Heather Grey
- Company typePrivate
- Founded2017
- HeadquartersLos Alamitos, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Heather Grey firmographics
Firmographics- Name
- Heather Grey
- Legal name
- Haus of Grey Coöperative
- Website
- https://heathergrey.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Heather Grey industry classification
Industry- Product category
- Performance Athletic Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Golf & Tennis Performance Apparel (CRAAAEAF)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Heather Grey is headquartered
LocationHeadquarters
- HQ city
- Los Alamitos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heather Grey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: One-time purchase e-commerce sales of performance athletic apparel including polos, outerwear, pants, shorts, t-shirts, hats, skorts, and scarves. Products sold at fixed price points ranging from $38 to $99.
- B2B/Corporate Sales: Wholesale and corporate sales through B2B login portal for retailers and corporate buyers.
- Gift Cards/Store Credit: Digital gift cards sold for future purchases, also issued as store credit for returns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Performance Polos - $95-$99 |
| Unit Pricing | Pay-as-you-go | Caps and Hats - $38 |
| Unit Pricing | Pay-as-you-go | T-Shirts - $38 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Heather Grey product offering
Product offeringCore offering
Haus of Grey designs, sources, and sells performance athletic apparel through its e-commerce platform hausofgrey.com under two sub-brands: Matte Grey for men's apparel and Heather Grey for women's apparel. The product range includes moisture-wicking polos, outerwear, pants, shorts, t-shirts, caps with Di-Cut perforation, skorts, and scarves, priced between $38 and $99, sold direct-to-consumer with a B2B/corporate wholesale option.
Product overview
Haus of Grey operates as a fashion apparel company with two distinct sub-brands: Matte Grey (men's) and Heather Grey (women's). The company offers athletic-inspired performance apparel featuring moisture-wicking fabrics with blends of MicroPolyester/Spandex or Polyester/Spandex. Products include polos, outerwear, pants, shorts, t-shirts, hats, skorts, and scarves. The company operates on a cooperative (CO-ÖP) business model and sells directly through hausofgrey.com with free shipping on orders over $250.
Differentiator
Problem solved
Functional benefit
Brands
- Matte Grey: Men's apparel line featuring performance clothing including polos, outerwear, pants, shorts, t-shirts, and hats. Products are made with performance fabrics such as 88% MicroPolyester / 12% Spandex blends.
- Heather Grey
Products and services
- Matte Grey Men's Performance Polos Men's performance polos from the Matte Grey sub-brand made from 88% MicroPolyester / 12% Spandex with moisture-wicking fabric, extra stretch, and contemporary reduced-angle collar designs. Priced at $95-$99.
- Heather Grey Women's Performance Polos Women's printed polos from the Heather Grey sub-brand made from 88% Polyester / 12% Spandex with contemporary athletic cut, self-collar, zip-front, and Heather Grey Signature Logo. Priced at $95.
- Di-Cut Snapback Performance Caps Structured caps made from 100% Polyester with lightweight performance fabric, Di-Cut perforation feature on side and back panels for breathability, flat formable visor with adjustable snapback closure. Priced at $38.
- Performance Outerwear Men's and women's performance outerwear featuring moisture-wicking technical fabrics for active lifestyle and golf wear.
- Men's Pants and Shorts Men's performance pants and shorts from the Matte Grey sub-brand designed for athletic and golf wear.
- Women's Skorts Women's performance skorts from the Heather Grey sub-brand designed for athletic wear and golf.
- Performance T-Shirts Cotton t-shirts (Combed Ring-Spun) with graphic designs from the Matte Grey sub-brand, short sleeve style. Priced at $38.
- Women's Scarves Women's scarves from the Heather Grey sub-brand for lifestyle and active wear.
- Gift Cards Digital gift cards available for purchase on hausofgrey.com for future purchases, also issued as store credit for returns.
- Online Mystery Pack Sale Discounted mystery pack products sold as bundles at sale prices. All sales final, cannot be returned or exchanged.
