What Cistermiser does

Cistermiser Ltd is a privately held UK manufacturer, founded around 1976 and headquartered in Woodley, Berkshire, that designs, manufactures, and supplies water- and energy-saving hardware for commercial and public-sector washrooms. The product platform spans five core categories: urinal flushing controls (hydraulic valves, infrared sensor valves, direct-flush valves), toilet flushing systems (EasyflushEVO and Easyflush Direct), infrared-activated taps and shower panels, the Sensazone intelligent washroom management system, and accessories such as thermostatic mixing valves (TMV), power supply units (PSUC), and configuration handsets (ICU). Underlying technology combines infrared/PIR motion sensing, hydraulic pressure-activated valve mechanisms, solenoid valve control, and centralized power distribution, with patented innovations including the EasyflushEVO siphon design that eliminates the sub-water-line flush seal.

The company operates a direct-to-market business model, selling hardware one-time/perpetual through its own e-commerce storefront (cistermiser.co.uk), telephone sales, and email ordering, with publicly listed per-product pricing ranging from approximately £6 for spare parts to £513.60 for complete valve systems. Customer base is diversified across healthcare, education, leisure/hospitality, commercial/office, public sector, water utility, and oil & energy verticals, with named enterprise users including Thames Water, Cambridge Assessment, the NEC, EnQuest, and Royal Court Theatre. Three wholly-owned subsidiaries (Combimate for limescale prevention, Keraflo for water management, and LinkThru TMU for remote temperature monitoring) extend the brand portfolio into adjacent water-system categories. Distribution is exclusively UK-domestic per disclosed sources, with go-to-market emphasis on specification documents, BIM objects, and case-study evidence targeted at facilities managers, M&E contractors, and building specifiers.

Name

Cistermiser

Legal name

Cistermiser Ltd

Website

https://cistermiser.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Cistermiser Ltd is a UK-based manufacturer of water- and energy-saving hardware for commercial washrooms, including sensor-activated flushing valves, infrared taps, shower panels, and the Sensazone washroom control system, serving healthcare, education, leisure, and commercial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Management Hardware Products: Cistermiser generates revenue through the sale of water-saving washroom hardware products including urinal flushing valves, toilet flushing valves, infrared taps, shower panels, TMV thermostatic mixer valves, washroom control systems, and associated spare parts. Products are sold directly through their e-commerce platform and telephone sales with pricing ranging from £6.00 for spare parts to over £500 for complete valve systems. The company also offers extended warranty registration for additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cistermiser designs, manufactures, and supplies water- and energy-saving products for commercial washrooms. Its core product lines include urinal flushing controls, toilet flushing systems, infrared sensor taps, sensor and mechanical shower panels, thermostatic mixing valves, and intelligent washroom control systems. The company also offers accessories such as power supply units, configuration tools, battery packs, and concealed cisterns, with wholly-owned subsidiaries extending its range into water treatment (Combimate), float/valve controls (Keraflo), and telemetry monitoring (LinkThru TMU).

Product overview

Cistermiser is a UK-based manufacturer of water- and energy-saving solutions for commercial washrooms. The product portfolio consists of multiple integrated product lines: Urinal Flushing controls (Hydraulic Control Valves, Infrared Control Valves IRC, and Direct Flush Valves with infrared sensors), Toilet Flushing systems (EasyflushEVO and Easyflush Direct with infrared sensors), Infrared Taps (Novatap, Vecta+ Sensor Tap, Vecta+ Sensor Mixer Tap, and Vecta+ Sensor Spout), Shower Panels (Vecta+ Sensor Shower Panel and Vecta+ Mechanical Shower Panel), and Washroom Control (Sensazone intelligent water management system). These products share common enabling technologies including infrared motion/occupancy sensing, solenoid valve control, and centralized management via the Multi-Product Power Supply Unit (PSUC) and Infrared Configuration Unit (ICU). The company also supplies related accessories, spare parts, and TMV thermostatic mixer valves. All products are designed for healthcare, education, leisure, and commercial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Sensazone: Intelligent washroom management system for water and energy control
• Easyflush
• Direct Flush
• Vecta+
• Novatap
• LinkThru TMU
• IRC

