What TimberPro does

TimberPro Inc. is a privately held US manufacturer of heavy-duty forestry equipment headquartered in Shawano, Wisconsin. Founded in July 2002 by Pat Crawford after he exercised a buyback option to repurchase the wheeled equipment division from Partek (Valmet, which had acquired predecessor Timbco in 2000), the company operates as a family-run enterprise with multiple Crawford family members involved across operations, administration, and field logging. TimberPro designs and builds feller bunchers, harvesters, forwarders, and log loaders in both tracked and wheeled configurations, with engineering differentiators including a proprietary four-way hydraulic leveling system (developed originally in 1982), an elevated engine-up design for wet logging conditions, and the combination of wheeled platforms with heavy-duty controlled-fall cutting heads — a configuration previously exclusive to tracked machines. The company also offers a "combo machine" forwarder with interchangeable heads for cutting and loading, positioning it to reduce customers' equipment investment.

TimberPro generates revenue primarily through one-time hardware sales of its forestry equipment, with supporting parts and service delivered through its authorized dealer network. Pricing is quote-based and varies by model and configuration; no standard pricing or contract terms are publicly disclosed. The company does not sell direct — all sales flow through a global dealer network that includes major multi-brand industrial equipment distributors across more than sixteen US states and ten international markets (Australia, Belgium, Brazil, Canada, Chile, France, Portugal, South Africa, and Spain). Top-of-funnel marketing is limited to trade shows, a YouTube channel, and an Instagram account, with dealer relationships serving as the primary bottom-of-funnel channel.

The company targets commercial logging and forestry operations, particularly those harvesting heavy North American timber (including large-diameter oak) in steep or challenging terrain where lighter Scandinavian-style wheeled equipment is inadequate. Customer concentration and revenue figures are not disclosed; the firm employs 11-50 people and operates a single manufacturing and headquarters facility in Shawano. TimberPro maintains no external institutional investment, has no parent company, and is not subject to public financial reporting.

Name

TimberPro

Legal name

TimberPro Inc

Website

https://timberpro.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

TimberPro Inc. is a privately held US manufacturer of heavy-duty wheeled and tracked forestry equipment — feller bunchers, harvesters, forwarders, and log loaders — sold exclusively through an authorized dealer network spanning the United States and ten international markets, serving commercial logging operations harvesting large North American timber.

Ownership category

akta.pro rank

Headquarters

HQ city

Shawano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Heavy Forestry Equipment Sales: TimberPro manufactures and sells forestry equipment including feller bunchers, harvesters, forwarders, and log loaders. Equipment is sold through a dealer network with both tracked and wheeled options available. Revenue is generated through one-time equipment sales with supporting parts and service through dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TimberPro Inc. designs and manufactures heavy-duty forestry equipment, including wheeled and tracked feller bunchers, harvesters, forwarders, and log loaders, sold exclusively through a network of authorized dealers across the United States and internationally. The company's equipment is engineered for steep-terrain operation via its proprietary four-way leveling system, engine-up configuration for wet conditions, and controlled-fall heads that were previously available only on tracked machines.

Product overview

TimberPro Inc manufactures heavy-duty forestry equipment specializing in four core product lines: Feller Bunchers (available in Non-Leveling Track, Leveling Track, and wheeled configurations), Harvesters (Non-Leveling Track and Leveling Track), Log Loaders, and Forwarders. The company also offers a complete line of Operator's Manuals and parts documentation for current and retired models. TimberPro's equipment is characterized by innovative engineering including four-way leveling systems, engine-up design for steep terrain, and compatibility with various heavy-duty cutting heads including the Canadian-built Risley Rolly II. The company was founded by Pat Crawford in July 2002 after buying back the wheeled division from Partek (Valmet), with roots tracing back to the original Timbco company established in 1982.

Differentiator

Problem solved

Functional benefit

Products and services

• Feller Bunchers Heavy-duty feller bunchers for controlled tree cutting and bunching in forestry operations. Available in Non-Leveling Track, Leveling Track, and wheeled configurations for various terrain conditions. Designed for commercial logging operations including steep slopes.
• Harvesters TimberPro harvesters for processing trees including cutting, delimbing, and bucking. Available in Non-Leveling Track and Leveling Track Harvester configurations. Intended for commercial forestry harvesting operations.
• Log Loaders Heavy-duty log loaders for loading and unloading timber in forestry and logging operations. Part of TimberPro's four core product lines.
• Forwarders Wheeled forwarders designed to transport cut timber from the cutting site to the landing area, featuring TimberPro's signature engine-up design for steep terrain capability and supporting the combo machine concept with interchangeable cutting/loading heads.