- Online Sample Pack Flash Sale Sample pack products available at flash sale prices. All sales final, cannot be returned or exchanged.
Companies that use Heather Grey
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Heather Grey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heather Grey partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Heather Grey competitors and assessment
Company assessmentDirect peers
- TravisMathew: TravisMathew is a premium men's golf and lifestyle apparel brand sold DTC and through pro shops, directly comparable to Matte Grey's men's performance-golf positioning, premium pricing, and tournament/athlete-driven marketing.
- FootJoy: FootJoy is a leading golf apparel and footwear brand with polos, outerwear, and accessories sold through pro shops and DTC, comparable to Matte Grey's golf-first performance apparel category and price-point tier.
- Greyson Clothiers: Greyson Clothiers is a DTC golf-lifestyle apparel brand targeting athletes with performance fabrics and bold prints, directly comparable to Heather Grey's contemporary, athletic-fit women's polos and lifestyle positioning.
- Peter Millar: Peter Millar is a premium golf and lifestyle apparel brand offering polos, outerwear, and accessories with a contemporary athletic aesthetic, comparable to Haus of Grey's premium golf-lifestyle assortment and gifting/team-uniform channels.
- Rhone Apparel: Rhone is a men's premium performance and lifestyle apparel brand sold DTC with a focus on technical fabrics, comparable to Matte Grey's men-only performance athletic assortment and DTC-first GTM motion.
Broad incumbents
- PUMA Golf: PUMA Golf is a large incumbent in golf apparel and footwear with strong tour visibility, directly competing with Matte Grey and Heather Grey on polos, hats, and lifestyle performance apparel.
- Lululemon: Lululemon is a broad performance athletic apparel incumbent with women's polos and athletic-lifestyle products overlapping Heather Grey's women's segment, sharing similar moisture-wicking technical fabrics and premium DTC positioning.
- Nike Golf: Nike Golf is a dominant incumbent in golf performance apparel with extensive tour sponsorship, directly competing with Matte Grey and Heather Grey in polos, outerwear, and headwear across the same customer base.
- Adidas Golf: Adidas Golf is an established incumbent in performance golf apparel and footwear with extensive tour sponsorship, comparable to Matte Grey and Heather Grey's polo, outerwear, and lifestyle assortment.
- Under Armour Golf: Under Armour is a major performance athletic apparel brand with a dedicated golf line, overlapping Haus of Grey's moisture-wicking polos, outerwear, and caps at a similar premium-mid price tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Heather Grey social profiles
Digital presenceHeather Grey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heather Grey leadership team
Management profileNumber of profiles
Heather Grey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heather Grey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heather Grey
What does Heather Grey do?
Haus of Grey designs, sources, and sells performance athletic apparel through its e-commerce platform hausofgrey.com under two sub-brands: Matte Grey for men's apparel and Heather Grey for women's apparel. The product range includes moisture-wicking polos, outerwear, pants, shorts, t-shirts, caps with Di-Cut perforation, skorts, and scarves, priced between $38 and $99, sold direct-to-consumer with a B2B/corporate wholesale option.
Is Heather Grey a public or private company?
Heather Grey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heather Grey founded?
Heather Grey was founded in 2017. It employs 11 to 50 people.
Where is Heather Grey based?
Heather Grey is headquartered in Los Alamitos, United States, in the North America region.
How does Heather Grey make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are B2B/Corporate Sales and gift Cards/Store Credit.
Who are Heather Grey's main competitors?
Direct peers on record are TravisMathew, FootJoy, Greyson Clothiers, Peter Millar and Rhone Apparel. Broad incumbents are PUMA Golf, Lululemon, Nike Golf, Adidas Golf and Under Armour Golf.
Does Heather Grey have an API?
No public API is recorded for Heather Grey.
What industry is Heather Grey in?
Heather Grey's product category is Performance Athletic Apparel. Its primary akta.pro industry code is CRAAAEAF, Golf & Tennis Performance Apparel, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 315 and its SIC code is 3949.