Direct Care Training & Resource Center

What Direct Care Training & Resource Center does

Direct Care Training & Resource Center, Inc. is a privately held Michigan-incorporated e-learning and professional services firm founded in 2002 that delivers state-specific continuing education, pre-licensing preparation, and consulting services to the long-term care and allied health sectors. The company operates a Thinkific-hosted Direct Care Training On-Line Learning platform hosting dozens of accredited CEU courses covering Michigan Adult Foster Care, Georgia Personal Care Homes, Florida Adult Family Care Homes, Pennsylvania Adult Day Care, California RCFE, and national Nursing Home Administrator (NAB/NCERS-approved) audiences, supplemented by a Pathwright-based Virtual School, a GoDaddy-powered E-books Store, subscription coaching sessions, and an active multi-channel content ecosystem (blog, YouTube, Podbean podcast, social media, email newsletter). Core technology is composed of these third-party platforms layered with proprietary state-specific curriculum that has been developed over more than 30 years of operating presence in long-term care.

The business operates a hybrid platform-plus-services revenue model. Individual courses and e-books are sold at $69.95-$89.95 per course on a one-time perpetual license basis through the virtual school and online storefront, generating transactional revenue from a community of over 25,000 trained professionals across North America. Subscription-based revenue is derived from monthly coaching sessions for care-driven entrepreneurs and quarterly fire drill evacuation services for Michigan AFC residences. Higher-margin professional services — healthcare project management, care coordination and case management, medical claims auditing, litigation consulting, benefits advocacy, and survey/research services — are delivered through offices in Michigan (headquarters), Florida, Georgia, Hawaii, and Pennsylvania, with customized training engagements for state and provincial governments and correctional facilities handled through direct sales. Certifications from NABWEB, CE Broker, the Emergency Care & Safety Institute, and NFPA membership underpin the regulatory credibility of the course catalog.

Customer segments are dominated by SMB long-term care operators (AFC homes, group homes, adult day care centers, personal care homes) and individual direct care workers seeking CEU credits for license renewal, with secondary segments in correctional facilities, juvenile detention, allied health professionals, and nursing home administrators. Go-to-market combines self-serve product-led growth via the online course catalog with targeted enterprise engagement for project management, on-site training, and regulatory compliance work. The company reports supporting the care of 1,500+ seniors in home settings and serves customers across the United States, Canada, and Mexico under the leadership of Group Leader Bruce McCollum.

Name

Direct Care Training & Resource Center

Legal name

Direct Care Training & Resource Center, Inc.

Website

https://directcaretraining.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct Care Training & Resource Center is a Michigan-based e-learning and professional services firm delivering state-specific continuing education, pre-licensing preparation, and consulting services to long-term care operators, direct care workers, and allied health professionals across North America.

Ownership category

akta.pro rank

Product category

Long-Term Care Continuing Education and Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Family Caregiver Support, Training & Coaching (HLADAGAK), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD), Training, Certification & Continuing Education for Nannies/Babysitters (HSAAALAO)

Keywords

• Continuing education courses
• Long-term care training
• Adult foster care licensing
• Care coordination services
• Medical claims auditing

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Continuing Education Course Sales: Online courses and CEUs sold individually through the Virtual School and online store. Courses are priced at $69.95 to $89.95 per course with varying CEU credits. Revenue generated from self-paced online learning purchases and subscriptions for coaching sessions.
2. Project Management Services: Assistance with program development, regulatory navigation, survey preparation, and operational support for prospective and operating care providers across multiple states. Includes business plan preparation, capitalization assistance, and accreditation preparedness.
3. Care Coordination & Case Management: Boutique specialty care management services for individuals with chronic illness, catastrophic injury, and behavioral needs. Services include home visits for training, health services research, and acting as clearinghouse for larger providers. The company also conducts insurance surveying for attendant care and residential services.
4. Medical Claims Auditing: Independent auditing services for medical and care providers reviewing billing records, documentation, and reimbursement submissions. Includes billing dispute advocacy representing providers in communications with insurers.
5. Fire Drill Services: Quarterly fire drill evacuation services for Adult Foster Care residences and Homes for the Aged in Michigan, conducted on each shift.
6. Litigation Consultation: Expert consultation, documentation review, and professional opinion services in litigation matters involving long-term care, billing compliance, and healthcare regulatory issues.
7. E-Book and Digital Product Sales: Sale of digital products including e-books through the online store at shop.directcaretraining.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Direct Care Training & Resource Center sells online continuing education courses, pre-licensing preparation, and state-specific CEU training for adult foster care, nursing home administrators, adult day care, allied health professionals, juvenile detention, and related long-term care sectors. It supplements course sales with professional services including healthcare project management, care coordination, medical claims auditing, litigation consultation, benefits advocacy, fire drill services, survey and research, and subscription-based coaching for care-business operators.