Quantifiable outcome

• Reduced equipment costs nearly in half through combo machine approach
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• Partek (Valmet)majorStrategic or Co-development Partner · 1 January 2000Partek (Valmet) purchased Timbco in 2000. As part of the agreement, Pat Crawford maintained the option to buy back the wheeled division within two years. Partek was primarily interested in Timbco's tracked division and the brand name. Crawford exercised the buyback option in July 2002 to start TimberPro.
• TimberjackmajorStrategic or Co-development PartnerTimberjack partnered with Timbco (TimberPro's predecessor) to assemble and market machines. Timbco kept rights to manufacture six major components and received royalties on every machine sold. The relationship lasted approximately four to five years before being severed due to design ownership disagreements.
• Risley Rolly IIcoreTechnology or IntegrationCanadian-built Risley Rolly II cutting head provides total tree control off the stump and easily removes limbs of oaks. Available as an option on TimberPro feller-bunchers.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Komatsu Forest: Komatsu Forest is one of the world's largest manufacturers of forwarders, harvesters, and feller bunchers. It directly competes with TimberPro's wheeled harvester/forwarder lines and even serves as an authorized TimberPro distributor in several markets, making it a central channel partner and competitor.
• Ponsse: Ponsse is a Finnish manufacturer of cut-to-length forestry machines including harvesters, forwarders, and harvester heads. It overlaps directly with TimberPro's harvester and forwarder lines and is one of the Scandinavian-style equipment makers TimberPro differentiates against with heavier-duty wheeled designs.
• Tigercat Industries: Tigercat is a Canadian heavy-duty forestry equipment manufacturer producing feller bunchers, harvesters, forwarders, and log loaders. It targets many of the same North American steep-terrain and large-timber use cases that TimberPro's wheeled, leveling machines address.
• Rottne Industri: Rottne is a Swedish manufacturer of forwarders and harvesters focused on mechanized thinning and harvesting. While it serves lighter Scandinavian conditions than TimberPro, it competes in the same wheeled forwarder category internationally.
• Logset: Logset is a Finnish maker of harvesters, forwarders, and harvester heads serving mechanized forestry operators. It directly competes with TimberPro in harvester and forwarder product categories, especially in Europe and selective-cut operations.

Broad incumbents

• John Deere (Forestry): John Deere's forestry division produces wheeled harvesters, forwarders, and feller bunchers as part of a much larger construction and agriculture equipment portfolio. It competes broadly with TimberPro's wheeled forestry equipment lines through an extensive global dealer network.
• Caterpillar Forest Products: Caterpillar's forest products group produces skidders, feller bunchers, harvesters, and forwarders. As a global heavy-equipment incumbent, it competes with TimberPro in the same heavy-duty logging equipment space, particularly through tracked and wheeled machines.
• Hitachi Construction Machinery (Forestry): Hitachi (through former Deere-Hitachi and forestry partnerships) manufactures tracked and wheeled loggers and forestry carriers. It competes in the same heavy mobile forestry equipment category as TimberPro as part of a broader construction machinery portfolio.

Emerging players

• Weiler (formerly Morbark): Weiler produces forestry equipment including log loaders, feller bunchers, and harvesting heads used in North American timber operations. It overlaps with TimberPro on log loaders and feller bunchers, with growing focus on mechanized harvesting solutions.

Others

• AB Volvo (Volvo CE / forestry attachments): Volvo Construction Equipment supplies wheeled carriers and excavator-based platforms that can be configured for forestry use (felling, forwarding). It is an adjacent industrial equipment supplier overlapping with TimberPro's wheeled platform approach rather than a direct harvester competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCixnZF6IMlC8lGS0eh-0UzA
• Instagraminstagram.com/timberpro1
• Facebookfacebook.com/TimberPro
• LinkedInlinkedin.com/company/timberpro-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TimberPro