Industrial Water Equipment

What Industrial Water Equipment does

Industrial Water Equipment (IWE Ltd) is a privately held UK distributor, manufacturer, and servicer of water treatment equipment, headquartered in Wirksworth, Matlock, Derbyshire. The company supplies industrial, commercial, domestic, and regulated-industry customers across the UK and Ireland with a broad portfolio covering water softeners, water filters, reverse osmosis (RO) systems, UV filtration, demineralisation, and wastewater treatment and recycling, alongside complementary spares, consumables, valves, tanks, pumps, and water testing equipment. IWE stocks and supports the four major softener/filter valve brands — Clack, Fleck, Autotrol, and Siata — and designs and manufactures bespoke RO and softener systems in-house, including coded vessels validated for pharmaceutical, semiconductor, and beverage applications.

The underlying technology stack is centred on conventional water treatment processes: RO membrane filtration at 0.0001µ, ion exchange demineralisation, multimedia filtration, UV disinfection, and centrifugal separation, with intelligent Grundfos pump integration in IWE's RO line claimed to reduce energy use by 70% per m³. There is no disclosed AI/ML or proprietary software layer; differentiation is mechanical, chemical, and service-based.

IWE's business model combines hardware sales (one-off equipment and consumables priced from £12.29 cartridge housings to £18,499+ top-end duplex softeners) with recurring service contracts (Bronze/Silver/Gold/Platinum tiers with 6–48 hour response SLAs and annual planned visits), professional services (installation, commissioning, decommissioning, refurbishment), and a training academy (£300 + VAT per person). Distribution is primarily direct via an e-commerce storefront and a multi-option telephone sales line, supplemented by a trade account programme for plumbers, installers, and maintenance companies, with FCA-approved customer finance on purchases over £1,000. The company has no disclosed external funding, no parent company, and no M&A history.

Name

Industrial Water Equipment

Legal name

Industrial Water Equipment Ltd

Website

https://industrialwaterequipment.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrial Water Equipment is a UK-based distributor, manufacturer, and servicer of water treatment equipment — water softeners, filters, reverse osmosis, UV, and wastewater systems — selling direct to domestic, commercial, industrial, and regulated-industry customers across the UK and Ireland via e-commerce, trade accounts, and a four-tier service contract base.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Industrial Machinery Manufacturing (33324), Other General Purpose Machinery Manufacturing (3339), Pump and Compressor Manufacturing (33391)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Water treatment equipment
• Industrial water softeners
• Reverse osmosis systems
• Water filtration solutions
• Wastewater treatment systems

Headquarters

HQ city

Matlock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Treatment Equipment Sales: Sale of water softeners, water filters, reverse osmosis systems, UV filtration, demineralisation equipment, wastewater treatment systems, and associated components. Products are available in simplex, duplex, triplex, and bespoke configurations for industrial, commercial, and domestic applications. Most products are available to purchase online.
2. Spare Parts & Consumables: Replacement cartridges, filter bags, RO membranes, valve spares, softener spares, filter media, ion exchange resins, water softening salt, and chemical consumables. Consumables provide recurring revenue as filters and media require periodic replacement.
3. Equipment Servicing & Maintenance Contracts: Service and maintenance packages for water softeners, water filters, reverse osmosis, and other water treatment equipment. Four tiers available: Bronze, Silver, Gold, and Platinum, offering 2-6 planned visits per year with varying response times, consumables inclusion, and technical support levels.
4. Water Treatment Training Courses: IWE Training Academy offers water treatment training courses at £300 + VAT per person covering topics including Basic Water Treatment, Water Softeners, Water Filters, Water Composition, Demineralisation, Pumps, Ion Exchange Resins, and specialist valve training (Clack, Fleck, Siata, Autotrol). Certificates provided on completion.
5. Installation, Commissioning & Project Management: Installation services, commissioning, decommissioning, equipment refurbishment, and project management for water treatment plant installation and upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Industrial Water Equipment (IWE) is a UK-based supplier, manufacturer, and distributor of water treatment equipment for industrial, commercial, and domestic applications. The company designs, manufactures, and supplies reverse osmosis systems, water softeners, water filters, UV filtration, demineralisation equipment, and wastewater treatment/recycling systems, complemented by installation, commissioning, service contracts, water analysis, and training services.

