What Neue Pressegesellschaft does

Neue Pressegesellschaft mbH & Co. KG (NPG) is a privately held German regional media holding company founded in 1946 and headquartered in Ulm. It operates the largest regional newspaper group in Baden-Württemberg (covering 80%+ of the state's land area) and the largest media group in Brandenburg (covering 70%+ of the state) through six daily newspapers — SÜDWEST PRESSE, Schwarzwälder Bote, Stuttgarter Zeitung, Stuttgarter Nachrichten, Märkische Oderzeitung, and Lausitzer Rundschau — together reaching 2.1 million readers, 700,000 daily print copies (including partners), and over 250,000 paying digital subscribers with 150M+ monthly page views. Beyond print, NPG distributes weekly advertising papers to 2.5 million households, operates three radio station equity holdings (Radio 7, Antenne 1, Berliner Rundfunk), runs in-house news portals (swp.de, moz.de, lr.de, stuttgarter-zeitung.de, stn.de, schwarzwaelder-bote.de), and produces award-winning E-Paper apps with dual viewing modes and personalization features.

NPG's technology stack centers on a multi-platform digital publishing infrastructure that spans print production at two in-house facilities (manroland Colorman and Geoman press lines in Ulm and Frankfurt/Oder producing 130,000+ daily newspapers and 1.2 million weekly papers) and digital publishing via its proprietary NBR-Plattform combining LivingDocs CMS, Unit B frontend/paywall, Retresco AI text tools, Frisbii SSO/checkout, and Kilkaya analytics/personalization. The company monetizes primarily through recurring print and digital subscriptions (B2C), cross-media advertising sold to local and regional SMBs (B2B), radio and broadcast advertising, and external media services including NPG media-service (corporate publishing, prepress, photography) and NPG Druckhaus (commercial printing). A secondary B2B revenue stream now exists via the NBR-Plattform, which licenses the publishing technology stack and Berlin-produced national journalism to partner publishers, alongside an owned logistics network delivering to 365,000 households.

Customer segments fall into three categories: individual readers in Baden-Württemberg and Brandenburg seeking local/regional news (the primary B2C market), local and regional SMBs purchasing cross-media advertising packages (primary B2B market), and regional publishers subscribing to NBR-Plattform technology and content services (emerging B2B segment with Magdeburger Volksstimme and Mitteldeutsche Zeitung). The group employs approximately 3,400 editorial and corporate staff plus an extensive delivery/labor force, and recently completed a transformative merger with Medienholding Süd (82% stake, 2025) that nearly doubled its Baden-Württemberg footprint and triggered a group-wide leadership and editorial restructuring through 2025-2026.

Name

Neue Pressegesellschaft

Legal name

Neue Pressegesellschaft mbH & Co. KG

Website

https://neue-pressegesellschaft.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Blogging & Website Publishing Platforms (MPACAIAB), Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

Keywords

• Regional newspaper publishing
• Digital news subscriptions
• Print advertising media
• E-paper applications
• Local journalism services

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Print Newspaper Subscriptions and Sales: Traditional print newspaper subscription and single-copy sales through daily newspapers including SÜDWEST PRESSE, Schwarzwälder Bote, Stuttgarter Zeitung, Stuttgarter Nachrichten, Märkische Oderzeitung, and Lausitzer Rundschau, as well as classified and local editions.
2. Digital Subscriptions (E-Paper and Online): Digital subscriptions including E-Paper apps (with classic and modern views) and online付费 content through portals such as swp.de, moz.de, and lr.de, including Web-Plus digital subscriptions.
3. Print and Digital Advertising: Advertising revenue from display ads, classifieds, and advertorials in daily newspapers, weekly advertising publications (reaching 2.5M households weekly), and digital advertising on news portals.
4. Radio and Broadcast: Revenue from radio station holdings including Radio 7, Antenne 1, and Berliner Rundfunk through equity participations, as well as regional television operations.
5. Media Services (External): External services including NPG media-service (corporate publishing, prepress, photography), Lehnen Markenreich marketing agency (employer branding), postal/logistics, event agency, call center, and direct distribution offered to external clients.
6. Specialty Publications and Magazines: High-gloss magazines, coffee-table books, and specialty print products including Lesermarkt, Mobilität, Nachhaltig, and Unternehmen magazines produced for clients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Neue Pressegesellschaft (NPG) is a private German regional media holding company that publishes daily newspapers (SÜDWEST PRESSE, Schwarzwälder Bote, Stuttgarter Zeitung, Stuttgarter Nachrichten, Märkische Oderzeitung, Lausitzer Rundschau) and digital news portals (swp.de, moz.de, lr.de) across Baden-Württemberg and Brandenburg. The company sells print and digital newspaper subscriptions, advertising space across print and digital channels, and offers media services including E-Paper apps, radio stations (Radio 7, Antenne 1, Berliner Rundfunk), printing services, and the NBR-Plattform publishing technology stack for external publishers.

