What Allied Mobility does

Allied Mobility (legal entity: Allied Vehicles Limited) is a UK private limited company founded in 1993 that designs, manufactures, and sells wheelchair accessible vehicles (WAVs). The firm operates two physical showrooms in Coventry and Glasgow and runs a field network of locally-based Mobility Consultants who deliver free UK-wide home demonstrations. Product offerings span 14+ branded WAV models built on Ford, Peugeot, Citroën, Vauxhall, Volkswagen, Renault, and Dacia platforms, ranging from compact vehicles (Peugeot Rifter Horizon, Ford Courier Valeso/eValeso) to large multi-passenger conversions (Ford Tourneo Custom Independence/Dream) and a 17-seat minibus (Citroën FlexiLite). Core conversion technology centres on lowered-floor architecture, lightweight wheelchair ramps, electric-assist winch controls, and Q'Straint wheelchair restraint systems.

The business operates five distinct revenue streams: new WAV sales, RAC-approved used WAV sales at price points from £9,995 to £54,990, short- and long-term WAV hire, Motability Scheme five-year contract hire (the most popular new-mobility-car option), and credit-broking commission from a panel of nine finance providers. Primary customers are individual wheelchair users and their families, with secondary segments including carers, Motability allowance recipients, and healthcare/care organisations. Distribution is direct-to-consumer via the website, showrooms, home demonstrations, hire delivery, and an FCA-regulated credit broking channel. Aftermarket support is delivered through the proprietary HomeStay mobile-servicing programme and a dedicated iOS/Android mobile app.

Allied Mobility self-describes as the UK's largest WAV supplier and operates as a family-owned business with no disclosed external investors. The firm has expanded its commercial website presence to nine European country markets (France, Germany, Italy, Spain, Netherlands, Belgium FR/NL, Ireland, Czechia) and has acquired Sirus Automotive as a wholly-owned subsidiary. In 2026 it became the Official Accessibility Partner of the Glasgow Commonwealth Games and launched its electric Valeso WAV, signalling both geographic extension and an EV product pivot alongside the existing eHorizon.

Name

Allied Mobility

Legal name

Allied Vehicles Limited

Website

https://alliedmobility.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Allied Mobility is the UK's largest wheelchair accessible vehicle (WAV) supplier, designing, manufacturing, and selling converted vehicles across multiple OEM platforms to individual wheelchair users, their carers, and healthcare organisations through showrooms, home demonstrations, hire, and the Motability Scheme.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New WAV Sales: Sale of new wheelchair accessible vehicles, including brand names like Horizon, Freedom, Dream, Independence, Vista, Venture, Daxa, Lunar, Valeso, eValeso, eHorizon, Inspire, Avance, and Autograph across various manufacturers including Ford, Peugeot, Citroën, Vauxhall, Volkswagen, Renault, and Dacia
2. Used WAV Sales: Sale of RAC-approved pre-owned wheelchair accessible vehicles with 3-year RAC Platinum Warranty, ranging from small to large WAVs
3. WAV Hire/Rental: Short-term and long-term wheelchair accessible vehicle hire for holidays, weekend trips, hospital visits, or vehicle trials before purchase
4. Motability Scheme Leasing: Five-year contract hire through the Motability Scheme where customers exchange their mobility allowance for a WAV. Includes maintenance, breakdown cover, and insurance. Most popular option for new mobility cars.
5. Finance Brokering: Credit broking services introducing customers to finance providers for Hire Purchase agreements. Commission received based on percentage of total finance amount taken by customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Allied Mobility designs, converts, and supplies wheelchair accessible vehicles (WAVs) in the UK and Northern Ireland across multiple base platforms including Ford, Peugeot, Citroën, Vauxhall, Volkswagen, Renault, and Dacia. It sells new and used WAVs, offers short- and long-term WAV hire, operates the HomeStay™ UK-wide mobile servicing programme, and supplies vehicles through the Motability Scheme contract hire programme. The company also brokers Hire Purchase finance and provides free UK-wide home demonstrations and delivery.

Product overview

Allied Mobility is the UK's largest wheelchair accessible vehicle (WAV) supplier, offering a comprehensive portfolio of converted vehicles and mobility services. The core product portfolio consists of WAV conversions across multiple vehicle platforms including Peugeot (Horizon™, eHorizon™, Inspire™), Ford (Valeso™, eValeso™, Freedom™, Avance™, Independence™, Dream™), Volkswagen (Vista™), Vauxhall (Venture™), Renault (Autograph™), and Dacia (Daxa™). Vehicles range from small compact WAVs (Peugeot Rifter, Ford Courier) to large multi-passenger models (Ford Tourneo Custom) and minibuses (Citroen FlexiLite). Allied Mobility operates a unified service model combining vehicle sales (new and RAC-approved used), short/long-term hire, Motability Scheme leasing, HomeStay™ mobile servicing, and UK-wide home demonstrations. The product portfolio also includes a mobile application for iOS and Android providing conversion tracking, service reminders, and booking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• HomeStay™: UK-wide mobile vehicle servicing exclusive to Allied Mobility customers
• Allied Mobility Hire
• Horizon™
• Lunar™
• Valeso™
• eValeso™
• Daxa™
• eHorizon™
• Freedom™
• Vista™
• Venture™
• Independence™
• Autograph™
• Dream™
• Inspire™
• Avance™