Product overview

Industrial Water Equipment (IWE) is a UK-based supplier of water treatment equipment offering a comprehensive portfolio of products organized around four core categories: Water Softeners, Water Filters, Reverse Osmosis Systems, and Effluent Treatment/Wastewater Recycling. The product line includes multiple branded sub-categories (Clack, Fleck, Autotrol, Siata for softeners and filters), specialized filtration products (cartridge filters, bag filters, Cryptosporidium filters, Cintropur centrifugal filters, oil removal filters), and complementary equipment (UV filtration, demineralisation, storage tanks, pressure vessels, valves, pumps, and testing equipment). IWE also provides substantial service offerings including water treatment training academy courses, equipment servicing and maintenance contracts (Bronze through Platinum tiers), installation, commissioning, and water analysis services. The company manufactures and designs bespoke water treatment systems at their Derbyshire facility and distributes products throughout the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Softeners (Clack, Fleck, Autotrol, Siata brands) Water softeners that remove limescale-forming calcium and magnesium ions via ion exchange resin beds. Available in Simplex, Duplex, and Triplex configurations using Clack, Fleck, Autotrol, and Siata valves with flow rates from 0.4 to 56 M³/hr. Used by residential, commercial, and industrial customers.
• Salt-Free Water Softeners (OneFlow Scale Inhibitors) OneFlow anti-scale systems and Calmag scale inhibitors that prevent limescale buildup without salt, backwashing, or electricity. Available in residential, industrial, and hot water variants.
• Bespoke Water Softeners Custom-designed water softener systems with GRP, mild steel, or stainless steel vessels. Includes coded vessels and full system validation for pharmaceutical, semiconductor, and beverage industries, with controls from standard to customer-specific PLC logic.
• Water Filters (Clack, Fleck, Siata brands) Clack, Fleck, and Siata filtration systems including activated carbon filters, turbidity filters, sand filters, Birm filters, Pyrolox Pro filters, nitrate reduction filters, pH correction filters, organic scavenger units, and hydrogen sulphide filters in simplex, duplex, triplex, and bespoke configurations.
• Cartridge Filter Housings Plastic and stainless steel cartridge filter housings in various sizes (2.5" to 4" width, 10" to 20" length), including FilterOne high flow housings up to 60m³/hr and Big Bubba rugged glass-reinforced polypropylene housings.
• Replacement Cartridge Filters Replacement cartridges including pleated, melt blown, wound, activated carbon, carbon block, water softening, iron removal, hot water, oil removal, and Big Bubba filters, with micron ratings from 1 to 150 microns.
• Bag Filter Housings Plastic and stainless steel bag filter housings with high flow capacity. Range 81 (3-6 m³/hr), Range 84 (12-40 m³/hr), Range 88 (48-160 m³/hr). Filtration removal from 1-200 microns.
• Cryptosporidium Filters Plastic and stainless steel Cryptosporidium cartridge filter housings and replacement filters that remove 99.99% of E. coli, Vibrio Cholerae, Shigella, Salmonella, Typhi, Klebsiella Terrigena, Cryptosporidium and Giardia. Flow rates from 1,000 to 60,000 l/hr.
• Cintropur Centrifugal Filters Cintropur centrifugal filters that use centrifugal motion to force larger particles into a lower bowl. Ideal for food manufacturing and drinking water. Flow rates from 0.5 to 32 M³/hr with filtration from 300 micron down to 1 micron.
• Oil Removal Filters SupaSorb high capacity oil removal cartridge filters absorbing up to 300% of dry weight in oil and hydrocarbons, typically removing up to 99% of total hydrocarbons. Available in 10" to 40" sizes.
• Reverse Osmosis Systems Industrial and domestic reverse osmosis filtration systems developed and manufactured in the UK. Forces water through semi-permeable membranes at 0.0001µ rating to remove dissolved ions, metal ions (sodium, chloride, copper, calcium, magnesium, nitrate, fluoride, lead, sulphate), and other contaminants. Intelligent RO systems incorporate Grundfos pumps saving 70% energy per m³ of water produced.
• UV Filtration Systems UV water filters including industrial UV water filters, UV filter kits, domestic UV water filters, 12V UV water filters, solar-powered water filters, and replacement lamps and sleeves.
• Demineralisation Equipment Demineralisation products including ion exchange demineralisers, pure water exchange systems, reverse osmosis systems, and on-site service for producing demineralised water.
• Wastewater Treatment and Recycling Systems Wastewater treatment and recycling solutions including industrial wastewater, mobile wastewater, municipal wastewater, packaged systems, grey water systems, rainwater harvesting, effluent reduction, metal recovery, vehicle wash recycle and reuse, and oil separation and recovery.
• Water Storage Tanks Water storage tanks including small tanks under 1000 Ltr, industrial tanks, potable water tanks, CAT 5 break tanks, brine tanks, IBC tanks, bunded and baffled tanks, horizontal tanks, chemical tanks, slimline tanks, sectional tanks, cone and open top tanks, and GRP storage tanks.
• Pressure Vessels Pressure vessels including standard GRP vessels, WRAS approved vessels, DI vessels with hubs, and distribution systems and accessories.
• Valves and Gauges Valves and gauges including solenoid valves, aquamatic valves, ball valves, butterfly valves, knife gate valves, needle valves, check valves, ball float valves, Clack valves, Fleck valves, Autotrol valves, Siata valves, and pressure reducing valves.
• Water Testing Equipment Water testing equipment including test kits, test instruments, drop test reagents, test strips, conductivity solutions, titration cartridges, microbiology tests, Legionella instant tests, and water hardness monitors.
• Pumps Pumps including dosing pumps, booster pumps, booster pumps with tanks, Calpeda pumps, and hand pumps.
• Media and Consumables Consumable products including ion exchange resins, water softening salt, water filter media, chemicals, reverse osmosis membranes, and cartridge filters providing recurring revenue as consumables require periodic replacement.
• Equipment Servicing and Maintenance Contracts Service and maintenance packages for water softeners, water filters, reverse osmosis, and other water treatment equipment. Four tiers (Bronze, Silver, Gold, Platinum) offering 2-6 planned visits per year with response times from 48hr to 6hr breakdown cover, optional extras including annual resin analysis, spares holding, media replacement, RO membrane cleaning, and disinfection/sanitisation.
• Installation, Commissioning and Project Services Installation services, project management, commissioning, decommissioning, and equipment refurbishment services delivered by IWE's team of specialised engineers for water treatment plant installations and upgrades.
• Water Treatment Training Academy Water treatment training courses at the Derbyshire facility covering Basic Water Treatment, Water Softeners, Water Filters, Water Composition, Demineralisation, Pumps, Ion Exchange Resins, and specialist valve training (Clack, Fleck, Siata, Autotrol). £300 + VAT per person with certificates on completion.
• Water Analysis Services Water analysis services including Legionella testing, borehole treatment, and water quality testing for compliance and operational monitoring.