Product overview

Neue Pressegesellschaft (NPG) is a German regional media holding company operating a diversified portfolio of newspapers, digital products, radio stations, magazines, and services across southwestern and eastern Germany. The core offering consists of daily newspapers including SÜDWEST PRESSE (20+ local editions, Ulm), Schwarzwälder Bote (18 editions, Oberndorf), Stuttgarter Zeitung and Stuttgarter Nachrichten (Stuttgart), Märkische Oderzeitung (Frankfurt/Oder), and Lausitzer Rundschau (Cottbus) - collectively reaching 2.1 million readers. The digital portfolio includes news portals (swp.de, moz.de, lr.de) with 150+ million monthly page views and E-Paper apps for three major titles. The NBR (Neue Berliner Redaktionsgesellschaft) provides national desk content for all NPG titles and now serves as a technology platform (NBR-Plattform) offering publishing infrastructure to external publishers. Radio holdings include Radio 7, Antenne 1, and Berliner Rundfunk. Supporting operations include NPG media-service (newspaper prepress, corporate publishing, photography) and NPG Druckhaus (printing facilities in Ulm and Frankfurt/Oder). The group employs 3,400 colleagues across 6 media houses, with recent acquisitions including Schwäbisches Tagblatt (2024), Vaihinger Kreiszeitung and Mühlacker Tagblatt (2026), and the Medienholding Süd merger (2025) bringing Stuttgarter titles under the NPG umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• SÜDWEST PRESSE: Regional daily newspaper group with 20+ local editions covering approximately one-third of Baden-Württemberg, headquartered in Ulm. Reaches 2.1 million readers across all its daily newspapers.
• Schwarzwälder Bote
• Stuttgarter Zeitung
• Stuttgarter Nachrichten
• Märkische Oderzeitung
• Lausitzer Rundschau
• NPG media-service
• NPG Druckhaus
• Radio 7
• Antenne 1
• Berliner Rundfunk
• Neue Berliner Redaktionsgesellschaft (NBR)

