LiHO Tea

What LiHO Tea does

LiHO Tea is a privately-held bubble tea retail chain headquartered in Singapore, self-described as "Singapore's Leading Bubble Tea Brand." The company operates a network of physical storefronts distributed across Singapore's key retail and leisure destinations, including flagship locations on Orchard Road, heartland malls, and heritage neighborhoods such as Tiong Bahru, Bugis, and Kampong Gelam. Its core offering is customizable bubble tea beverages — classic milk tea, fruity blends, and local-inspired flavor variations — with options to adjust sugar and ice levels and choose from toppings including tapioca pearls, brown sugar pearls, pudding, grass jelly, and cheese foam.

The business model is a standard multi-outlet F&B retail operation, generating revenue through high-volume, individual consumer transactions at modest price points. Its primary customer segment is the mass-market bubble tea consumer in Singapore, encompassing both local residents seeking everyday refreshment and visitors/tourists. No delivery platform, mobile ordering app, loyalty program, or digital ordering channel is disclosed in the available data, suggesting a primarily walk-in retail model.

LiHO Tea competes in Singapore's highly saturated bubble tea category against established Taiwanese-origin chains and independent local shops. Its differentiation rests on local-inspired flavors, broad geographic accessibility, and brand positioning within Singapore's everyday food culture. The company reports 51-100 employees, which given a multi-outlet chain implies a significant frontline store workforce not captured in the headcount figure, plus a small corporate/HQ function. No funding rounds, acquisitions, partnerships, management team details, or financial disclosures are available in the source data.

Name

LiHO Tea

Website

https://lihomenu.sg

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

LiHO Tea is a privately-held Singapore bubble tea retail chain operating physical storefronts across shopping districts, heartland malls, and heritage neighborhoods, serving local residents and tourists with customizable milk teas, fruity blends, and local-inspired flavors.

Ownership category

akta.pro rank

Product category

Bubble Tea Retail

SIC

Beverages (2080)

akta.pro primary industry

Bubble Tea (Boba) Shops (THAFAKAC)

Keywords

• Bubble tea retail
• Milk tea chain
• Singapore F&B
• Beverage storefronts
• Customizable drinks

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

LiHO Tea operates a chain of retail bubble tea storefronts across Singapore, selling freshly brewed milk teas, fruity blends, and local-inspired bubble tea drinks. Offerings include customizable sugar and ice levels, classic tapioca pearls, brown sugar pearls, pudding, grass jelly, and cheese foam toppings, served to walk-in consumers at mall and neighborhood locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bubble Tea Beverages (Classic Milk Tea, Fruity Blends, Local-Inspired Variations)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• CoCo Bubble Tea: Taiwanese bubble tea chain with extensive Singapore footprint, competing head-to-head with LiHO on price, customization, and mall-based retail locations.
• Tiger Sugar: Specializes in brown sugar boba with premium positioning; competes with LiHO for the same Singapore bubble tea consumer occasions, particularly the indulgent dessert-drink segment.
• The Alley: Taiwanese-origin chain offering premium milk teas and signature brown sugar drinks; directly competes with LiHO in Singapore mall locations on premium bubble tea occasions.
• Gong Cha: One of the largest Taiwanese-origin bubble tea chains globally with strong Singapore presence, offering customizable milk teas and toppings in a directly comparable retail storefront model.
• Xing Fu Tang: Taiwanese brown sugar boba chain operating in Singapore; competes directly with LiHO for the brown sugar and specialty bubble tea occasion with similar mall-based retail.
• KOI Thé: Singapore-originated bubble tea chain known for milk tea and signature bubble teas, directly comparable in target customer, menu, and Singapore retail model.
• Each A Cup: Asian bubble tea chain with Singapore presence offering customizable milk teas and toppings; directly comparable to LiHO in product format, pricing, and retail channel.
• CHICHA San Chen: Taiwanese tea chain with Singapore presence focused on freshly brewed tea-based drinks; overlaps with LiHO on tea-quality positioning and customizable milk tea offerings.

Broad incumbents

• Heytea (喜茶): Leading Chinese premium tea brand with expanding regional presence; comparable to LiHO on tea-led positioning but operates at a larger scale and premium price tier.

Regional players

• PlayMade: Singapore-based bubble tea brand with playful, design-forward positioning; comparable to LiHO on Singapore retail focus but differentiates through experiential store concept.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lihoteamenu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiHO Tea