Firebox.com
Firebox.com is a UK-founded (1998) online gift retailer selling quirky, humorous, and personalized products to individual consumers and corporate buyers across 10+ European localized storefronts, supported by a Magento/Hyva platform.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Firebox.com does
Firebox.com is a UK-based direct-to-consumer e-commerce retailer founded in 1998 that sells quirky, unusual, humorous, and personalized gifts. The company curates a catalog of more than 5,000 products spanning gadgets, novelty items, home decor, games, food and drink gifts, and seasonal categories (Christmas, weddings, birthdays by age band), with 400+ SKUs offering on-demand personalization (names, photos, custom messages). Core consumer segments include general gift buyers shopping by recipient (Men, Women, Parents, Kids) and occasion (birthday, wedding, Christmas, Secret Santa, leaving gifts, etc.), with a secondary B2B Corporate & Wholesale channel for bulk gifting.
The business runs on a Magento e-commerce platform with a Hyva frontend, supporting real-time inventory, personalization printing, and order management, with payment integrations across PayPal, Visa, Mastercard, American Express, Klarna, Apple Pay, and Google Pay, and shipping handled by Evri and Royal Mail. Distribution is entirely online through firebox.com and 10+ localized European storefronts (radbag.de, cadeauxfolies.fr, radbag.ch, troppotogo.it, radbag.nl, radbag.at, radbag.be, radbag.dk, firebox.es, firebox.eu). The firm operates with 11–50 employees from London with a UK warehouse and distribution center, is privately held with no disclosed funding or parent entity, and lists Tom Boardman as Technical Director and Founder. A visible site notice ("We're not taking orders at the moment") indicates a temporary operational pause.
Firebox.com firmographics
Firmographics- Name
- Firebox.com
- Legal name
- Firebox.com
- Website
- https://firebox.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firebox.com is a UK-founded (1998) online gift retailer selling quirky, humorous, and personalized products to individual consumers and corporate buyers across 10+ European localized storefronts, supported by a Magento/Hyva platform.
- Ownership category
- akta.pro rank
Firebox.com industry classification
Industry- Product category
- Online Gift Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912), All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Novelty & Humor Gifts Retail (CRALAJAB)
- akta.pro secondary industries
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Party Games & Family Entertainment Games Retail (CRALAFAJ), Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF), Family/Party Board Games Retail (CRALALAB), Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where Firebox.com is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Firebox.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Firebox generates revenue through direct e-commerce sales of novelty gifts, gadgets, and personalized products to consumers. Customers purchase individual items at fixed price points with one-time transactions. The company also offers gift wrapping services as an add-on.
- Corporate & Wholesale: B2B channel offering bulk orders and corporate gifting solutions for businesses looking to purchase gifts for employees or clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Gift Products |
| Unit Pricing | Pay-as-you-go | Free Delivery Threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Firebox.com product offering
Product offeringCore offering
Firebox.com is an online retailer that sells over 5,000 quirky, unusual, and personalised gift products directly to consumers in the UK and across Europe. Its core catalogue spans novelty gifts, gadgets, personalised items (over 400 customisable SKUs), and themed gift collections organised by recipient, occasion, and interest. The company also runs a Corporate & Wholesale channel supplying bulk gift orders to businesses.
Product overview
Firebox.com is a UK-based online gift retailer offering quirky, unusual, and humorous products across multiple categories. The core offering consists of the Funny Gifts Collection (prank items, joke games, novelty presents), Gadgets Collection (cool tech and electronic accessories), and recipient-focused categories (Gifts for Her, Gifts for Him). The platform differentiates through personalisation services allowing customers to add photos, names, and custom messages to products via print-on-demand. Additional modules include a Gift Finder tool for personalised recommendations, Mystery Boxes (themed surprise gift bundles), and a Gift Wrapping Service. The product portfolio spans over 5,000 items including birthday gifts, Christmas gifts, wedding gifts, home decor, booze accessories, and novelty games, with offerings organised by recipient type, occasion, and interest areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Funny Gifts Collection Humorous, cheeky, and novelty gift items including prank cards, joke games, rude mugs, and adult-themed gag gifts for various occasions, sold online to UK and European consumers.
- Gadgets Collection Cool, quirky tech gadgets and electronic accessories including desk toys, smart home devices, kitchen gadgets, and novelty tech items, sold online to consumers.
- Gifts for Her Unique gift ideas for women including personalised items, home decor, beauty gadgets, funny gifts, and novelty presents for girlfriends, mothers, sisters, and friends.
- Gifts for Him Quirky and personalised gift ideas for men including gadgets, novelty gifts, beer accessories, gaming items, and funny presents for boyfriends, fathers, and brothers.
- Personalised Gifts Customisable gift items with names, photos, or personal messages printed on demand, including face boxers, photo cushions, personalised socks, and engraved items, with an additional 5–7 day processing time.
- Birthday Gifts Gift collection for birthday celebrations including age-specific gifts (18th, 21st, 30th, 40th, 50th, 60th), birthday gifts for men and women, and personalised birthday options.
