Powerhouse sport

What Powerhouse sport does

Powerhouse Sport is a privately-held custom sports apparel manufacturer founded in 1994 in Northern Ireland by former elite athletes Alison and Garth (originally trading as Powerhouse Clothing Company). The company designs and produces made-to-order high-performance team kit across three sporting verticals — rowing, cycling, and triathlon — serving clubs, schools, universities, and national teams primarily in Ireland, the UK, and mainland Europe, with two operating sites: a headquarters and showroom in Hillsborough, Co Down, Northern Ireland, and a regional European hub in Hilversum, Netherlands, operating as Powerhouse Sport NL.

The product portfolio centres on custom rowing kit (onepiece suits, Power Collection, shorts, leggings, base layers, gilets, splash jackets), custom cycling kit (jerseys, bib shorts, thermal tights, arm/leg warmers, base layers, jackets), and custom triathlon kit (tri-suits, tops, shorts). Technical differentiation rests on performance fabrics — moisture-wicking mesh base layers, Roubaix thermal lycra, TMF Carbonio seat pads in Elan Bib-Shorts, and Aqua Zero water-repellent treatment — rather than proprietary AI or digital tooling. Production capacity is stated at 800-1,000 garments per week, and bespoke orders carry a 4-6 week production lead time.

Revenue mechanics are split between a Team Store B2B channel (temporary online shops per club where members order during limited windows, with 50% non-refundable deposits and bulk production pricing) and a direct-to-consumer Shopify storefront for standard retail items and gift cards. GTM is sales-led via email and telephone, with marketing through case studies, social media (Twitter, Facebook, Instagram, Pinterest), blog content, and selective event sponsorship. Notable customers include Rowing Ireland (national governing body), Yale Women's Crew, St Paul's School Boat Club, Edinburgh University Boat Club, and the Big Strong Gorls (BSG) collaboration with Rowing Ireland's elite women's squad, which funds the BSG X Powerhouse Fund for junior female rowers.

Name

Powerhouse sport

Legal name

Powerhouse Sport

Website

https://powerhousesport.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerhouse Sport is a privately-held Northern Ireland manufacturer of custom high-performance team kit for rowing, cycling, and triathlon, serving clubs, schools, universities, and national teams across Ireland, the UK, and mainland Europe via made-to-order production and a club Team Store platform.

Ownership category

akta.pro rank

Product category

Custom Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom sports apparel
• Rowing team kit
• Cycling club jerseys
• Triathlon race wear
• Made to order sportswear

Headquarters

HQ city

Hillsborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Team Kit Sales: Bespoke custom team clothing for rowing, cycling, and triathlon clubs. Orders collected via Team Store platform during limited order windows, produced to order. 50% non-refundable deposit required; balance before despatch.
2. Standard Retail Products: Ready-to-order stock items including cycling jerseys, bib shorts, thermal tights, arm warmers, base layers, rowing suits. Sold individually at listed prices with immediate despatch.
3. Gift Cards: Gift cards available for purchase as gifts for birthdays, special occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Powerhouse Sport designs and manufactures made-to-order, high-performance custom team clothing for rowing, cycling, and triathlon clubs and teams. Operating from a production facility in Northern Ireland, the company supplies individual club members through to national teams with custom-designed kit using performance fabrics, with a 4-6 week production cycle and a Team Store platform that simplifies bulk club ordering.

Product overview

Powerhouse Sport is a custom sports clothing manufacturer specializing in high-performance team wear for rowing, cycling, and triathlon. The company operates primarily as a B2B supplier to clubs and teams, offering made-to-order custom kit through their Team Store facility, as well as individual products for retail purchase. Their product portfolio spans three core sport categories: Custom Cycling Kit (jerseys, bib shorts, thermal tights, arm/leg warmers, base layers, jackets, gilets), Custom Rowing Kit (onepiece suits, Power Collection, shorts, leggings, base layers, gilets, splash jackets), and Custom Triathlon Kit (tri-suits, tops, shorts). They also maintain the Big Strong Gorls (BSG) sub-brand collaboration with Rowing Ireland's elite women's squad, which includes apparel and contributes to the BSG X Powerhouse Fund supporting junior female rowers. All custom orders are manufactured to order with 4-6 week production timelines, and the company serves clubs across Ireland, UK, and mainland Europe from their Northern Ireland base.

Differentiator

Problem solved

Functional benefit

Brands

• Big Strong Gorls (BSG): A collaborative brand with The Big Strong Gorls featuring rowing kit and merchandise, including a fund to support junior girls within Rowing Ireland.
• Powerhouse Sport NL

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Caldwell CyclescoreStrategic or Co-development PartnerPowerhouse Sport race team joined forces with Caldwell Cycles in 2026 to create a combined team lineup. Caldwell Powerhouse Racing combines experienced riders with emerging junior talent, with main goals including participation in Rás Tailteann (May 20-24). The partnership extends Powerhouse's visibility in competitive cycling.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Boathouse Sports: US rowing and team apparel specialist manufacturing custom rowing kits and athletic apparel for clubs, schools, and universities. Comparable product set (one-pieces, training wear) and similar club-/team-focused go-to-market.
• Orca: Triathlon-specialist apparel manufacturer producing high-performance tri-suits and technical apparel. Direct peer to Powerhouse Sport's triathlon offering, including custom club kit programs for triathlon clubs.
• Rapha: Premium cycling apparel brand offering custom team clothing programs for cycling clubs alongside retail product lines. Comparable to Powerhouse Sport for the cycling club kit and premium apparel overlap, though Rapha operates a far larger direct-to-consumer retail footprint.
• Zone3: UK-based triathlon apparel and wetsuit brand offering custom team kit for triathlon clubs. Comparable to Powerhouse Sport's tri-suit product line and the custom kit model used for Omagh Tri Club.
• Castelli: Italian cycling apparel manufacturer producing high-performance jerseys, bib shorts, and team kits. Directly comparable to Powerhouse Sport on the cycling side, with a similar custom team kit offering for clubs and national federations, and overlapping premium technical positioning.
• Crewroom: UK-based rowing apparel maker offering custom team kit and bespoke rowing suits to clubs and schools. Most direct head-to-head competitor to Powerhouse Sport within the rowing kit niche and overlapping UK/European customer base.
• ASSOS: Swiss high-end cycling apparel brand with cycling jerseys, bib shorts, and team-focused offerings. Direct competitor in premium custom cycling kit, sharing Powerhouse Sport's positioning around high-end fabrics and elite-level performance claims.
• Santini Cycling: Italian cycling kit manufacturer specialising in custom team kits for clubs, national teams and cycling events. Closely comparable to Powerhouse Sport's Team Store B2B custom kit model and bulk production economics.

Broad incumbents

• 2XU: Global compression and performance athletic apparel brand spanning running, cycling, triathlon, and team sports. Overlaps with Powerhouse Sport in cycling, triathlon and base-layer categories but at materially larger scale and global retail distribution.
• Decathlon: Global sporting goods retailer with own-brand lines covering cycling, running, swimming and team sports. Overlaps with Powerhouse Sport in cycling jerseys, base layers, and team kit through brands like Van Rysel/Tribord, exerting pricing pressure at the accessible end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/powerhousesport
• Facebookfacebook.com/powerhousesport
• Instagraminstagram.com/powerhouse_sport
• Pinterestpinterest.com/phsport
• LinkedInlinkedin.com/company/powerhousesport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerhouse sport