Gadsden Times

What Gadsden Times does

Gadsden Times is a local newspaper serving Gadsden, Alabama and surrounding Etowah County communities in northeastern Alabama, in operation since 1867. It produces hyper-local coverage of news, high school sports (notably AHSAA football and basketball), local politics, entertainment, opinion columns, obituaries, real estate, public notices, and classified advertising. Its primary customer segments are local residents seeking community information and local small and mid-sized businesses purchasing display and classified advertising, supplemented by a legally mandated public-notice audience of legal advertisers and government agencies.

The publication's product surface comprises the gadsdentimes.com website, an eNewspaper digital replica of the print edition, a print newspaper distributed in the Gadsden area, an online classifieds portal, a real estate property marketplace, an obituary submission and listing service, a public notices/legal publication portal, USA TODAY PLAY entertainment content (crosswords, comics, games), and topic-based email newsletters. The underlying technology is a standard digital newspaper publishing stack providing website, digital edition, and mobile access with no proprietary features disclosed. Gadsden Times is owned and operated as a Delaware-incorporated subsidiary of Gannett Company Inc., one of the largest US newspaper conglomerates, and is distributed under the USA TODAY Network umbrella with cross-promotion and shared advertising sales via Gannett's LocaliQ platform.

Revenue is generated across four streams: recurring digital and print subscription fees from individual readers in the Gadsden area, display advertising sold to local businesses and national advertisers through the USA TODAY Network/LocaliQ platform, legally mandated public-notice advertising under Alabama state requirements, and transactional fees from classifieds and obituary placements. The publication operates with an 11-50 employee headcount from its headquarters in Gadsden, Alabama, and reaches the community through website, eNewspaper, print, email newsletters, and social media channels including Facebook, X, and Instagram.

Name

Gadsden Times

Legal name

Gadsden Times

Website

https://gadsdentimes.com

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Gadsden Times is a 1867-founded local newspaper serving Gadsden, Alabama and Etowah County, owned by Gannett as part of the USA TODAY Network. It delivers hyper-local news, high school sports, obituaries, public notices, and digital and print subscriptions and advertising for area residents and local businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Gadsden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Digital and print subscription revenue from individual consumers in the Gadsden area seeking local news, sports, entertainment, and community information.
2. Advertising: Display advertising sold to local businesses and national advertisers through the USA TODAY Network advertising platform.
3. Public Notices: Legal public notice advertising published in accordance with Alabama state requirements for public notices.
4. Classifieds and Obituaries: Classified advertising and obituary placement services for local residents and funeral homes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gadsden Times is a local newspaper (print and digital) that publishes local news, sports, entertainment, opinion, real estate, obituaries, public notices, and classifieds for residents of Gadsden, Alabama and surrounding Etowah County. It distributes content via its website, eNewspaper digital replica, print edition, social channels, and email newsletters, and sells advertising (including legal public notices and classifieds) to local businesses and national advertisers.

Product overview

Gadsden Times is a local news publication serving Gadsden, Alabama, offering a comprehensive digital news platform with its core website providing local news, sports, entertainment, and opinion coverage. The product portfolio includes eNewspaper (digital print replica), Real Estate Listings (property marketplace), Obituaries (death notices and submissions), Public Notices/Legals (legal announcements), Classifieds (advertisements), and USA TODAY PLAY (puzzles and games). The site operates as part of the Gannett/USA TODAY Network, with various subscription and free content tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gadsden Times Website Local news website providing coverage of news, sports, entertainment, opinion, real estate, obituaries, and public notices for Gadsden, Alabama and surrounding Etowah County areas.
• eNewspaper Digital replica of the print newspaper allowing subscribers to read the full newspaper edition online with the same layout and content.
• Real Estate Listings Local real estate property search and listings service featuring homes for sale in the Gadsden area.
• Obituaries Online obituary listings and submission service for the Gadsden Times coverage area.
• Public Notices / Legals Public notice publication and search service for legal announcements including foreclosure notices, bid requests, and government notices published in accordance with Alabama state requirements.
• Classifieds Online classified advertisements including jobs, vehicles, and other categories for the Gadsden area.
• USA TODAY PLAY Puzzles, games, and interactive entertainment content including crosswords, comics, and horoscopes, provided via the USA TODAY Network.
• Email Newsletters Email newsletter subscriptions including Obituary Daily Digest and other topic-based news alerts delivered to subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• USA TODAY NetworkcoreGTM or Marketing PartnerGadsden Times is part of the USA TODAY Network, a large network of local newspapers and digital properties owned by Gannett. This partnership provides cross-promotion, shared advertising sales (LocaliQ), content syndication, and brand credibility through the national USA TODAY brand association.
• GannettcoreOthersGadsden Times is owned and operated by Gannett Company, one of the largest newspaper publishers in the United States. Gannett provides corporate infrastructure, advertising sales platforms, digital publishing technology, and operational support.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Anniston Star: Local daily newspaper serving Anniston and Calhoun County, Alabama, with print and digital editions, subscriptions, and local advertising. Direct competitor operating in an adjacent northeastern Alabama market with comparable product mix (news, sports, classifieds, obituaries, public notices).
• The Decatur Daily: Local daily newspaper serving Decatur and Morgan County in north Alabama, offering news, sports, and advertising products in print and digital. Comparable in scope, revenue model, and regional scale to Gadsden Times.
• Times Daily: Local daily newspaper serving Florence and the Shoals region of northwest Alabama, with similar subscription, advertising, and public-notice revenue streams. Directly comparable mid-sized Alabama local newspaper.
• The Cullman Times: Local daily newspaper serving Cullman County in north Alabama, offering print and digital news, sports, and classified advertising. Closely matches Gadsden Times in market size, product mix, and operational scope.
• Alexander City Outlook: Local weekly newspaper serving Alexander City and Tallapoosa County in east-central Alabama, providing community news, sports, and classified advertising. Comparable in product mix, though smaller and weekly rather than daily.
• The Daily Home: Local daily newspaper serving Talladega and Talladega County in east-central Alabama, with similar subscription, advertising, and public-notice revenue models. Direct comparable in scale and geographic-adjacent market.
• The Opelika-Auburn News: Local daily newspaper serving Opelika and Auburn in east-central Alabama, with subscription, advertising, and public-notice revenue. Comparable in scale, content mix, and community-focused coverage model.

Broad incumbents

• Alabama Media Group (al.com): Gannett-owned digital-first local news operation serving Birmingham, Huntsville, and Mobile across Alabama. Sister publications within the same parent company and USA TODAY Network, with overlapping content syndication, advertising infrastructure (LocaliQ), and statewide audience coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/gadsdentimes
• Facebookfacebook.com/GadsdenTimes
• Instagraminstagram.com/gadsdentimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gadsden Times