Quantifiable outcome

• NPG won the beBETA Digital Impact Award (Silver) in 2026 from BDZV for its personalization strategy on news portals and apps
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Elser Medien GmbH & Co. KG (Mühlacker Tagblatt)minorStrategic or Co-development Partner · 27 May 2026Südwest Presse Neckar-Alb acquired Elser Medien GmbH & Co. KG, publisher of Mühlacker Tagblatt (~6,000 daily circulation) and Rundschau Mühlacker advertising paper (33,000 households). Part of Elser Gruppe under Hans-Ulrich Wetzel's leadership.
• Verlag Dr. Wimmershof GmbH + Co. KG (Vaihinger Kreiszeitung)minorStrategic or Co-development Partner · 29 April 2026Südwest Presse Neckar-Alb acquired Vaihinger Kreiszeitung (VKZ, ~6,000 daily circulation) from publisher Dr. Wimmershof. The local paper has served Vaihingen an der Enz region since 1830.
• Medienholding Süd GmbH (MHS)coreStrategic or Co-development Partner · 28 May 2025NPG acquired 82% majority stake in Medienholding Süd GmbH (MHS) from Südwestdeutsche Medienholding GmbH (SWMH). This brought Stuttgarter Zeitung, Stuttgarter Nachrichten, Eßlinger Zeitung, Schwarzwälder Bote, and Kreiszeitung Böblinger Bote under NPG's umbrella, creating the largest regional media group in Baden-Württemberg with ~500,000 daily print circulation and ~700,000 with partners.
• Mitteldeutsche Verlags- und Druckhaus GmbH (Volksstimme, Mitteldeutsche Zeitung)minorChannel Partner/ Reseller/ Distributor · 28 June 2024Magdeburger Volksstimme and Mitteldeutsche Zeitung (Halle) became NBR content partners from July 2024, receiving national political and economic journalism from the Neue Berliner Redaktionsgesellschaft. The NBR represents over 700,000 daily print circulation with these new partners.
• Magdeburger VolksstimmeminorChannel Partner/ Reseller/ Distributor · 28 June 2024Magdeburger Volksstimme receives NBR over-regional content from July 2024.
• Badische Neueste Nachrichten, Badische Zeitung, SüdkuriercoreStrategic or Co-development Partner · 28 June 2024Shared state politics bureau in Stuttgart with SÜDWEST PRESSE, Badische Neueste Nachrichten, Badische Zeitung, and Südkurier. Expanded in 2026 to include Stuttgarter Zeitung and Stuttgarter Nachrichten, creating an 8-person bureau representing 700,000 daily print circulation and reaching millions digitally.
• Schwäbisches Tagblatt GmbH (ST GmbH)minorStrategic or Co-development Partner · 1 January 2024NPG completed full acquisition of Schwäbisches Tagblatt GmbH (Tübingen) effective 1 January 2024. NPG had been a minority shareholder for 19 years. The acquisition included Schwäbisches Tagblatt, Neckar-Chronik (33,000+ circulation), and Tagblatt Anzeiger (71,500 circulation).
• SDZ Mediengruppe (SDZ Druck und Medien GmbH)minorStrategic or Co-development Partner · 15 November 2023Joint printing venture DHO Druckzentrum Hohenlohe-Ostalb (between SÜDWEST PRESSE Hohenlohe and SDZ Mediengruppe) was closed at end of 2023. Production was transitioned to NPG's own printing facility in Ulm, with Mayer & Söhne serving as interim printer.
• NAK Neue Anzeigen- und Kommunalblatt GmbH & Co. KGminorChannel Partner/ Reseller/ Distributor · 17 July 2023Alexander Rist became managing director of NAK (100% NPG subsidiary), responsible for leading existing community newsletters into the digital era and expanding the portfolio.
• Mayer & Söhne Druck- und Mediengruppe GmbH & Co. KGminorStrategic or Co-development Partner · 1 June 2023Mayer & Söhne (Aichach) served as interim printer for SDZ Mediengruppe's products during the transition after the closure of the DHO joint printing center.
• SÜDWEST PRESSE Zollernalbkreis / Schmiecha ZeitungminorStrategic or Co-development Partner · 7 January 2023NPG launched a new local edition of SÜDWEST PRESSE for the Zollernalbkreis, complementing the existing Hohenzollerische Zeitung to create comprehensive coverage of the entire district.
• Blickpunkt Wochenzeitung and Der Vertriebspartner Brandenburg GmbHminorStrategic or Co-development Partner · 1 January 2023Märkisches Medienhaus acquired Blickpunkt weekly newspaper and its associated distribution company from Schenkelberg Mediengruppe, expanding its weekend coverage in southern Brandenburg.
• Lehnen Markenreich GmbHminorStrategic or Co-development Partner · 1 November 2022NPG acquired Neu-Ulm-based marketing agency Lehnen Markenreich, specializing in employer branding and personal marketing. The acquisition expanded NPG's marketing communications capabilities.
• Internationale Hochschule Ulm (IU Internationale Hochschule)minorStrategic or Co-development Partner · 1 September 2022NPG cooperates with IU Internationale Hochschule for dual study programs, offering students 2 days per week at university and 3 days in the company, in programs including Marketing Management (Digital Business), Mediendesign, and BWL Accounting & Controlling.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neue-pressegesellschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neue Pressegesellschaft