- Christmas Gifts Seasonal gift collection including personalised Christmas gifts, stocking fillers, Secret Santa gifts, advent calendars, and novelty festive items.
- Wedding Gifts Gifts for weddings including romantic couple accessories, practical household gadgets, and funny wedding gift ideas.
- Mystery Boxes Themed pre-packed gift boxes containing curated Firebox products, where the exact contents are a surprise to the gift giver.
- Home Decor Home decoration items including ambient lighting, quirky decor pieces, and novelty home accessories.
- Booze & Drinking Gifts Alcohol-themed gifts including beer accessories, wine-related items, cocktail kits, and novelty drinking games.
- Games & Fun Party games, board games, drinking games, and entertainment products for gatherings.
- Last Minute Gifts Quick-delivery gift options including same-day dispatch items and letterbox gifts for last-minute shoppers.
- Gift Wrapping Service Optional professional gift wrapping service for orders, allowing customers to have presents beautifully wrapped for an additional fee.
- Corporate & Wholesale Gifting B2B channel offering bulk orders and corporate gifting solutions for businesses purchasing gifts for employees or clients.
Quantifiable outcome
- Over 50,000 satisfied customers with average rating of 4.5 out of 5 stars
- +2 more outcomes
Companies that use Firebox.com
Customer profileSegments5 records
Ideal customer profiles2 records
Firebox.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Firebox.com partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Firebox.com competitors and assessment
Company assessmentDirect peers
- Menkind: UK specialist online and high-street retailer of gifts for men, gadgets, and novelty items. Overlaps heavily with Firebox's 'Gifts for Him' category and broader quirky gadget positioning.
- Getting Personal: UK online retailer focused on personalized gifts, mugs, cards, and custom merchandise. Direct competitor in the on-demand personalization segment where Firebox also competes with 400+ customizable products.
- Prezzybox: UK-based online retailer specializing in unique, quirky, and personalized gifts, gadgets, and experience gifts. Direct overlap with Firebox on category mix (novelty, personalized, gadgets, gifts for him/her) and target customer.
- Funky Pigeon: UK online retailer (part of Card Factory group) offering personalized cards, gifts, and accessories with strong personalization tooling. Comparable product-led, occasion-based gifting proposition with scale advantages.
- Find Me a Gift: UK e-commerce retailer of novelty gifts, gadgets, and unusual presents, including personalization and experience gifts. Closely comparable catalog, pricing band, and humorous brand voice to Firebox.
- Not On The High Street: UK curated online marketplace for unique, personalized, and design-led gifts from independent sellers. Closest UK analogue to Firebox's curated novelty + personalization proposition, with comparable B2C gifting audience and B2B corporate offering.
Regional players
- Oliver Bonas: UK-based retailer of unique fashion, homeware, and gifts with strong design-led brand. Comparable 'unusual gifts' positioning and similar UK customer demographic, but operates physical stores and a broader fashion/home mix.
Broad incumbents
- Moonpig: UK-listed leader in personalized cards and gifts with a much larger scale. Competes directly in personalized gifting and overlaps with Firebox on occasions-driven gift purchases, but at significantly greater scale and broader category.
- Etsy: Global online marketplace for handmade, vintage, and personalized goods. Major competitive force for Firebox's quirky/unusual and personalized gift categories, with vastly larger catalog and seller base.
- Amazon Handmade: Amazon's curated marketplace for handmade and personalized gifts. Competes with Firebox on selection and personalized merchandise but with Amazon's logistics and Prime fulfillment advantages.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Firebox.com social profiles
Digital presenceFirebox.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firebox.com leadership team
Management profileNumber of profiles
Profiles1 record
Firebox.com subsidiaries and ownership
Company hierarchySubsidiaries9 records
Firebox.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firebox.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firebox.com
What does Firebox.com do?
Firebox.com is an online retailer that sells over 5,000 quirky, unusual, and personalised gift products directly to consumers in the UK and across Europe. Its core catalogue spans novelty gifts, gadgets, personalised items (over 400 customisable SKUs), and themed gift collections organised by recipient, occasion, and interest. The company also runs a Corporate & Wholesale channel supplying bulk gift orders to businesses.
Is Firebox.com a public or private company?
Firebox.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firebox.com founded?
Firebox.com was founded in 1998. It employs 11 to 50 people.
Where is Firebox.com based?
Firebox.com is headquartered in London, United Kingdom, in the Europe region.
How does Firebox.com make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate & Wholesale.
Who are Firebox.com's main competitors?
Direct peers on record are Menkind, Getting Personal, Prezzybox, Funky Pigeon, Find Me a Gift and Not On The High Street. Oliver Bonas is listed as a regional player. Broad incumbents are Moonpig, Etsy and Amazon Handmade.
Does Firebox.com have an API?
No public API is recorded for Firebox.com.
What industry is Firebox.com in?
Firebox.com's product category is Online Gift Retail. Its primary akta.pro industry code is CRALAJAB, Novelty & Humor Gifts Retail, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 45942 and its SIC code is 5940.