal name

ProGrin Inc.

Website

https://progrin.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

ProGrin Dental is a privately-held multi-location dental group practice operating 10 offices across Upstate South Carolina, offering general, cosmetic, restorative, pediatric, sedation, and implant dentistry to families and individuals in the region.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Preventive Care for Special Needs & Geriatric Patients (HLABAHAL), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental treatments
• Pediatric dental care
• Dental implant services

Headquarters

HQ city

Boiling Springs

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental procedures including general dentistry, cosmetic dentistry, restorative dentistry, pediatric dentistry, implants, and emergency care. Services are billed per procedure with accepted insurance plans and out-of-pocket payment options.
2. InstaGrin Dental Savings Plan: Annual membership program offering discounted dental services for enrolled members. Provides preventive treatments and discounts on additional services like fillings, crowns, and cosmetic procedures.
3. Insurance Processing: Administrative services processing dental insurance claims for in-network providers including Ameritas, BlueCross BlueShield, MetLife, Cigna, Delta Dental, and United Healthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ProGrin Dental operates a multi-location dental practice with 10 offices across Upstate South Carolina, delivering comprehensive dental care that spans general, cosmetic, restorative, pediatric, preventative, sedation, and implant dentistry. The practice combines in-office digital dental technology (such as same-day crowns and digital smile design) with a comfort-focused patient experience including sedation options and an in-house InstaGrin Dental Savings Plan for uninsured patients.

Product overview

ProGrin Dental is a multi-location dental practice operating 10 locations across South Carolina (Anderson, Augusta Road, Boiling Springs, Greenville, North Greer, Powdersville, Riverside, Simpsonville, Woodruff, and iGrin Pediatric of Boiling Springs). The company offers a comprehensive range of dental services organized into eight core categories: General Dentistry, Cosmetic Dentistry, Restorative Dentistry, Pediatric Dentistry, Preventative Dentistry, Sedation Dentistry, Implant Dentistry, and TMJ/TMD Treatment. Their service portfolio includes specialized offerings such as SureSmile clear aligners, same-day dental crowns, All-on-X full-mouth implants, and digital smile design. Beyond clinical services, ProGrin provides the InstaGrin Dental Savings Plan as an alternative to traditional insurance, online scheduling capabilities, and a comfort menu featuring amenities like therapy dog Barley. The practice accepts major dental insurance providers (Ameritas, BlueCross BlueShield, MetLife, Cigna, Delta Dental, United Healthcare) and offers payment plans through CareCredit and iCreditWorks.

Differentiator

Problem solved

Functional benefit

Brands

• InstaGrin Dental Savings Plan: In-house dental savings program offering affordable dental care for individuals and families without traditional insurance coverage.

Products and services

• General Dentistry Services
• Cosmetic Dentistry Services
• Restorative Dentistry Services
• Pediatric Dentistry Services
• Preventative Dentistry Services
• Sedation Dentistry Services
• Implant Dentistry Services
• InstaGrin Dental Savings Plan

Quantifiable outcome

• 4.9 out of 5 Google rating based on 5000+ reviews
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• AmeritascoreOthersIn-network dental insurance provider. ProGrin Dental accepts Ameritas insurance plans and processes claims on behalf of patients.
• BlueCross BlueShieldcoreOthersIn-network dental insurance provider accepting most BCBS dental options including Dental Plus, Basic Dental, and FEP Dental. Specializes in decoding specific BCBS benefits for patients.
• MetLifecoreOthersIn-network dental insurance provider. ProGrin Dental handles all MetLife claims submission and ensures timely filing to prevent claim denials.
• CignacoreOthersIn-network dental insurance provider. Handles pre-treatment authorization and pre-certification for major procedures as required by Cigna plans.
• Delta DentalcoreOthersIn-network dental insurance provider. Specializes in Delta Dental PPO, Premier, and DeltaCare USA networks with expertise in maximizing patient savings across all network types.
• United HealthcarecoreOthersIn-network dental insurance provider. Utilizes UHC's digital provider tools for real-time eligibility checks and prior authorizations.
• CareCreditsupportingOthersThird-party healthcare financing option for patients to spread cost of dental procedures over time with payment plans.
• iCreditWorkssupportingOthersThird-party healthcare financing option for patients to manage dental care costs through payment plans.
• iGrin Pediatric DentistryminorOthersRelated pediatric dental practice under the same ownership providing specialized children's dental care at Boiling Springs location.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MB2 Dental Solutions: PE-backed Dental Service Organization that partners with multi-doctor, multi-location general and specialty practices. Highly comparable as a group practice aggregator model with similar owner-doctor retention philosophy.
• Affordable Dentures & Implants: Multi-location dental practice group focused on dentures, extractions, and implants — directly comparable to ProGrin's high-acuity implant and prosthetic service line, with similar in-network/savings plan distribution philosophy.
• Benevis: Multi-state DSO focused on general dentistry with a strong pediatric and family-care offering. Comparable to ProGrin's pediatric (iGrin) plus family general dentistry positioning and in-network insurance model.

Broad incumbents

• Heartland Dental: The largest US DSO, supporting thousands of dentist-led offices across general, cosmetic, and specialty care. Comparable as a multi-location, insurance-friendly group practice operator, though national in scale.
• Aspen Dental: National DSO with branded multi-location practices emphasizing accessibility, in-network insurance, and full-service general/cosmetic/restorative care — a clear analog to ProGrin's positioning, but at national scale.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices with modern clinical technology and integrated workflows. Comparable as a multi-site, technology-enabled group practice operator.
• Dental Care Alliance: Multi-specialty DSO with hundreds of supported practices across the US, including general dentistry and specialty services. Comparable as a regional-to-national multi-location group practice platform.
• Smile Brands: PE-backed DSO supporting hundreds of branded dental offices with general, specialty, and orthodontic services. Comparable in multi-location group practice model and insurance-friendly positioning.
• Mortenson Dental Partners: Regional DSO operating across the Southeast/Midwest with general and specialty practices. Comparable as a multi-location, doctor-led group practice, and active acquirer in markets adjacent to ProGrin's SC footprint.
• Coast Dental: Multi-location dental group practice with strong Southeast US presence, offering general, specialty, and cosmetic dentistry. Directly comparable regional competitor, particularly within the broader Southeast dental market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/progrindental
• Facebookfacebook.com/ProGrinDental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProGrin Dental