Products and services

• EasyflushEVO Sensor-Activated WC Dual Flush Valve
• Easyflush Direct Mains-Flushing WC Valve
• Direct Flush Valve with Infrared Sensor (Urinal)
• Hydraulic Control Valve
• IRC Infrared Control Valve
• Novatap
• Vecta+ Sensor Spout
• Vecta+ Sensor Tap
• Vecta+ Sensor Mixer Tap
• Vecta+ Sensor Shower Panel
• Vecta+ Mechanical Shower Panel
• Sensazone Water Supply Shut-Off Controller
• TMV3 Thermostatic Mixing Valve
• PSUC Multi-Product Power Supply Unit
• ICU Infrared Configuration Unit
• Concealed Cistern
• Keraflo Float Valve
• Combimate Water Treatment
• LinkThru TMU Telemetry Monitoring Unit

Quantifiable outcome

• Up to 146,000 litres water savings per EasyflushEVO unit per year with 7-month payback
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• Allied Mechanical ServicesminorImplementation/ SI/ Consulting PartnerM&E sub-contractor that installed 96 Cistermiser Direct Flush valves at Cambridge Assessment's The Triangle Building headquarters. Working with main contractor Bouygues, they installed the infrared urinal flush control valves as part of the new headquarters fit-out.
• BouyguesminorImplementation/ SI/ Consulting PartnerMain contractor for Cambridge Assessment's The Triangle Building project who selected Cistermiser Direct Flush valves for the new headquarters washroom installation.
• Wallace LittleminorStrategic or Co-development PartnerSpecifying consultancy that specified Cistermiser Sensazone systems and hydraulic valves for the Annand House, Aberdeen office development project.
• Vaughan Engineering LtdminorImplementation/ SI/ Consulting PartnerMechanical and electrical engineering company that managed installation of Sensazone washroom control systems and hydraulic valves at Annand House, Aberdeen.
• Aaztec CubiclesminorImplementation/ SI/ Consulting PartnerWashroom solution specialist that oversaw refurbishment project at The World of Beatrix Potter museum, selecting Cistermiser Sensazone system for water and energy management.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TOTO: TOTO is a global sanitaryware leader known for high-efficiency toilets, washlet bidet systems, and water-saving commercial fixtures. While much larger and broader than Cistermiser, it competes in the same commercial washroom water-efficiency category, particularly in education and hospitality segments.
• Geberit: Geberit is a global leader in sanitary technology including concealed cisterns, dual-flush actuation plates, and commercial washroom systems. It overlaps with Cistermiser's toilet and urinal flushing products but operates at much broader scale across plumbing and installation systems.
• Grohe (LIXIL): Grohe is a major European sanitary fittings brand under LIXIL, producing commercial sensor taps, flush plates, and water-saving mixers. It competes broadly with Cistermiser's sensor-tap and washroom water-conservation range as part of a comprehensive plumbing portfolio.
• Ideal Standard (Armitage Shanks): Ideal Standard, owner of the Armitage Shanks brand, is one of the largest commercial and residential sanitaryware manufacturers in Europe, with a UK commercial washroom heritage comparable to Cistermiser's. It is a broader incumbent offering ceramic suites, brassware, and water-saving controls as part of a wider portfolio.

Direct peers

• Sloan Valve Company: Sloan is a long-established US manufacturer of commercial flush valves, sensor-operated faucets, and water-saving restroom products. It directly competes with Cistermiser's urinal flushing valves, sensor taps, and dual-flush WC systems in the smart-flush and water-conservation category.
• Bradley Corporation: Bradley is a US maker of commercial washroom solutions including sensor-operated faucets, flush valves, and water-conserving restroom systems. It competes in the same commercial washroom fittings and water-saving controls category as Cistermiser.
• Rada Controls: Rada Controls is a UK-based specialist in commercial washroom and water management controls, offering sensor-activated taps, flushing controls, and thermostatic mixing valves. It is the most direct like-for-like peer to Cistermiser in the British commercial washroom fittings market.
• Delabie: Delabie is a French specialist in commercial and public-building sanitaryware, with a strong range of sensor taps, urinal flush valves, and water-saving controls. It targets the same commercial washroom retrofit market as Cistermiser, particularly across healthcare, education, and leisure sectors in Europe.
• Zurn Industries: Zurn manufactures commercial plumbing fixtures including waterless urinals, sensor flush valves, and water-saving faucets for institutional and commercial buildings. It is a direct peer in commercial flush-valve and washroom water-management hardware.

Others

• Keraflo (Cistermiser subsidiary) listed as contrasting adjacent: Keraflo is itself a wholly-owned Cistermiser subsidiary for water management; listed here only as adjacent for reference. A more comparable independent UK peer in water/leak management plumbing rather than flush controls is Watersafe (UK leak detection), but relevant small UK direct competitors in sensor flushing include smaller brands such as Dudley Resan and Thomas Dudley, which are privately less visible.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cistermiser

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cistermiser