Products and services

• Peugeot Rifter Horizon™ (and Horizon Plus) Small WAV conversion on the Peugeot Rifter platform with 2-7 seats and 1 wheelchair position, lightweight wheelchair ramp, and electric-assist winch as standard. Targeted at individual wheelchair users and families needing a compact accessible vehicle.
• Peugeot Rifter eHorizon™ Electric-powered variant of the Horizon WAV based on the Peugeot Rifter platform, offering zero-emission accessible transport for 2-5 passengers with 1 wheelchair position. For wheelchair users seeking sustainable mobility.
• Peugeot Rifter Inspire™ Peugeot Rifter-based WAV accommodating 1-5 seats with capacity for 1-2 wheelchairs, providing enhanced flexibility for users with multiple wheelchairs or additional equipment needs.
• Citroën Berlingo Lunar™ Compact WAV conversion on the Citroën Berlingo platform with accessible design, lightweight wheelchair ramp, and modern comfort features.
• Ford Courier Valeso™ Small WAV conversion on the Ford Courier platform providing modern styling and accessibility features for wheelchair users seeking a compact, maneuverable vehicle with 2-4 passenger seats.
• Ford Courier eValeso™ Electric-powered variant of the Ford Courier Valeso WAV, providing zero-emission mobility with full accessibility capabilities for 2-4 passengers.
• Ford Connect Freedom™ (and Grand Freedom) Medium-sized WAV conversion on the Ford Connect platform combining modern vehicle technology with full wheelchair accessibility features; Grand Freedom extends interior space for larger wheelchairs or powerchairs.
• Ford Connect Avance™ Ford Connect WAV variant offering additional features and specifications beyond the Freedom model for users requiring enhanced capabilities.
• Ford Tourneo Custom Independence™ Large WAV on the Ford Tourneo Custom platform offering 2-8 passenger seats with capacity for 1-2 wheelchairs, suitable for larger families or groups requiring multiple wheelchair positions.
• Ford Tourneo Custom Dream™ Premium large WAV conversion on the Ford Tourneo Custom platform providing spacious interior with full accessibility features for users requiring maximum passenger and wheelchair capacity.
• Volkswagen Caddy Vista™ (and Vista Maxi) WAV conversion on the Volkswagen Caddy platform offering reliable accessibility with VW engineering and features for 2-6 passengers; Vista Maxi adds interior space for larger wheelchairs.
• Vauxhall Vivaro Venture™ WAV conversion on the Vauxhall Vivaro platform, delivering accessibility with Vauxhall's vehicle features and technology.
• Renault Trafic Autograph™ Premium WAV conversion on the Renault Trafic platform offering enhanced specifications and comfort features for wheelchair users.
• Dacia Jogger Daxa™ Value-focused WAV conversion on the Dacia Jogger platform providing accessible mobility at an affordable price point with a 5-seat configuration.
• Ford Grand Connect™ Extended wheelbase version of the Ford Connect WAV offering increased interior volume for larger wheelchairs or higher passenger capacity.
• Citroën FlexiLite™ Minibus WAV Minibus WAV conversion on the Citroën platform offering up to 17 seats with 1 wheelchair position, suitable for group transport and community transport services.
• HomeStay™ Mobile Servicing UK-wide mobile vehicle servicing exclusive to Allied Mobility customers; trained automotive technicians perform maintenance at the customer's home, eliminating the need to visit a garage.
• Allied Mobility Hire (WAV Rental) Short- and long-term wheelchair accessible vehicle rental for holidays, weekend trips, hospital visits, or vehicle trials before purchase; free delivery across the UK including London, Birmingham, Manchester, Edinburgh, and Glasgow.
• RAC-Approved Used WAVs Pre-owned wheelchair accessible vehicles backed by a 3-year RAC Platinum Warranty, RAC-Approved Dealer certification, and 82-point vehicle preparation standard; includes free UK-wide delivery and home demonstrations. Used WAVs priced from approximately £9,995 to £54,990.
• Motability Scheme WAVs Leasing programme allowing disabled individuals receiving qualifying mobility allowances to exchange their allowance for a WAV; New and Nearly New options available with advance payment structure; five-year contract hire with maintenance, breakdown cover, and insurance included.
• Home Demonstration Service Free UK-wide home demonstrations where local Mobility Consultants visit customers at home with suitable WAVs to assess vehicle suitability, demonstrate accessibility features, and answer questions.
• UK-Wide Vehicle Delivery Free delivery of new and used WAVs throughout the UK, with a delivery specialist providing a full accessibility feature demonstration upon handover.
• Allied Mobility Mobile App iOS and Android mobile application allowing customers to track WAV conversion progress, check service due dates, learn about events, browse latest WAVs, and book free home demonstrations.

