Support Tree
Support Tree is a London-based managed IT and cybersecurity provider, founded in 2002, serving regulated professional and financial services firms. Its proprietary Root.12 framework scores client IT environments against FCA, SRA, ISO 27001, Cyber Essentials, SOC 2, and DORA standards, delivered as outcome-guaranteed subscription packages.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Support Tree does
Support Tree is a London-based managed IT services and cybersecurity provider, founded in 2002, that targets regulated professional and financial services firms facing audit, investor, or enterprise-buyer scrutiny. The company's central product is the proprietary Root.12 framework — a 12-point scored audit methodology organised across People, Systems, and Governance, mapped to FCA SYSC, SRA, ISO 27001, Cyber Essentials, SOC 2, and DORA standards. Every client engagement is scored quarterly against Root.12, with a written colour-coded report, closure plan, and an outcome-guaranteed managed service that includes a 100% first-time pass rate for Cyber Essentials and CE+ certification.
The technology stack is Microsoft-first: managed services run on Microsoft 365, Microsoft Intune (endpoint and device compliance), and Microsoft Defender (advanced threat protection), with the company operating as a Microsoft-certified partner. Support Tree itself holds Cyber Essentials, Cyber Essentials Plus, ISO 27001, and ISO 9001 certifications. Service modules extend beyond managed IT and cyber security into strategic IT consultancy, infrastructure and hardware procurement, endpoint management, backup and business continuity, Microsoft 365 consulting, hybrid workplace support, and cloud solutions on Microsoft Azure.
The business model is recurring subscription managed services with tiered packages — Foundations from £750/month through to standard 25-30 user London engagements at £2,400-£4,300/month, plus a Launch tier for funded scaling start-ups. Go-to-market is consultative enterprise field sales: a free 30-minute discovery call qualifies prospects before any commitment, with a deliberately selective onboarding pace described as 'a small number of new clients each quarter.' Customer segments are verticalised, with PE/VC, wealth management/IFAs/insurance, and fintech/scaling tech as primary segments, and accountancy, MedTech, and law firms as secondary. Distribution is exclusively direct; there are no channel, marketplace, or reseller routes, and the firm is privately held with no outside funding disclosed.
Support Tree firmographics
Firmographics- Name
- Support Tree
- Legal name
- Support Tree
- Website
- https://supporttree.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Support Tree is a London-based managed IT and cybersecurity provider, founded in 2002, serving regulated professional and financial services firms. Its proprietary Root.12 framework scores client IT environments against FCA, SRA, ISO 27001, Cyber Essentials, SOC 2, and DORA standards, delivered as outcome-guaranteed subscription packages.
- Ownership category
- akta.pro rank
Support Tree industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Governance, Risk & Compliance (GRC) Managed Services (BPAEADAJ)
- akta.pro secondary industries
- Security Audits & Compliance (ISO 27001, SOC 2, PCI DSS, HIPAA, SOX) (BPAKADAC), Audit Management, Controls & SOX Compliance (BPAEAPAH)
Keywords
Where Support Tree is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Support Tree business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services (Root.12 Packages): Subscription-based managed IT and cybersecurity services delivered under the Root.12 framework. Services include proactive monitoring, helpdesk support, endpoint management, compliance governance, and strategic IT consultancy. Revenue is recurring monthly (subscription), with tiered packages at different price points (Foundations at £750/month, standard 25-30 user London business at £2,400-£4,300/month). The company offers outcome guarantees tied to Cyber Essentials/CE+ certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Foundations entry-level tier |
| Subscription | Monthly | Root.12 Standard (25-30 user London business) |
| Subscription | Monthly | Launch tier (scaling start-ups) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Support Tree product offering
Product offeringCore offering
Support Tree delivers subscription-based managed IT and cybersecurity services anchored on its proprietary Root.12 framework, a 12-point scored audit methodology applied quarterly against regulatory standards (FCA SYSC, SRA, ISO 27001, Cyber Essentials, SOC 2, DORA). Services include proactive monitoring, helpdesk support, endpoint management via Microsoft Intune, threat protection via Microsoft Defender, and compliance governance. The offering is packaged in outcome-guaranteed tiers (Foundations from £750/month; standard 25–30 user packages £2,400–£4,300/month) and targets FCA-regulated, audit-ready professional and financial services firms in London.
