Llewellyn Motors
Llewellyn Motors is a family-owned multi-brand automotive dealership in Booval, Queensland, operating since 1991 and representing Toyota, Hyundai, Subaru, GWM, GMSV, JAC Motors and Holden across new, demo and used vehicle sales, fleet, service, parts and finance.
- Company typePrivate
- Founded1991
- HeadquartersBundamba, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Llewellyn Motors does
Llewellyn Motors is a family-owned multi-brand automotive dealership headquartered at 246 Brisbane Road, Booval, Queensland, Australia, founded in 1991 under Dealer Principal Wade Llewellyn. Operating from a single physical campus in Ipswich with seven OEM-franchised brands under one roof - Toyota, Hyundai, Subaru, GWM, GMSV, JAC Motors (trading as Ipswich JAC Motors) and the legacy Holden franchise - the company serves three primary customer groups: retail consumers purchasing new, demonstrator or used vehicles; SMEs, corporates, government departments and community organisations seeking fleet supply and operating leases; and trade workshops procuring parts. The dealership also signals a near-term move into battery-electric retail via an incoming XPENG franchise (XPENG G6 mid-size electric SUV, launch dated 2026-06-05) and into commercial EVs via the Foton Mobility iBlue Electric Truck in its fleet portfolio.
Llewellyn Motors firmographics
Firmographics- Name
- Llewellyn Motors
- Legal name
- Llewellyn Motors
- Website
- https://llewellynmotors.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Llewellyn Motors is a family-owned multi-brand automotive dealership in Booval, Queensland, operating since 1991 and representing Toyota, Hyundai, Subaru, GWM, GMSV, JAC Motors and Holden across new, demo and used vehicle sales, fleet, service, parts and finance.
- Ownership category
- akta.pro rank
Where Llewellyn Motors is headquartered
LocationHeadquarters
- HQ city
- Bundamba
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Llewellyn Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles across multiple franchised brands (Toyota, Hyundai, Subaru, GWM, GMSV, Holden, JAC Motors). Revenue recognised per vehicle at point of sale.
- Demonstrator & Used Vehicle Sales: Sale of demonstrator (demo) and pre-owned vehicles. Revenue per unit transaction.
- Vehicle Service & Repair: Workshop servicing for all vehicle makes and models, including logbook servicing, minor and major repairs, warranty repairs and pre-delivery inspections. Includes air conditioner treatment services.
- Parts & Accessories Sales: Sale of genuine parts, ACDelco parts, and accessories to retail customers and trade workshops. Free daily trade deliveries in Greater Ipswich region.
- Finance & Insurance Products: Business Manager sells corporate lending, novated leases, consumer lending, extended warranties, and loan payment protection products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Vehicle sales pricing - quote-based |
| Other | Monthly | Finance calculator - indicative |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Llewellyn Motors product offering
Product offeringCore offering
Llewellyn Motors is a multi-brand franchised automotive dealership selling new, demonstrator and used vehicles from Toyota, Hyundai, Subaru, GWM, GMSV, JAC Motors and Holden (with XPENG EV coming soon). The dealership complements vehicle sales with in-house vehicle finance and insurance, fleet leasing and management for businesses and government, factory-trained servicing and repairs for all makes and models, and a trade parts operation supplying genuine and ACDelco parts to workshops across Greater Ipswich.
Product overview
Llewellyn Motors operates as a multi-brand automotive dealership offering a comprehensive vehicle sales and service ecosystem. The core offering consists of new, demonstrator, and used vehicle sales across seven sub-brands: Toyota, Subaru, Hyundai, GWM (Great Wall Motors), GMSV (GMC Specialty Vehicles), JAC Motors, and Holden. The portfolio extends to a suite of complementary services including vehicle finance, fleet management, workshop maintenance, genuine parts supply, and online purchase/delivery options. The business model integrates digital tools such as Toyota Go for ownership management and Permagard antimicrobial treatments for vehicle hygiene. Recent expansion includes the addition of XPENG electric vehicles to the lineup.
Differentiator
Problem solved
Functional benefit
Brands
- Llewellyn Toyota: Toyota dealership franchise operated by Llewellyn Motors
- Llewellyn Subaru
- Llewellyn Hyundai
- Llewellyn GWM
- Llewellyn GMSV
- Llewellyn Holden
- Ipswich JAC Motors
Products and services
- New Cars Sales Sale of brand-new vehicles across multiple franchised marques (Toyota, Hyundai, Subaru, GWM, GMSV, JAC Motors, Holden) for retail and fleet buyers in the Ipswich and Greater Brisbane region, with additional 3-year extended warranty included.
