OWSLA
OWSLA is an independent electronic music record label founded in 2011 by Skrillex, releasing and promoting a roster of EDM artists via streaming platforms, branded merchandise, the annual FORM festival, and international pop-up activations across North America, Europe, and Asia-Pacific.
- Company typePrivate
- Founded2011
- HeadquartersEncino, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What OWSLA does
OWSLA is an independent electronic music record label and creative firm founded in 2011 and headquartered in Los Angeles, California, operating from a base in Encino with a flagship OWSLA Goods retail store in the Chinatown neighborhood of Downtown Los Angeles. The label was founded by Skrillex (Sonny Moore) and operates as a private company with 11–50 employees. Its core business is artist development and music distribution for a roster of electronic music producers and DJs, including Skrillex, Boys Noize, TroyBoi, Josh Pan, Dylan Brady, Elohim, Ekali, Joyryde, What So Not, Hundred Waters, Getter, and Mija, alongside recurring collaboration projects such as Dog Blood (Skrillex & Boys Noize). OWSLA distributes releases through major streaming platforms including Spotify, Apple Music, SoundCloud, and YouTube via smarturl and lnk.to landing pages, with notable editorial placement via Beats 1's OWSLA Radio and curated playlists such as Weekender and Friday Morning Feels.
The company's revenue is generated across four primary streams: digital music sales and streaming royalties, branded merchandise sold through OWSLA Goods (apparel and accessories priced at $1–$15) via an online storefront and a network of international pop-up shops, live event revenue from the annual FORM festival in Arcosanti, Arizona and touring activations including an annual Amsterdam Dance Event showcase, and ancillary licensing and label services. OWSLA operates sub-brands including HOWSLA (a house-music sub-label and apparel collection) and runs merchandise pop-ups in cities across North America, Europe, Asia-Pacific, and the Middle East, including Tokyo, Kyoto, Mexico City, Hong Kong, London, Amsterdam, Abu Dhabi, and the Philippines.
The underlying technology layer is conventional rather than proprietary: digital fulfillment runs through third-party streaming platforms, e-commerce through owslagoods.com, and promotional reach via social media channels and the Beats 1 radio partnership. OWSLA's competitive differentiation rests on its founder's brand, its curated artist roster, its vertically integrated music-to-merchandise-to-experience pipeline, and its recurring event IP in the FORM festival. The label's go-to-market is event-driven and community-oriented, leveraging Skrillex's personal brand, multi-channel social engagement, and live activations to drive both catalog consumption and direct merchandise sales across a global, fan-segmented customer base.
OWSLA firmographics
Firmographics- Name
- OWSLA
- Legal name
- OWSLA
- Website
- https://owsla.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OWSLA is an independent electronic music record label founded in 2011 by Skrillex, releasing and promoting a roster of EDM artists via streaming platforms, branded merchandise, the annual FORM festival, and international pop-up activations across North America, Europe, and Asia-Pacific.
- Ownership category
- akta.pro rank
OWSLA industry classification
Industry- Product category
- Independent Music Label
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)
Keywords
Where OWSLA is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
OWSLA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Music Sales and Streaming: Revenue from digital music releases distributed through streaming platforms including Spotify, Apple Music, SoundCloud, and direct download links. The label releases EPs, singles, and albums from signed artists.
- Merchandise Sales: OWSLA Goods branded merchandise including apparel, accessories sold through physical pop-up stores and online at owslamerch.com. Items include hoodies, t-shirts, accessories with pricing ranging from $1-$15 for basic items.
- Live Events and Festivals: Revenue from event activations including the FORM festival, international pop-up shops, meet-and-greets, and tour events. Ticket sales and event sponsorship opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Merchandise items at pop-up events and online store |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
OWSLA product offering
Product offeringCore offering
OWSLA is an independent electronic music record label that signs, develops, and releases electronic music from artists such as Skrillex, Boys Noize, and TroyBoi through streaming platforms. The company also produces branded merchandise under OWSLA Goods, operates the annual FORM music festival, and runs OWSLA Radio on Apple Music's Beats 1 platform.
