GreenRock
- Company typePrivate
- Founded2014
- HeadquartersLarkspur, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GreenRock does
GreenRock Capital LLC is a U.S. specialty real estate finance company that originates, advises, and structures Commercial Property Assessed Clean Energy (C-PACE) financing for commercial and multifamily property owners, developers, and sponsors. Founded in 2014 (per company history) and headquartered in Larkspur, California, the firm operates a direct enterprise field-sales model originating long-term, fixed-rate, non-recourse capital repaid via voluntary property tax assessments. Its core product is C-PACE, complemented by H-PACE — a trademarked, healthcare-exclusive variant covering hospitals, senior housing, life science projects, and medical office buildings — and GoldenState PACE, a California-specific sub-brand. GreenRock also markets PACE360, a four-step process (assessment, structuring, underwriting and funding, post-close engagement) used to guide clients through transaction execution. The firm works in partnership with senior lenders, municipal bond underwriters, and program administrators (e.g., J.P. Morgan, KeyBanc, ORIX, JLL, CSCDA) to deliver complex tax-exempt and taxable structured deals across 38 states plus D.C. (22 with active programs). GreenRock's business model is transaction-fee based, with origination and closing fees generated on each closed deal; the company is privately held, founder/management-owned with no disclosed external institutional capital, and is led by co-founders Chris Robbins and Joe Euphrat alongside principals and senior executives with backgrounds in healthcare operations, capital markets, and commercial real estate.
GreenRock firmographics
Firmographics- Name
- GreenRock
- Legal name
- GreenRock Capital LLC
- Website
- https://greenrockhc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GreenRock industry classification
Industry- Product category
- Commercial Real Estate Finance (C-PACE / H-PACE)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Energy Efficiency & Green Retrofit Financing (FSALAHAK)
Keywords
Where GreenRock is headquartered
LocationHeadquarters
- HQ city
- Larkspur
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreenRock business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- C-PACE / H-PACE Financing Origination: GreenRock earns origination and closing fees by providing C-PACE and H-PACE capital to commercial and multifamily property owners. Financing is structured as long-term fixed-rate debt secured by a voluntary property tax assessment. The firm serves as the capital provider and structuring agent, generating fee income on each closed transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | C-PACE capital up to 30% of property value |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GreenRock product offering
Product offeringCore offering
GreenRock Capital originates, advises and leads C-PACE (Commercial Property Assessed Clean Energy) and H-PACE (Healthcare PACE) financings on a national basis, providing long-term, fixed-rate, non-recourse capital to commercial, multifamily and healthcare property owners and developers. Financing is repaid via a voluntary assessment on the property tax bill and can fund up to 30% of property value with terms up to 30 years and no financial covenants. The firm also offers H-PACE, an exclusive healthcare-sector PACE product, alongside a proprietary PACE360 four-step transaction process.
Product overview
GreenRock is a C-PACE financing company providing capital solutions to commercial and multifamily property owners and developers. The core offering consists of C-PACE financing, supplemented by H-PACE (healthcare-specific PACE) and GoldenState PACE (California-specific PACE). The PACE360 process guides clients through assessment, structuring, underwriting, funding, and post-close engagement. All products are repaid via voluntary property tax assessments and can fund up to 30 percent of property value.
Differentiator
Problem solved
Functional benefit
Brands
- GoldenState PACE: A specialized PACE offering created by GreenRock to harness the flexibility and powerful attributes unique to California for the benefit of clients. GreenRock's headquarters are located in the Golden State, where its principals have financed the most C-PACE and H-PACE projects by dollar volume.
- H-PACE
- PACE360
Products and services
- C-PACE (Commercial Property Assessed Clean Energy) Long-term, low-cost, fixed-rate, non-recourse financing for commercial and multifamily property owners and developers, repaid via a voluntary assessment on the property's tax bill. GreenRock can fund up to 30% of property value with up to 30-year terms, up to 5 years interest-only, 2 years capitalized interest, and no loan agreement or financial covenants. Pre-payable in part or in full at any time; principal cannot accelerate. Available in 38 states plus D.C. with 22 active program states.
- H-PACE (Healthcare Property Assessed Clean Energy) A registered trademarked PACE product exclusively tailored for the healthcare sector, covering hospitals, senior housing facilities, life science projects and medical office buildings. Provides customized financing for capital expenditures including building and construction projects, leveraging GreenRock's deep healthcare domain expertise and 25+ years of healthcare finance experience on the leadership team.
- GoldenState PACE California-specific C-PACE financing product created to harness the flexibility and attributes unique to California. GreenRock's headquarters are located in California (Larkspur), where its principals have financed the most C-PACE and H-PACE projects by dollar volume, making this its deepest specialty geographic product.
Quantifiable outcome
- Cash flow savings of more than $40 million over 10 years for Chinese Hospital through C-PACE refinancing
- +3 more outcomes
Companies that use GreenRock
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
GreenRock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GreenRock partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Petros PACE FinancecoreGreenRock and Petros PACE Finance co-originated $62.6M C-PACE financing for the Appellation Healdsburg hotel project. Petros is described as the largest C-PACE provider in the country and a leader in innovative structured finance. The two firms partnered on structuring a robust capital stack for new development with sustainability commitments.
- National COREcoreNational CORE, a nonprofit affordable housing developer headquartered in Rancho Cucamonga, CA, owns the Ontario Airport Hotel property being transformed into Hyatt Regency Ontario. GreenRock provided $26M in C-PACE bonds as part of the $103M financing package.