- Demo Cars Sales Sale of demonstrator (ex-test drive and display) vehicles across the franchised brand portfolio, offered at prices between new and used, with the same 3-year extended warranty as other retail stock.
- Used Cars Sales Sale of quality pre-owned passenger and light commercial vehicles across multiple makes and models, with additional 3-year extended warranty, online search and reservation, and trade-in valuation.
- Vehicle Finance and Insurance In-house finance and insurance arranged by the Business Manager, covering consumer lending, corporate lending, novated leases, extended warranties and loan payment protection for retail and fleet vehicle buyers.
- Fleet Services Dedicated Fleet team providing vehicle suitability advice, competitive tender pricing, operating leases, novated leases, vehicle fit-outs and signage, integrated servicing packages and end-of-lease disposal for SMEs, corporates, government departments and community organisations.
- Vehicle Service and Maintenance Workshop servicing, logbook maintenance, mechanical and minor/major repairs, warranty work and pre-delivery inspections performed by factory-trained technicians using manufacturer diagnostic equipment, supporting brand maintenance programs for GMSV, GWM, JAC, Holden, Hyundai, Subaru, XPENG and Toyota, with courtesy transport and customer lounge.
- Parts and Accessories Sales Retail and trade sale of genuine OEM parts and the complete ACDelco parts and accessories range, with three daily trade deliveries in the Greater Ipswich region (8.30am, 11.00am and 2.00pm) and Capricorn preferred supplier status for workshops and service centres.
- Buy Online with In-Home Delivery Direct-to-consumer online purchase journey allowing customers to search stock, reserve a vehicle with a fully refundable $100 deposit, book an in-home test drive, value a trade-in online and opt for in-home delivery.
- Permagard Air Conditioner Treatment Permagard Antimicrobial Shield treatment applied to vehicle air-conditioning systems via fogging, using virus and germ killing technology that eliminates bacteria, viruses, mould and odours on contact by creating a microscopic barrier on treated surfaces.
- XPENG G6 Electric SUV XPENG G6 mid-size electric SUV sold through the Llewellyn Motors showroom in Booval, available in Standard Range and Long Range variants, marketed to retail EV buyers in the Ipswich and Greater Brisbane catchment with 5-year whole-vehicle and 8-year battery/powertrain manufacturer warranty.
Quantifiable outcome
- 3 daily trade deliveries in Greater Ipswich region (8.30am, 11.00am and 2.00pm)
- +1 more outcomes
Companies that use Llewellyn Motors
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Llewellyn Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Llewellyn Motors partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- XPENGcoreXPENG is a new electric vehicle brand coming soon to Llewellyn Motors. The XPENG G6 mid-size electric SUV is arriving at Llewellyn Motors showroom soon. XPENG offers a 5-year manufacturer's warranty on the whole vehicle and 8 years on battery and powertrain.
- ACDelcocoreLlewellyn Motors stocks the complete range of ACDelco parts and products in Ipswich. ACDelco is a Capricorn preferred supplier. Trade Parts Centre supplies ACDelco parts to automotive workshops throughout Ipswich and surrounding areas.
- CapricorncoreLlewellyn Trade Parts Centre is a Capricorn preferred supplier, providing high-quality parts to automotive workshops and service centres throughout Ipswich and surrounding areas.
- ACDelco Ipswich (Bundamba and North Ipswich)minorPreferred partnership with ACDelco Ipswich Bundamba and North Ipswich to assist with wait times when the main Llewellyn Motors service centre is fully booked (3-4 weeks in advance). Customers are offered a convenient alternative for top-notch servicing.
- Toyota Motor Corporation AustraliacoreLlewellyn Motors is a Toyota franchise dealer offering new Toyota vehicles, factory-trained service and Toyota Go digital ownership tools.
- Hyundai Motor Company AustraliacoreLlewellyn Motors is a Hyundai franchise dealer offering new Hyundai vehicles and factory-trained service.
- Subaru AustraliacoreLlewellyn Motors is a Subaru franchise dealer offering new Subaru vehicles and factory-trained service.
- Great Wall Motors (GWM)coreLlewellyn Motors is a GWM franchise dealer offering new GWM vehicles including Tank 300 PHEV, Cannon PHEV, Haval H6 PHEV, Haval Jolion, and factory-trained service.