Product overview
Support Tree is a managed IT services and cybersecurity provider offering a unified service portfolio built around its proprietary Root.12 Framework—a 12-point audit methodology that scores client IT environments against regulatory standards. The core offering comprises managed IT services (proactive monitoring, helpdesk support, break-fix assistance) and cybersecurity services, delivered as outcome-guaranteed packages. Supporting modules include strategic IT consultancy (strategy, AI strategy, budgeting, lifecycle planning), infrastructure and hardware services, endpoint management via Microsoft Intune, backup and business continuity, Microsoft 365 consulting, hybrid IT support, and cloud solutions. The Root.12 Packages tier the service from Foundations (£750/month) through to comprehensive managed IT (£2,400-£4,300/month for 25-30 users), with all packages backed by the Cyber Essentials/CE+ first-time guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Root.12: A proprietary 12-point audit framework that scores IT environments against regulatory and compliance standards including FCA SYSC, SRA, ISO 27001, Cyber Essentials, SOC 2, and DORA. The framework provides written reports, closure plans, and outcome-guaranteed managed services for audit-ready compliance.
Products and services
- Root.12 Framework A proprietary 12-point audit framework that scores client IT environments against regulatory standards (FCA SYSC, SRA, ISO 27001, Cyber Essentials, SOC 2, DORA). Delivers written colour-coded reports across 12 control areas, a closure plan, and an outcome-guaranteed managed service. Applied quarterly to every client engagement.
- Managed IT Services Comprehensive managed IT support including proactive monitoring, helpdesk assistance, break-fix support, full IT support, outsourced IT, SLA-based support, extended hours support, onsite visits, IT documentation, and monthly IT reporting. Delivered as part of outcome-guaranteed Root.12 packages.
- Root.12 Packages Tiered service packages built around the Root.12 framework. Includes Foundations (starting at £750/month), standard packages for 25-30 user London businesses (£2,400-£4,300/month), and a Launch tier for funded scaling start-ups. All packages include the Cyber Essentials/CE+ first-time pass outcome guarantee.
- Cyber Security Services Advanced cybersecurity protection including layered security approach, endpoint protection, threat monitoring, firewalls, patch management, and staff awareness training. Proactive cyber security service delivered quarterly against every client.
- Strategic IT Consultancy Strategic IT consultancy including IT strategy, AI strategy, IT budgeting, technology lifecycle planning, cloud readiness assessment, and sustainable IT solutions for long-term technology planning.
- Infrastructure & Hardware Services IT procurement, office infrastructure and networks, device and printer management, Wi-Fi setup and surveys, network optimisation, IT asset management, IT policy creation, and software license management.
- Endpoint Management Device lifecycle management, endpoint management via Microsoft Intune, MDM configuration, onboarding, replacement, and retirement services for corporate devices.
- Backup, Recovery & Business Continuity IT backup solutions, data recovery services, and business continuity planning ensuring operational resilience and disaster recovery capabilities.
- Microsoft 365 Consulting Specialist consulting and administration for Microsoft 365 environments, including configuration, governance, and compliance alignment for regulated sectors.
- Hybrid IT Support Support for hybrid workplace environments combining office and remote work, including extended hours support and secure remote work setup.
- Cloud Solutions Cloud migration, management, and optimization services for Microsoft Azure and hybrid cloud environments, ensuring secure transitions with zero data loss.
- IT Health Check IT readiness reviews and system health assessments evaluating device health, authentication, patching, access controls, and compliance alignment.
Quantifiable outcome
- 100% first-time Cyber Essentials and Cyber Essentials Plus pass rate under the outcome guarantee
- +2 more outcomes
Companies that use Support Tree
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Support Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
Support Tree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreSupport Tree is a Microsoft-certified partner operating on the Microsoft 365, Microsoft Intune, and Microsoft Defender ecosystem. The company's managed services, Root.12 framework, and security stack are all built on these Microsoft technologies, representing a core technology partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Support Tree competitors and assessment
Company assessmentBroad incumbents
- Nasstar: UK-based managed services provider delivering cloud, security, and communications to mid-market and enterprise customers. Comparable as a competing managed IT services provider in the UK market, with overlapping cybersecurity offerings.
