Blickpunkt Verlags GmbH & Co KG

What Blickpunkt Verlags GmbH & Co KG does

Blickpunkt Verlags GmbH & Co KG is a privately-held regional newspaper publisher headquartered in Rosenheim, Bavaria, Germany. The company operates a portfolio of seven locally-branded editions — Rosenheim, Wasserburg, Inntal, Mangfalltal, Inn-Salzach, Mühldorfer Wochenblatt, and Freizeit Spezial — distributed in print and as digital flipbooks via FlipHTML5, covering communities across the Rosenheim, Mühldorf am Inn, Altötting, and surrounding Upper Bavarian districts. Editorial scope spans local news, regional events, culture, gastro/dining, community profiles, and job listings, with the company serving two primary constituencies: local/regional SMBs seeking advertising reach in Upper Bavaria, and general consumers in those districts seeking local news, event information, and lifestyle content.

The product surface is anchored by the seven regional newspaper editions and extended by supplementary modules: a Gastro Guide (restaurant and culinary content), Kleinanzeigen classifieds, Stellenangebote/blickJOBS recruitment listings, and the "Menschen im Blick" feature series profiling local personalities. Distribution runs through print circulation, direct delivery, and the company's WordPress-hosted website at blick-punkt.com, which also aggregates Tagesschau (ARD) national headlines and runs advertising partnerships with lottery operators, Prospekt Express, and Leafletto. The business model is advertiser-supported: revenue is generated primarily through print and digital display advertising, recruitment advertising, and classifieds, with a media kit available but no pricing publicly disclosed. The company is managed by Geschäftsführer Bernd Stawiarski and is structured as a German Kommanditgesellschaft (KG) with a GmbH as general partner, indicating founder/owner-operated independent ownership with no external investors or parent company disclosed.

Name

Blickpunkt Verlags GmbH & Co KG

Legal name

Blickpunkt Verlags GmbH & Co KG

Website

https://blick-punkt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blickpunkt Verlags GmbH & Co KG is an independent regional newspaper publisher in Rosenheim, Bavaria, operating seven locally-branded print and digital editions covering Upper Bavaria for local SMB advertisers and community readers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Blickpunkt Verlags GmbH & Co KG is a regional newspaper publishing company that produces and distributes multiple local newspaper editions (including Rosenheim, Wasserburg, Inntal, Mangfalltal, Inn-Salzach, and Mühldorfer Wochenblatt) plus a leisure supplement (Freizeit Spezial) across Upper Bavaria in print and digital flipbook formats. The company also runs ancillary content sections covering gastro/dining, job listings, classifieds, and local people profiles, generating revenue primarily through advertising and circulation.

Product overview

Blickpunkt Verlags GmbH & Co KG is a regional publishing company operating a multi-edition local newspaper portfolio covering southeastern Bavaria, Germany. The company publishes seven distinct regional editions (Rosenheim, Wasserburg, Inntal, Mangfalltal, Inn-Salzach, Mühldorfer Wochenblatt, and Freizeit Spezial) both in print and as digital flipbooks via FlipHTML5. The core offering consists of regional newspapers delivering local news, community coverage, and regional content. Supplementary modules include a Gastro Guide for culinary content, Kleinanzeigen classified ads, Stellenangebote job listings, and the "Menschen im Blick" feature series profiling local personalities. The publications cover regions across Rosenheim, Mühldorf am Inn, and surrounding municipalities in Upper Bavaria.

Differentiator

Problem solved

Functional benefit

Brands

• Mühldorfer Wochenblatt: Local weekly newspaper for Mühldorf region
• Freizeit Spezial

Products and services

• BLICK Rosenheim Edition
• Wasserburg Regional Edition
• Inntal Regional Edition
• Mangfalltal Regional Edition
• Mühldorfer Wochenblatt
• Freizeit Spezial
• Gastro + Schmackhaftes (Gastro Guide)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Tagesschau (ARD)minorOthersTagesschau TopNews content displayed on the website as part of news aggregation/information partnership providing national news headlines alongside regional content
• Lottery/Lotto ServicesminorOthersLotto advertising banner partnership linking to lottoview.de for lottery number information
• Prospekt ExpressminorChannel Partner/ Reseller/ DistributorAdvertising partnership for job distribution and leaflet delivery services targeting regional employment seekers
• LeaflettominorChannel Partner/ Reseller/ DistributorDigital prospectus/app promotion partnership for advertising distribution

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Süddeutsche Zeitung: Germany's largest national-quality newspaper, headquartered in Munich with deep Bavarian regional coverage including Rosenheim. Sets advertising pricing benchmarks and competes for premium regional advertisers that Blickpunkt also targets.
• Münchner Merkur: Larger regional newspaper group covering greater Munich and Upper Bavaria including the Rosenheim corridor. A broad incumbent whose local editions overlap with Blickpunkt's territory and compete for the same regional advertisers and subscribers at greater scale.
• tz (Münchner tz): Munich-based tabloid daily with strong reach into Upper Bavaria and Bavaria-wide classifieds. Competes with Blickpunkt for display advertising share-of-wallet from the same local SMB base.

Regional players

• Mittelbayerische Zeitung: Regional newspaper group based in Regensburg publishing multiple local editions across eastern Bavaria. Comparable multi-edition regional weekly model with similar dependence on local SMB advertising and classifieds.
• Allgäuer Zeitung: Regional newspaper group serving the Allgäu region in southwestern Bavaria with a multi-edition local newspaper model. Comparable in structure (multi-edition local weeklies + digital) though operating in a different Bavarian sub-region.
• Passauer Neue Presse: Regional newspaper group based in Lower Bavaria publishing multiple local editions across eastern Bavaria. Same multi-edition regional weekly newspaper model as Blickpunkt, with comparable product structure and advertiser base in an adjacent geography.

Direct peers

• Chiemgau Zeitung: Regional newspaper covering the Chiemgau area adjacent to Blickpunkt's core Upper Bavaria footprint. Comparable weekly local newspaper model targeting similar SME advertisers and regional readers.
• Mühldorfer Anzeiger: Local newspaper serving the Mühldorf am Inn region, directly overlapping with Blickpunkt's Mühldorfer Wochenblatt. Same product format, target audience and SMB advertiser base in the same town.
• OVB (Oberbayerisches Volksblatt): Direct regional newspaper competitor based in Rosenheim covering Upper Bavaria. Closest peer given overlapping geography, similar weekly local newspaper model, and identical advertiser base of regional SMBs and readers.
• Wasserburger Zeitung: Local newspaper serving Wasserburg am Inn and surrounding municipality, which directly overlaps with Blickpunkt's Wasserburg Regional Edition. Same product format (weekly local print + digital) and target advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blickJOBS
• LinkedInlinkedin.com/company/blickpunkt-verlags-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blickpunkt Verlags GmbH & Co KG