Samplize
Samplize is a privately held Chattanooga-based e-commerce company that sells large peel-and-stick paint samples made with real brand paint from Benjamin Moore, Sherwin-Williams, and Farrow & Ball, serving DIY homeowners and trade professionals in the United States and Canada.
- Company typePrivate
- Founded2017
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Samplize does
Samplize is a Chattanooga, Tennessee-based direct-to-consumer e-commerce company that sells peel-and-stick paint samples to homeowners and trade professionals across the United States and Canada. Its core product is a large, repositionable sample (Standard 9x15 inches at $6.95 and Extra Large 15x18 inches at $9.95) coated with two coats of real paint from partner brands Benjamin Moore, Sherwin-Williams, and Farrow & Ball, yielding what the company claims is 100% color accuracy against printed store swatches. The underlying technology is a patented peel-and-stick adhesive built on exclusive microsphere chemistry that allows the sample to be applied, removed, and reapplied multiple times without wall damage or residue, enabling customers to test colors in their own lighting before committing to a paint purchase.
The business operates a one-time-purchase DTC model layered with a B2B Trade Program (10-25% tiered discounts plus free overnight shipping for interior designers, contractors, and architects at 10/15/25-sample thresholds), with fulfillment handled from a single warehouse in Olive Branch, Mississippi using FedEx Priority Overnight for domestic orders and FedEx International Priority for Canada. Catalog breadth and merchandising are central to the model: 6,225+ colors across three brand partners are organized into 638 curated collections indexed by color family, room, style, and named designer partnerships, driving organic SEO and social traffic across the company blog, Facebook, Instagram, Pinterest, and TikTok.
Samplize monetizes through unit pricing supported by a Buy More Save More consumer promotion, a CJ Affiliate referral program, and designer-influencer co-marketing arrangements. The company was founded in 2017, employs 11-50 people, and is privately held with no disclosed funding, revenue, or institutional ownership; it holds registered patents on its peel-and-stick and microsphere adhesive technologies, which represent its core defensible assets.
Samplize firmographics
Firmographics- Name
- Samplize
- Legal name
- Samplize
- Website
- https://samplize.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Samplize is a privately held Chattanooga-based e-commerce company that sells large peel-and-stick paint samples made with real brand paint from Benjamin Moore, Sherwin-Williams, and Farrow & Ball, serving DIY homeowners and trade professionals in the United States and Canada.
- Ownership category
- akta.pro rank
Samplize industry classification
Industry- Product category
- Paint Samples
- NAICS
- Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
Keywords
Where Samplize is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Samplize business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Paint Sample Sales: One-time purchase model where customers buy individual peel-and-stick paint samples. Unit pricing with volume discounts through Buy More Save More promotion. Samples made from Benjamin Moore (eggshell finish), Sherwin-Williams (satin finish), and Farrow & Ball (estate emulsion) paints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Sample - 9x15 inch peel-and-stick paint sample |
| Unit Pricing | Pay-as-you-go | Extra Large Sample - 15x18 inch peel-and-stick paint sample |
| Unit Pricing | Pay-as-you-go | Trade Program - Discounts for designers and contractors |
| Unit Pricing | Pay-as-you-go | Buy More Save More - Consumer volume discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Samplize product offering
Product offeringCore offering
Samplize manufactures and sells large peel-and-stick paint samples made with two coats of real paint from Benjamin Moore, Sherwin-Williams, and Farrow & Ball. The samples are applied directly to walls using a proprietary repositionable adhesive, allowing homeowners and design professionals to evaluate 6,225+ paint colors on actual surfaces before committing to a full paint purchase. Products ship via FedEx overnight delivery in standard (9x15") and extra-large (15x18") formats, with a dedicated Trade Program offering volume discounts to design professionals.
Product overview
Samplize is a paint sample company offering large peel-and-stick paint samples made with two coats of real paint from top paint brands including Benjamin Moore, Sherwin-Williams, and Farrow & Ball. The core product line consists of Standard Paint Samples (9"x15"), Extra Large Paint Samples (15"x18"), and Bundle packages offering savings over 20%. All samples feature patented peel-and-stick technology with repositionable adhesive, overnight delivery via FedEx, and free shipping on orders of 10 or more samples. The company also operates a Trade Program offering exclusive discounts to interior designers and contractors. Samplize samples come in manufacturer-specific finishes: Benjamin Moore samples in eggshell, Sherwin-Williams samples in satin, and Farrow & Ball samples in estate emulsion.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Paint Samples (9"x15")
Quantifiable outcome
- 100% color accuracy vs printed swatch approximations
- +1 more outcomes
Companies that use Samplize
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Samplize technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Samplize partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Benjamin MoorecorePrimary paint brand partner providing paint products for Samplize samples. Samplize offers 3,855+ Benjamin Moore colors as peel-and-stick samples finished in eggshell. Includes exclusive collections like Benjamin Moore Favorite Bedroom Colors.