- TMG PartnerscoreTMG Partners, a San Francisco-based full-service real estate development and management company, owns 300 Lakeside Drive in Oakland. GreenRock provided $172M C-PACE financing for the building's comprehensive sustainability and seismic upgrades.
- CSCDA (California Statewide Communities Development Authority)minorCSCDA's OpenPACE program was used for the Chinese Hospital C-PACE transaction — the largest C-PACE transaction in CSCDA history. CSCDA enabled the structural and economic benefits of the C-PACE financing for the hospital.
- FGS Realty AdvisorsminorFGS Realty Advisors assisted the sponsor (National CORE) with the Ontario Hotel and Conference Center transaction, helping structure the innovative financing package combining tax-exempt C-PACE with tax-exempt mortgage revenue bonds.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GreenRock competitors and assessment
Company assessmentBroad incumbents
- Walker & Dunlop: Walker & Dunlop is a major commercial real estate finance company that has entered the C-PACE market, including a partnership with GreenRock (announcement of collaboration on C-PACE financing). Comparable as a broader commercial real estate capital provider with growing PACE exposure.
- Nuveen Green Capital: Nuveen Green Capital is the C-PACE financing affiliate of Nuveen (TIAA), providing C-PACE capital nationwide with the backing of a large institutional asset manager. Competes with GreenRock for the same commercial PACE opportunities but with materially larger capital resources and balance sheet support.
Regional players
- Cain Brothers (KeyBanc Capital Markets): Cain Brothers is a healthcare-focused investment banking arm of KeyBanc Capital Markets that arranges debt and M&A advisory for healthcare providers, including hospitals and senior living. Comparable as a healthcare-real-estate-focused financing intermediary that addresses some of the same healthcare client base as GreenRock's H-PACE product.
- Capital Funding Group (CFG): Capital Funding Group is a commercial real estate finance firm that originates bridge, construction, and permanent financing for healthcare, multifamily, and commercial properties. Comparable as a healthcare-focused commercial real estate capital provider addressing overlapping customer segments as GreenRock.
Direct peers
- CleanFund Commercial PACE: CleanFund is a national C-PACE capital provider focused on commercial real estate energy efficiency and water conservation financing. Directly competes with GreenRock in originating C-PACE across multiple property types and states.
- PACE Loan Group: PACE Loan Group is a national C-PACE direct lender focused on commercial real estate, providing up to 100% financing for energy efficiency, water conservation, and resiliency upgrades. Direct competitor to GreenRock with comparable product and target customer base.
- Counterpointe Sustainable Real Estate (Counterpointe Energy Solutions): Counterpointe is one of the largest and longest-established C-PACE capital providers, originating and servicing commercial PACE financing nationwide for new construction, redevelopment, and energy efficiency projects. Directly comparable to GreenRock in target customers, product, and national C-PACE focus.
- Atlas PACE: Atlas PACE is a national C-PACE capital provider focused on new construction and major renovation financing for commercial real estate. Direct competitor to GreenRock in the C-PACE origination market.
- Petros PACE Finance: Petros PACE Finance is described as the largest C-PACE provider in the United States, originating commercial PACE financing nationwide across all major property types. Petros and GreenRock are direct competitors and have co-originated deals together (e.g., $62.6M Appellation Healdsburg hotel), making them the most directly comparable peer.
Others
- JLL Capital Markets (Green Street / Jones Lang LaSalle): JLL Capital Markets is a major commercial real estate capital markets intermediary that arranged financing for GreenRock deals (e.g., Ontario Hotel transaction). Comparable as a real estate capital markets counterparty and indirect competitor for advisory-driven real estate financings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GreenRock social profiles
Digital presenceGreenRock financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenRock leadership team
Management profileNumber of profiles
Profiles9 records
GreenRock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenRock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenRock
What does GreenRock do?
GreenRock Capital originates, advises and leads C-PACE (Commercial Property Assessed Clean Energy) and H-PACE (Healthcare PACE) financings on a national basis, providing long-term, fixed-rate, non-recourse capital to commercial, multifamily and healthcare property owners and developers. Financing is repaid via a voluntary assessment on the property tax bill and can fund up to 30% of property value with terms up to 30 years and no financial covenants. The firm also offers H-PACE, an exclusive healthcare-sector PACE product, alongside a proprietary PACE360 four-step transaction process.
Is GreenRock a public or private company?
GreenRock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenRock founded?
GreenRock was founded in 2014. It employs 11 to 50 people.
Where is GreenRock based?
GreenRock is headquartered in Larkspur, United States, in the North America region.
How does GreenRock make money?
One revenue line is on record: C-PACE / H-PACE Financing Origination.
Who are GreenRock's main competitors?
Broad incumbents on record are Walker & Dunlop and Nuveen Green Capital. Regional players are Cain Brothers (KeyBanc Capital Markets) and Capital Funding Group (CFG). Direct peers are CleanFund Commercial PACE, PACE Loan Group, Counterpointe Sustainable Real Estate (Counterpointe Energy Solutions), Atlas PACE and Petros PACE Finance. JLL Capital Markets (Green Street / Jones Lang LaSalle) is listed as an others.
Does GreenRock have an API?
No public API is recorded for GreenRock.
What industry is GreenRock in?
GreenRock's product category is Commercial Real Estate Finance (C-PACE / H-PACE). Its primary akta.pro industry code is FSALAHAK, Energy Efficiency & Green Retrofit Financing. Its SIC code is 6162.