Quantifiable outcome

• Intelligent RO systems with Grundfos pumps save 70% energy per m³ of water produced
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cistermiser: UK manufacturer and supplier of commercial washroom and water management equipment including water hygiene and treatment products. Partial overlap with IWE in commercial building-side water treatment, but less of a focus on large industrial/RO systems.

Broad incumbents

• Xylem Water Solutions: Global water technology company (incorporating Evoqua) supplying pumps, filtration, disinfection, and treatment systems for industrial, commercial, and municipal customers. Compares to IWE across RO, filtration, pumps, and service contracts, but with substantially broader portfolio and global reach.
• Pentair: Global water treatment and flow technology company offering residential/industrial filtration, softening, and RO systems. Comparable product categories (softeners, RO, filters) and channels, but serves residential and commercial markets globally rather than a UK/Ireland specialist focus.
• Veolia Water Technologies UK: UK arm of the global Veolia Water Technologies group, supplying industrial and municipal water treatment systems, chemicals, and service contracts. Directly comparable product/market overlap with IWE's industrial water treatment equipment and service offering, but at much larger scale and broader portfolio.
• SUEZ Water UK (now part of Veolia): Major European water services and treatment equipment provider with UK operations covering water treatment plants, service contracts, and process chemicals. Overlaps with IWE in industrial water treatment equipment and recurring service revenue, though operating at significantly larger scale.
• BWT (Best Water Technology): European-headquartered water technology group offering water softeners, filtration, and treatment systems across industrial, commercial, and residential segments. Strongly comparable on product categories (softeners, RO, filters), with broader geographic footprint than IWE.

Direct peers

• EcoWater Systems UK: UK specialist in residential and light-commercial water softening and filtration, selling Clack/Fleck-based systems with installation and service support. Closely comparable in product offering (softeners, filters, service) and target audience (UK residential plus small commercial).
• MAK Water Solutions: UK provider of industrial and commercial water treatment plants including RO, softeners, and wastewater systems with design, manufacture, installation, and service. Direct competitor with materially similar capabilities (bespoke manufacture, RO, softeners, service contracts) and a UK-focused footprint.
• Harmsworth Water Treatment: UK water treatment specialist providing softeners, RO, filtration, Legionella control, and service/maintenance contracts to commercial and industrial customers. Strongly comparable business model and product mix to IWE, with similar size and UK domestic orientation.
• Hydro International: UK-based water treatment and wastewater specialist offering stormwater, filtration, and wastewater treatment systems with engineering and service. Comparable on water treatment equipment design/manufacture and service delivery, but with a heavier stormwater/wastewater orientation than IWE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/IndustrialWater
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• LinkedInlinkedin.com/company/industrial-water-equipment-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Water Equipment