Product overview
OWSLA is an electronic music record label founded by Skrillex, operating as a multi-faceted music entertainment company. The core offering consists of OWSLA Records (releasing music from signed and associated artists), OWSLA Artists (a roster featuring Skrillex, Boys Noize, TroyBoi, Elohim, Ekali, and others), and OWSLA Releases (EPs, singles, albums, and remixes distributed via streaming platforms). Supporting products include OWSLA Videos (music video content), OWSLA Goods (merchandise sub-brand with online and physical retail), HOWSLA (house music sub-label and merchandise collection), and digital features like Weekender and Friday Morning Feels (curated playlists). The portfolio is complemented by live events, European tours, and radio programming through OWSLA Radio on Beats 1.
Differentiator
Problem solved
Functional benefit
Brands
- HOWSLA: A sub-brand and compilation series by OWSLA featuring house and electronic music.
- OWSLA Goods
Products and services
- OWSLA Records An independent electronic music record label that signs, develops, and releases electronic music from artists including Skrillex, Boys Noize, and TroyBoi, distributed via digital streaming platforms.
- OWSLA Goods Branded merchandise line selling apparel and physical goods tied to the OWSLA label and its artist roster, distributed through online retail.
- HOWSLA A sub-label of OWSLA operating as a distinct imprint for additional electronic music releases and merchandise under the parent label's brand umbrella.
- FORM Festival OWSLA's annual live music festival event featuring electronic music performances tied to the label's brand and roster.
- OWSLA Radio A recurring radio show broadcast on Apple Music's Beats 1 platform, curated by OWSLA and serving as a promotional vehicle for the label's releases and roster.
Companies that use OWSLA
Customer profileSegments2 records
Ideal customer profiles2 records
OWSLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OWSLA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- FORM FestivalcoreFORM is an annual immersive music festival created in partnership with OWSLA. Held in Arcosanti, Arizona, the festival features OWSLA artists and collaborators including Skrillex, Hundred Waters, Chance The Rapper, and Charli XCX. The festival represents a core experiential marketing platform for the label.
- Apple Music / Beats 1coreOWSLA Radio broadcasts on Apple Music's Beats 1 platform, featuring label artists, DJ mixes, and curated music selections. This partnership provides radio exposure and cross-promotional opportunities with Apple Music's user base.
- SpotifycoreSpotify serves as a primary music distribution platform for OWSLA releases, hosting artist profiles, music catalogs, and curated playlists including the Weekender playlist. OWSLA content is regularly featured on Spotify's New Music Friday and editorial playlists.
- ADE (Amsterdam Dance Event)majorOWSLA conducts annual showcase events during Amsterdam Dance Event (ADE), hosting performances, pop-up shops, and artist appearances in partnership with local venues including Paradiso Noord - Tolhuistuin.
- HOWSLAminorHOWSLA is a sub-label and merchandise line operated by OWSLA, featuring house music releases and exclusive apparel collections. The brand operates independently with its own store presence including events at Le Jardin in Hollywood.
- HEATHERGREY WALL (Tokyo)minorPartnership with Heather Grey Wall retail location in Harajuku, Tokyo for OWSLA Goods pop-up shops and exclusive Japan merchandise releases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OWSLA competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
OWSLA social profiles
Digital presenceOWSLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OWSLA leadership team
Management profileNumber of profiles
Profiles2 records
OWSLA subsidiaries and ownership
Company hierarchySubsidiaries2 records
OWSLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OWSLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OWSLA
What does OWSLA do?
OWSLA is an independent electronic music record label that signs, develops, and releases electronic music from artists such as Skrillex, Boys Noize, and TroyBoi through streaming platforms. The company also produces branded merchandise under OWSLA Goods, operates the annual FORM music festival, and runs OWSLA Radio on Apple Music's Beats 1 platform.
Is OWSLA a public or private company?
OWSLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OWSLA founded?
OWSLA was founded in 2011. It employs 11 to 50 people.
Where is OWSLA based?
OWSLA is headquartered in Encino, United States, in the North America region.
How does OWSLA make money?
Three revenue lines are on record. Music Sales and Streaming is the primary driver. The others are merchandise Sales and live Events and Festivals.
Does OWSLA have an API?
No public API is recorded for OWSLA.
What industry is OWSLA in?
OWSLA's product category is Independent Music Label. Its primary akta.pro industry code is MPAIACAO, Ad-Supported Music Streaming (Freemium Tiers). Its NAICS code is 51225 and its SIC code is 3652.