Archie McPhee
- Company typePrivate
- Founded1983
- HeadquartersMukilteo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Archie McPhee firmographics
Firmographics- Name
- Archie McPhee
- Legal name
- Archie McPhee
- Website
- https://mcphee.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Archie McPhee industry classification
Industry- Product category
- Novelty Gifts & Toys
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960), Greeting Cards (2771)
- akta.pro primary industry
- Novelty & Humor Gifts Retail (CRALAJAB)
- akta.pro secondary industries
- Traditional Toy Stores (CRALAFAA), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where Archie McPhee is headquartered
LocationHeadquarters
- HQ city
- Mukilteo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Archie McPhee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): One-time product purchases through company's main e-commerce website (mcphee.com). Customers browse themed collections (rubber chickens, Bigfoot, cats, unicorns, etc.) and purchase individual items or bulk quantities. Revenue generated through product margin on novelty toys, figurines, gifts, and novelty items.
- Physical Retail Sales: Brick-and-mortar retail store in Seattle (archiemcpheeseattle.com) selling the same product catalog. Provides brand experience and direct customer engagement.
- Wholesale Distribution: Separate wholesale portal (wholesale.mcphee.com) serving retailers and resellers with bulk purchasing options at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Purchases |
| Unit Pricing | Pay-as-you-go | Bulk/Wholesale Pricing |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Archie McPhee product offering
Product offeringCore offering
Archie McPhee is a novelty gift and toy retailer that designs, sources, and sells an extensive assortment of whimsical, themed merchandise including rubber chickens, finger puppets, masks, gag gifts, candy, and quirky home goods. The company operates a direct-to-consumer e-commerce store (mcphee.com), a physical retail location in Seattle, WA, and a wholesale portal serving resellers and event buyers.
Product overview
Archie McPhee is a novelty and toy retailer offering a diverse portfolio of whimsical, weird, and humorous products. The company operates a single e-commerce storefront rather than a platform architecture, featuring numerous themed product collections centered around rubber chickens (their signature product invented in 1983), finger puppets and hand-themed novelties, fantasy creatures (unicorns, Bigfoot, monsters), food-themed items (bacon, pickles, weird candy), and general novelty gifts. Products range from individual items like air fresheners and stress toys to bulk wholesale offerings, with themes spanning rubber chickens, cats, birds, meat products, religious items, masks, costumes, and home decor. The company also maintains a physical retail store in Seattle and serves wholesale customers.
Differentiator
Problem solved
Functional benefit
Brands
- Archie's Attic: A collection/brand within Archie McPhee featuring vintage and specialty novelty items.
Products and services
- Finger Hands & Finger Puppets Miniature hand-shaped finger puppets invented by the company, designed as novelty toys and collectibles for gift buyers, party hosts, and collectors.
- Rubber Chickens Signature line of rubber chicken novelty toys in various sizes and forms, a core brand item used for gag gifts, pranks, and collectibles.
- Bigfoot-Themed Novelty Products
Companies that use Archie McPhee
Customer profileSegments4 records
Ideal customer profiles3 records
Archie McPhee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Archie McPhee partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Archie McPhee competitors and assessment
Company assessmentDirect peers
- Spencer Gifts (Spencer's): Direct peer — national US chain selling gag gifts, novelty toys, Halloween costumes, and quirky apparel targeting a similar impulse-gift and party-supply customer. Closest analogue in scale and product mix.
- ThinkGeek (GameStop brand): Direct peer — novelty/geek/gift retailer with a strong proprietary brand identity and themed collections (collectibles, plush, gag gifts). Comparable product mix and gift-buyer demographic.
- Firebox: Direct peer — UK-based online retailer of quirky gifts, gadgets, and novelties, with strong brand voice and themed collections. Highly comparable on positioning, customer segment, and e-commerce-led GTM.
- Oriental Trading: Direct peer — major US party supplies, novelties, and bulk toy wholesaler serving the same event planner, party host, and reseller segments Archie McPhee targets via its wholesale portal.
- Hot Topic: Direct peer — specialty retailer of pop-culture, novelty, and themed apparel/collectibles with a strong alternative-identity brand voice. Comparable demographic (gift buyers, collectors, pop-culture enthusiasts).
- Kikkerland: Direct peer — design-led novelty gifts and 'giftable' housewares with quirky, design-driven identity and themed collections (bacon, cats, food). Comparable product style and gift-buyer customer.
- Toysmith: Direct peer — maker and wholesaler of novelty toys, party favors, and themed assortments (wind-ups, classics, seasonal). Comparable product portfolio and wholesale channel structure.
- FAO Schwarz: Direct peer — iconic US specialty toy and gift retailer with a destination-store model in NYC. Comparable on experiential retail, brand-led positioning, and themed gift collections.
Broad incumbents
- Urban Outfitters: Broad incumbent — large lifestyle retailer with a meaningful gift/novelty/quirky-home assortment and destination-store presence. Overlaps on customer demographic and themed gift category, though as part of a wider apparel-led portfolio.
Emerging players
- Lakeshore Learning: Emerging player — specialty educational toy and novelty retailer with its own store footprint and themed catalogs. Partial overlap on novelty/gift toys and impulse purchase-driven gift categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Archie McPhee social profiles
Digital presenceArchie McPhee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archie McPhee leadership team
Management profileNumber of profiles
Archie McPhee subsidiaries and ownership
Company hierarchySubsidiaries2 records
Archie McPhee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archie McPhee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archie McPhee
What does Archie McPhee do?
Archie McPhee is a novelty gift and toy retailer that designs, sources, and sells an extensive assortment of whimsical, themed merchandise including rubber chickens, finger puppets, masks, gag gifts, candy, and quirky home goods. The company operates a direct-to-consumer e-commerce store (mcphee.com), a physical retail location in Seattle, WA, and a wholesale portal serving resellers and event buyers.
Is Archie McPhee a public or private company?
Archie McPhee is a private company. It is classified as unknown and is currently operating.
When was Archie McPhee founded?
Archie McPhee was founded in 1983. It employs 11 to 50 people.
Where is Archie McPhee based?
Archie McPhee is headquartered in Mukilteo, United States, in the North America region.
How does Archie McPhee make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are physical Retail Sales and wholesale Distribution.
Who are Archie McPhee's main competitors?
Direct peers on record are Spencer Gifts (Spencer's), ThinkGeek (GameStop brand), Firebox, Oriental Trading, Hot Topic, Kikkerland, Toysmith and FAO Schwarz. Urban Outfitters is listed as a broad incumbent. Lakeshore Learning is listed as an emerging player.
Does Archie McPhee have an API?
No public API is recorded for Archie McPhee.
What industry is Archie McPhee in?
Archie McPhee's product category is Novelty Gifts & Toys. Its primary akta.pro industry code is CRALAJAB, Novelty & Humor Gifts Retail, with a secondary code of CRALAFAA, Traditional Toy Stores. Its NAICS code is 459420 and its SIC code is 5945.