What RT does

RT Marketing Ltd is a privately held UK brand experience agency founded in 1997, headquartered in Twickenham, Middlesex. The company operates an owner-director model under Managing Director David Spicer, who has led the firm since 1999 and provides single-point-of-control accountability across all client engagements. RT delivers roughly 200+ events per year, spanning conferences, awards ceremonies, celebration dinners, sponsorship activation programs, and bespoke hospitality experiences, and serves both challenger brands and global enterprises including UEFA, Coca-Cola, Investec, Premiership Rugby, the Rugby Football Union, Pegasystems, Nasdaq, Ninety One, Silverstone, the Barbarians, and Resource Alliance.

The firm is organized around three integrated service lines: Events (creative event design, AV and technical production, content capture, venue sourcing, décor fit-out, and brand management); Sponsorship (insight and auditing, strategy, sponsor sourcing, rights management, and activation for rights holders and brands); and Hospitality (bespoke client entertaining, official hospitality and ticket sourcing, calendar management, and auditing). Revenue is generated entirely through professional services on a project-by-project basis, with pricing not publicly disclosed and each engagement scoped individually. Underlying technology consists of an internal project management tool that enforces technical and logistical standards across the event lifecycle, plus a proprietary virtual event platform built in 2020 in partnership with PSP to enable delivery during the Covid-19 pandemic.

The go-to-market is sales-led and direct, with owner-directors engaging clients on a consultancy basis for concept creation and then implementing hands-on through to post-event evaluation. The company markets itself through its own website and organic social channels (LinkedIn, Instagram, X, Vimeo). RT is bootstrapped, privately owned by David Spicer, has 1–10 employees, and is not actively hiring at scale; customer concentration is structurally skewed to a small number of repeat enterprise accounts across financial services, beverages, and sports.

Name

RT

Legal name

RT Marketing Ltd

Website

https://rtltd.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

RT Marketing Ltd is a UK-based, owner-directed brand experience agency founded in 1997 that delivers events, sponsorship, and hospitality programs for global enterprises, sports rights holders, and nonprofit clients across multiple geographies.

Ownership category

akta.pro rank

Product category

Brand Experience and Event Management Services

NAICS

Advertising Agencies (54181), Convention and Trade Show Organizers (56192), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Brand experience agency
• Event management services
• Corporate hospitality services
• Sponsorship activation
• Live event production

Headquarters

HQ city

Richmond Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Events and Experiential Services: Professional services revenue from creating, managing and delivering events, conferences, awards ceremonies, and experiential brand experiences
2. Sponsorship Services: Strategy, planning, sponsor sourcing, rights management, brand management and activation services for sports properties and events
3. Hospitality Management: Bespoke hospitality solutions including official hospitality sourcing, ticket management, calendar management and auditing services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RT Marketing is a UK-based brand experience agency that creates, manages and delivers experiences for brands through three integrated service lines: Events (creative event experiences, AV and technical production, venue sourcing, décor and brand management), Sponsorship (insight, strategy, sponsor sourcing, rights management and activation for rights holders and brands), and Hospitality (bespoke client entertaining, official hospitality and ticket sourcing, calendar management and auditing). The firm delivers over 200 events annually for both global and challenger brands across sports, financial services, technology, beverages and nonprofit sectors.

Product overview

RT is a brand experience agency offering three integrated core service lines: Events (creative event experiences and production), Sponsorship (strategy and activation for brands and rights holders), and Hospitality (bespoke client entertaining and operational management). Established in 1997, the company delivers over 200 events annually, combining events, sponsorship, and hospitality into a unified service offering under single-point owner-director oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• Events

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PSP (Partnerships for Sports Professionals)minorStrategic or Co-development PartnerDuring the Covid-19 pandemic, RT worked with PSP to create a robust virtual platform to deliver compelling virtual event experiences across the RT client base. This partnership enabled RT to transition to virtual events during the pandemic.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wasserman: Global sports marketing, sponsorship, and experiential agency. Directly comparable to RT in sponsorship strategy and brand activation work for sports rights holders, but operates at much larger scale with offices across multiple continents and integrated capabilities across consulting, talent, and live events.
• CSM Sport & Entertainment: International sports marketing and brand experience agency (part of Chime Communications). Comparable to RT's sponsorship, hospitality, and event work for major sports properties and brands, with deeper global infrastructure and a broader services portfolio.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibitions, and sponsorship activations. Comparable to RT in delivering experiential brand experiences for global enterprises, but with significantly larger headcount, geographic footprint, and integrated digital/creative capabilities.

Direct peers

• DRPG: UK-based integrated agency specializing in events, video, and communication. Directly comparable to RT's core Events and Sponsorship service lines for enterprise clients, with a similar full-service project delivery model but at larger headcount and broader geographic reach across the UK and Europe.
• Smyle: UK creative event agency producing brand experiences, conferences, and live events. Most directly comparable to RT on Events product line — both London-area boutique agencies delivering creative, content-led experiences for enterprise clients across sectors including financial services and tech.
• Top Banana: UK-based creative events and incentives agency. Comparable to RT's Events business serving enterprise clients with conferences, awards, and experiential programs; competes for similar UK corporate mid-market and enterprise event budgets.
• MKG (MKG Events): Brand experience agency producing live events, sponsorships, and content for global brands. Closely comparable to RT's integrated Events + Sponsorship + Hospitality model, with similar premium positioning and a track record at major sporting and cultural moments.
• Limelight Sports: UK sports event and experiential agency specializing in mass-participation sport and brand activation. Comparable to RT's sponsorship activation and sports hospitality work for rights holders and brands, with overlap in delivering high-profile sports-linked brand experiences.
• Cogs & Marvel: Sponsorship strategy and activation consultancy. Comparable to RT's Sponsorship product line — strategy, sponsor sourcing, rights management, and activation — with a similar boutique UK base serving rights holders and brand owners.
• Amplify (Amplify X): Brand experience and event marketing agency. Comparable to RT on Events and Sponsorship, with shared focus on creating live brand experiences and sponsorship activations for global brands across sports, entertainment, and cultural moments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/rt_marketing
• LinkedInlinkedin.com/company/rt-marketing-ltd
• Instagraminstagram.com/rtltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RT