Quantifiable outcome

• 3-year RAC Platinum Warranty on all used WAVs
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Commonwealth Games FederationflagshipGTM or Marketing Partner · 1 January 2026Allied Mobility is the Official Accessibility Partner of the 2026 Commonwealth Games in Glasgow. This partnership provides high-visibility brand positioning and demonstrates the company's commitment to disability accessibility in sports and society.
• MotabilitycoreStrategic or Co-development PartnerMotability is a national charity operating the Motability Scheme. Disabled individuals receiving mobility allowances can exchange their allowance to lease WAVs through Allied Mobility. Allied Mobility advisors assist customers with the full Motability application process including paperwork, vehicle ordering, and delivery. This partnership is central to Allied Mobility's business model.
• Q'StraintcoreTechnology or IntegrationWorld-leading supplier of wheelchair safety restraints used in Allied Mobility WAV conversions. Q'Straint tie-down systems ensure secure and stable wheelchair travel.
• FordcoreStrategic or Co-development PartnerFord Pro Converter partner status. Ford vehicles form a significant portion of Allied Mobility's WAV product range including Tourneo Custom Independence, Tourneo Custom Dream, Connect Freedom, Connect Avance, and Courier Valeso/eValeso models.
• PeugeotcoreStrategic or Co-development PartnerApproved service and warranty partner. Peugeot vehicles including Rifter Horizon, Rifter eHorizon, and Rifter Inspire form key products in Allied Mobility's WAV range.
• CitroëncoreStrategic or Co-development PartnerApproved service and warranty partner. Citroën Berlingo Lunar is a core product in Allied Mobility's WAV range.
• VauxhallcoreStrategic or Co-development PartnerApproved service and warranty partner. Vauxhall Vivaro Venture is part of Allied Mobility's WAV product lineup.
• Homelands Trust-FifeminorGTM or Marketing PartnerCharitable organization providing accessible luxury holiday lodges for disabled people. Allied Mobility donated to support the Trust's services. Customer Kitty Walker uses her Allied Mobility WAV to access Homelands Trust facilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Sunrise Medical: Global manufacturer of manual wheelchairs, powerchairs, and mobility equipment. Adjacent player in the broader disability mobility space serving an overlapping end customer base (wheelchair users) but not directly competing in the WAV vehicle category.
• Q'Straint: Global supplier of wheelchair and occupant restraint systems used in Allied Mobility's WAV conversions. Operates as a supply chain partner rather than a direct competitor, providing the tie-down systems cited as a proprietary safety feature.
• Motability Operations: UK charity operating the Motability Scheme that enables disabled individuals to lease vehicles using their mobility allowance. Allied Mobility is a key WAV supplier within the Motability dealer network — Motability is the channel partner, not a competitor.

Broad incumbents

• Ford Pro: Ford's commercial vehicle and conversion partner division, with whom Allied Mobility holds Ford Pro Converter partner status. Operates as an OEM with broad mobility offerings and a WAV-adjacent conversion partner program rather than as a direct WAV retail specialist.

Regional players

• BraunAbility: Largest US-based wheelchair accessible vehicle manufacturer and supplier. Comparable in product category (WAV conversions, wheelchair lifts, driving aids) and customer base (wheelchair users, families, fleets) but operates primarily in the North American market.

Direct peers

• Lewis Reed: UK wheelchair accessible vehicle specialist offering new and used WAVs with Motability Scheme participation. Closely comparable in sales channel, customer segments, and dealer-style operations to Allied Mobility.
• Sirus Automotive: UK WAV converter and supplier now operating as a wholly-owned subsidiary of Allied Mobility. Was previously an independent direct competitor with comparable product offerings before being acquired into the Allied group.
• TBC Conversions: UK-based WAV conversion company specializing in vehicle adaptations for wheelchair users. Operates in the same niche with comparable product offerings and customer base to Allied Mobility's conversion business.
• Brotherwood Automobility: UK-based WAV converter and supplier specializing in wheelchair accessible vehicle adaptations. Directly comparable to Allied Mobility across product range, customer base (wheelchair users and Motability Scheme), and aftersales servicing model.
• Gowrings Mobility: Major UK wheelchair accessible vehicle supplier and converter. One of Allied Mobility's primary direct competitors in the UK WAV market, offering a similar multi-OEM product range, Motability Scheme participation, and home demonstration service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alliedmobility
• LinkedInlinkedin.com/company/allied-mobility
• Instagraminstagram.com/alliedmobilityuk
• Xx.com/alliedmobility

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Mobility