Product overview

Direct Care Training & Resource Center, Inc. is a multi-disciplinary training and consultancy organization offering a portfolio of online learning platforms, CEU courses, and professional services for the long-term care and allied health sectors. The core product is the Direct Care Training On-Line Learning platform (built on Thinkific), which hosts dozens of state-specific and topic-specific courses including Michigan AFC Prelicensing Prep, Michigan Adult Foster Care CEUs, Pennsylvania Adult Day Care Training, Georgia Personal Care Homes Training, Florida Adult Family Care Home courses, National Adult Day Care Training, Nursing Home Administrator Training, Juvenile Detention Training, Physician Credentialing Training, and Specialty Courses (human trafficking, cognitive rehabilitation, food safety, nutrition, etc.). This is supplemented by a Virtual School (Pathwright-based), an E-books Store (GoDaddy-powered shop), and Coaching Sessions (subscription-based). The company additionally offers professional services including Healthcare Project Management, Care Coordination & Health Services Research, Fire Drill Services, Litigation Consulting, Medical Claims Audit Services, Benefits Advocacy, Survey and Research Services, and Family Caregiver Training. The overall portfolio is a platform-plus-services model combining self-paced online education with live coaching, consulting, and operational support across multiple states and care settings.

Differentiator

Problem solved

Functional benefit

Brands

• Direct Care Training On-Line Learning: Online learning portal offering CEU courses for nursing home administrators, including NAB/NCERS-approved courses like NHA 1410 Minimum Data Set (MDS) Strategies for Achievement.
• Michigan AFC CEUs
• Juvenile Detention Training
• Georgia Personal Care Home Training
• Florida Adult Family Care Home Training
• Pennsylvania Adult Day Care Training
• California RCFE Training
• Child Care Training Center
• NHA Innovations
• Minor Work Safety

Products and services

• Direct Care Training On-Line Learning Platform Thinkific-hosted online learning portal delivering the company's CEU and training catalog across multiple states and disciplines, including AFC, NHA, ADC, PCH, and specialty courses for long-term care professionals.
• Healthcare Project Management

Quantifiable outcome

• Over 25,000 long-term care professionals trained through virtual schools
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Electronic Medical Services, LLCcoreStrategic or Co-development PartnerCollaboration on educational video production explaining how attendant care is delivered in residential settings for individuals with traumatic brain injury and other complex conditions. The partnership produces training content demonstrating hands-on care approaches and compensation requirements in the Michigan No-Fault system.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Relias: Relias is a large healthcare workforce training and compliance platform serving hospitals, senior care, and behavioral health organizations. As a broad incumbent, it overlaps with Direct Care Training's healthcare CEU and compliance training categories but serves a much larger client base across multiple care settings.
• HealthStream: HealthStream is a large healthcare workforce development and compliance training platform serving hospitals, health systems, and post-acute care providers. As a broad incumbent, it overlaps with Direct Care Training's healthcare compliance training and NHA workforce development categories.
• American Red Cross Training Services: The American Red Cross offers widely recognized CPR, First Aid, and Blood Borne Pathogens training delivered in-person and online. It overlaps with Direct Care Training's on-site and online safety training offerings but at much greater scale and broader audience scope.

Direct peers

• PESI: PESI provides continuing education for healthcare and behavioral health professionals via live seminars, online courses, and certification prep. It overlaps with Direct Care Training's continuing education offerings for social workers, counselors, and allied health professionals.
• NursingCE.com: NursingCE.com offers state-approved continuing education for nurses and certified nursing assistants with state-specific course libraries. It directly competes with Direct Care Training's nursing and direct care worker CEU offerings for similar licensee audiences.
• CareAcademy: CareAcademy is an online training platform serving home care agencies and caregivers with CEU-eligible courses and compliance tools. It directly overlaps with Direct Care Training's core online CEU and caregiver training offering, competing for similar long-term care provider customers.
• Caregiver Training Institute: Caregiver Training Institute provides caregiver certification and continuing education focused on senior care and home care settings. It directly competes with Direct Care Training's caregiver, direct care worker, and adult foster care training segments.
• In the Know (Caregiver Training): In the Know offers caregiver-focused online training content for senior care agencies, home health, and hospice providers. It competes directly with Direct Care Training's direct care worker and caregiver CEU courses for similar agency and operator customers.
• CE Direct (Colibri Healthcare): CE Direct delivers online continuing education for nurses and allied health professionals with state-specific course libraries. It directly competes with Direct Care Training's state-specific CEU model and healthcare professional licensing renewal content.
• MedBridge: MedBridge provides online continuing education and certification training for healthcare professionals including physical therapists, occupational therapists, and rehab specialists. It directly competes in the allied health and rehabilitative therapist CEU segment that Direct Care Training addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DIRECTCARETRNG
• YouTubeyoutube.com/channel/UC6DIEtja3iMBs4aYC5jqenA
• Facebookfacebook.com/DIRECTCARETRNGCENTER
• LinkedInlinkedin.com/company/direct-care-training-&-resource-center-inc-/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Care Training & Resource Center