- General Motors Specialty Vehicles (GMSV)coreLlewellyn Motors is a GMSV franchise dealer offering Chevrolet Silverado, Corvette and other GM vehicles.
- HoldenminorLlewellyn Motors is a Holden franchise dealer offering Holden vehicles and service.
- JAC MotorscoreLlewellyn Motors is a JAC Motors dealer (trading as Ipswich JAC Motors) offering JAC T9 utes and other JAC vehicles.
- Foton Mobility iBlue Electric TruckminorLlewellyn Motors fleet portfolio includes Foton Mobility iBlue Electric Truck as part of the EV commercial vehicle range for fleet customers.
- PermagardminorLlewellyn Motors offers Permagard Antimicrobial Shield air conditioner treatment service. Permagard uses virus and germ killing technology that kills 100% of viruses and germ pathogens on contact. Applied via fogging to vehicle cabins.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Llewellyn Motors competitors and assessment
Company assessmentDirect peers
- Eagers Automotive Limited: Australia's largest multi-brand automotive retailer with full-spectrum new and used vehicle sales, service, parts, and fleet operations nationally. Closely parallels Llewellyn's dealership model at ASX-listed national scale (~$4B+ market cap).
- Peter Warren Automotive Group: ASX-listed multi-brand automotive dealer group concentrated in NSW/QLD with new, used, service, parts and corporate fleet offerings. Direct multi-OEM peer of similar mid-market size to Llewellyn.
- Autosports Group Limited: ASX-listed multi-brand automotive retailer in Australia and New Zealand operating premium franchises (BMW, Audi, Jaguar Land Rover etc.). Comparable mid-sized multi-franchise retailer with similar sales-service-parts revenue mix.
- Bapcor Limited: ASX-listed Australian automotive aftermarket parts and service retailer (Repco, Burson, Autobarn). Most directly relevant peer for Llewellyn's Trade Parts Centre B2B distribution, ACDelco trade supply, and Capricorn partnership activity.
Broad incumbents
- Inchcape plc: Global multi-market automotive distributor and retailer representing multiple OEMs across APAC and other regions. Broader incumbent that shares distribution economics and OEM relationship dynamics with Llewellyn at much larger scale.
- Toyota Australia: National distributor and manufacturer for Toyota - the franchisor of Llewellyn Toyota. Determines inventory allocation, marketing co-op, warranty terms and EV roadmap for the largest brand in Llewellyn's portfolio.
Emerging players
- Carsales.com Ltd: Australia's leading online automotive classifieds platform. Functions as a digital channel reshaping vehicle discovery and pricing power, competing with dealership sales funnels in customer acquisition rather than directly selling vehicles.
Others
- Cox Automotive Australia: Global automotive services and technology provider (dealer software, auctions, reconditioning). Ecosystem participant rather than direct competitor, but its dealer-tech stack shapes the economics of used vehicle remarketing that Llewellyn depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Llewellyn Motors social profiles
Digital presenceLlewellyn Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Llewellyn Motors leadership team
Management profileNumber of profiles
Profiles1 record
Llewellyn Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Llewellyn Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Llewellyn Motors
What does Llewellyn Motors do?
Llewellyn Motors is a multi-brand franchised automotive dealership selling new, demonstrator and used vehicles from Toyota, Hyundai, Subaru, GWM, GMSV, JAC Motors and Holden (with XPENG EV coming soon). The dealership complements vehicle sales with in-house vehicle finance and insurance, fleet leasing and management for businesses and government, factory-trained servicing and repairs for all makes and models, and a trade parts operation supplying genuine and ACDelco parts to workshops across Greater Ipswich.
Is Llewellyn Motors a public or private company?
Llewellyn Motors is a private company. It is classified as family owned and is currently operating.
When was Llewellyn Motors founded?
Llewellyn Motors was founded in 1991. It employs 251 to 500 people.
Where is Llewellyn Motors based?
Llewellyn Motors is headquartered in Bundamba, Australia, in the Oceania region.
How does Llewellyn Motors make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are demonstrator & Used Vehicle Sales, vehicle Service & Repair, parts & Accessories Sales and finance & Insurance Products.
Who are Llewellyn Motors's main competitors?
Direct peers on record are Eagers Automotive Limited, Peter Warren Automotive Group, Autosports Group Limited and Bapcor Limited. Broad incumbents are Inchcape plc and Toyota Australia. Carsales.com Ltd is listed as an emerging player. Cox Automotive Australia is listed as an others.
Does Llewellyn Motors have an API?
No public API is recorded for Llewellyn Motors.