- SysGroup: UK managed IT services and cloud provider with a focus on regulated industries, security, and compliance. Comparable as a Microsoft-aligned UK MSP with regulated-industry emphasis, though broader in geographic and vertical footprint.
- Trustmarque Solutions: One of the larger UK IT services and solutions providers, offering managed services, software licensing, and infrastructure across enterprise and public sector. Comparable as a broader incumbent that competes with Support Tree in the mid-market managed IT segment, though it is far larger and not compliance-niche.
Direct peers
- Littlefish: UK managed IT and cyber services provider with strong Microsoft partnership focus, delivering managed support, cloud, and security services to UK mid-market firms. Closely comparable in operating model, Microsoft-first stack, and target customer profile.
- Mirus IT: UK managed IT services and cloud provider serving professional services and financial services firms. Comparable as a Microsoft-aligned MSP with vertical specialisation in regulated industries and a consultative go-to-market approach.
- Bridewell Consulting: UK-based cybersecurity and managed security services provider (MSSP) with strong focus on regulated industries including financial services. Comparable because it sells into the same FCA-regulated buyer audience with cyber and compliance risk services, though it is more cyber-pure-play than a general MSP.
- Krome Technologies: UK-based managed IT services and cybersecurity provider serving London and surrounding regions. Comparable because it offers Microsoft-stack managed services to mid-market and enterprise clients with a similar consultative sales motion and cybersecurity overlay.
Emerging players
- Cyberis: UK cybersecurity consultancy offering managed security, penetration testing, and compliance advisory. Comparable on the cybersecurity and compliance side of the buyer journey, though it is more focused on testing/advisory than ongoing managed IT.
- Infosec Partners: UK cybersecurity consultancy providing virtual CISO, compliance, and managed security services. Comparable on the GRC and compliance advisory side, addressing similar audit-pressure buyers in regulated firms.
- Protos Networks: UK-managed IT and cybersecurity provider serving financial and professional services firms. Comparable as a smaller specialist MSP focused on regulated industries with a similar consultative, compliance-led proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Support Tree social profiles
Digital presenceSupport Tree compliance and trust
Trust signalCompliance4 records
Support Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Support Tree leadership team
Management profileNumber of profiles
Profiles1 record
Support Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Support Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Support Tree
What does Support Tree do?
Support Tree delivers subscription-based managed IT and cybersecurity services anchored on its proprietary Root.12 framework, a 12-point scored audit methodology applied quarterly against regulatory standards (FCA SYSC, SRA, ISO 27001, Cyber Essentials, SOC 2, DORA). Services include proactive monitoring, helpdesk support, endpoint management via Microsoft Intune, threat protection via Microsoft Defender, and compliance governance. The offering is packaged in outcome-guaranteed tiers (Foundations from £750/month; standard 25–30 user packages £2,400–£4,300/month) and targets FCA-regulated, audit-ready professional and financial services firms in London.
Is Support Tree a public or private company?
Support Tree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Support Tree founded?
Support Tree was founded in 2002. It employs 11 to 50 people.
Where is Support Tree based?
Support Tree is headquartered in London, United Kingdom, in the Europe region.
How does Support Tree make money?
One revenue line is on record: managed IT Services (Root.12 Packages).
Who are Support Tree's main competitors?
Broad incumbents on record are Nasstar, SysGroup and Trustmarque Solutions. Direct peers are Littlefish, Mirus IT, Bridewell Consulting and Krome Technologies. Emerging players are Cyberis, Infosec Partners and Protos Networks.
Does Support Tree have an API?
No public API is recorded for Support Tree.
What industry is Support Tree in?
Support Tree's product category is Managed IT Services. Its primary akta.pro industry code is BPAEADAJ, Governance, Risk & Compliance (GRC) Managed Services, with a secondary code of BPAKADAC, Security Audits & Compliance (ISO 27001, SOC 2, PCI DSS, HIPAA, SOX). Its NAICS code is 54151 and its SIC code is 8741.