Custom Management Group

What Custom Management Group does

Custom Management Group (CMG) is a private, for-profit Association Management Company (AMC) founded in 1999 and headquartered in Charlottesville, Virginia, with an additional remote presence in Tucson, Arizona. The firm provides full-service and project-based management for membership societies, professional associations, foundations, and consortia across the United States and internationally, with named clients spanning healthcare and life sciences, education, real estate/title, automotive, and government sectors. CMG organizes its delivery around five service areas: Governance & Finance, Member Engagement, Events & Education, Design & Publications, and Information Technology, assigning multiple dedicated staff members (including CAE- and CMP-credentialed professionals) to each client to build institutional knowledge and continuity. The company holds AMC Institute accreditation approved by ANSI, achieved in November 2008, and has been continuously accredited since.

CMG operates on a fee-for-service pricing model with transparent billing: client invoices detail all services and staff time measured in quarter-hour increments, and fees are charged monthly only after services are rendered. This structure provides cost flexibility for clients during lower-income periods between meetings or dues renewal cycles, and all clients receive independent annual audits. The technology stack is built on standard AMC infrastructure: iMIS for membership and association data, Informz for email marketing, RiSE for web content management, Google Analytics for audience measurement, and Canva and ArcGIS for design and mapping — supplemented by CMG's own coordination of data cleansing, e-commerce, and learning management implementations. New clients are acquired primarily through industry reputation, referrals, and the credibility conferred by AMC Institute accreditation. The company has no disclosed external funding, no M&A activity, and no product launches; growth signals are limited to incremental staff additions in membership, data, and program management functions through 2024-2026.

Name

Custom Management Group

Legal name

Custom Management Group

Website

https://custommanagement.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Management Group is a private, ANSI-accredited Association Management Company founded in 1999 in Charlottesville, VA, providing full-service and project-based management of governance, finance, member engagement, events, publications, and IT for ~13 named nonprofit and government association clients across healthcare, education, and other sectors.

Ownership category

akta.pro rank

Product category

Association Management Services

NAICS

Convention and Trade Show Organizers (56192), Professional Organizations (81392)

SIC

Services-Management Services (8741), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Association management services
• Membership society management
• Conference event management
• Nonprofit association administration
• Continuing education programs

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fee-for-Service Association Management: CMG operates on a fee-for-service basis providing transparent costs. Client invoices detail all services and staff time spent, measured in quarter hour increments. Fees are charged monthly only after services have been provided, offering cost control during lower-income periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Custom Management Group (CMG) is a full-service Association Management Company (AMC) that provides outsourced management services to membership societies, associations, foundations, and consortia. Its service portfolio is organized around five pillars: Governance & Finance, Member Engagement, Events & Education, Design & Publications, and Information Technology, delivered on a fee-for-service basis with transparent billing.

Product overview

Custom Management Group (CMG) is a full-service Association Management Company (AMC) providing comprehensive management services for membership societies, associations, foundations, and consortia. CMG operates as a unified service platform built around five interconnected service areas: Governance & Finance (strategic planning, budgeting, fundraising, and accounting), Member Engagement (membership processing, dues management, professional certification, and communications), Events & Education (conference management, online training, and certification programs), Design & Publications (websites, e-commerce, print/digital publications, and branding), and Information Technology (data management, custom solutions, and e-commerce). CMG also holds AMC Institute accreditation approved by ANSI, demonstrating adherence to industry best practices. Services are delivered on a fee-for-service basis with transparent billing and are supplemented with technology integrations including iMIS, Informz, RiSE, and Google Analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Governance & Finance Services Provides executive leadership, strategic planning, fundraising, grant applications, sponsorship management, budgeting, and financial administration including accounts payable/receivable and client audits for association clients.
• Member Engagement Services Manages day-to-day member support including dues processing, membership services, professional education and certification programs, mentoring programs, awards, chapters and special interest groups, and member communications.
• Events & Education Services Handles conference and exhibit management including virtual/hybrid events, program development, online and in-person training, event registration, and certification program management including CME/CEU accreditation.
• Design & Publications Services Produces high-quality web and print materials including mobile-responsive websites, e-commerce solutions, e-newsletters, online magazines, email marketing, social media management, books, brochures, logo design, and conference branding.
• Information Technology Services Coordinates information technology needs including data management with integrated customer management systems, data cleansing, electronic file maintenance, custom technology solutions, electronic libraries, information tracking, and e-commerce solutions.

Quantifiable outcome

• Independent audits conducted for all clients have shown exemplary handling of financial interests by CMG

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kellen Company: Mid-to-large full-service AMC serving associations in healthcare, food, and other professional sectors. Closely comparable in service mix — governance, membership, events, publications, IT — and similar target market of nonprofit/professional associations.
• Virtual, Inc. AMC focused on technology, standards, and healthcare-related associations. Directly comparable in fee-for-service association management, conference execution, and member services for nonprofit/professional bodies.
• Management Solutions Plus: AMC providing management services to associations, foundations, and societies with a similarly broad service portfolio. Closely comparable in target market and operational model to CMG.
• Association Headquarters: Full-service AMC providing governance, membership, meetings, education, and publications services to specialty associations, primarily in healthcare. Direct competitor for full-service association management RFPs in the same verticals as CMG.
• SmithBucklin: The largest association management company in the U.S., providing full-service AMC services across hundreds of associations and societies. Directly comparable in business model — fee-for-service association management with dedicated staff, conferences, publications, and technology — but at materially greater scale.
• Talley Management Group: Mid-sized full-service AMC serving professional and trade associations. Comparable in service breadth (governance, membership, events, publications), client segment (specialty associations), and fee-for-service billing model.

Broad incumbents

• Freeman: Global event management and brand experience company. Adjacent to CMG in conference/exhibit execution for associations but a much broader incumbent spanning corporate events, production, and digital experiences.
• Maritz Global Events: Large meetings, incentive, and event management provider. Adjacent peer — overlaps with CMG's Events & Education service line for large conferences, but operates far more broadly across corporate events rather than exclusively serving associations.
• Association Management Center (AMC): Operates as both an AMC service provider and the trade body (AMC Institute) administering the accreditation CMG holds. Comparable as an AMC peer and as the gatekeeper of the ANSI-approved accreditation framework that defines the category.

Regional players

• Wyman Center Association Management: AMC services for associations primarily in the Mid-Atlantic region. Comparable as an AMC peer but with a more regionally concentrated client base than CMG's national/international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CustomMgmtGrp
• Facebookfacebook.com/custommanagement
• LinkedInlinkedin.com/company/custom-management-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Management Group