- Sherwin-WilliamscorePrimary paint brand partner providing paint products for Samplize samples. Samplize offers 1,686+ Sherwin-Williams colors as peel-and-stick samples finished in satin finish.
- Farrow & BallcorePremium paint brand partner providing estate emulsion paint for Samplize samples. Samplize offers 155+ Farrow & Ball colors as peel-and-stick samples. Known for paints that change appearance with lighting.
- Interior Design Influencers & CuratorsflagshipDesigner partnerships creating curated collections including Millie Hart Interiors, Caroline On Design, Brick & Batten, Kylie M. Interiors, Jenna Sue Design, Jennifer Decorates, Barbara Jacobs Color and Design, and others. Collections featured on Samplize website and promoted through social media.
- Trade Professionals (Designers, Contractors, Architects)coreSamplize Trade Program offers exclusive tiered discounts to trade professionals who specify paint colors for client projects. Benefits include 10-25% discounts and free overnight shipping on qualifying orders.
- CJ AffiliateminorAffiliate marketing partnership through CJ Affiliate network allowing partners to promote Samplize products and earn commissions on referred sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Samplize competitors and assessment
Company assessmentDirect peers
- Backdrop: Direct-to-consumer paint brand that sells its own paint and provides peel-and-stick paint samples in a similar self-serve e-commerce model. Most comparable direct competitor to Samplize given the same buyer journey, same sample-first consideration path, and overlapping customer base of DIY homeowners and design professionals.
- Clare Paint: DTC-first paint brand offering online ordering with peel-and-stick color swatches and curated color collections. Targets the same DIY homeowner and interior designer buyer and competes directly with Samplize for the sampling stage of the paint purchase funnel.
Broad incumbents
- Benjamin Moore: Strategic paint supplier for Samplize and a major incumbent paint manufacturer with thousands of colors and a national retailer footprint. Comparable because Samplize's catalog is anchored to its color system and future vertical integration by Benjamin Moore would directly overlap Samplize's offering.
- Sherwin-Williams: Strategic paint supplier for Samplize and the largest US paint manufacturer with thousands of company-owned stores. Comparable as a partner brand and as the largest potential vertical integrator that could replicate Samplize's sampling model inside its existing retail footprint.
- Farrow & Ball: Premium paint supplier for Samplize with a strong global brand and curated color palette. Comparable as a strategic partner and as a premium incumbent that sells its own samples directly, representing both a current collaboration and a potential vertical integration threat.
- PPG Industries: Global paint and coatings manufacturer behind brands including PPG Paints and Glidden. Comparable as a major incumbent outside Samplize's current three-brand roster and as a potential partner or acquirer if Samplize pursues catalog expansion or exit.
Emerging players
- Modsy: Online interior design platform that connects consumers with professional designers and renders room designs. Comparable because Modsy addresses the same upstream 'visualize before you commit' problem Samplize solves for paint colors, and shares the homeowner and design professional customer base.
- Havenly: Online interior design service matching consumers with professional designers for room-by-room projects. Comparable for serving the same homeowner undertaking a paint/design project and relying on the trade professional audience Samplize courts in its Trade Program.
- Decorilla: Online interior design marketplace offering 3D renderings and professional designer matches for residential projects. Comparable as a customer-acquisition channel competing for the same homeowner-engaged-with-paint-decisions audience, with overlapping designer-prosumer economics.
- ECOS Paints: Premium zero-VOC paint brand with a direct-to-consumer and online ordering model including color samples. Comparable as a smaller DTC paint brand pursuing a similar sample-first buyer journey for environmentally conscious homeowners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Samplize social profiles
Digital presenceSamplize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samplize leadership team
Management profileNumber of profiles
Profiles1 record
Samplize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samplize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samplize
What does Samplize do?
Samplize manufactures and sells large peel-and-stick paint samples made with two coats of real paint from Benjamin Moore, Sherwin-Williams, and Farrow & Ball. The samples are applied directly to walls using a proprietary repositionable adhesive, allowing homeowners and design professionals to evaluate 6,225+ paint colors on actual surfaces before committing to a full paint purchase. Products ship via FedEx overnight delivery in standard (9x15") and extra-large (15x18") formats, with a dedicated Trade Program offering volume discounts to design professionals.
Is Samplize a public or private company?
Samplize is a private company. It is classified as unknown and is currently operating.
When was Samplize founded?
Samplize was founded in 2017. It employs 11 to 50 people.
Where is Samplize based?
Samplize is headquartered in Chattanooga, United States, in the North America region.
How does Samplize make money?
One revenue line is on record: paint Sample Sales.
Who are Samplize's main competitors?
Direct peers on record are Backdrop and Clare Paint. Broad incumbents are Benjamin Moore, Sherwin-Williams, Farrow & Ball and PPG Industries. Emerging players are Modsy, Havenly, Decorilla and ECOS Paints.
Does Samplize have an API?
No public API is recorded for Samplize.
What industry is Samplize in?
Samplize's product category is Paint Samples. Its primary akta.pro industry code is CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries). Its NAICS code is 444120 and its SIC code is 2851.